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Lynne Lancaster Profile

  • Lynne Lancaster is an award-winning keynote speaker and one of today’s leading generational experts, helping organizations navigate the multi-generational workplace.

  • She is co-author of the bestselling When Generations Collide and author of The M-Factor, which explores the impact of Millennials on the workplace.

  • Her expertise is trusted by leading organizations including Microsoft, Disney, AT&T, Intel, and Johnson & Johnson, with insights featured on CNN, CNBC, and in The New York Times.
  • One of the nation’s most highly regarded generational experts and cultural translators, Lynne Lancaster can help you transform your corporate culture and employee relations so that you no longer suffer from generational gaps in recruiting, retention or communication. Her keynotes and workshops provide deep insight into the hottest talent trends with practical guidance as to the best way to engage with them.

    Ranked as a top five speaker on Speaking.com, Lynne’s distinguished client roster includes AT&T, Best Buy, Cisco, General Mills, the National Security Agency, and U.S. Bank among others.

    Co-author of the bestselling books When Generations Collide and The M-Factor: How the Millennial Generation Is Rocking the Workplace, Lynne’s firm undertakes large-scale research including surveys, focus groups and interviews to gauge the generational impacts on the business world. Her insight in this area has led to appearances on CNN, CNBC and NPR, and in Time, The Washington Post and the New York Times.

    • View Extended/Alternate Bio

      Lynne Lancaster is one of today’s most sought-after generational experts and keynote speakers. She knows what makes Traditionalists, Boomers, Generation Xers, Millennials, and Gen Z tick, and she brings her original research, insights, humor, and practical tips to audiences eager to solve the generational puzzle.

      Lynne’s entertaining style and deep expertise take listeners to a whole new level, whether they are struggling to recruit and retain generations in the workforce, seeking to connect with them in the marketplace, or just trying to live and work with them. She doesn’t just describe the issues; she interprets them and offers actionable advice on how to lead, manage, market, and communicate effectively in a multi-generational world. And she is supported by an entertaining array of multimedia including clips from TV shows and movies, stats, stories, case studies, and best practices from America’s best companies. If you think you know enough about generations, think again.​

      Lynne’s career spans the creation of two companies dedicated to bridging the generational divide. She is an award-winning keynote speaker, a teacher, trainer, writer, and frequent expert commentator in the media. Lynne is co-author of the best-seller When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperCollins) that introduced the U.S. workplace and marketplace to the generations concept. Her most recent book, The M-Factor: How the Millennial Generation is Rocking the Workplace (HarperBusiness) garnered a gold medal from the Axiom business book awards for its portrayal of this newest cohort.

      Lynne has received rave reviews for her keynotes from countless companies including AT&T, Best Buy, Chase, Disney, General Mills, Intel, Johnson & Johnson, KMPG, MTV, Microsoft, St. Jude, Schwab, and VISA, as well as numerous nonprofit and public sector organizations.

      In the media, she is a sought-after expert on workplace and social trends. Lynne has been a guest on CNN, CNBC and National Public Radio, and appeared in national publications including Fast Company, The Los Angeles Times, The New York Times, TIME Magazine, The Wall Street Journal, and The Washington Post.

      Lynne earned her stripes as a management consultant, coaching executives from major U.S. companies on decoding communication issues. Lynne has served as an adjunct faculty member at the University of Minnesota’s Carlson School of Management, and is on the boards of several philanthropic organizations. She is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota with a B.A. in English Literature. She is currently at work on how Baby Boomers are evolving into the next phase of life and careers.

