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An in-demand business innovator, Dr. Robert Kriegel helps organizations get enviable performance results by working smarter – not harder. He is the author of two international bestsellers in the field of human performance: If it ain't broke...BREAK IT! and How to Succeed in Business Without Working So Damn Hard.

Dr. Kriegel’s firsthand expertise on motivation and achieving success has solidified his reputation as one of the country's leading authorities in the field of change and human performance. His understanding of performing under pressure stems from his own career as an all-American swimmer.

A revolutionary figure in the field of sports psychology, Dr. Kriegel has had the opportunity to coach numerous Olympic and accomplished athletes, preparing them for their most important performances. Previously, Dr. Kriegal held a position at Stanford University's Executive Management Program, teaching innovation and change. He has also been a major accounts executive for such powerhouses like Johnson and Johnson and Procter & Gamble.

Dr. Kriegel has been a commentator on National Public Radio's Marketplace program and hosted on The Big Idea and Oprah. His hard-hitting, high energy, humor filled presentations outline strategies for disrupting your industry, erasing resistance to change, and getting both employees and customers on board.

Full Profile

New York Times and Business Week best-selling author Commentator, Olympic and professional athlete coach

One of the most in demand business speakers, Dr. Robert Kriegel teaches bold, innovative, “out of the box” strategies for keeping ahead of the changes, challenges and competition in today’s dynamic marketplace.

Author of the international bestseller, If It Ain’t Broke…BREAK IT!, Dr. Kriegel has been called by U.S. News & World Report one of this country’s leading authorities in the field of change and human performance. His book, Sacred Cows Make The Best Burgers, made Business Week’s bestseller list. His latest book about innovation and “out of the box” thinking is How to Succeed in Business Without Working so Damn Hard.

Kriegel has been a commentator on National Public Radio’s Marketplace program, did two specials for PBS, and appeared on Oprah and Donny Deutsch’s, The Big Idea.

An All-American athlete and pioneer in the field of sports psychology, Kriegel who has coached both Olympic and pro athletes, was a co-founder of one of the first institutes of sports psychology in the country. The New York Times said his work “spurred a revolution in performance practices.” He is the co-author of The New York Times bestseller, Inner Skiing and has done color commentary for the US Pro Ski Tour on ESPN.

Bob has taught at Stanford University’s Executive Management Program and is a former advertising executive for Young and Rubicam in New York where he managed major accounts such as Proctor & Gamble, Johnson & Johnson, and Travelers Insurance. He was also a member of the California Governor’s Council on Health Wellness and Physical Fitness.

Dr. Kriegel’s customized speeches and programs will entertain you, inform you, and inspire you. He will teach you how to develop and lead Change-Ready© people and organizations. You will learn how to round up “sacred cows” that cost money and inhibit change and new opportunities. He also outlines strategies for gaining the competitive edge by not competing but changing the game, leading customers not following them and rethinking rules, redefining roles and reinventing the game.


Robert Kriegel Speaker Videos Back to top

Robert Kriegel: ON Sacred Cows


Robert Kriegel shares a crucial innovation strategy: hunting for “sacred cows,” practices that long-time senior management view as an indispensable part of a company but in reality are out-of-date procedures or thinking holding the organization back. He stresses the need to have newcomers or outsiders with you on sacred cow hunts, because unlike company veterans, they are much more naturally prone to question the way things are done.

Dr. Kriegel offers the example of a tire company, which went to extensive measures to immaculately wrap its tires, a practice that probably originated many decades ago when 80% of drivers used whitewall tires. “And what have they been doing ever since? Not just wrapping tires, wrapping them faster and cheaper,” he states, pointing out that today only 3% of tire purchases are whitewall tires. “We eliminated that operation and saved that company $24 million.”

Robert Kriegel: Innovation


Robert Kriegel: On Change-Ready Thinking:



Speeches / Speaking Engagements Back to top


Drawing on his 30 years of pioneering work with leaders and peak performers in a fields ranging from business to sports, Dr. Kriegel’s customized speeches and programs outline bold, innovative strategies, and practical guidelines for excelling in these turbulent and intensely competitive times.

Dr. Kriegel’s presentations help create Change Ready© people and organizations, who are proactive not reactive, leading not following, and playing to win as opposed to playing “not to lose.” Not only will he show your audience how to “round up sacred cows” that are invoking unnecessary costs and holding your company back, he’ll get your group charged and equipped to develop innovative strategies that’ll put you ahead of the competition.

