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Businessman and author, Seth Siegel tackles heavy issues in his speaking and writing. The best-selling author of Let There Be Water educates audiences about relevant dilemmas daunting society and what we can do mitigate them. A lawyer, activist, and successful serial entrepreneur, he also lectures on licensing and fundraising, two topics he has decades of experience in.

Mr. Siegel solidified his reputation as a savvy businessman with the success of his organization The Beanstalk Group, which grew to be the largest trademark and brand extension agency in the world, advising companies such as Coco-cola, Harley-Davidson, and Hormel. The recipient of a J.D. degree from Cornell Law School, Mr. Siegel has also advised on the trademark licensing of several iconic entertainment properties including the Flintstones, the Jetsons, Yogi-bear, and Scooby-doo. He is co-founder of the financial services firm, Sixpoint Partners and the mobile technologies company, Vringo.

Throughout his life Mr. Siegel has made community service and international activism top priorities. He created and funded the “Building Community through Literature" reading project at P.S. 165 in Queens, New York that ran for nine years. He also sits on the Board of the American Israel Public Affairs Committee (AIPAC), a pro-Israel organization, and is a board member of NLI-USA, the organization charged with rebuilding the National Library of Israel. During the Second Lebanon War, he went to Israel with magician David Blaine to entertain shelters, hospitals, and army bases.

Mr. Siegel has lectured and published several articles on a wide range of topics from marketing to water conservation in the New York Times, the Wall Street Journal, and the Los Angeles Times. He has lectured at various colleges including New York University, where he taught a course on licensing. He has spoken on the water crisis in front of several audiences including the UN, the Council of Foreign Relations, and AIPAC. Mr. Siegel is a member of the Council of Foreign Relations.

Full Profile

Mr. Seth M. Siegel, also known as Yossi, is a Co-Founder and Vice Chairman at Sixpoint Partners, LLC. Mr. Siegel was the Co-Founder and Co-Chairman of The Beanstalk Group, LLC in 1991 and served as its Corporate Executive Vice President and Chairman of its Licensing Division.

Mr. Siegel is a highly regarded expert in the areas of corporate and entertainment licensing. He practiced law with a leading entertainment and constitutional law firm in midtown Manhattan and has been a Leader in the licensing industry since 1982. He has been the recipient of several awards connected to licensing and marketing including a Wexner Fellowship, a Clio Award, and the Licensing Industry Merchandisers’ Association Award for Excellence, which he has won seven times – for promotions in 1990, brand extension in 1994, 1995, 1996, 2000, and 2004, and international brand extension in 1999.

Mr. Siegel holds a number of positions in various organizations. He is a Vice Chairman of the UJA Entertainment, Media, and Communications division and the Chairman of the Cornell University Hillel. Mr. Siegel serves on the Board of Trustees of the Abraham Joshua Heschel School and on both the Cornell University Council and the Advisory Council of Cornell University’s School of Industrial and Labor Relations. Mr. Siegel was a Member of the Board of Directors of LIMA and thereafter served on its Advisory Council.

Mr. Siegel has a long list of accomplisments in the arts and media. He

was a Regular Columnist for Brandweek magazine, addressing a broad range of issues relating to the licensing industry and pop culture. He is the Primary Founder of an innovative pilot reading project in a New York City elementary school. He is a regular studio guest on CNBC’s ‘Wake-Up Call’. He was a Producer of the Tony Award-nominated Broadway revival of Man of La Mancha and was an Associate Producer of the Emmy Award-winning ABC-TV mini-series Dinotopia. He has lectured throughout the United States and has written articles and opinion pieces for a wide array of publications, including The New York Times Op-Ed page. In connection with Mr. Siegel’s primary school education volunteer efforts, he appeared as a guest on the Today show. He was quoted in such major print and electronic media outlets as the Wall Street Journal, Business Week, The New York Times, the Financial Times, USA Today, CNN, CNBC, MSNBC, and Fox News.