    Lynne Lancaster Speaking Videos

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    Lynne Lancaster's Speech Descriptions

    WHAT A DIFFERENCE A GENERATION MAKES! – BRIDGING THE GAPS AT WORK

    A good generational mix can make for a highly productive, fulfilling environment. Or it can make you want to tear your hair out! This high energy and insightful presentation will update you on the generations in today’s workplace, and how you can collaborate, engage, and communicate with them. Whether you are supervising, managing, or are an individual contributor, you will…

    - Get to know your own generation and how that has shaped your views on work
    - Identify the generation gaps in your workplace
    - Connect more effectively with every generation

    RECRUITING IN A TIGHT JOB MARKET

    As the unemployment rate reaches all-time lows in many markets, recruiters are struggling. With so many organizations competing for the same workers, how do you make your message stand out? And what do you need to know to give you a competitive edge? Lynne Lancaster explains how generational insights and recruiting smarts can come together to create winning results. Her topics include…

    - Why the talent market is really so tight and how you can respond
    - What to do when your boss doesn’t get it
    - Leveraging value proposition through the eyes of another generation

    HOW GEN Z IS ROCKING THE WORKPLACE

    Members of Gen Z are firmly established in the workforce, but employers still don’t know much about them. With the U.S. unemployment rate at an all-time low, it is time to toss out the stereotypes and get to know the attitudes and expectations of this ambitious generation. Learn…

    - Who is Gen Z and what do we need to know about them
    - What are best practices for recruiting and retaining younger talent—and why
    - How to create a culture in which younger hires can thrive

    LEADERSHIP: BRINGING OUT THE BEST IN EVERY GENERATION

    What makes a great leader and how do the generations view the role of the leader differently? Whether you’re a seasoned veteran directing those younger than you, an experienced Xer juggling multiple generations, a skilled Millennial managing upward, or you are struggling to connect with all the generations, Lynne’s savvy research, entertaining anecdotes and practical advice will help you...

    - Understand who the generations are and how their expectations of leaders have changed
    - Increase your effectiveness as a leader by understanding how to engage each generation
    - Apply hands-on techniques to flex your leadership style

    COMMUNICATING ACROSS THE GENERATIONAL DIVIDE

    This is for everyone who has struggled to be heard and understood by another generation. Often it’s generation gaps that get in the way of good communication at work. Stereotypes, misunderstandings, and disrespect are all signs that the generations on the team aren’t connecting. Here’s how to…

    - Recognize what every generation fears most, and how those fears show up at work
    - Find ways to reach across the gaps and genuinely connect
    - Build a culture of mutual respect

    BREAKING INTO THE MILLENNIAL MIND: STRATEGIES FOR RETAINING AND MOTIVATING

    Now the largest generation in the U.S., Millennials make up more than 50% of the total workforce. Yet, many companies still struggle to inspire and retain them. Whether you are a Millennial yourself or working with them, you’ll benefit from understanding…

    - What makes Millennials tick
    - How are Millennials’ expectations of the workplace unique
    - What strategies smart companies employ to drive Millennial loyalty and engagement

    MANAGING THE GENERATIONS IN TURBULENT TIMES

    Everybody knows the world is a stressful place these days. With challenging economic times, a global pandemic, and uncertain futures for many companies, it’s easy to see how employees of every generation might be struggling with anxiety. Lynne can help you…

    - Understand how the generations might react to stress differently
    - Identify ways to create a more cohesive culture
    - Recognize what you can do to support each generation

    MARKETING AND SELLING ACROSS THE GENERATIONAL DIVIDE

    Traditionalists, Baby Boomers, Gen Xers, Millennials, and now Gen Z, view sales very differently. Do they want face-to-face contact or screen-to-screen? What does “service” even mean? How can you stand out in a crowded marketplace? Whether you are a seasoned professional or just starting out, Lynne will help you…

    - Identify the generations in your marketplace
    - Engage one generation without turning off another
    - Rethink sales and marketing strategies along generational line

    What People are Saying about Seeing Lynne Speak

    Rating Entries

    “Lynne Lancaster worked with our Diversity, Inclusion and Belonging Executive Council to expertly craft a virtual presentation on Generational Differences in the Workplace. She navigated the nuances of working with different generations, and the value we each bring to the workplace, all while captivating a virtual audience. The engagement via chat, polling questions and the Q&A forum were amazing. Lynne surpassed our expectations!”
    Anna Patel – Senior Communications Specialist
    Benefitfocus

