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Leading sales expert Victor Antonio Gonzalez uses buyers’ perspectives to help organizations up their sales by nudging, not pushing. The riveting speaker’s programs cater to entrepreneurs and business owners as well as to those who need a little motivation to get started. He is also a popular choice for university commencement ceremonies, having spoken at more than 20 graduations.

Growing up in a rough neighborhood in Chicago, Victor defied statistics and earned his B.S. in Electrical Engineering, and an MBA. He started out as a testing engineer and gradually transitioned into sales becoming a regional manager and later Vice President of Sales at ADC Telecommunications, which grew to a $3 B corporation under his watch. He then built a global network as President of Sales & Marketing at New World Network before becoming CEO of a multi-million dollar high-tech company.

Victor is the author of 12 books. He has produced 8 sales training video series and nearly 500 YouTube videos on sales and motivation. In addition to his fresh content, he receives frequent praise for his upbeat presentation style and ability to make individuals feel like he is speaking directly to them. Currently he can be seen as the host of Spike's television show Life or Debt where he teaches families struggling financially how to run their household like a business.

Full Profile

Author, sales trainer and motivational speaker Victor Antonio is proof that the American dream of success is alive and well. A poor upbringing from one of the roughest areas of Chicago didn’t stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20 year career as a top sales executive and becoming CEO of a multimillion dollar high-tech company.

Prior to being CEO he was President of Global Sales and Marketing for a $420M company. He was tasked with building a global sales force, establishing contract agreements, developing financial pricing models and in charge of developing the corporate brand and marketing the company’s services for worldwide acceptance.

As Vice President of International Sales in a Fortune 500 $3B corporation at the time. He was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management.

International: He has conducted business in Europe, Asia, Saudi Arabia, Australia, Latin America, Middle East, United Arab Emirates and South Africa.

Quick Stats:

    • Education: B.S. Electrical Engineering, MBA
    • Positions held: CEO High Tech Co., President of Sales & Marketing, VP of Sales, Director of Sales, Product Manager, Application Engineer
    • Author of 12 Books on Sales & Motivation
    • Shared the stage with top business speakers including: Rudy Giuliani, Zig Ziglar, Dr. Robert Schuller, Paul Otellini (CEO of Intel), and John May (CEO of FedEx Kinkos)


Victor Antonio Gonzalez Speaker Videos Back to top

Victor Antonio: Speaking at National Sales Network


Victor Antonio Gonzalez rocks the audience as he shares a powerful technique for succeeding in sales: “nudge, don’t push.” While everyone has the power to influence other people’s decisions, consumers generally do not respond favorably when they feel they are being pressured. By understanding how people buy rather than how people sell, Victor asserts that salespeople can reach greater success.

“The buyer today is less trusting, less loyal, more demanding, and more price sensitive,” he says. These are just some of the reasons salespeople and organizations need to be subtler in the way they approach customers today. When someone is nudged they don’t even realize it’s happened. Victor cites research linking the physical layout of a store to a consumer’s mindset: “If you have a narrow aisle you will walk faster. If you have a wider aisle you will slow down.”

Victor Antonio: Nationwide Financial Services - Influencing the Sale



Speeches / Speaking Engagements Back to top


Victor Antonio Gonzalez brings the perfect blend of fresh content and motivation. Whether the audience is 2,700 or 7, he crafts a solid message that resonates with everyone on a personal level, leaving the whole group fired up and ready to make things happen. From veteran managers to beginning salespeople to graduating college students, Victor seizes participants’ attention with a high-energy program packed with valuable advice on positioning yourself, negotiating, and climbing to a higher plateau.

Business Keynotes on Sales and Motivation

INFLUENCING CHANGE
The Art of Nudging, Not Pushing

Stop feeling helpless! This leadership keynote focuses around understanding the different strategies we can use to influence or persuade others to execute 1) their personal goals, and 2) your company's short and long-term goals.

Every day is filled with 'influence moments' where you can move and guide others to follow your lead. Humorous and engaging, learn how easy it is to drive other's decision-making process!

Victor's Note: From Managers to employees, this is great for organizations experiencing internal change and a changing marketplace. It focuses in on why change is good without the browbeating!

WINNING THROUGH INFLUENCE
Sell Beyond Your Own Expectations

This sales motivation keynote is loaded with research and studies on how to influence the buying process and increase buyer satisfaction.

