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Nobody delivers lectures quite the same way as Dr. Tony Alessandra, who combines valuable learning with humor and energy for a lively presentation you won't forget. Dr. Alessandra's audiences enjoy a relaxed and amusing session while at the same time learning practical communication skills that will immediately help them to improve their relationships with clients and co-workers. Dr. Alessandra can show you how to make others as evangelical about your company and products as you are yourself.

Having grown up in the housing projects of New York City, Dr. Alessandra has more than his share of street smarts, to which he has added academic excellence in the form of a BBA (Notre Dame), an MBA (University of Connecticut) and a Ph.D. in marketing from Georgia State University. Today he is a graduate professor of marketing, Internet entrepreneur, business author and much sought-after keynote speaker.

Dr. Alessandra is president of Assessment Business Center, a company that offers businesses the chance to have a 360° review of their operations online. He is also a founding partner of Platinum Rule Group, a consultancy that uses a combination of the latest technology and psychological techniques to improve sales relationships.

The author of 27 books which are available in 50 languages, Dr. Alessandra's publications include The NEW Art of Managing People (a bestseller), Charisma, The Platinum Rule, Collaborative Selling and Communicating at Work. His behavioral style assessment tool, The Platinum Rule, is used widely around the globe, and he features in more than 50 audio/video courses and films.

Dr. Alessandra is a member of the Speakers Hall of Fame, the Sales Hall of Fame, has been inducted as one of the “Legends of the Speaking Profession" and is one of the top 5 sales/marketing/customer service speakers on Speaking.com.

Full Profile

Dr. Tony Alessandra is two speakers in one… a professor and a performer, or as one client put it—he delivers college lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees, and vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.

Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.

In addition to being president of Assessment Business Center, a company that offers online 360° assessments, Tony is also a founding partner in the Platinum Rule Group—a company which has successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.

Dr. Alessandra is a prolific author with 27 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Optimism Advantage (Nightingale–Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool—The Platinum Rule®.

Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession,” in 2013, for the 4th year in a row, he was selected as one of the Top 5 Sales/Marketing/Customer Service Speakers by Speaking.com, and in 2010 Tony was elected into the inaugural class of the Sales Hall of Fame. Tony’s polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.


Tony Alessandra Speaker Videos Back to top

Tony Alessandra: The Platinum Rule


Dr. Tony Alessandra outlines his unique key principle, “The Platinum Rule," which is that to be successful in sales and relationships you must do unto others as they would like to be done by; in other words, instead of thinking what you would like in a particular situation, you must adapt and see what they would like: “When I moved to the West Coast I stuck to the golden rule [do unto others as you would like done to you] and I treated San Diegans as I wanted to be treated, I treated them like New Yorkers. Do you see a potential problem here?"

Dr. Alessandra shows that the best results will come in terms of sales, customer loyalty and employee relationships if you are able to get inside the head of the person with whom you are working and figure out just what it is that they want. “Talk to people in ways that make them want to listen," he says, “lead them in ways that internally make them want to follow. People won't tell you how to treat them, that'd make it too easy, but what they do is send out signals."

Keynote Speech


Tony Alessandra: Demo Video


Tony Alessandra: Create Faster Rapport and Recognize Behaviorial Styles


Tony Alessandra: Creating Customers Not Just Sales



Speeches / Speaking Engagements Back to top


Dr. Tony Alessandra brings his brilliant ideas and practical experience to a series of speeches that will improve your communications, sales and customer loyalty beyond all recognition. He bases his teaching around his concept of The Platinum Rule: “Do unto others as THEY would like done unto to THEM!" Using his simple practical rules you will be able to identify what sort of person a customer or fellow employee is, what they want and how you can adapt yourself to give them that.

Using his in-depth research into behavioral science, Dr. Alessandra has discovered that everyone has the ability to be charismatic; it is simply that some people have developed those abilities to a higher level than others. He demonstrates just how you can work on your charismatic qualities to establish yourself as a leader in the minds of others.

Always on the cutting edge of new developments, Dr. Alessandra can show you how to sell and how to retain customer loyalty in the new marketing world, where one-time sales are less important than building lifelong customer loyalty. He will show you how you can sell more to more satisfied customers, providing them with better deals and greater satisfaction and leaving you with a healthier bottom line.

