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Selected multiple times by Thinkers 50 as one of the "top 50 management thinkers in the world," Subir Chowdhury's thoughts and techniques on performance improvement and quality management have powered numerous business movements, most notably the Six Sigma movement and the LEO movement. His management expertise is responsible for saving hundreds of companies billions of dollars while his books have sold more than a million copies and have been translated in over twenty languages.

As an author, Subir is known for breaking down complex concepts and making them both understandable and enjoyable by illustrating them with fictional fables, a device he exercised in two of his most famous best-sellers, The Power of Six Sigma and The Ice Cream Maker. Author of 14 books, his most recent work is Robust Optimization: World's Best Practices for Developing Winning Vehicle. He is currently working on a book that will address the 'quality of human mindset' that is vital for any organization's success either in private or public or non-profit sector.

As Chairman and CEO for ASI Consulting Group, LLC, Subir advises CEOs and Sr. Leaders of many of the world's largest corporations and organizations on quality leadership implementation, consulting, and training. He is an advisor to the World Bank and an active philanthropist working to promote education and help the poorest of poor through the Subir and Malini Chowdhury Foundation. He recently collaborated with the University of California at Berkeley to establish the Subir & Malini Chowdhury Center for Bangladesh Studies—the first of its kind in any academic institutions in the United States. The center awards graduate fellowships, scholarships, and research grants that focus on ways to improve the quality of life for the people of Bangladesh, Subir's home country.

Full Profile

Subir Chowdhury is chairman and CEO of ASI Consulting Group, LLC, a global leader on strategic initiatives, quality consulting, and training. Under Subir’s leadership, ASI Consulting Group has helped hundreds of clients around the world save billions of dollars and increase revenues. Subir has worked with many organizations, large and small, across diverse industries including manufacturing, healthcare, food, government, and nonprofit organizations.

His client list includes global Fortune 100 corporations and industrial leaders such as American Axle, Berger Health Systems, Bosch, Caterpillar, Daewoo, Delphi, Fiat-Chrysler, Ford, General Motors, Hyundai Motor Company, ITT Industries, Johns Manville, Kaplan Professional, Kia Motors, Leader Dogs for the Blind, Loral Space Systems, Make It Right Foundation, Mark IV Automotive, Procter & Gamble, the State of Michigan, Thomson Multimedia, TRW, Xerox, and more.

Subir is recognized as one of the “50 Most Influential Management Thinkers in the World” by Thinkers 50 of London, UK. Hailed by the New York Times as a “leading quality expert” and by BusinessWeek as “The Quality Prophet,” Subir is the author of fifteen books, including several international bestsellers, The Ice Cream Maker (Doubleday Random House, 2005), The Power of Six Sigma (Dearborn Trade, 2001), and Management 21C (Financial Times, 1999). His books have sold more than a million copies and have been translated in more than twenty languages.

Subir is an honorary member of the World Innovation Foundation (WIF) and has been inducted into the Engineering, Science and Technology Hall of Fame and honored by the Automotive Hall of Fame. He is a recipient of the Society of Manufacturing Engineers’ Gold Medal, the Society of Automotive Engineers’ (SAE) Henry Ford II Distinguished Award for Excellence in Automotive Engineering and the American Society of Quality’s first Philip Crosby Medal for authoring the most influential book on quality. The Society of Automotive Engineers established the Subir Chowdhury Medal of Quality Leadership, an annual award that recognizes those individuals who promote innovation and expand the impact of quality in mobility engineering, design, and manufacturing. The United States Department of Homeland Security presented the “Outstanding American by Choice Award” to Subir for his contributions to the field of quality and management.

In 2014, University of California at Berkeley established the Subir & Malini Chowdhury Center for Bangladesh Studies—the first of its kind in any academic institutions in the United States. The center awards graduate fellowships, scholarships, and research grants that focus on ways to improve the quality of life for the people of Bangladesh. Each year the Subir Chowdhury Fellowship on Quality and Economics is awarded by both Harvard University and the London School of Economics and Political Science to doctoral and postdoctoral student respectively to research and study the impact of quality in the economic advancement of a nation. His philanthropic efforts through the Subir & Malini Chowdhury Foundation focus on the education of those less fortunate in the world.

Born in Chittagong, Bangladesh, Subir received his undergraduate degree in aeronautical engineering from the Indian Institute of Technology (IIT), Kharagpur, India, and his graduate degree in industrial management from Central Michigan University, Mt. Pleasant, Michigan. He has received distinguished alumnus awards from both institutions, as well as an honorary doctorate of engineering from the Michigan Technological University. Subir is frequently cited in the national and international media. He delivers keynote addresses around the globe sharing the stages with heads of state and business leaders. He lives with his family in Los Angeles, California.