    “Lynne did her homework to tailor two different presentations for us, one for our students and another for our local business leaders. Her content was engaging and informative while providing us with actionable tools we could apply immediately in our work and our lives.”
    John M. McArthur, President
    Cameron University

    “Lynne was just wonderful. She was so generous with her time, and her message resonated loud and clear. I just love it when the audience really engages with a speaker, and that was the case with Lynne. There is just something about the generations topic that really captures everyone’s attention. I guess it’s because we can all see ourselves, and also those we work with!”
    Kirsten Kase – Director of Operations
    International Cemetery, Cremation, and Funeral Association

    “Thank you for serving as a Speaker for the Deputy Director for Management (DDM) Seminar Series. Your presentation, “What a Difference a Generation Makes” was timely and thought-provoking and provided the audience with pragmatic approaches for communicating and collaborating with multiple generations in the workplace. Your presentation was engaging and meaningful.”
    Alfred C. Johnson, Ph.D. – Deputy Director for Management
    National Institutes of Health

      “Lynne absolutely knocked it out of the park. She was a pleasure to work with and delivered a dynamic, engaging speech that truly exceeded all expectations.”
      Association of Women in Finance
      (Event booked by Speaking.com)

      “Your enthusiadm for your topic was evident and much appreciated. In fact, many attendees felt your session was the most valuable of the conference.”
      Mary Wright Benner,
      The Conference Board

      “The information and insight you provided regarding the differences in generations were incredibly valuable and useful. I was especially impressed with the amount of research you did on our industry and institution and your ability to tailor your presentation to our audience.”
      Robyn Pennington,
      Director Business Solutions Services,
      The California State University

      “In all my years of chairing this conference, I have never had a keynote speaker who did such a thorough job preparing content and ensuring that the remarks were highly relevant to our audience. Your deep research and focus were very evident and much appreciated by me and my leadership team. In addition… to a client, there was overwhelmingly positive response to your remarks and presentation style.”
      Judy Sloan,
      Principal,
      Deloitte Tax, Deloitte

      “Based on results of our post-event survey, your presentation really resonated with employees. All of the respondents indicated that your presentation helped them better understand multi-generational workforces, with 95% saying they plan to utilize the lessons learned in their interactions with co-workers.”
      Tiffani Orange,
      Diversity and Worklife Manager,
      Ford Motor Company

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    Books by Lynne Lancaster:

      The M-Factor: Why the Millennial Generation is Rocking the Workplace
      The definitive guide to turning the Millennials′ great expectations into even greater results.

      The Millennial generation (those born between 1982 and 2000) has rapidly entered the workforce in greater numbers, but its introduction to the workplace has been anything but seamless. In fact, many companies already report attention-grabbing stories about:

      • the mother who called HR to complain when her Millennial daughter got a mediocre performance review;
      • the new hire who dialed the CEO directly to tell him what the company could be doing better;
      • the young employee who revealed a confidential new product on her Facebook page before it was made public.

      Clashes like these are happening in workplaces around the world, and they leave leaders and coworkers scratching their heads and wondering, “What do these Millennials want? Why are they so different? How do we get the good ones in the door? How do we keep them there without alienating the other generations?” Going forward, a company′s success will depend upon knowing the answers to these questions, because they are the keys to motivating this new generation and to taking advantage of the amazing potential it possesses.

      In The M-Factor, Baby Boomer Lynne Lancaster and Generation Xer David Stillman draw on cutting-edge case studies, findings from large-scale surveys, and hundreds of interviews to identify the seven trends essential for understanding and managing the Millennials: the role of the parents, entitlement, the search for meaning, great expectations, the need for speed, social networking, and collaboration.

      Observant, humorous, and savvy, this book—the ultimate guide to Millennials in the workplace—offers valuable insights and practical, take-action tips and solutions that Traditionalists, Boomers, Gen Xers, and even Millennials can use to bridge generational gaps, be more productive, and achieve organizational success like never before.

      Order Here






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