COMMUNICATION SKILLS

The Platinum Rule
Relationship Strategies for Building Customer and Employee Loyalty. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this HIGHLY entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical... accurate... and immediately useable. Here's what you'll learn:

    • How to spot the clues that help you "read" other people and accurately determine their behavioral style.
    • What makes people tick, their strengths and weaknesses, likes and dislikes.
    • How to practice adaptability-changing your strategy and/or approach based on the situation or the person whom you're dealing with.

How to Develop Your Charisma as a Leader
What impact could you have on your employees or colleagues if you decided to unleash your TRUE charisma? How would it feel to be in command of such influence? Can you imagine just how much this would enhance your leadership influence and other areas of your life? As an applied behavioral scientist and human relationships expert, Dr. Tony Alessandra has spent his career studying the different ways people interact with each other. His research (in his Charisma book) revealed several specific qualities charismatic people demonstrate. These “magical” qualities are present in everyone to varying degrees. The people we think have a lot of charisma have just developed their qualities to a higher level than most. In this program, Dr. Alessandra uses his research to create a simple, yet powerful, system to help you strengthen your charisma and become a more effective leader.


CUSTOMER LOYALTY

How to Get and Keep Customers... For Life
How to Get and Keep Customers... For Life. Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus including key insights for creating customer intimacy, customer retention, and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:

    • Building value for the customer
    • Differentiating your company, products, and sales reps from the competition
    • Cross-selling a range of products and services to both increase profitability and customer retention
    • Increasing your internal customer responsiveness and external customer satisfaction
    • Creating an emotional attachment with your customers

SALES

Collaborative Selling
How to Gain the Competitive Advantage in Selling. Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include:

    • Prescription before diagnosis is malpractice
    • People don't buy because they're made to understand, they buy because they feel understood
    • Professionals are defined not by the business they're in, but by the way they're in business
    • When two people want to do business together, they won't let the details stand in the way
    • The sale begins when the customer says... Yes


Tony Alessandra Speaker Testimonials Back to top

    "We asked for and you delivered an hour to remember! You met and exceeded my expectations. You were well prepared, applied the material that we requested and delivered a high-energy presentation. Thanks!"
    Sandra Burns, Manager, Corporate Communications

    "Tony Alessandra delivers and then some! He′s engaging, entertaining and right on the mark when it comes to tailoring his presentation to the audience. His message works on a number of levels. It′s a talented speaker who can involve his audience right from the get go, and hold their interest throughout. When an audience is still talking about the presentation the next day, you know you have a hit. Tony is gifted."
    Sandra Carroll, The American Automobile Association

    "A great speaker...both his message and his presentation are truly first rate."
    Gary Duncan, Director of Human Resources, Toys "R" Us - USA

    "Our association needed a presenter that had meaty customer relations content and left you laughing. Tony Alessandra fit that to a tee. His approach to customer relations and empowering our members to be in control of the presentation process was the message we needed to hear."
    Gene Waddell, Florida Association of Insurance Agents

    "Members and guests LOVED you. I received many, many, many unsolicited compliments about you. It′s a great feeling for me. Especially, you impressed the more seasoned members of our organization. They are a hard bunch to impress!"
    Mary Sandro, Professional Edge

    "Dr. Tony Alessandra established immediate rapport with an audience of 225+ sales professionals, demonstrated a pragmatic approach to improving customer satisfaction and retention through collaborative selling and ignited my sales team exactly as I had hoped. Well done and certainly a curtain call is in order!"
    Kevin Dougherty, REED Construction Data

    "Tony′s presentation had real impact. The points he made were not only relevant to our audience; they were delivered in a way to make them memorable and fun. It was great to have such an important topic delivered with punch as well as humor."
    Corrine Smith, Black & Veatch

    "I had so many great compliments about your presentation, but more important, your business message, they are too numerous to mention specifically to you!"
    Linda Curtin, National Speakers Association

    "It is hard to be the first speaker in the morning, especially after the meeting attendees had an "open evening" in Miami the night before. However, you drew people into the room until it was full, and no one even considered leaving."
    Alan Nissalke, American Logistics Association

    "Your presentation was just what the doctor ordered! The independent financial advisors appreciate practical suggestions on how they can build their practice."
    Dave Anders, Integrity Companies

    "Tony Alessandra excited our audience! He is a vibrant speaker that uses examples we can all relate as well as to clearly articulate his point. He mixes humor with real world experience and certainly can perk up an audience. His message was relevant to our needs and he does his homework. Not only was he a "Motivational" speaker, but we all can walk away with something that can be applied in our everyday business transactions. Recommend to all, 2 thumbs up!"
    Jody Pencek, Baan Americas

    "You delivered exactly what I had hoped for after an exhausting and emotional series of prior presenters. Quite a tough act to follow."
    Chris Chapman, Pfizer, Inc.

