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Branding

Purposeful Branding, with Simon Mainwaring

By Simon Mainwaring 0 Comments

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world. Simon shows companies how to define, frame and share the story of their good work in ways that build their brand reputation, customer community, ... more -->

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Learn What Customers & Employees Crave Most, with Gregg Lederman

By Gregg Lederman 0 Comments

Gregg Lederman is the founder and CEO of Brand Integrity, a passionate engagement company with disruptive and sustainable solutions that don’t just work, they matter. He is the author of ENGAGED! Outbehave Your Competition to Create Customers for Life, a New York Times and USA Today Bestseller. ENGAGED! was recognized as one of the “30 ... more -->

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Purpose-Driven Branding with Simon Mainwaring

By Simon Mainwaring 0 Comments

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world. Simon shows companies how to define, frame and share the story of their good work in ways that build their brand reputation, customer community, ... more -->

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Beyond the Elevator Speech – A Personal Branding Strategy is Essential

By Duncan MacPherson 0 Comments

When you meet someone for the first time and they ask you this question: “What do you do?” How do you respond? Do you say something along the lines of “I am a wealth advisor (or insert other occupation) and I help my clients manage their assets and risk.” That, of course, is an accurate ... more -->

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Tesla Open Source: Profit is Purpose

By Simon Mainwaring 0 Comments

When Elon Musk announced that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional self-serving interests of a company discharging its fiduciary duty to shareholders, but he also demonstrated a new ... more -->

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Turning Detractors Into Loyalists

By Jackie Huba 0 Comments

The Alamo Drafthouse theater chain based in Austin, Texas has built a reputation on their love of movies, creative programming and perhaps more recently for its stringent no texting and talking policies. For the uninformed, Alamo strictly prohibits using one’s cell phone for any reason during a movie. Rule breakers are warned once, and upon ... more -->

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Guerrilla Marketing for Professional Speakers

By Simon Mainwaring 0 Comments

It’s Better to be Different than to be Better Based in Edinburgh, Flow Languages provides translation and interpretation services all over Europe. While working together over SKYPE on his Guerrilla Marketing Calendar for 2014, the owner, James Canter, shared his plan to send Valentines Day Cards to all of their clients. James had designed an ... more -->

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Simon Mainwaring Featured in Speaker Magazine

By Kare Anderson 0 Comments

Simon Mainwaring, one of our favorite speakers, is on the cover of Speaker Magazine (April 2014 issue). A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on ... more -->

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Build Scalable, Brand-building Power with Your Employees

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Even with the priceless brand-building glow enjoyed by a few celebrity CEOs like Richard Branson and Tony Hsieh isn’t it strange that so few CEOs attempt the same success? Odder still, few companies tap the scalable, brand-building power of their employees. In fact, it may be their biggest missed opportunity in our increasingly connected yet ... more -->

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Blog Topics

Speakers / Writers

  • Robin Farmanfarmaian After a medical misdiagnosis put her through multiple unnecessary surgeries as a teenager, Robin Farmanfarmaian made it her mission to empower patients through a tool she did not have during her sickness: modern-day tech ... more -->
  • John Larroquette

    Emmy and Tony-award winning actor, John Larroquette uses his personal experience to educate the public on substance abuse and recovery. The iconic stage and television actor from pop culture favorites such as the sitc ... more -->

  • Keith Barry Keith Barry is the world’s leading TV Hypnotist, Mentalist and Brain Hacker. As a world- renowned performer, Keith has toured for many years showcasing his mind-blowing skills in every corner of the globe. Keith has st ... more -->
  • Allon Raiz When things got tough, Allon Raiz rethought his failing business and turned it into the most successful business incubator in South Africa. Today Raizcorp is one of the few profitable business incubators in the world, an ... more -->
  • Antonio Nieto-Rodriguez Global business strategist Antonio Nieto-Rodriguez equips multinational executives to focus their company and themselves, so they can elect, manage, and execute projects more efficiently even during tough times. He draws ... more -->
  • Shaun Tomson

    One of the greatest surfers of all time, legend Shaun Tomson brings a message of optimism and positivity to over 100,000 young people and adults each year. A successful entrepreneur, his application of surfing culture ... more -->

  • Alexander Tsiaras

    Alexander Tsiaras has been bringing science to life for years through his artistic genius. Known as “The Digital Leonardo DaVinci,” his images are famous worldwide having graced the covers of LIFE, Time, an ... more -->

  • Uri Gneezy

    Uri Gneezy’s early work on when and why incentives can backfire has become the cornerstone in a compelling line of research that explores when traditional economic theories fail to explain real human behavior. He is ... more -->

  • Courtney Martin Described as “one of our most insightful culture critics and one of our finest young writers,” Courtney Martin is a storyteller, feminist, social problem solver, and a provocative speaker. She is the author of six bo ... more -->
  • Roberto Carlos (RöC) One of Latin America's most influential leaders in innovation, Roberto Carlos (RöC) is the creator of Factor WOW, a methodology that is revolutionizing the way organizations do business. Twice voted one of Mexico's mos ... more -->
  • Jim Abbott

    You have heard people say, “I'd give my right hand for that," meaning they'd give up the most important part of their body? Star baseball pitcher and inspirational speaker Jim Abbott was born without a right hand, a ... more -->