Find out why outdated techniques don't work anymore. Learn how to position your product by framing the context of the conversation. Find out how to reduce buyer resistance and gain their acceptance by employing simple to use strategies and tactic!

Victor's Note: Salespeople love this keynote because it's loaded with nuggets on how to influence buying behaviors. Yes, even sales veterans love this keynote!

Sales Training Workshops

SALES INFLUENCE: Finding the Why in (How Clients) Buy
(B2C) Sales Influence focuses on how buyers make buying decisions. In today's market, consumers have access to the Internet and often times know more about the product or service then the salesperson. Given this shift in knowledge power, outdated sales techniques aren't going to cut it anymore. Sales Influence shares the latest transactional sales methods, based on the latest research in consumer behavioral to help you increase your close rate.

VALUE-CENTRIC SELLING: Position Your Value, Not Your Price
(B2B) Selling your product (or service) value has become a sales imperative to remain profitable. Value Centric Selling focuses in on how to position your product, not with feature and benefits, but by positioning value. Beyond ROI, TCO and BE, salespeople today need to shift their complex sales strategy from selling on price (cost) to selling on value by first locating where they can impact the client's value chain and then quantifying and articulating (present) that value.

SELLING FOR ENGINEERS: Mastering the Technical Sale, Presentation & Demo
(B2B) Engineers are an integral part of the sales process as networks and system solutions increase in complexity. Mastering the technical sale requires the engineer to be in sync with the salesperson & learn how to positon the product's value beyond the features, benefits and advantages. Understanding how to present and sell the technical value comes down to learning how to structure a compelling and insightful demonstration. An engineer's presentation can make or break a sale.



Victor Antonio Gonzalez Speaker Testimonials Back to top

"Victor, I love your style of presentation. You are not a get rich quick preacher-kind of rah-rah motivational speaker with a lot of fluff and no substance."
Guillermo Nunez,
SBA

"Your talk was nothing short of inspiring. Our group is made up of highly accomplished managers with years of experience directing the activities of major companies both here and overseas. They can be a tough…, but you completely captured them with your energy, your conviction and the undeniable truth of your message. Terrific!"
Roland Janisse,
MENG- Marketing Executive Network Group

Yes, our conference was great and Victor was a huge success!!! I am still getting lots of positive feedback and requests for his contact information. Yes, I am pushing to have Victor at our National conference in Orlando. Once again, thanks! Victor, you were awesome!!!
Monique Jackson
Society of Hispanic Professional Engineers

"We Want Victor Back! Well, the students want to bring Victor back! More specifically, they are interested in The Logic of Success."
Andy A. Herrera, Diversity Programs
Penn State Erie, The Behrend College

"Your motivational speech was AWESOME. You hit a Grand Slam. Your talk was very motivating and inspirational. In talking to some of the folks who were in attendance, they all agreed that your message was very well received."
Orlando Montan,
Verizon

"Rare is the opportunity to be part of a class that truly provides both form and substance to the selling process. You clearly delivered the best sales seminar I have ever attended by cutting through all the clutter that exists. I unequivocally recommend your program to anyone interested in improving their approach. They would not gain a mere inch, but several miles over the competition, we certainly have."
Victor Lue-Yat, CEO
DocuGreen.com

“The knowledge and information that I have learned in just a few short hours is priceless. Thank you so much for your help and info.”
Scott Feinerman
Heart of Miami Company

"THANK YOU! THANK YOU! THANK YOU! Jackson State University have been greatly enhanced because of your appearance on campus....The presentation was simply amazing and thoroughly captivating with just the right balance of humor.
Lori Jackson-Stewart
Jackson State University

"You are amazing! Victor, I felt such a ′closeness′ to you and your message,...you are the BEST I have ever heard!
B. Brooke Peterson
InnerLight

"The right amount of humor with the right amount of knowledge makes for the perfect speaker. I know my wife and I were touched and are now working harder to “climb” to a higher plateau both personal and financial. Thank you very much."
Genaro Pineda
LogoMerch

Thank you so much for sharing. You absolutely HAVE to have a GOOD HEART. Honestly, I don′t know when I have run across anyone like you before. Thank you again.
Tommy Howard

Thank you very much for all the great stuff that you kindly, generously, and willingly share with me and thousands of other people. May God bless you richly and I wish you the very best for all your awesome works!
Joshua from www.healandgrowcenter.com