    "Your Program far surpassed my expectations. Your interactiveness with the delegates in attendance, your positive up beat attitude, and your dedication to what you believe in truly shined on stage and off."
    Mark Odell, Baan Americas

    "Your presentation at AIUM in Nashville was fabulous - everything I had hoped and more…There is nothing I would have changed. The overall reaction of the audience was unanimously positive on all fronts. Everybody was enthusiastic and many were still talking about your presentation all the way through the convention. In short - you were a hit!!"
    Beryl Benacerraf, American Inst. of Ultrasound in Medicine

    "I found Tony to be a powerful speaker. His message was thought provoking, inspiring, and gave my team useful tools that could be incorporated immediately."
    James McPartland, Star Trac Fitnesss

    "Tony Alessandra totally engaged my sales team from minute one. He incorporated our language into his presentation and made the audience believe he understood everything about our business. There were a lot of "take-aways" that will stick with my team for a long time."
    Linda Palczuk, AstraZeneca

    I think our president said it best…"Of all the speakers we have had, you′re the first person to listen to what we had to say and incorporate that into your presentation."
    David McCafferty, Carter Lumber Company

    How do you translate typically mundane topics like Customer Loyalty and Embracing Change into a delivery using common words and levity that the entire breadth of an organization can understand and remember? Tony Alessandra. If you hear him once, then you will want to hear him again!"
    Greg Wallendar, Thermo Finnigan

    "The radio business in Seattle has changed. We now need to prospect, sell, and create apostles in our industry. You hit the target right on. Your presentation addressed our needs specifically. In fact, I was most impressed with your personal touch…Talk about customer service! I am thoroughly impressed that you cared about our goals and did everything in your power to make the event a huge success."
    Ann Marie Bobin, Puget Sound Radio Broadcasters Association

    "You were over the top, and far exceeded our expectations. Everyone from the Executive Staff in attendance, to the Sales Directors, Regional Leaders, Marketing Team… the entire group was impressed. We appreciate your message, energy, style of presentation, and most importantly the delivery. We will definitely be in contact about potential future opportunities, and from one Socializer to another… "Let the GOOD TIMES roll."
    Christopher Moreland, GE Engine Services




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    "We asked for and you delivered an hour to remember! You met and exceeded my expectations. You were well prepared, applied the material that we requested and delivered a high-energy presentation. Thanks!"
    Sandra Burns, Manager, Corporate Communications

    "Tony Alessandra delivers and then some! He′s engaging, entertaining and right on the mark when it comes to tailoring his presentation to the audience. His message works on a number of levels. It′s a talented speaker who can involve his audience right from the get go, and hold their interest throughout. When an audience is still talking about the presentation the next day, you know you have a hit. Tony is gifted."
    Sandra Carroll, The American Automobile Association

    "A great speaker...both his message and his presentation are truly first rate."
    Gary Duncan, Director of Human Resources, Toys "R" Us - USA

    "Our association needed a presenter that had meaty customer relations content and left you laughing. Tony Alessandra fit that to a tee. His approach to customer relations and empowering our members to be in control of the presentation process was the message we needed to hear."
    Gene Waddell, Florida Association of Insurance Agents

    "Members and guests LOVED you. I received many, many, many unsolicited compliments about you. It′s a great feeling for me. Especially, you impressed the more seasoned members of our organization. They are a hard bunch to impress!"
    Mary Sandro, Professional Edge

    "Dr. Tony Alessandra established immediate rapport with an audience of 225+ sales professionals, demonstrated a pragmatic approach to improving customer satisfaction and retention through collaborative selling and ignited my sales team exactly as I had hoped. Well done and certainly a curtain call is in order!"
    Kevin Dougherty, REED Construction Data

