Rick Segel

Rick Segel's Speech Descriptions

Pro-active Retailing

Pro-active retailing means NOT sitting back and waiting for customers to just walk through our front door. Those days are over.

In order to bring our businesses to the next level, we must design marketing plans that incorporate all of the strategies and tactics that will make our customers drive by other businesses and make our businesses their preferred choice--a true destination business. We accomplish that by adapting a customer-centric philosophy that shifts our focus to the Benefit Quotient for our customer.

Breakthrough Marketing

Breakthrough Marketing™ is a system to better understand your customer, reach your customer, keep in touch with your customer, and have your customer find you. It is a collection of “new age” marketing tools that when used together generate exceptional sales performance and optimal brand positioning.

Effective Suggestive Selling

The days of the high pressure "shake the customer until all the money comes out" way of selling is over. No one wants to be sold anymore, but they all want help in buying.

This program redefines selling into a non-threatening suggestion-driven soft approach that will increase store morale and improve the attidude of sales personnel while the customers are buying more than ever before.

How Do Customers Find YOU?

Marketing is constantly reinventing itself. The tools that worked two years ago might not be the solutions today. Discover the power of inbound marketing and how you can build a business through attraction.

This “going-with-the-flow marketing” is the latest marketing concept that justifies multiple landing pages and simply aligns the way customers find businesses today.

Learn the Ways to Differentiate and Stand Out in a Crowded Marketplace

In order for a business to succeed today, it must be different than its competitors and stand out in the crowd.

This program will explore the ways to differentiate a business with an emphasis on creating curb appeal, using signage as your silent salesperson, and creating interior displays that will keep the customer engaged while heightening the shopping experience.

Visual Merchandising for the Artistically Challenged and Financially Deprived

Visual merchandising is an art form unto itself that can make or break any business. But what do you do when you have no talent and less money?

This program will help those retailers improve their visual merchandising capabilities with easy-to-use and simple-to-understand tricks and tactics that just don′t cost a lot of money.

Signs Sell

Signage can be a retailer′s secret weapon - the silent salesperson that can produce more than the strongest salesperson.

Learn how to increase sales between 10-500% with the I.S.E.E. Formula for signage effectiveness and put your customers in a buying mood with creative signage.

The Essential Online Solution

This program, modeled from Rick Segel′s book of the same name, demystifies the use of ecommerce and online marketing tools for the average, non-technical, independent business. This is a marketing program that utilizes online tools to create dramatic financial successes.

Build Your Community, Build Your Business

There are many different types of communities today ranging from online communities to traditional communities - the places where we live and work. This program focuses on our traditional communities.

There is a nationwide movement to buy local, support local businesses, and to care about people and businesses within our community. Its not only the right thing to do but "cause marketing," as it is often referred to, can have significant and powerful marketing advantages for the savvy retailer.

Million Dollar Advertising Ideas on a Shoestring Budget

There are numerous ways to spend money in advertising today. This program explores all of the possibilities and teaches the tricks of effective marketing and advertising to get the biggest bang for the buck.

The 7 Essentials of Successful Retailing

Retail is detail. However, if you master these seven essentials, you will master the retail world. This program explores issues from defining your business to pricing to promoting to buying and more!

Optimizing The Customer

Customers love to buy but hate to be sold. Optimizing the Customer enables the store personnel to acquire the skills to make multiple sales while having the customer appreciate their efforts. However, in times like these where we will be seeing fewer customers, we also need to develop techniques that will position the customer as a true business asset.

Unconventional Marketing for Unconventional Times

“The Times, they are a-changin′.”

Change is happening so fast and the "Rules of Retailing" are being rewritten as we speak. We are living in the age of the electronic wallet. We can no longer reject ideas, concepts, marketing vehicles, forums, or platforms that are on the fringe of mainstream thinking. We are all seeking to find, understand, and accept the "New Normal."

Customer Service: Who Needs It?

Customer service can be the greatest differentiator or detriment in your business. However, the problem is that customer service represents a variety of things to a variety of people. This presentation helps the audience to better understand the different types of service needed to serve the many different types of people.

Making Your Website More Competitive

When was the last time you shopped the competition? And what should we be looking for?

In this program, you will not only be given a guided tour of some of the best sites on the web but you will also learn some of the tricks and tools used in the sites that make them so successful. This will all be in terms that retailers understand, complete with an idea of the types of costs that are associated with them. Let Rick Segel be your mystery online shopper and uncover trends, tools, and treasures that will make you money. Let’s enjoy the ride!

Becoming the Vendor of Choice

This program helps participants discover proven tactics for developing relationships with customers, helping them realize the true value of customer loyalty as they become the customers’ first choice -- The Preferred Vendor.

In addition to learning how to create relationships that cause retailers to call for advice, learn how your greatest assets are your ideas and experience--from the do’s and don’ts of trade show participation to uncovering new ways to promote your company without spending lots of money. Discover why there is always a budget for a vendor of choice.