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International relations expert and leading advisor, Sheida Hodge trains corporate leaders and employees to excel in cross cultural communication, negotiations, and global partnerships. Equipped with over 30 years of foreign relations experience, she has conducted programs in Japan, China, Singapore, Hong Kong, Malaysia, Thailand, France, U.K., Germany, Portugal, Italy, Hungary, The Czech Republic, The Netherlands, Belgium, Austria, Mexico, and Brazil.

Ms. Hodge turns her extensive knowledge and broad perspective into comprehensive, highly effective approaches that are readily applicable to business interactions. She launched her career as an International Trader for GE, building and strengthening client and partner relationships in Asia, Europe, Latin America and the Middle East. As the Managing Director of Berlitz International Cultural Consulting Division, she continued to position herself as an authority on cross-cultural communication and global business relations.

Ms. Hodge’s training programs and seminars have met rave reviews from an extensive list of multinational companies including Bayer, Colgate, Microsoft, the U.S. Bank, and Intel. She is the author of Global Smarts: the Art of Communi¬cating and Deal Making Anywhere in the World, and has been quoted as a leading expert in her field in such major publications and television networks as Fortune, The Wall Street Journal, the Chicago Tribune, the Orange County Register, CNBC, and CNN.

Full Profile

Sheida Hodge, an internationally recognized expert on international and cross-cultural business, is the author of Global Smarts: the Art of Communicating and Deal Making Anywhere in the World published by John Wiley & Sons. Her programs provide members of the audience with critical insights to achieve their cross-cultural and international business objectives.

With over 28 years of business experience, she has trained corporate employees at major multinationals including Microsoft, Colgate, VeriSign, Brocade Communications, US Bank, Bayer, Booz Allen Hamilton, Colgate, Ralph Lauren, Honeywell, Thyssen Krupp, The Gucci Group, and Hugo Boss. She has also addressed major associations including, International Trademark Association, International Association of Shopping Centers, European Relocation Associations, Employee Relocation Council, American Management Association, Plastics Industry Association, and most Real Estate Associations’ Conventions.

Over the past several years, Ms. Hodge has been invited to speak and conduct cross-cultural training programs on international and cross-cultural topics in Japan, China, Singapore, Hong Kong, Malaysia, Thailand, France, U.K., Germany, Portugal, Italy, Hungary, The Czech Republic, The Netherlands, Belgium, Austria, Mexico, and Brazil. She has also presented cross-cultural programs at major conferences such as ASTD, ERC, and SHRM. Ms. Hodge has designed, developed, and led advanced courses on cross-cultural communication and cross-cultural negotiation skills at the University of Washington’s Global Executive MBA program, UCLA, the University of California Irvine, and Thunderbird.

Through her first-hand corporate and international business experience, Ms. Hodge’s extensive knowledge and broad perspective deliver a comprehensive, highly effective approach that is readily applicable to business interactions. Whereas many speakers merely aim to just heighten sensitivity and discuss theoretical issues, Sheida goes several steps further to another level: she shows the practical business implications of these insights—enabling participants to implement the tools they learned within their organization for immediate, tangible results.

Ms. Hodge began her career with GE, where she gained invaluable international and cross-cultural experience traveling to Asia, Europe, Latin America and the Middle East in support of GE’s international business development. More recently, she led the Berlitz International’s Cultural Consulting Division as its Worldwide Managing Director. Ms. Hodge has been quoted as a leading expert in her field in such major publications and television networks as The Wall Street Journal, the Chicago Tribune, the Orange County Register, CNBC, and CNN. She has also published numerous articles in major trade publications.

Ms. Hodge speaks and conducts seminars on Cross-Cultural Communication, Global Teamwork, Global Diversity, Global Leadership, Cross-Cultural Negotiation and Successful Sales and Customer Service in the Domestic Multicultural Marketplace. Her energetic, upbeat and positive style inspires people to implement her creative business solutions and achieve measurable results. Her programs are highly interactive, visual, and humorous.


Sheida Hodge Speaker Videos Back to top

Speech


Sheida Hodge delivers a humorous sampling of massive cultural differences and a substantive examination of their practical implications. She affirms that the more aware people are of their own behavioral patterns relative to those of another culture, the more likely individuals will be able to adapt to that culture and not alienate others.