INNOVATE OR ELSE!
Re-thinking the Rules, Reinventing your game

    • Winners don’t respond quickly to change and new opportunities, they create them
    • If you use yesterday’s thinking in today’s game, you’re going to be in trouble tomorrow
    • How to create the future rather than “wait and watch” it happen (for someone else)
    • 5 strategies for developing innovative new ideas and opportunities
    • The 4 most common obstacles to innovation and how to overcome them
    • Don’t compete, change the game
    • Playing to win vs. playing not to lose
    • How to turn innovation into action

Drawing on his 30 years of pioneering work with leaders and peak performers in all fields and his bestselling books, Dr. Kriegel’s customized speeches and programs outline bold, innovative strategies and practical guidelines for excelling in these turbulent, rapid changing intensely competitive times.

He will teach you how to develop and lead Change Ready© people and organizations. You will learn how to round up “sacred cows” that cost money and inhibit change and new opportunities. He also outlines strategies for gaining the competitive edge by not competing but changing the game, leading customers not following them and rethinking rules, redefining roles and reinventing the game.

Each of Dr. Kriegel's presentations is individually designed to reinforce the objectives of your meeting, to address the specific challenges and concerns facing the audience, and to have practical take home value.

To gather information about your organization and the specific goals of your meeting, Dr. Kriegel will send you a pre-conference questionnaire, interview people in your organization and read relevant materials. Any of the following topics and bullet points can be combined into one customized speech. Kriegel’s hard-hitting, high energy, humor filled presentations entertain, inform and inspire. You will learn tools and techniques to:

    • Develop and lead proactive Change-Ready© organizations
    • Differentiate from the competition
    • Surprise rather then satisfy the customer
    • Create change rather than respond to it
    • Streamline processes by rounding up sacred cows that are costly and prevent change and innovation
    • Turn innovative ideas into action
    • Perform at peak levels under pressure

THRIVING IN TURBULENT TIMES
The old rules for success no longer apply in this current environment of increased competition, change and uncertainty. If you use yesterday’s thinking in today’s world you won’t be around tomorrow.

To survive today, companies need to be Change-Ready©—to drive change by constantly challenging old thinking and seeking bold innovative out of the box new ideas, opportunities and possibilities.

In these presentations you will learn bold innovative strategies for keeping ahead in these turbulent times.

Specifically Dr Kriegel will discuss how to develop Change-Ready© strategies that are proactive not reactive, leaders not followers, and out in front of the wave rather than struggling to keep up.

    • Four strategies for creating innovative new ideas, opportunities and possibilities.
    • How to overcome the three major obstacles to change and innovation
    • How to motivate people to become drivers of change
    • How to streamline operations by rounding up sacred cows that cost money and inhibit change and innovation
    • Why the tried and true needs to be dead and buried
    • The importance of constantly challenging the status “in the way it’s always been done”

LEADING IN TURBULENT TIMES

    • How to create a Change Ready© culture in which innovation flourishes, people are open and excited about change and performing at peak levels
    • Three strategies for keeping people motivated and ‘up’ in tough times
    • How to overcome the most common obstacles to change and innovate new ideas
    • Three steps for developing can do thinking that turns new ideas into action and increases confidence, commitment and momentum
    • How to coach people to excel under pressure

DEVELOPING A CHANGE Ready© MIND SET

    • Create change not respond to it, lead not follow, proactive not reactive
    • How to out-think rather than out-work the competition
    • Three characteristics of Change-Ready© thinking
    • Three strategies for thinking ‘out of the box’
    • Sacred Cow Hunts, streamlining productivity
    • Red/Green time - the 90% solution

CHANGE LEADERSHIP—DRIVING CHANGE IN YOUR ORGANIZATION

    • Creating an organization that fosters innovation
    • Creating the future not responding to it
    • Three strategies for motivating people and generating excitement about change
    • Four steps for turning innovation into action—Can-Do
    • Thinking How to overcome fear, firehosing and other major obstacles to change
    • The passion scale—how to keep people ‘up’ in down times
    • The Change- Ready© Zone
    • How to keep out of the Panic and Drone Zones

IF IT AIN’T BROKE…BREAK IT!
Surfer’s rules for riding the wave of change without wiping out

Four Break-It! thinking techniques for developing bold innovative new ideas and opportunities:

    • flipping rules
    • looking outside
    • working backward
    • combining things that haven’t been
    • thinking like a beginner

Bold, innovative ‘out of the box’ thinking strategies for:

    • keeping ahead of the wave
    • solving old problems in new ways
    • creating new opportunities and possibilities
    • how to create the Future not respond to it