    "Tony′s presentation had real impact. The points he made were not only relevant to our audience; they were delivered in a way to make them memorable and fun. It was great to have such an important topic delivered with punch as well as humor."
    Corrine Smith, Black & Veatch

    "I had so many great compliments about your presentation, but more important, your business message, they are too numerous to mention specifically to you!"
    Linda Curtin, National Speakers Association

    "It is hard to be the first speaker in the morning, especially after the meeting attendees had an "open evening" in Miami the night before. However, you drew people into the room until it was full, and no one even considered leaving."
    Alan Nissalke, American Logistics Association

    "Your presentation was just what the doctor ordered! The independent financial advisors appreciate practical suggestions on how they can build their practice."
    Dave Anders, Integrity Companies

    "Tony Alessandra excited our audience! He is a vibrant speaker that uses examples we can all relate as well as to clearly articulate his point. He mixes humor with real world experience and certainly can perk up an audience. His message was relevant to our needs and he does his homework. Not only was he a "Motivational" speaker, but we all can walk away with something that can be applied in our everyday business transactions. Recommend to all, 2 thumbs up!"
    Jody Pencek, Baan Americas

    "You delivered exactly what I had hoped for after an exhausting and emotional series of prior presenters. Quite a tough act to follow."
    Chris Chapman, Pfizer, Inc.

    "Your Program far surpassed my expectations. Your interactiveness with the delegates in attendance, your positive up beat attitude, and your dedication to what you believe in truly shined on stage and off."
    Mark Odell, Baan Americas

    "Your presentation at AIUM in Nashville was fabulous - everything I had hoped and more…There is nothing I would have changed. The overall reaction of the audience was unanimously positive on all fronts. Everybody was enthusiastic and many were still talking about your presentation all the way through the convention. In short - you were a hit!!"
    Beryl Benacerraf, American Inst. of Ultrasound in Medicine

    "I found Tony to be a powerful speaker. His message was thought provoking, inspiring, and gave my team useful tools that could be incorporated immediately."
    James McPartland, Star Trac Fitnesss

    "Tony Alessandra totally engaged my sales team from minute one. He incorporated our language into his presentation and made the audience believe he understood everything about our business. There were a lot of "take-aways" that will stick with my team for a long time."
    Linda Palczuk, AstraZeneca

    I think our president said it best…"Of all the speakers we have had, you′re the first person to listen to what we had to say and incorporate that into your presentation."
    David McCafferty, Carter Lumber Company

    How do you translate typically mundane topics like Customer Loyalty and Embracing Change into a delivery using common words and levity that the entire breadth of an organization can understand and remember? Tony Alessandra. If you hear him once, then you will want to hear him again!"
    Greg Wallendar, Thermo Finnigan

    "The radio business in Seattle has changed. We now need to prospect, sell, and create apostles in our industry. You hit the target right on. Your presentation addressed our needs specifically. In fact, I was most impressed with your personal touch…Talk about customer service! I am thoroughly impressed that you cared about our goals and did everything in your power to make the event a huge success."
    Ann Marie Bobin, Puget Sound Radio Broadcasters Association

    "You were over the top, and far exceeded our expectations. Everyone from the Executive Staff in attendance, to the Sales Directors, Regional Leaders, Marketing Team… the entire group was impressed. We appreciate your message, energy, style of presentation, and most importantly the delivery. We will definitely be in contact about potential future opportunities, and from one Socializer to another… "Let the GOOD TIMES roll."
    Christopher Moreland, GE Engine Services


    Charisma
    Put simply, charisma is what makes people like you--even when they don′t know you. It′s that special magic that gives the super-successful the ability to influence and persuade others. Do you have to be born with it? Definitely not, says Tony Alessandra, Ph.D., one of the most respected leadership motivators today. Whether you′re a CEO or a clerk, an engineer or an entrepreneur, a store manager or a member of the PTA, charisma is something that can be learned, and learned fast.