To ensure that her presentation is relevant, she highlights the necessity to hone in on differences in business activities. “What are the differences,” she asks, “between communicating, negotiating, selling customer service across all cultures?“


Speeches / Speaking Engagements Back to top


Sheida Hodge helps audiences succeed in international business by providing them with the most relevant, practical and up-to-date knowledge and tools. Her smart funny presentations simplify the complexities and nuances of international business and deliver solutions that improve the productivity of professionals working in diverse environments or multinational companies. Furthermore, Ms. Hodge goes beyond sensibilities and awareness to show organizations how they can incorporate and leverage cultural differences to reach higher levels of performance.

    Sheida Hodge uses a consultative approach in tailoring presentations to address your business needs. No program is ever the same. Our programs and keynote presentations provide practical and effective strategies for achieving business results.

    Suggested Speaking Topics:

    • Cross-Cultural Issues
    • International Business
    • Diversity
    • Communication
    • Negotiation
    • Business
    • Business Etiquette

    Speaker Programs:

    Effective Global Communication
    People communicate differently in different countries, and recognizing these differences is an important asset when working with people from other cultures. What might be a successful communication style in your country might backfire in interacting with other cultures. However, an awareness of the values and behavioral norms of the target culture can help ensure a successful business relationship. This program is most useful for individuals working with international associates, or traveling to other countries to do business.

    Global Negotiating Skills: Tools to Keep You One Step Ahead
    Mastering the skills of cross-cultural communication and negotiation is essential for succeeding in business in today′s highly competitive marketplace. Knowledge of etiquette and protocol is not enough. In order to get results-to bring home contracts that don′t fall apart-executives have to become skilled cross-cultural negotiators. You need to understand how other cultures negotiate; how they differ from American approaches in their strategies and tactics; how they handle conflict; and the ways different thinking patterns and styles of decision-making influence the negotiating process.

    Global Diversity: Blending Our Cultures, Blending Our Strength
    This program thoroughly analyzes team dynamics and business objectives to ensure effective performance in a multicultural and global organization.

    Effective teams have at least two common characteristics: (1) individuals′ behavioral styles and skills are complementary, and (2) individuals are aware of how cultural differences affect cooperation and interactions. This knowledge will enable team members to work together to assimilate into new teams and quickly become effective. In today′s multicultural business environment, high-performing multicultural teams can out-perform homogeneous teams when their diverse skills and contributions are maximized.

    The Deal on Doing Business in China
    For those that have done business in China for a while, you have probably had the experience where you are talking to a prospective client or partner about your business proposal and it appears that you both agree on the details and the opportunity. Your meeting concludes with handshakes and beaming smiles. From your perspective, "yes" means "yes, we have a deal," while you′re Chinese colleague is thinking "yes, I need to talk to more people about this idea."

    So, here′s the deal on doing business in China: besides having a sound business idea, you need to anticipate what your Chinese partner is thinking about the opportunity and understand the parameters of his authority. What are the steps (and how many steps are there) between discussion and decision? In a Chinese banquet, you know the end of the party is near when the fruit arrives. But in the realm of business, what would be analogous to orange slices in gauging where you are in the process?

    Global Leadership: Successful Strategies for Leading, Managing, and Working in a Multicultural Business Environment
    The increasingly global nature of business and the multicultural make-up of the workforce require cultural competence to achieve business results. To lead successfully across borders and cultures, it is imperative to understand differences in cultural values, and their influences on everyday business practices (i.e. motivating employees, getting buy-in, conducting meetings). This program supplies practical and proven tools and strategies for developing global competencies that energize and motivate the global workforce to achieve consistent business results.

    Effective Cross-Cultural / Virtual Teamwork: the Key to Aligning Your Global Strategy with Execution
    Successful teams are based on a shared vision, good communication, effective decision making, and leadership. In an increasingly global and high-tech economy where employees from far-flung operations join together to work on projects, understanding how cultural differences impact the internal factors that drive teams is critical for achieving business results. Successful Cross-Cultural Sales and Customer Service in the Domestic Marketplace Serving and selling to international and foreign-born clients is a fact of life for the majority of sales professionals in the United Estates. Understanding values, attitudes and behaviors of people who come from other countries is the key to knowing how to do business with them.

    People communicate differently in different countries, and recognizing these differences is an important asset when working with people from other cultures. Sheida Hodge has presented at all major real estate national conferences as well at hospitals and healthcare meetings and conferences.