Thank you Victor, you have been a tremendous help in my fledgling career.
Calvin G. Sims

Great!!! I love it. This came at a good time for me. My one play aired on PBS/Educational station in LA last month. Thanks for the lift!
Carl Raye




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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"Victor, I love your style of presentation. You are not a get rich quick preacher-kind of rah-rah motivational speaker with a lot of fluff and no substance."
Guillermo Nunez,
SBA

"Your talk was nothing short of inspiring. Our group is made up of highly accomplished managers with years of experience directing the activities of major companies both here and overseas. They can be a tough…, but you completely captured them with your energy, your conviction and the undeniable truth of your message. Terrific!"
Roland Janisse,
MENG- Marketing Executive Network Group

Yes, our conference was great and Victor was a huge success!!! I am still getting lots of positive feedback and requests for his contact information. Yes, I am pushing to have Victor at our National conference in Orlando. Once again, thanks! Victor, you were awesome!!!
Monique Jackson
Society of Hispanic Professional Engineers

"We Want Victor Back! Well, the students want to bring Victor back! More specifically, they are interested in The Logic of Success."
Andy A. Herrera, Diversity Programs
Penn State Erie, The Behrend College

"Your motivational speech was AWESOME. You hit a Grand Slam. Your talk was very motivating and inspirational. In talking to some of the folks who were in attendance, they all agreed that your message was very well received."
Orlando Montan,
Verizon

"Rare is the opportunity to be part of a class that truly provides both form and substance to the selling process. You clearly delivered the best sales seminar I have ever attended by cutting through all the clutter that exists. I unequivocally recommend your program to anyone interested in improving their approach. They would not gain a mere inch, but several miles over the competition, we certainly have."
Victor Lue-Yat, CEO
DocuGreen.com

“The knowledge and information that I have learned in just a few short hours is priceless. Thank you so much for your help and info.”
Scott Feinerman
Heart of Miami Company

"THANK YOU! THANK YOU! THANK YOU! Jackson State University have been greatly enhanced because of your appearance on campus....The presentation was simply amazing and thoroughly captivating with just the right balance of humor.
Lori Jackson-Stewart
Jackson State University

"You are amazing! Victor, I felt such a ′closeness′ to you and your message,...you are the BEST I have ever heard!
B. Brooke Peterson
InnerLight

"The right amount of humor with the right amount of knowledge makes for the perfect speaker. I know my wife and I were touched and are now working harder to “climb” to a higher plateau both personal and financial. Thank you very much."
Genaro Pineda
LogoMerch

Thank you so much for sharing. You absolutely HAVE to have a GOOD HEART. Honestly, I don′t know when I have run across anyone like you before. Thank you again.
Tommy Howard

Thank you very much for all the great stuff that you kindly, generously, and willingly share with me and thousands of other people. May God bless you richly and I wish you the very best for all your awesome works!
Joshua from www.healandgrowcenter.com

Thank you Victor, you have been a tremendous help in my fledgling career.
Calvin G. Sims

Great!!! I love it. This came at a good time for me. My one play aired on PBS/Educational station in LA last month. Thanks for the lift!
Carl Raye


sales_infuence

Sales Influence: Finding the Why in (How People) Buy
How do buyers decide what product to buy when faced with two similar options? Is there a way to influence a buyer to buy one product over the other? Sales trainer Victor Antonio takes a unique approach to sales training. While most sales training books focus on the selling process or how to sell, Sales Influence focuses in on how buyer's make buying decision. By understanding the sales process from the buyer's perspective (i.e., Why do people buy? How do they make buying decisions?), you can sell more effectively! Find out how to close more sales by understanding how the buyer thinks.


99 Things

99 Things You Wish You Knew Before Going Into Sales (99 Series)
Let’s face it, today’s consumers has access to information and is often times just as well informed as you the seller. So what you need is an edge! You need something that’s going to help you close more deals faster and hopefully bigger.

99 Things You Wish You Knew Before Going into Sales is a book designed specifically for salespeople on the run. Sales trainer Victor Antonio has compressed over 20 years worth of sales experience into bite-size sales techniques that you can apply immediately. Whether you’re selling product or services, the techniques in this book will astound you and how effective, yet simple they are to use.