    Using self-quizzes and examples of charisma in action, Alessandra demystifies the concept of charisma, defines its seven key components, and offers a step-by-step program in "charisma basics" that shows you how to:

    • Make first impressions powerful and positive
    • Master the art of public speaking
    • Develop the six essential skills of dynamic listening
    • Jump-start your persuasive powers using four simple steps
    • Harness the vital resources of time and space
    • Motivate others by recognizing and adapting to the four core personality types
    • Create and communicate your vision, your ideas, your products.

    Order Here




    Be Heard And Be Trusted
    How you can use the secrets of the greatest communicators to get what you want!
    Order Here





COMMUNICATION SKILLS

The Platinum Rule
Relationship Strategies for Building Customer and Employee Loyalty. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this HIGHLY entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical... accurate... and immediately useable. Here's what you'll learn:

    • How to spot the clues that help you "read" other people and accurately determine their behavioral style.
    • What makes people tick, their strengths and weaknesses, likes and dislikes.
    • How to practice adaptability-changing your strategy and/or approach based on the situation or the person whom you're dealing with.

How to Develop Your Charisma as a Leader
What impact could you have on your employees or colleagues if you decided to unleash your TRUE charisma? How would it feel to be in command of such influence? Can you imagine just how much this would enhance your leadership influence and other areas of your life? As an applied behavioral scientist and human relationships expert, Dr. Tony Alessandra has spent his career studying the different ways people interact with each other. His research (in his Charisma book) revealed several specific qualities charismatic people demonstrate. These “magical” qualities are present in everyone to varying degrees. The people we think have a lot of charisma have just developed their qualities to a higher level than most. In this program, Dr. Alessandra uses his research to create a simple, yet powerful, system to help you strengthen your charisma and become a more effective leader.


CUSTOMER LOYALTY

How to Get and Keep Customers... For Life
How to Get and Keep Customers... For Life. Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus including key insights for creating customer intimacy, customer retention, and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:

    • Building value for the customer
    • Differentiating your company, products, and sales reps from the competition
    • Cross-selling a range of products and services to both increase profitability and customer retention
    • Increasing your internal customer responsiveness and external customer satisfaction
    • Creating an emotional attachment with your customers

SALES

Collaborative Selling
How to Gain the Competitive Advantage in Selling. Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include:

    • Prescription before diagnosis is malpractice
    • People don't buy because they're made to understand, they buy because they feel understood
    • Professionals are defined not by the business they're in, but by the way they're in business
    • When two people want to do business together, they won't let the details stand in the way
    • The sale begins when the customer says... Yes


Tony Alessandra: The Platinum Rule


Dr. Tony Alessandra outlines his unique key principle, “The Platinum Rule," which is that to be successful in sales and relationships you must do unto others as they would like to be done by; in other words, instead of thinking what you would like in a particular situation, you must adapt and see what they would like: “When I moved to the West Coast I stuck to the golden rule [do unto others as you would like done to you] and I treated San Diegans as I wanted to be treated, I treated them like New Yorkers. Do you see a potential problem here?"

Dr. Alessandra shows that the best results will come in terms of sales, customer loyalty and employee relationships if you are able to get inside the head of the person with whom you are working and figure out just what it is that they want. “Talk to people in ways that make them want to listen," he says, “lead them in ways that internally make them want to follow. People won't tell you how to treat them, that'd make it too easy, but what they do is send out signals."

Keynote Speech


Tony Alessandra: Demo Video


Tony Alessandra: Create Faster Rapport and Recognize Behaviorial Styles


Tony Alessandra: Creating Customers Not Just Sales



Achieve Your Goals

By Tony Alessandra

Goals are the most important tools you need to accomplish anything, and there are certain steps you can take to complete your goals after you’ve made them. There are certain areas you need to consider while you work towards your goals, which will help you succeed: Define your goal. Your first task is to work ... more

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Think you have the competitive edge?

By Tony Alessandra

Think you have the competitive edge? Wouldn’t you rather KNOW you’ve got it? Thinking you have the competitive edge and knowing you have it are two different things! So how do you know whether your company is on top or headed to the bottom of the heap? Do your customers tell if there’s a difference ... more

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DISC and The Platinum Rule

By Tony Alessandra

We have all heard of the Golden Rule and many people aspire to live by it. The Golden Rule is not a panacea. Think about it: “Do unto others as you would have them do unto you.” The Golden Rule implies the basic assumption that other people would like to be treated the way that ... more

Share on Google+
Read More