Sheida Hodge Speaker Testimonials Back to top

    “I want you to know what a “hit” your presentation was. The feedback I received used words such as “dynamic, outstanding, incredible and first-rate.” Everyone agreed that you focused your presentation to meld perfectly with the theme of the conference. If there was a complaint it was that people wished the workshop was even longer than one hour – a complaint I’ll take any day! I think we presented an important program – one that people are still talking about. Your participation helped to ensure that our conference was a big success!”
    Executive Director, Hauppauge Industrial Association
    (Event booked by Speakers Platform)

    “Your presentation was very well received by the attendees. I believe it was right on target and very timely. You were a pleasure to work with and I hope we can work together again some time in the near future.”
    Manager, The Society of the Plastics Industry, Inc.
    (Event booked by Speakers Platform)

    “Thank you for a very instructive and enthusiastic presentation. Many of our members told me that they were very impressed with the information you presented and enjoyed your style of presenting.”
    Daikin America, Inc.
    (Event booked by Speakers Platform)

    “Definitely would recommend Sheida. Very organized and responsive in meeting preparation needs, excellent content and warm delivery at event. Sheida added value by offering post event consulting at no extra charge.”
    Vice President, HR, Thomson Prometric, Leadership Conference
    (Event booked by Speakers Platform)

    “The feedback is: ‘your program was great!’”
    Human Resources, The Gucci Group, Global HR Meeting
    (Event booked by Speakers Platform)

    "The audience really enjoyed the speaker′s presentation. She interacted well with the audience. Sheida received 7 out of 7 for all event criteria: presentation, content and knowledge."
    International Trademark Association
    (Event booked by Speakers Platform)

    "Sheida – Many thanks! We derived a great deal of value from your training. Thanks so much again for spending the time to focus on the specific topics relevant to our group."
    Microsoft - Group Program Manager
    Mobile, Voice, & Partner Services

    "Hi Sheida - Thank you for your excellent presentation at the International Trademark Association Conference in Berlin. I received numerous compliments, one after the other; about your topic and your presentation style…all wonderful compliments, of course. I do wish we had more time for you to talk, but you did an excellent job in such a short time period. You definitely covered everything we’d discussed."
    All my best, Rhonda Hetman
    Circle R. Trademark Services

    "I engaged Sheida to provide targeted cultural training to our customer-facing personnel. She did an incredible job, researching our company and needs in order to customize a presentation that maximized our education in a compressed timeframe. She was engaging, insightful, thorough, and thought-provoking. I would highly recommend her services to any organization that is challenged in working with culturally diverse customers or team members."
    David Cox
    General Manager, Graebel Mobility Inc.

    "Sheida – We enjoyed your positive energies which radiated onto the entire Conference at the University of Tel Aviv. Your Keynote presentation was a great start to the day and it laid the grounding for the continuation of the proceedings. I certainly hope that our paths will cross again. Thanks again Sheida."
    Mark Kedem
    GMS, Client Relations Manager, Ocean Relocation Tel Aviv, Israel

    "At VeriSign, we engaged Sheida’s firm to provide consultation and training on international business. Her focus was to provide insight into cultural differences that we would encounter as our international presence increased. Her training and consultation was very directed to our specific needs and helped give us the skills, insight, and confidence to do business around the globe. I would highly recommend Sheida′s firm for any company considering international expansion."
    Nick Choat
    Vice President Operations, VeriSign

    "Thank you again for your excellent presentation. I have received very positive feedback from the participants on your presentation."
    Philip Berry,
    Vice President, Global Workplace Initiatives, Colgate-Palmolive Company

    "The feedback is: your program was great!”
    Vannessa Bullen,
    Human Resources The Gucci Group, Global HR Meeting

    "Definitely would recommend. Very organized and responsive in meeting preparation needs, excellent content and warm delivery at event. Sheida added value by offering post event consulting at no extra charge."
    Thomson Prometric,
    Vice President, HR, Leadership Conference

    "I will strongly recommend you as a presenter and consultant. You are a spark! of personality and a well-spring of practical information when it comes to globalization and its effect on companies, their strategy to obtain new customers and penetrate new markets, and specifically your poignant insights and techniques with regard to "intercultural preparedness" for executives, managers, and their families, not just before departure but more importantly while on the assignment. Thank you for presenting at my conferences."
    Edwin Cohen,
    Editor and Publisher, GLOBAL HR, BOUND4 NewsWire