SACRED COWS MAKE THE BEST BURGERS

    • How to Round up Sacred Cows; outdated policies, practices, systems and strategies that cost money and prevent change and innovation
    • How to eliminate thinking that creates sacred cows and enables them to 'graze' on profits and productivity
    • Rules for a Sacred Cow hunt
    • How to put sacred cows on a diet
    • The ripple effect
    • How to Streamline processes and operations
    • How to control email epidemics, paper piles and meeting mania
    • Cutting out vs. cutting down outdated policies and practices

SALES GROUPS: DON’T SATISFY THE CUSTOMER, SURPRISE THEM

    • Why the old conventional rules for selling don’t work in these faster, more competitive, rapid changing times
    • How to keep out of ‘commodity hell’
    • Do the impossible for the customer
    • How to win by out-thinking not outworking the competition
    • How to keep yourself ‘up’ all day
    • How to get yourself in the ‘peak zone’
    • How to prepare for a major presentation
    • How to achieve goals by ‘trying easier’
    • How to motivate your customer

RECOGNITION EVENTS: USING SUCCESS AS A SPRING BOARD TO GREATER HEIGHTS

    • How winners stay on top; The two main characteristics of perennial winners
    • Why some people keep winning and others don’t
    • The most overlooked strategy for keeping on top
    • How to conquer the sabotage thinking that traps winners
    • Why you should always mess with success


Robert Kriegel Speaker Testimonials Back to top

    "I just wanted to drop you a quick line thanking you for truly a dynamic speech that continues to resonate through our organization. Survey results came back and were presented to our Marketing Excellence Council last week. Our US Marketing Organization truly felt that you delivered on the theme, while being engaging, entertaining, and quite humorous."
    Bristol-Myers Squibb (Event booked by Speaking.com)

    "The way you tailored the presentation specifically for us was great! Your examples were relevant, the tips and techniques practical and ‘do-able’ in our environment.”
    Kathy Moody, Western Regional Manager, AT&T

    “Your willingness to go the ‘extra mile’ in learning about our business and meeting theme and incorporating that into your speech provided a high ‘value-added’ session. You are a true professional giving both energy and content.”
    Robert Taylor, Conference Coordinator, IBM

    “Your address was the most in tune of all the speakers I have heard over the past several years, exposing challenges that dealers and advertising people really face.”
    Dennis O’Shaughnessy, Director of Merchandising, Cadillac Motor Car Division

    “The time you took talking with our people  before the meeting really showed. You spoke our language. The agents directly related to your many examples and techniques for excelling in our industry... Standing ovations don’t come easy.”
    Gail Solos, Chair, Annual Western Sales Meeting, Northwestern Mutual Life Insurance

    “The time you spent becoming acquainted with our company and personalizing your talk make a significant difference over what we normally get as a canned program. Thanks a million for a contribution that will make a difference.”
    C. Lee Johnson, President, Distribution Services, The Limited

    "Your talk went a long way in helping us get people to think about how to respond to changes and lead their organizations in a changing environment. Thank you for the time you took to prepare your talk so that it was tailored and specifically addressed some of the issues and challenges Pfizer is facing. Thanks again for your energizing speech."
    CFO & Executive Vice President, Pfizer, Inc.

    “Excellent presentation... Inspiring... unmatched by any other speaker I have ever seen.”
    John Blumberg, Director of Human Resources, Arthur Andersen & Co.

    “Your inspirational presentation was absolutely sensational.  The standing ovation came from a very tough audience.”
    R.E. Garner, Vice President, Sales, Kraft General Foods

      “Your exciting and motivating speeches were the highlight of our management meetings.  You’ve earned the highest marks of any speaker in the past six years.”
    Michael Ekhardt, Manager, Management Development, Hewlett- Packard




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    "I just wanted to drop you a quick line thanking you for truly a dynamic speech that continues to resonate through our organization. Survey results came back and were presented to our Marketing Excellence Council last week. Our US Marketing Organization truly felt that you delivered on the theme, while being engaging, entertaining, and quite humorous."
    Bristol-Myers Squibb (Event booked by Speaking.com)

    "The way you tailored the presentation specifically for us was great! Your examples were relevant, the tips and techniques practical and ‘do-able’ in our environment.”
    Kathy Moody, Western Regional Manager, AT&T

    “Your willingness to go the ‘extra mile’ in learning about our business and meeting theme and incorporating that into your speech provided a high ‘value-added’ session. You are a true professional giving both energy and content.”
    Robert Taylor, Conference Coordinator, IBM

    “Your address was the most in tune of all the speakers I have heard over the past several years, exposing challenges that dealers and advertising people really face.”
    Dennis O’Shaughnessy, Director of Merchandising, Cadillac Motor Car Division

