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With over 30 years of experience and research, Rob Jolles is a leading authority and pioneer on the art of influence and persuasion. The wildly sought business coach, author, and speaker has helped numerous Fortune 500s hone their communication skills, reinvent their sales process, and boost their performance. Rob’s keynotes and workshops inspire individuals and organizations to create real, lasting change by not just teaching clients how, but why.

Author of the best-sellers How to Change Minds and Custom Centered Selling, Rob’s work has been translated into more than a dozen languages. His programs have been featured in over 20 countries and attract many diverse audiences, from Global 100 companies to growing entrepreneurial enterprises, from parents to professional negotiators. His Fortune 500 clients include Disney, NASA, Nortel, GE, and Toyota. Additionally he has worked with Harvard University, American University, Michigan State University, and the University of Houston.

Full Profile

    The founder and president of Jolles Associates, Inc., Robert Jolles is a prolific author who has written three best-selling books, including the revised edition of the much celebrated Customer Centered Selling. He is also one of the nation’s most sought-after speakers on sales and sales training. He successfully sold for two of the most respected sales institutions, New York Life Insurance and Xerox Corporation, managing their training as well. Instrumental in creating, delivering, and managing Xerox Corporation’s highly touted customer sales training programs, Jolles personally trained every Xerox instructor for ten years, and draws on his Xerox background to deliver speeches that are completely content driven, as well as humorous and motivational.

    His Xerox based system teaches audiences repeatable, predictable sales techniques that create trust, and urgency for selling in the new world economy. Rob client list reads like a Who’s Who of Fortune 500 companies, including Toyota, Disney, NASA, Nortel, Universities, and over 50 financial institutions. Rob inspires and demonstrates methods to improving any sales-oriented businesses.


Rob Jolles Speaker Videos Back to top

Rob Jolles: Speaking Demo Video


Rob Jolles examines sales from a fresh point of view, stating that often a sale person’s mission is to empathetically guide a customer who fears change along a new path. Rather than coerce, a skilled sales person knows just the right questions to ask in order to connect with their client.

He points out that in personal life, we often do not hesitate to have “tough” conversations with loved ones concerning their problems, because in the long run, we realize that our intervention may save them a great deal of trouble. What then is stopping us from treating clients the same way? “We don’t have these conversations with our clients, because it could be mean,” Rob comments. “But it’s not mean. It’s merciful.”

Keynote Speech



Speeches / Speaking Engagements Back to top


A 24-year professional speaking veteran, it′s not hard to tell why Rob′s personal client list reads like a "Who′s-Who" of Fortune 500 Companies. Rob provides valuable, experience-based training to his clients, in an informative, interactive, inspirational, and enjoyable fashion.

The goal of motivating, inspiring, and entertaining an audience is not lost on Rob, however, it means nothing if the ideas presented are not informative and measurable. A pioneer in teaching repeatable, predictable processes, from keynote, to training seminar, Rob includes actionable implementation strategies in every presentation. To assure any presentation delivered doesn’t fall into the, “flavor of the month” category, keynotes are presented with speaker’s notes handouts, and workshops are presented with participant guides, job aids, and personal extended training workbooks.

    How to Change Minds
    Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist. Why? Because people fundamentally fear change, and Rob Jolles knows this scenario all too well. Drawing on decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale, or improve a relationship, Jolles’s wise –illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories–will he you to ensure that changing someone’s mind is never an act of coercion but rather one of compassion.

    The Art of Urgency
    Today′s salespeople are being methodically trained to adopt an order taking mentality in business and the repercussions are staggering. In this motivational and spirited conversation, a repeatable, predictable solution is offered. Participants are forced to focus away from the products or ideas they are selling and look instead at the way people make decisions and how to influence those behaviors. When participants are shown the disconnect between how people buy and how they are traditionally taught to sell, teaching how to increase a sense of urgency and decrease fear of change become apparent.

    The Many Myths of Selling
    There is simply no other occupation that carries the number of myths that surround the profession of selling. From the way we open to the way we close, so much of what we do is shrouded in mystery. In this presentation, Rob Jolles will not only expose many of these misunderstandings, he will teach critical lessons to keep these myths from affecting sales performance.

    The Unique Art of Selling to Groups
    Seminar selling is becoming more and more popular within the selling community. The potential sales results can be staggering. However, if these seminars are not conducted properly, sales results, time and future opportunities are wasted. The session begins with a unique look at the art of working with adult audiences. Each participant leaves with a copy of Rob Jolles′ book which covers the critical portions of the seminar, How To Run Seminars And Workshops.