    "I just mailed a more formal “thank you” to you but I want you and Greg to know what a “hit” your presentation was. The feedback I received used words such as “dynamic, outstanding, incredible and first-rate.” Everyone agreed that you focused your presentation to meld perfectly with the theme of the conference. If there was a complaint it was that people wished the workshop was even longer than one hour – a complaint I’ll take any day!
    I think we presented an important program – one that people are still talking about. Many thanks again, Sheida. Your participation helped to ensure that our conference was a big success!"
    Judi Schillaci,
    Executive Director, Hauppauge Industrial Association

    "Your presentation was very well received by the attendees. I believe it was right on target and very timely. You were a pleasure to work with and I hope we can work together again some time in the near future."
    Jennifer Buffington ,
    Manager, The Society of the Plastics Industry, Inc.

    "Thank you for a very instructive and enthusiastic presentation. Many of our members told me that they were very impressed with the information you presented and enjoyed your style of presenting. "
    Al Damico,
    Daikin America, Inc.

    "We are happy that you were a part of conference in Prague and thank you for your excellent presentation!"
    Tanja Rief,
    International Sales- Travel Retail, HUGO BOSS

    Partial Client List:
    IBM
    General Electric
    Westinghouse
    P&G
    Microsoft
    Aventis
    Alcatel
    Abbott Labs
    Lockheed Martin
    Sonny
    Hitachi
    General Motors
    Hewlett-Packard
    Intel
    Solectron
    Elli Lily
    Salomon Smith Barney
    L’Oreal
    Price Waterhouse
    Delloite & Touche
    JP Morgan Chase
    AIG
    The Boeing Company
    Sprint
    Motorola
    Applied Materials
    Cubic Corporation
    American Skandia




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    “I want you to know what a “hit” your presentation was. The feedback I received used words such as “dynamic, outstanding, incredible and first-rate.” Everyone agreed that you focused your presentation to meld perfectly with the theme of the conference. If there was a complaint it was that people wished the workshop was even longer than one hour – a complaint I’ll take any day! I think we presented an important program – one that people are still talking about. Your participation helped to ensure that our conference was a big success!”
    Executive Director, Hauppauge Industrial Association
    (Event booked by Speakers Platform)

    “Your presentation was very well received by the attendees. I believe it was right on target and very timely. You were a pleasure to work with and I hope we can work together again some time in the near future.”
    Manager, The Society of the Plastics Industry, Inc.
    (Event booked by Speakers Platform)

    “Thank you for a very instructive and enthusiastic presentation. Many of our members told me that they were very impressed with the information you presented and enjoyed your style of presenting.”
    Daikin America, Inc.
    (Event booked by Speakers Platform)

    “Definitely would recommend Sheida. Very organized and responsive in meeting preparation needs, excellent content and warm delivery at event. Sheida added value by offering post event consulting at no extra charge.”
    Vice President, HR, Thomson Prometric, Leadership Conference
    (Event booked by Speakers Platform)

    “The feedback is: ‘your program was great!’”
    Human Resources, The Gucci Group, Global HR Meeting
    (Event booked by Speakers Platform)

    "The audience really enjoyed the speaker′s presentation. She interacted well with the audience. Sheida received 7 out of 7 for all event criteria: presentation, content and knowledge."
    International Trademark Association
    (Event booked by Speakers Platform)

    "Sheida – Many thanks! We derived a great deal of value from your training. Thanks so much again for spending the time to focus on the specific topics relevant to our group."
    Microsoft - Group Program Manager
    Mobile, Voice, & Partner Services

    "Hi Sheida - Thank you for your excellent presentation at the International Trademark Association Conference in Berlin. I received numerous compliments, one after the other; about your topic and your presentation style…all wonderful compliments, of course. I do wish we had more time for you to talk, but you did an excellent job in such a short time period. You definitely covered everything we’d discussed."
    All my best, Rhonda Hetman
    Circle R. Trademark Services

    "I engaged Sheida to provide targeted cultural training to our customer-facing personnel. She did an incredible job, researching our company and needs in order to customize a presentation that maximized our education in a compressed timeframe. She was engaging, insightful, thorough, and thought-provoking. I would highly recommend her services to any organization that is challenged in working with culturally diverse customers or team members."
    David Cox
    General Manager, Graebel Mobility Inc.