    “The time you took talking with our people  before the meeting really showed. You spoke our language. The agents directly related to your many examples and techniques for excelling in our industry... Standing ovations don’t come easy.”
    Gail Solos, Chair, Annual Western Sales Meeting, Northwestern Mutual Life Insurance

    “The time you spent becoming acquainted with our company and personalizing your talk make a significant difference over what we normally get as a canned program. Thanks a million for a contribution that will make a difference.”
    C. Lee Johnson, President, Distribution Services, The Limited

    "Your talk went a long way in helping us get people to think about how to respond to changes and lead their organizations in a changing environment. Thank you for the time you took to prepare your talk so that it was tailored and specifically addressed some of the issues and challenges Pfizer is facing. Thanks again for your energizing speech."
    CFO & Executive Vice President, Pfizer, Inc.

    “Excellent presentation... Inspiring... unmatched by any other speaker I have ever seen.”
    John Blumberg, Director of Human Resources, Arthur Andersen & Co.

    “Your inspirational presentation was absolutely sensational.  The standing ovation came from a very tough audience.”
    R.E. Garner, Vice President, Sales, Kraft General Foods

      “Your exciting and motivating speeches were the highlight of our management meetings.  You’ve earned the highest marks of any speaker in the past six years.”
    Michael Ekhardt, Manager, Management Development, Hewlett- Packard


How to Succeed in Business Without Working so Damn Hard: Rethinking the Rules, Reinventing the Game
The average workweek is 60 hours and rising. These days, it seems people are working harder than ever before. But does putting in longer hours necessarily translate into greater productivity? Robert J. Kriegel thinks not. All too often, individuals respond to a chaotic work environment by racing to meet deadlines, spinning their wheels, and missing opportunities to create positive change. Kriegel suggests that finding success in today's business world means breaking old habits and adopting new ideas that can dramatically increase performance levels, like having younger employees tutor the more senior, technology-phobic. As conventional systems are challenged, dramatic new solutions are revealed, and everyone gets ahead without working so damn hard.

If It Ain't Broke, Break It: and Other Unconventional Wisdom for a Changing Business World
A guide to unlocking creative thought in order to work smarter employs hundreds of real-life examples to teach readers how to break away from the pack; apply innovative principles to a career; and more.


INNOVATE OR ELSE!
Re-thinking the Rules, Reinventing your game

    • Winners don’t respond quickly to change and new opportunities, they create them
    • If you use yesterday’s thinking in today’s game, you’re going to be in trouble tomorrow
    • How to create the future rather than “wait and watch” it happen (for someone else)
    • 5 strategies for developing innovative new ideas and opportunities
    • The 4 most common obstacles to innovation and how to overcome them
    • Don’t compete, change the game
    • Playing to win vs. playing not to lose
    • How to turn innovation into action

Drawing on his 30 years of pioneering work with leaders and peak performers in all fields and his bestselling books, Dr. Kriegel’s customized speeches and programs outline bold, innovative strategies and practical guidelines for excelling in these turbulent, rapid changing intensely competitive times.

He will teach you how to develop and lead Change Ready© people and organizations. You will learn how to round up “sacred cows” that cost money and inhibit change and new opportunities. He also outlines strategies for gaining the competitive edge by not competing but changing the game, leading customers not following them and rethinking rules, redefining roles and reinventing the game.

Each of Dr. Kriegel's presentations is individually designed to reinforce the objectives of your meeting, to address the specific challenges and concerns facing the audience, and to have practical take home value.

To gather information about your organization and the specific goals of your meeting, Dr. Kriegel will send you a pre-conference questionnaire, interview people in your organization and read relevant materials. Any of the following topics and bullet points can be combined into one customized speech. Kriegel’s hard-hitting, high energy, humor filled presentations entertain, inform and inspire. You will learn tools and techniques to:

    • Develop and lead proactive Change-Ready© organizations
    • Differentiate from the competition
    • Surprise rather then satisfy the customer
    • Create change rather than respond to it
    • Streamline processes by rounding up sacred cows that are costly and prevent change and innovation
    • Turn innovative ideas into action
    • Perform at peak levels under pressure

THRIVING IN TURBULENT TIMES
The old rules for success no longer apply in this current environment of increased competition, change and uncertainty. If you use yesterday’s thinking in today’s world you won’t be around tomorrow.

To survive today, companies need to be Change-Ready©—to drive change by constantly challenging old thinking and seeking bold innovative out of the box new ideas, opportunities and possibilities.