Mr. Siegel is the author of Let There Be Water: Israel’s Solution for a Water-Starved World, which was published by Thomas Dunne Books/St. Martin’s Press on September 15, 2015. Aside from his writing, he has spoken in the US and in Israel on water issues, including at the United Nations at the Department of Public Information NGO seminar, at the Council on Foreign Relations in New York at a Foreign Affairs,Israel-US Business Forum, the WATEC conference in Tel Aviv and the AIPAC Policy Conference in Washington, DC. Mr. Siegel was also interviewed about water on Israel National Radio.

Mr. Siegel has a B.S. from Cornell University and JD from Cornell Law School, and he studied as a graduate student overseas.


Seth Siegel Speaker Videos Back to top

Seth Siegel: Let There Be Water Keynote at Talks at Google


Businessman-turned-author, Seth Siegel relates how he learned of the impending water crisis that led him to research and write his best-selling book. Although water shortages are a growing problem, he claims that if we inform and mobilize the public, we can avoid a “Mad Max apocalyptic scenario.”

Israel, he cites, is a prime example of how a society can convert this problem into a positive outcome. Although Israel is 60% desert and has one of the world’s fastest populations, the country is managing its resources so well that they are actually exporting water to their neighbors. “What people want, what people focus on is what people will achieve,” Mr. Siegel comments on the arid nation's accomplishment.

Seth Siegel: Israel as a Water Superpower, Discussion Panel



Speeches / Speaking Engagements Back to top


International activist and informed citizen, Seth Siegel brings a lifetime of knowledge to a wide range of policy issues. Whether he’s speaking on how to resolve the global water shortage or offering smart strategies on fundraising and licensing, Mr. Siegel draws his audience in with his passion and enthusiasm for topics that he’s dedicated decades to. The esteemed business executive’s presentations are intelligent, powerfully delivered, and timely.

Let There Be Water: Israel’s Solution for a Water-Starved World
Siegel looks at some of the policies and cutting-edge water technology that have been embraced specifically in Israel, and he examines how a land that is made of 60 percent desert has become a leading world power in water technology. As the imbalance between water supply and demand rapidly increases, the world could soon face a global crisis in energy shortages, surging food prices and economic instability. Siegel offers possible solutions for conservation development to overcome the problem of water scarcity.

Other keynotes and lectures include:

  • A Water Crisis is Coming. What Can the World Do to Avoid it?
  • The Joy of Fundraising
  • Trademark Licensing and Branding


  • Seth Siegel Speaker Testimonials Back to top

    “I was struck by his Seth’s unique combination of brilliance, humor and inspiration. The standing ovation he received at the end of his speech reflected the audience’s agreement with my reaction.”
    - TOM HARRISON Omnicom Nonprofit Group of agencies

    ”What struck me during Seth’s speech, and remains with me today, was not only his smooth and heartfelt delivery, but the unifying way he tied aspects from his personal and professional life and made it relate to what was of quintessential interest to the audience of Cornell alumni.”
    - JENNIFER S. THURSTON Cornell University

    ”Seth M. Siegel not only brings a great wealth of knowledge and expertise, but a remarkable passion and enthusiasm for his topic. His warm, engaging and stimulating approach captivated our audience and left them yearning to hear more.”
    - RACHEL WOLF CEO, American Committee for Shaare Zedek Medical Center in Jerusalem

    ”We’ve used Seth M. Siegel to address audiences from parlor meetings to large assemblies of 800 and more. His speeches are always intelligent, moving and motivating. A real pro.”
    - JONATHAN MISSNER Former Managing Director for National Affairs, AIPAC 1 2 3 4 5

    ”Seth is one of those rare speakers who completely exceeds expectations. He went out of his way to engage with the specific interests of our audience and at the end of the evening had everyone of their feet queuing for signed copies of his latest book.”
    - CHRISTOPHER GASSON Global Water Intelligence




    * Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    “I was struck by his Seth’s unique combination of brilliance, humor and inspiration. The standing ovation he received at the end of his speech reflected the audience’s agreement with my reaction.”
    - TOM HARRISON Omnicom Nonprofit Group of agencies

