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Disruptive technology expert, Todd Hewlin helps businesses develop plans that can be executed in real life and not just in theory. As co-founder and manager of TCG Advisors, he heads a team of thought leaders and business builders who recognize patterns early, generate hypotheses, and test them rigourously to produce cutting edge insights and trustworthy advice.

Equipped with more than 25 years in the tech industy, including management of Symbol Technologies’s $1.5 billion product business, Todd is an authority in strategy and transformation. He frequent speaks at major industry events and contributes to technology-oriented publications such as Wired. His presentations and writings focus on the fundamental business model shift that is reinventing the rules of the tech industry.

Full Profile

Todd Hewlin is a managing director at TCG Advisors. He draws on his background as a strategist, investor, and operator to help companies achieve breakout growth. He is a noted author and speaker on growth strategy with articles published in Harvard Business Review and McKinsey Quarterly. Todd is co-author of Consumption Economics: The New Rules Of Tech and B4B: How Technology And Big Data Are Reinventing The Customer-Supplier Relationship.

Todd’s past clients are market leaders in hardware, software, services, and cloud, including Cisco, NetApp, GE, Salesforce.com, Rackspace, Sybase, and McAfee. He has also served on the boards of private and public companies over time.

Prior to TCG Advisors, Todd ran the $1.5 billion product business at enterprise mobility leader Symbol Technologies. Earlier in his career, he was a Managing Director at Internet Capital Group and a Partner at McKinsey & Company.

Potential Speech Topics Include:

  • Consumption Economics: The New Rules of Tech
  • B4B: Putting Your Company In Service To Customer Outcomes
  • Maximizing Return on Innovation: Elephants Really Can Dance
  • Provocation Based Selling: Accelerating Market Momentum


Todd Hewlin Speaker Videos Back to top

Keynote by Todd Hewlin on Consumption Economics: The New Rules of Tech


“When business models shift they have profound consequences,” Todd Hewlin imparts. “If you stick to the old business model too long, you have a Kodak moment. You get stuck with a film camera business model, assets, capabilities, when the world has gone digital. You get on the front end and you lead a new business model and you have an Apple moment.”

Todd drives home the importance of vision and utilizing new concepts for doing business in a dynamic industry where billions of dollars of annual revenue are at stake.

Navigating B4B - Todd Hewlin


“B4B is about putting our companies in service to the outcomes that customers wish to achieve and kind of skipping that journey of that huge bill of materials of stuff that we previously asked customers to consume so that we could make our numbers.”

Todd Hewlin shares how companies can make the transition from the traditional B2B model, which was designed to sell things to customers, to the new B4B model, which is designed to deliver outcomes to customers in a world where technology plays a key role in the customer-supplier relationship.


Speeches / Speaking Engagements Back to top


Consumption Economics: The New Rules of Tech
This talk details the transformation required to prosper in the “as a service” business model of high tech. He also goes a step further to prescribe the specific capabilities—from his playbook—required to succeed in a consumption-based world. In this talk, Hewlin talks about

  • Business model shifts and why they have such profound consequences.
  • The margin wall and why the complexity playbook is out of gas.
  • The new rules, seven strategic shifts driven by consumption economics.
  • The three pivots that positioning a company for leadership in B4B.

    Maximizing Return on Innovation: Elephants Really Can Dance
    In this presentation, Hewlin looks at whether it’s disruptive innovation or innovative portfolio management. To help audiences understand this critical difference, he outlines a cautionary tale of how corporate innovation fails. He also talks about the five myths and how they debunk conventional wisdom. Finally, he ends with a prescription on how to put to work this playbook for a company.

    Provocation Based Selling: Accelerating Market Momentum
    Hewlin outlines a selling strategy that involves mobilizing around a single-known market opportunity, building the provocation to attack it and training the team in the approach.





  • * Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    Consumption Economics: The New Rules of Tech

    If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when and if they successfully consume the business value of your products.How your company reacts to this risk shift could either accelerate the commoditization of your products or lead you to a new stage of profitable growth. For the first time, the tools are on the table to truly eliminate barriers of cost and complexity created by the last generation of tech. Consumption Economics is the owner’s manual for tech company executives who want to drive their company successfully into the next one.


    Consumption Economics: The New Rules of Tech
    This talk details the transformation required to prosper in the “as a service” business model of high tech. He also goes a step further to prescribe the specific capabilities—from his playbook—required to succeed in a consumption-based world. In this talk, Hewlin talks about

  • Business model shifts and why they have such profound consequences.
  • The margin wall and why the complexity playbook is out of gas.
  • The new rules, seven strategic shifts driven by consumption economics.
  • The three pivots that positioning a company for leadership in B4B.

    Maximizing Return on Innovation: Elephants Really Can Dance
    In this presentation, Hewlin looks at whether it’s disruptive innovation or innovative portfolio management. To help audiences understand this critical difference, he outlines a cautionary tale of how corporate innovation fails. He also talks about the five myths and how they debunk conventional wisdom. Finally, he ends with a prescription on how to put to work this playbook for a company.

    Provocation Based Selling: Accelerating Market Momentum
    Hewlin outlines a selling strategy that involves mobilizing around a single-known market opportunity, building the provocation to attack it and training the team in the approach.


  • Keynote by Todd Hewlin on Consumption Economics: The New Rules of Tech


    “When business models shift they have profound consequences,” Todd Hewlin imparts. “If you stick to the old business model too long, you have a Kodak moment. You get stuck with a film camera business model, assets, capabilities, when the world has gone digital. You get on the front end and you lead a new business model and you have an Apple moment.”

    Todd drives home the importance of vision and utilizing new concepts for doing business in a dynamic industry where billions of dollars of annual revenue are at stake.

    Navigating B4B - Todd Hewlin


    “B4B is about putting our companies in service to the outcomes that customers wish to achieve and kind of skipping that journey of that huge bill of materials of stuff that we previously asked customers to consume so that we could make our numbers.”

    Todd Hewlin shares how companies can make the transition from the traditional B2B model, which was designed to sell things to customers, to the new B4B model, which is designed to deliver outcomes to customers in a world where technology plays a key role in the customer-supplier relationship.