In these presentations you will learn bold innovative strategies for keeping ahead in these turbulent times.

Specifically Dr Kriegel will discuss how to develop Change-Ready© strategies that are proactive not reactive, leaders not followers, and out in front of the wave rather than struggling to keep up.

    • Four strategies for creating innovative new ideas, opportunities and possibilities.
    • How to overcome the three major obstacles to change and innovation
    • How to motivate people to become drivers of change
    • How to streamline operations by rounding up sacred cows that cost money and inhibit change and innovation
    • Why the tried and true needs to be dead and buried
    • The importance of constantly challenging the status “in the way it’s always been done”

LEADING IN TURBULENT TIMES

    • How to create a Change Ready© culture in which innovation flourishes, people are open and excited about change and performing at peak levels
    • Three strategies for keeping people motivated and ‘up’ in tough times
    • How to overcome the most common obstacles to change and innovate new ideas
    • Three steps for developing can do thinking that turns new ideas into action and increases confidence, commitment and momentum
    • How to coach people to excel under pressure

DEVELOPING A CHANGE Ready© MIND SET

    • Create change not respond to it, lead not follow, proactive not reactive
    • How to out-think rather than out-work the competition
    • Three characteristics of Change-Ready© thinking
    • Three strategies for thinking ‘out of the box’
    • Sacred Cow Hunts, streamlining productivity
    • Red/Green time - the 90% solution

CHANGE LEADERSHIP—DRIVING CHANGE IN YOUR ORGANIZATION

    • Creating an organization that fosters innovation
    • Creating the future not responding to it
    • Three strategies for motivating people and generating excitement about change
    • Four steps for turning innovation into action—Can-Do
    • Thinking How to overcome fear, firehosing and other major obstacles to change
    • The passion scale—how to keep people ‘up’ in down times
    • The Change- Ready© Zone
    • How to keep out of the Panic and Drone Zones

IF IT AIN’T BROKE…BREAK IT!
Surfer’s rules for riding the wave of change without wiping out

Four Break-It! thinking techniques for developing bold innovative new ideas and opportunities:

    • flipping rules
    • looking outside
    • working backward
    • combining things that haven’t been
    • thinking like a beginner

Bold, innovative ‘out of the box’ thinking strategies for:

    • keeping ahead of the wave
    • solving old problems in new ways
    • creating new opportunities and possibilities
    • how to create the Future not respond to it

SACRED COWS MAKE THE BEST BURGERS

    • How to Round up Sacred Cows; outdated policies, practices, systems and strategies that cost money and prevent change and innovation
    • How to eliminate thinking that creates sacred cows and enables them to 'graze' on profits and productivity
    • Rules for a Sacred Cow hunt
    • How to put sacred cows on a diet
    • The ripple effect
    • How to Streamline processes and operations
    • How to control email epidemics, paper piles and meeting mania
    • Cutting out vs. cutting down outdated policies and practices

SALES GROUPS: DON’T SATISFY THE CUSTOMER, SURPRISE THEM

    • Why the old conventional rules for selling don’t work in these faster, more competitive, rapid changing times
    • How to keep out of ‘commodity hell’
    • Do the impossible for the customer
    • How to win by out-thinking not outworking the competition
    • How to keep yourself ‘up’ all day
    • How to get yourself in the ‘peak zone’
    • How to prepare for a major presentation
    • How to achieve goals by ‘trying easier’
    • How to motivate your customer

RECOGNITION EVENTS: USING SUCCESS AS A SPRING BOARD TO GREATER HEIGHTS

    • How winners stay on top; The two main characteristics of perennial winners
    • Why some people keep winning and others don’t
    • The most overlooked strategy for keeping on top
    • How to conquer the sabotage thinking that traps winners
    • Why you should always mess with success


Robert Kriegel: ON Sacred Cows


Robert Kriegel shares a crucial innovation strategy: hunting for “sacred cows,” practices that long-time senior management view as an indispensable part of a company but in reality are out-of-date procedures or thinking holding the organization back. He stresses the need to have newcomers or outsiders with you on sacred cow hunts, because unlike company veterans, they are much more naturally prone to question the way things are done.

Dr. Kriegel offers the example of a tire company, which went to extensive measures to immaculately wrap its tires, a practice that probably originated many decades ago when 80% of drivers used whitewall tires. “And what have they been doing ever since? Not just wrapping tires, wrapping them faster and cheaper,” he states, pointing out that today only 3% of tire purchases are whitewall tires. “We eliminated that operation and saved that company $24 million.”

Robert Kriegel: Innovation


Robert Kriegel: On Change-Ready Thinking: