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    Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

    Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he has been running his “UnAgency” for 8 years which has become the place companies like PepsiCo, Red Cross and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 80,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 200 million users. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.

    His book UnMarketing: Stop Marketing. Start Engaging became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books of 2010 by Under30CEO.com. His clients’ viral marketing videos have been viewed over 60 million times even before YouTube existed.

    Scott has appeared recently in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com and Fast Company and was just named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.

    Scott′s passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject.


Scott Stratten Speaker Videos Back to top

Scott Stratten, UnMarketing Speech


Scott Stratten TEDx Speech


Scott Stratten - Speech



Speeches / Speaking Engagements Back to top


    Engagement 2.0
    Sales, marketing and customer service has changed incredibly over the past few years and engagement is king. It’s not “if” you’re customers are talking online, it’s “how often” and “where”. This session walks the audience through the landscape of online engagement both today and what’s coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore. From your front-line employees, to angry customers online, the people doing the talking for your brand is no longer through a press release.

    Social Currency
    Social media isn’t a fad or one or two sites, it’s the way your past, present and future customers interact. Are you there with them? It’s not enough to just show-up, you need to build your social currency within certain platforms online to capitalize in social media. This session walks the audience through industry specific examples of what’s gone wrong, whose doing it right, and most importantly, how they can start creating social currency right away.

    Viral Marketing 2.0
    Word of mouth is a wonderful thing, but if you’re behind the times on how the word is spread, you (and your company) will be left behind. This session talks about the new way things go viral as well as what makes them work so well. It goes above and beyond the old “forwarded email” and goes over capturing momentum within social media sites like Twitter, Facebook, YouTube and social bookmarking like Digg and Reddit. After creating online movies that have generated over 65 million views, as well as “homemade” style YouTube videos that get tens of thousands of views overnight, Scott walks the crowd through how he did it (including how he recently got www.Nooooooooooooooo.com to over 3 million visitors without spending a penny), what you have to avoid if you want to do it, and the keys to making it successful for you.



Scott Stratten Speaker Testimonials Back to top

    “One person even told me he stayed up all night after Scott’s talk to rethink his entire approach to marketing his business. He was that inspired when he left.”
    Sloane Kelley,
    Co-Founder,
    GeekEnd

    “An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through in 2010.″
    Tom Moradpour,
    International Marketing Director,
    PepsiCo

    “One of the most entertaining, knowledgeable and captivating public speakers I have ever seen!”
    Rick Calvert,
    CEM, CEO & Co-Founder
    BlogWorld & New Media Expo

    “One of the most powerful, entertaining and knowledgeable speakers that I’ve ever had the opportunity to hear speak.”
    Justin Levy,
    Director of Marketing, Business Development & Corporate Strategy,
    New Marketing Labs

    “One of the best speakers I have ever seen!”
    Paula Attfield,
    Vice-President,
    Stephen Thomas

    “It was an amazing and unique presentation that I feel fortunate to have seen.”
    Brett Tabke,
    Co-Founder,
    PubCon

    “His presentation absolutely blew everyones socks off!”
    Chris Burdge,
    Co-Founder of Social Media Camp

    “AWESOME presentation that was both entertaining and informative. The energy following his session was absolutely amazing.”
    Jon Mamela,
    VP Marketing,
    Travel Alberta




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    “One person even told me he stayed up all night after Scott’s talk to rethink his entire approach to marketing his business. He was that inspired when he left.”
    Sloane Kelley,
    Co-Founder,
    GeekEnd

    “An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through in 2010.″
    Tom Moradpour,
    International Marketing Director,
    PepsiCo

    “One of the most entertaining, knowledgeable and captivating public speakers I have ever seen!”
    Rick Calvert,
    CEM, CEO & Co-Founder
    BlogWorld & New Media Expo

    “One of the most powerful, entertaining and knowledgeable speakers that I’ve ever had the opportunity to hear speak.”
    Justin Levy,
    Director of Marketing, Business Development & Corporate Strategy,
    New Marketing Labs

    “One of the best speakers I have ever seen!”
    Paula Attfield,
    Vice-President,
    Stephen Thomas

    “It was an amazing and unique presentation that I feel fortunate to have seen.”
    Brett Tabke,
    Co-Founder,
    PubCon

    “His presentation absolutely blew everyones socks off!”
    Chris Burdge,
    Co-Founder of Social Media Camp

    “AWESOME presentation that was both entertaining and informative. The energy following his session was absolutely amazing.”
    Jon Mamela,
    VP Marketing,
    Travel Alberta


    UnMarketing: Stop Marketing. Start Engaging.
    Consider marketing. It′s a vital aspect of running a successful business, but lately its practices have been taking a beating. And why not? Do you like getting cold-called just when you sit down to dinner? Having your mailbox clogged with random offers you immediately toss? Do you listen carefully to the ads that interrupt your favorite TV show? No? If these experiences are "marketing," you—and your customers—probably prefer whatever′s the complete opposite.

    Instead of trying the same tired methods, what if you could have a new kind of conversation with your customers and prospects? If you′re ready to stop marketing and start engaging, then welcome to UnMarketing.

    Taking an on-the-ground look at the changing landscape of business-customer relationships, UnMarketing gives you innovative ways out of the old "Push and Pray" rut, which assumes that messages sent out blindly and broadly will magically lead to loyal, long-term clients. Instead, you′ll discover a new, highly responsive "Pull and Stay" approach that brings the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.

    With a smart take on using social media as a new toolset rather than just a fad, UnMarketing features numerous bite-size chapters you can consult and apply according to your unique business requirements. These chapters are all bursting with practical tips and real-world examples, giving you a sense not just of what works (and what doesn′t) but of how and for whom.

    If all business is built on relationships, then, no matter your enterprise, building good relationships is your business. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows!
    Order Here




    Thank Goodness It′s Monday
    An easy to read and even easier to implement guide to enjoying what you do, wherever you do it. TGIM tackles the problem of people allowing their happiness to be dictated by the day of the week.
    Order Here





    Engagement 2.0
    Sales, marketing and customer service has changed incredibly over the past few years and engagement is king. It’s not “if” you’re customers are talking online, it’s “how often” and “where”. This session walks the audience through the landscape of online engagement both today and what’s coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore. From your front-line employees, to angry customers online, the people doing the talking for your brand is no longer through a press release.

    Social Currency
    Social media isn’t a fad or one or two sites, it’s the way your past, present and future customers interact. Are you there with them? It’s not enough to just show-up, you need to build your social currency within certain platforms online to capitalize in social media. This session walks the audience through industry specific examples of what’s gone wrong, whose doing it right, and most importantly, how they can start creating social currency right away.

    Viral Marketing 2.0
    Word of mouth is a wonderful thing, but if you’re behind the times on how the word is spread, you (and your company) will be left behind. This session talks about the new way things go viral as well as what makes them work so well. It goes above and beyond the old “forwarded email” and goes over capturing momentum within social media sites like Twitter, Facebook, YouTube and social bookmarking like Digg and Reddit. After creating online movies that have generated over 65 million views, as well as “homemade” style YouTube videos that get tens of thousands of views overnight, Scott walks the crowd through how he did it (including how he recently got www.Nooooooooooooooo.com to over 3 million visitors without spending a penny), what you have to avoid if you want to do it, and the keys to making it successful for you.



Scott Stratten, UnMarketing Speech


Scott Stratten TEDx Speech


Scott Stratten - Speech