Whether you're dealing with a small retail sale or a large account, it doesn’t matter. This book covers the full sales spectrum from the simple to the complex deal. Here you’ll find strategies and techniques that not only teach you how to sell, but more importantly exposes the thought process behind why people make buying decisions. The more you understand how buyers buy, the more effective you’ll be in making your sales presentation and eventually closing more deal.

And, for those of you who are veteran salespeople with years of experience, you’re going to find the latest in sales and consumer research that will help you sharpen your sales saw by giving you that extra insight that your competitors don’t have.

You’re busy! I’m busy! We’re all busy! That’s why we’ve designed 99 Things You Wish You Knew Before Going into Sales was developed. What you need is a book a like this that delivers no fluff and gets straight to what you need to go out and SELL MORE NOW. In the book you’ll find 99 tips and techniques that will either remind you of something you should’ve been doing or teach you something you should be doing to close more sales.

Even the best-of-the-best never stop learning. Those top 5-10% of salespeople in any given company are the same salespeople who are always looking for that added advantage in selling. You can afford this book. You can afford a few minutes out of your day to improve. What you can’t afford is not reading what’s inside!

Don’t just buy a copy for yourself, buy a few extra for your salespeople or colleagues; they’ll thank you for it!


Business Keynotes on Sales and Motivation

INFLUENCING CHANGE
The Art of Nudging, Not Pushing

Stop feeling helpless! This leadership keynote focuses around understanding the different strategies we can use to influence or persuade others to execute 1) their personal goals, and 2) your company's short and long-term goals.

Every day is filled with 'influence moments' where you can move and guide others to follow your lead. Humorous and engaging, learn how easy it is to drive other's decision-making process!

Victor's Note: From Managers to employees, this is great for organizations experiencing internal change and a changing marketplace. It focuses in on why change is good without the browbeating!

WINNING THROUGH INFLUENCE
Sell Beyond Your Own Expectations

This sales motivation keynote is loaded with research and studies on how to influence the buying process and increase buyer satisfaction.

Find out why outdated techniques don't work anymore. Learn how to position your product by framing the context of the conversation. Find out how to reduce buyer resistance and gain their acceptance by employing simple to use strategies and tactic!

Victor's Note: Salespeople love this keynote because it's loaded with nuggets on how to influence buying behaviors. Yes, even sales veterans love this keynote!

Sales Training Workshops

SALES INFLUENCE: Finding the Why in (How Clients) Buy
(B2C) Sales Influence focuses on how buyers make buying decisions. In today's market, consumers have access to the Internet and often times know more about the product or service then the salesperson. Given this shift in knowledge power, outdated sales techniques aren't going to cut it anymore. Sales Influence shares the latest transactional sales methods, based on the latest research in consumer behavioral to help you increase your close rate.

VALUE-CENTRIC SELLING: Position Your Value, Not Your Price
(B2B) Selling your product (or service) value has become a sales imperative to remain profitable. Value Centric Selling focuses in on how to position your product, not with feature and benefits, but by positioning value. Beyond ROI, TCO and BE, salespeople today need to shift their complex sales strategy from selling on price (cost) to selling on value by first locating where they can impact the client's value chain and then quantifying and articulating (present) that value.

SELLING FOR ENGINEERS: Mastering the Technical Sale, Presentation & Demo
(B2B) Engineers are an integral part of the sales process as networks and system solutions increase in complexity. Mastering the technical sale requires the engineer to be in sync with the salesperson & learn how to positon the product's value beyond the features, benefits and advantages. Understanding how to present and sell the technical value comes down to learning how to structure a compelling and insightful demonstration. An engineer's presentation can make or break a sale.



Victor Antonio: Speaking at National Sales Network


Victor Antonio Gonzalez rocks the audience as he shares a powerful technique for succeeding in sales: “nudge, don’t push.” While everyone has the power to influence other people’s decisions, consumers generally do not respond favorably when they feel they are being pressured. By understanding how people buy rather than how people sell, Victor asserts that salespeople can reach greater success.

“The buyer today is less trusting, less loyal, more demanding, and more price sensitive,” he says. These are just some of the reasons salespeople and organizations need to be subtler in the way they approach customers today. When someone is nudged they don’t even realize it’s happened. Victor cites research linking the physical layout of a store to a consumer’s mindset: “If you have a narrow aisle you will walk faster. If you have a wider aisle you will slow down.”

Victor Antonio: Nationwide Financial Services - Influencing the Sale