Jack Uldrich

If life is an adventure, no one will ever live it more fully than Meriwether Lewis and William Clark. Commissioned by President Thomas Jefferson to explore the rumored Northwest Passage, Lewis and Clark instead discovered a seemingly endless land whose very existence foretold a future America infinitely different from what had been imagined.

May 2004 marks the beginning of a two-and-a-half year bicentennial celebration of their incredible journey and its significance to the history of America. Against staggering odds, these unique men inspired such absolute loyalty in each other and in their group that they are still widely regarded as the most successful leadership team in American history.

Today′s leadership adventures unfold in the rugged terrain of business, and who better than Lewis and Clark to lead us through its toughest challenges? Their story resonates with business leaders of our time because they had to:

• Think strategically
• Make tough and timely decisions
• Surround themselves with good people
• Manage resources
• Motivate the team
• Deal with different cultures
• Assimilate information from many sources
• Balance long-term goals against short-term realities
• Learn from their mistakes
• Try new approaches

Most importantly, they had to persevere and change course in the face of adversity. Their lessons will inspire business leaders to take their teams to new adventures of great discovery.

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“Although nanotechnology deals with the very small – a nanometer is 1/80,000th the diameter of a human hair – it is going to be huge. From the food we eat, the clothes we wear, and the products we manufacture to the composition of our bodies, everything is made of atoms. And if we can manipulate the atom, then that changes the rules of the game for almost every product.” “Coal and diamonds, for example are both constructed from carbon atoms. It′s merely the arrangement of the atoms that differentiates an inexpensive fuel source from a pricey engagement jewel. While the science of nanotech cannot yet transform coal into diamonds, it is advancing rapidly and will begin to radically alter the business world during the next few years – and will continue to do so for the forseeable future.” “The buzz surrounding nanotech is comparable to that at the dawn of the digital revolution, which changed the face of how business operates. Unlike the Internet, however, which applied new technology to many old processes and businesses, nanotech is about creating entirely new materials, products and systems (and therefore markets), as well as making existing products faster, stronger, and better.” “You may be tempted to wait until the buzz dies down before deciding how to integrate nanotech into your business, but don′t make the mistake of thinking of it as being light-years away. Even though it may sound far-off at times, within ten years nanotech will have huge effects on many industries, including manufacturing, health care, energy, agriculture, communications, transportation, and electronics. Within a decade, nanotechnology is expected to be the basis of $1 trillion worth of products in the United States alone and will create anywhere from 800,000 to 2 million new jobs.” “Nanotechnology will require you to radically rethink what your core business is, who your competitors are, what skills your workforce needs, how to train your employees, and how to think strategically about.

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“Although nanotechnology deals with the very small – a nanometer is 1/80,000th the diameter of a human hair – it is going to be huge. From the food we eat, the clothes we wear, and the products we manufacture to the composition of our bodies, everything is made of atoms. And if we can manipulate the atom, then that changes the rules of the game for almost every product.” “Coal and diamonds, for example are both constructed from carbon atoms. It′s merely the arrangement of the atoms that differentiates an inexpensive fuel source from a pricey engagement jewel. While the science of nanotech cannot yet transform coal into diamonds, it is advancing rapidly and will begin to radically alter the business world during the next few years – and will continue to do so for the forseeable future.” “The buzz surrounding nanotech is comparable to that at the dawn of the digital revolution, which changed the face of how business operates. Unlike the Internet, however, which applied new technology to many old processes and businesses, nanotech is about creating entirely new materials, products and systems (and therefore markets), as well as making existing products faster, stronger, and better.” “You may be tempted to wait until the buzz dies down before deciding how to integrate nanotech into your business, but don′t make the mistake of thinking of it as being light-years away. Even though it may sound far-off at times, within ten years nanotech will have huge effects on many industries, including manufacturing, health care, energy, agriculture, communications, transportation, and electronics. Within a decade, nanotechnology is expected to be the basis of $1 trillion worth of products in the United States alone and will create anywhere from 800,000 to 2 million new jobs.” “Nanotechnology will require you to radically rethink what your core business is, who your competitors are, what skills your workforce needs, how to train your employees, and how to think strategically about.

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The importance of George Marshall to 20th century American and world history cannot be overstated. And yet Marshall′s place in the pantheon of great leaders often goes unrecognized. Eclipsed perhaps by the larger personalities of his contemporaries — Roosevelt, Churchill, Truman, Eisenhower, Patton — Marshall was a visionary whose legacy still resonates worldwide. His impact is evident from a look at even a few of his many astonishing accomplishments. For example:

*As Chief of Staff of the United States Army before and during World War II, he oversaw its expansion from a force smaller than Bulgaria′s into the mightiest army ever assembled. * He personally mentored future generals Eisenhower, Patton, Bradley, Ridgeway, and others. * He was the first career soldier ever to win the Nobel Peace Prize, and was twice named Time magazine′s Man of the Year. * As Secretary of State, he introduced the plan that would literally save Europe from post-war economic ruin: the European Recovery Program, universally known as The Marshall Plan.

Marshall′s extraordinary career reflects unparalleled leadership capabilities and consummate skills, which Jack Uldrich has aligned with seven overarching principles. Through shining examples that could only have come from the life of Marshall himself, Soldier, Statesman, Peacemaker outlines these principles and their importance and applicability to today′s aspiring leaders.

Uldrich′s chronicle of Marshall′s stunning record demonstrates the value of:

* Integrity: doing the right thing, “frankly and without evasion” * Action: mastering the situation by acting swiftly and decisively * Selflessness: serving the greater good, especially when “the issue is too great” to involve one′s personal feelings * Candor: speaking one′s mind and leaving nothing “between the lines” * Preparation: remembering it′s not just about the battles themselves, but laying the groundwork for those battles * Learning and teaching: “learning how to learn,” and sharing the knowledge gained * Fairness: choosing the right people and seeing that they are rewarded, rather than compromising or settling for mediocrity * Vision: knowing that every decision must drive the big picture, and “swallowing the little things in order to go to bat on the big ones” * Caring: considering the interests of your constituents “first, last, and all of the time”

Winston Churchill called Marshall “the organizer of victory” and “the last great American.” President Truman called him “the great one of the age.” More recently, Tom Brokaw proclaimed him “the godfather of the greatest generation.” An illuminating portrait of an undersung hero, Soldier, Statesman, Peacemaker brings the life and achievements of General George C. Marshall front and center — where they have always belonged.

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