    ”What struck me during Seth’s speech, and remains with me today, was not only his smooth and heartfelt delivery, but the unifying way he tied aspects from his personal and professional life and made it relate to what was of quintessential interest to the audience of Cornell alumni.”
    - JENNIFER S. THURSTON Cornell University

    ”Seth M. Siegel not only brings a great wealth of knowledge and expertise, but a remarkable passion and enthusiasm for his topic. His warm, engaging and stimulating approach captivated our audience and left them yearning to hear more.”
    - RACHEL WOLF CEO, American Committee for Shaare Zedek Medical Center in Jerusalem

    ”We’ve used Seth M. Siegel to address audiences from parlor meetings to large assemblies of 800 and more. His speeches are always intelligent, moving and motivating. A real pro.”
    - JONATHAN MISSNER Former Managing Director for National Affairs, AIPAC 1 2 3 4 5

    ”Seth is one of those rare speakers who completely exceeds expectations. He went out of his way to engage with the specific interests of our audience and at the end of the evening had everyone of their feet queuing for signed copies of his latest book.”
    - CHRISTOPHER GASSON Global Water Intelligence


    Let There Be Water
    New York Times and Los Angeles Times Bestseller!

    As every day brings urgent reports of growing water shortages around the world, there is no time to lose in the search for solutions.

    The U.S. government predicts that forty of our fifty states-and 60 percent of the earth's land surface-will soon face alarming gaps between available water and the growing demand for it. Without action, food prices will rise, economic growth will slow, and political instability is likely to follow.

    Let There Be Water illustrates how Israel can serve as a model for the United States and countries everywhere by showing how to blunt the worst of the coming water calamities. Even with 60 percent of its country made of desert, Israel has not only solved its water problem; it also had an abundance of water. Israel even supplies water to its neighbors-the Palestinians and the Kingdom of Jordan-every day.

    Based on meticulous research and hundreds of interviews, Let There Be Water reveals the methods and techniques of the often offbeat inventors who enabled Israel to lead the world in cutting-edge water technology.

    Let There Be Water also tells unknown stories of how cooperation on water systems can forge diplomatic ties and promote unity. Remarkably, not long ago, now-hostile Iran relied on Israel to manage its water systems, and access to Israel's water know-how helped to warm China's frosty relations with Israel.

    Beautifully written, Let There Be Water is and inspiring account of the vision and sacrifice by a nation and people that have long made water security a top priority. Despite scant natural water resources, a rapidly growing population and economy, and often hostile neighbors, Israel has consistently jumped ahead of the water innovation-curve to assure a dynamic, vital future for itself. Every town, every country, and every reader can benefit from learning what Israel did to overcome daunting challenges and transform itself from a parched land into a water superpower.

    Let There Be Water: Israel’s Solution for a Water-Starved World
    Siegel looks at some of the policies and cutting-edge water technology that have been embraced specifically in Israel, and he examines how a land that is made of 60 percent desert has become a leading world power in water technology. As the imbalance between water supply and demand rapidly increases, the world could soon face a global crisis in energy shortages, surging food prices and economic instability. Siegel offers possible solutions for conservation development to overcome the problem of water scarcity.

    Other keynotes and lectures include:

  • A Water Crisis is Coming. What Can the World Do to Avoid it?
  • The Joy of Fundraising
  • Trademark Licensing and Branding


  • Seth Siegel: Let There Be Water Keynote at Talks at Google


    Businessman-turned-author, Seth Siegel relates how he learned of the impending water crisis that led him to research and write his best-selling book. Although water shortages are a growing problem, he claims that if we inform and mobilize the public, we can avoid a “Mad Max apocalyptic scenario.”

    Israel, he cites, is a prime example of how a society can convert this problem into a positive outcome. Although Israel is 60% desert and has one of the world’s fastest populations, the country is managing its resources so well that they are actually exporting water to their neighbors. “What people want, what people focus on is what people will achieve,” Mr. Siegel comments on the arid nation's accomplishment.

    Seth Siegel: Israel as a Water Superpower, Discussion Panel