    "Sheida – We enjoyed your positive energies which radiated onto the entire Conference at the University of Tel Aviv. Your Keynote presentation was a great start to the day and it laid the grounding for the continuation of the proceedings. I certainly hope that our paths will cross again. Thanks again Sheida."
    Mark Kedem
    GMS, Client Relations Manager, Ocean Relocation Tel Aviv, Israel

    "At VeriSign, we engaged Sheida’s firm to provide consultation and training on international business. Her focus was to provide insight into cultural differences that we would encounter as our international presence increased. Her training and consultation was very directed to our specific needs and helped give us the skills, insight, and confidence to do business around the globe. I would highly recommend Sheida′s firm for any company considering international expansion."
    Nick Choat
    Vice President Operations, VeriSign

    "Thank you again for your excellent presentation. I have received very positive feedback from the participants on your presentation."
    Philip Berry,
    Vice President, Global Workplace Initiatives, Colgate-Palmolive Company

    "The feedback is: your program was great!”
    Vannessa Bullen,
    Human Resources The Gucci Group, Global HR Meeting

    "Definitely would recommend. Very organized and responsive in meeting preparation needs, excellent content and warm delivery at event. Sheida added value by offering post event consulting at no extra charge."
    Thomson Prometric,
    Vice President, HR, Leadership Conference

    "I will strongly recommend you as a presenter and consultant. You are a spark! of personality and a well-spring of practical information when it comes to globalization and its effect on companies, their strategy to obtain new customers and penetrate new markets, and specifically your poignant insights and techniques with regard to "intercultural preparedness" for executives, managers, and their families, not just before departure but more importantly while on the assignment. Thank you for presenting at my conferences."
    Edwin Cohen,
    Editor and Publisher, GLOBAL HR, BOUND4 NewsWire

    "I just mailed a more formal “thank you” to you but I want you and Greg to know what a “hit” your presentation was. The feedback I received used words such as “dynamic, outstanding, incredible and first-rate.” Everyone agreed that you focused your presentation to meld perfectly with the theme of the conference. If there was a complaint it was that people wished the workshop was even longer than one hour – a complaint I’ll take any day!
    I think we presented an important program – one that people are still talking about. Many thanks again, Sheida. Your participation helped to ensure that our conference was a big success!"
    Judi Schillaci,
    Executive Director, Hauppauge Industrial Association

    "Your presentation was very well received by the attendees. I believe it was right on target and very timely. You were a pleasure to work with and I hope we can work together again some time in the near future."
    Jennifer Buffington ,
    Manager, The Society of the Plastics Industry, Inc.

    "Thank you for a very instructive and enthusiastic presentation. Many of our members told me that they were very impressed with the information you presented and enjoyed your style of presenting. "
    Al Damico,
    Daikin America, Inc.

    "We are happy that you were a part of conference in Prague and thank you for your excellent presentation!"
    Tanja Rief,
    International Sales- Travel Retail, HUGO BOSS

    Partial Client List:
    IBM
    General Electric
    Westinghouse
    P&G
    Microsoft
    Aventis
    Alcatel
    Abbott Labs
    Lockheed Martin
    Sonny
    Hitachi
    General Motors
    Hewlett-Packard
    Intel
    Solectron
    Elli Lily
    Salomon Smith Barney
    L’Oreal
    Price Waterhouse
    Delloite & Touche
    JP Morgan Chase
    AIG
    The Boeing Company
    Sprint
    Motorola
    Applied Materials
    Cubic Corporation
    American Skandia


    Global Smarts: The Art of Communicating and Deal Making Anywhere in the World

    Break down cultural barriers and build prosperous relationships with these effective strategies for successful global dealings

    In today′s climate of merger-mania, more than seventy percent of cross-border joint ventures will fail within the first three years, mainly due to culture clash, as reported by the Los Angeles Times. In these times of globalization, American executives need to be able to communicate effectively with their associates from around the world in order to remain competitive. Global Smarts presents proven strategies for successfully dealing with such issues as language barriers, culture shock, international negotiation tactics, and how to establish trust on a cross-cultural basis. This hands-on guide approaches complex cultural issues in relation to practical business applications to help managers and international business-people succeed in today′s global business world.