Subir Chowdhury Speaker Videos Back to top

Subir Chowdhury, Business Strategist: Lecture, Loyola Marymount University


Subir Chowdhury explains why quality is everyone's business. In addition to using quality as a business strategy and method to turn around organizations, he makes the case that everyone can practice quality as a lifestyle choice, outlining his three-step method LEO as a set of guidelines. (Listen, Enrich, and Optimize)

Defining quality, he emphasizes that we should not accept less than 100%, because even "99% quality" may result in damage to consumers. While some may argue that the number of people hurt by quality lapses is relatively small, Subir personalizes that, pointing out that you, your family, or best friend could easily be within that small percentage of consumers affected. "We Americans and most American companies have a quality disease," he contends, pointing out that 50% of government project funding is wasted while organizations in the private sector like General, Ford, and Chrysler continue to lose market share to foreign competitors due to the later group's superior quality.

Subir Chowdhury, Business Strategist: Thinkers50 Segment



Speeches / Speaking Engagements Back to top


Throughout his 20+ year career, Subir Chowdhury has followed some of the world's most influential business and thought leaders, helping him discover robust methodologies that strengthen products and resist failure along with best practices that boost organizational excellence. Famous for his ability to transform complex management theory into easily digestible takeaways, Subir shares the most relevant, practical, and efficient approaches he's developed to achieve greatness in business and society. The renowned quality expert and management consultant details how your organization can create a "quality mindset" at every level of operation so that you can continuously improve your company's performance.

Popular Keynote:
    The Difference: When Good Enough Isn't Enough
    If you saw a toothpick on the floor, what would you do? This seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients, and ultimately lead him to a profound realization: good enough is not enough. The best processes in the world won’t work without developing the kind of mindset — a caring mindset — that is needed to achieve real and sustainable change in both organizations and individuals.

    Globally recognized management consultant Chowdhury tackles an issue that has haunted him in his work with many of the world’s largest organizations. Why is it that some improve only incrementally, while others improve 50 times that? The ideas and training are exactly the same. What is the difference? The difference, Chowdhury explains, is the ability to nurture the skills, loyalty and passion of the people who make up an organization. It is a culture built on straightforwardness, thoughtfulness, accountability and resolve. Organizations and individuals that embrace all of these “STAR” attributes—not just one or two of them—will shine. He goes further, showing us why having a caring mindset outside of work is integral to both personal and professional success. Chowdhury delivers a powerful guide to living a successful life and career that will inspire you to be the difference.





* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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Robust Optimization: World's Best Practices for Developing Winning Vehicle
Robust Optimization is a method to improve robustness using low-cost variations of a single, conceptual design. The benefits of Robust Optimization include faster product development cycles; faster launch cycles; fewer manufacturing problems; fewer field problems; lower-cost, higher performing products and processes; and lower warranty costs. All these benefits can be realized if engineering and product development leadership of automotive and manufacturing organizations leverage the power of using Robust Optimization as a competitive weapon.

Written by world renowned authors, Robust Optimization: World’s Best Practices for Developing Winning Vehicles, is a ground breaking book which introduces the technical management strategy of Robust Optimization. The authors discuss what the strategy entails, 8 steps for Robust Optimization and Robust Assessment, and how to lead it in a technical organization with an implementation strategy. Robust Optimization is defined and it is demonstrated how the techniques can be applied to manufacturing organizations, especially those with automotive industry applications, so that Robust Optimization creates the flexibility that minimizes product development cost, reduces product time-to-market, and increases overall productivity.

Popular Keynote:
    The Difference: When Good Enough Isn't Enough
    If you saw a toothpick on the floor, what would you do? This seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients, and ultimately lead him to a profound realization: good enough is not enough. The best processes in the world won’t work without developing the kind of mindset — a caring mindset — that is needed to achieve real and sustainable change in both organizations and individuals.

    Globally recognized management consultant Chowdhury tackles an issue that has haunted him in his work with many of the world’s largest organizations. Why is it that some improve only incrementally, while others improve 50 times that? The ideas and training are exactly the same. What is the difference? The difference, Chowdhury explains, is the ability to nurture the skills, loyalty and passion of the people who make up an organization. It is a culture built on straightforwardness, thoughtfulness, accountability and resolve. Organizations and individuals that embrace all of these “STAR” attributes—not just one or two of them—will shine. He goes further, showing us why having a caring mindset outside of work is integral to both personal and professional success. Chowdhury delivers a powerful guide to living a successful life and career that will inspire you to be the difference.



Subir Chowdhury, Business Strategist: Lecture, Loyola Marymount University


Subir Chowdhury explains why quality is everyone's business. In addition to using quality as a business strategy and method to turn around organizations, he makes the case that everyone can practice quality as a lifestyle choice, outlining his three-step method LEO as a set of guidelines. (Listen, Enrich, and Optimize)

Defining quality, he emphasizes that we should not accept less than 100%, because even "99% quality" may result in damage to consumers. While some may argue that the number of people hurt by quality lapses is relatively small, Subir personalizes that, pointing out that you, your family, or best friend could easily be within that small percentage of consumers affected. "We Americans and most American companies have a quality disease," he contends, pointing out that 50% of government project funding is wasted while organizations in the private sector like General, Ford, and Chrysler continue to lose market share to foreign competitors due to the later group's superior quality.

Subir Chowdhury, Business Strategist: Thinkers50 Segment