    Order Here


    Sheida Hodge uses a consultative approach in tailoring presentations to address your business needs. No program is ever the same. Our programs and keynote presentations provide practical and effective strategies for achieving business results.

    Suggested Speaking Topics:

    • Cross-Cultural Issues
    • International Business
    • Diversity
    • Communication
    • Negotiation
    • Business
    • Business Etiquette

    Speaker Programs:

    Effective Global Communication
    People communicate differently in different countries, and recognizing these differences is an important asset when working with people from other cultures. What might be a successful communication style in your country might backfire in interacting with other cultures. However, an awareness of the values and behavioral norms of the target culture can help ensure a successful business relationship. This program is most useful for individuals working with international associates, or traveling to other countries to do business.

    Global Negotiating Skills: Tools to Keep You One Step Ahead
    Mastering the skills of cross-cultural communication and negotiation is essential for succeeding in business in today′s highly competitive marketplace. Knowledge of etiquette and protocol is not enough. In order to get results-to bring home contracts that don′t fall apart-executives have to become skilled cross-cultural negotiators. You need to understand how other cultures negotiate; how they differ from American approaches in their strategies and tactics; how they handle conflict; and the ways different thinking patterns and styles of decision-making influence the negotiating process.

    Global Diversity: Blending Our Cultures, Blending Our Strength
    This program thoroughly analyzes team dynamics and business objectives to ensure effective performance in a multicultural and global organization.

    Effective teams have at least two common characteristics: (1) individuals′ behavioral styles and skills are complementary, and (2) individuals are aware of how cultural differences affect cooperation and interactions. This knowledge will enable team members to work together to assimilate into new teams and quickly become effective. In today′s multicultural business environment, high-performing multicultural teams can out-perform homogeneous teams when their diverse skills and contributions are maximized.

    The Deal on Doing Business in China
    For those that have done business in China for a while, you have probably had the experience where you are talking to a prospective client or partner about your business proposal and it appears that you both agree on the details and the opportunity. Your meeting concludes with handshakes and beaming smiles. From your perspective, "yes" means "yes, we have a deal," while you′re Chinese colleague is thinking "yes, I need to talk to more people about this idea."

    So, here′s the deal on doing business in China: besides having a sound business idea, you need to anticipate what your Chinese partner is thinking about the opportunity and understand the parameters of his authority. What are the steps (and how many steps are there) between discussion and decision? In a Chinese banquet, you know the end of the party is near when the fruit arrives. But in the realm of business, what would be analogous to orange slices in gauging where you are in the process?

    Global Leadership: Successful Strategies for Leading, Managing, and Working in a Multicultural Business Environment
    The increasingly global nature of business and the multicultural make-up of the workforce require cultural competence to achieve business results. To lead successfully across borders and cultures, it is imperative to understand differences in cultural values, and their influences on everyday business practices (i.e. motivating employees, getting buy-in, conducting meetings). This program supplies practical and proven tools and strategies for developing global competencies that energize and motivate the global workforce to achieve consistent business results.

    Effective Cross-Cultural / Virtual Teamwork: the Key to Aligning Your Global Strategy with Execution
    Successful teams are based on a shared vision, good communication, effective decision making, and leadership. In an increasingly global and high-tech economy where employees from far-flung operations join together to work on projects, understanding how cultural differences impact the internal factors that drive teams is critical for achieving business results. Successful Cross-Cultural Sales and Customer Service in the Domestic Marketplace Serving and selling to international and foreign-born clients is a fact of life for the majority of sales professionals in the United Estates. Understanding values, attitudes and behaviors of people who come from other countries is the key to knowing how to do business with them.

    People communicate differently in different countries, and recognizing these differences is an important asset when working with people from other cultures. Sheida Hodge has presented at all major real estate national conferences as well at hospitals and healthcare meetings and conferences.



Speech


Sheida Hodge delivers a humorous sampling of massive cultural differences and a substantive examination of their practical implications. She affirms that the more aware people are of their own behavioral patterns relative to those of another culture, the more likely individuals will be able to adapt to that culture and not alienate others.

To ensure that her presentation is relevant, she highlights the necessity to hone in on differences in business activities. “What are the differences,” she asks, “between communicating, negotiating, selling customer service across all cultures?“