    MENTAL AGILITY: Communicating Quickly
    There is one consistent trait that can be found in every successful salesperson: the ability to think quickly on your feet. In the MENTAL AGILITY program trainees are taught that thinking quickly can, in fact, be a learned behavior. Much like learning to play an instrument, with repetition, the outcome soon becomes effortless.

    Sales Secrets from the Cinema
    Can we truly learn about selling from the movies we have all watched and enjoyed for so long? You bet! From the chilling scenes within Glen Gary, Glen Ross to the light hearted Tinmen, this presentation packs a punch. Woven throughout the presentation are cinematic scenes that leave a lasting impression examining numerous movies and clips. The blending of carefully selected cinematic moments with the honest messages that they provide allow participants to be thoroughly entertained while informed and motivated.

    No More Order Taking!
    Today’s salespeople are being methodically trained to adopt an “order taking” mentality in business and the repercussions are staggering. In this motivational and spirited conversation, Rob Jolles not only demonstrates proof that this problem exists, he also provides a repeatable, predictable approach to correct it. If you are looking for a keynote with a message that will address the business realities of today in an informative, entertaining, and most important impactful manner, you’ll want to teach your company, “No More Order Taking!”



Rob Jolles Speaker Testimonials Back to top

    ABN & AMRO
    Aetna Insurance Company
    A.G. Edwards
    AIM Funds
    American Express
    American General Securities
    American Polygraph Assoc.
    American University
    AmeriStar Investments
    Arvest, Inc.
    AT & T
    B.B.& T. Investment Services
    Baan Corporation
    Baltimore County Police
    Bank of America
    Bank of Oklahoma
    Bank South Investment Service
    Bankmark
    BankOne
    Barnett Bank
    Black & Decker
    Brenton Brokerage Services
    British Aerospace
    Brownell Travel
    Brookhaven Laboratories
    Cabela’s
    California Federal Bank
    CCB Investor Services
    Chemical Investment Services
    Chubb Securities
    CIMB Bank Malaysia
    Citicorp
    Columbia Management Group
    Comet Industries
    Compass Banks
    Dean Witter
    DOOR Training & Consulting
    Edentec
    Edison Plastics Company
    Edward Jones
    Elan Investments
    Enterprise
    Equitable
    Essex Corporation
    Fidelity Investments
    Financial Network Investment
    First Chicago Bank
    First Citizens Investor Services
    First Union Bank
    Foundation Source
    FMC Corporation
    General Electric
    Genosys Biotechnologies, Inc.
    Genworth Financial
    George Mason University
    George Washington University
    Glenfed Brokerage Service
    Goldman Sachs
    Granite Rock
    Gruntle
    Guaranty Bank
    Harvard University
    H.D. Vest Financial Services
    Hibernia
    Huntington Investment Co
    Hy-Vee Corporation
    IKON Office Solutions, Inc.
    InterContinental Hotels Group
    Investment Centers of America
    Janus Funds
    Jobson Marketing
    KCH Services, Inc.
    Kinkos Copy Centers
    Kirkpatrick / Pettis
    L-3 Communications
    Lederle Laboratories
    Legg Mason
    Liberty Funds
    Lincoln Property Co.
    MACRO Consulting Group
    Mallinckrodt, Inc.
    Mark Twain Brokerage
    Marcus Evans
    Marketing One Securities, Inc.
    Marymount University
    Mercantile Bank
    Merrill Lynch
    Michigan Bell
    Michigan State Police
    Microsoft
    Montgomery County Bar
    Morgan Stanley
    Motorola
    Murphey Favre Inc.
    Mutual Service Corporation
    NASA
    NASDAQ
    Nations Bank
    Nations Funds
    Natus Medical
    Network Software Associates
    Nortel Network
    Northrop Grumman
    Norwest
    Novametrix Medical
    Park City Group
    Paul Revere Insurance Group
    Puritan Bennett
    Quick & Reilly
    Ralston Purina
    Raymond James
    RiverSource Investments
    Roney & Co.
    San Diego Business Journal
    Sanwa Bank
    Smith Barney
    SouthTrust Securities, Inc.
    Spaulding & Slye, Real Estate
    State Street Global Advisors
    Sun America Securities, Inc.
    Sun Financial Group
    Sun Trust Bank
    Synovus Securities, Inc.
    TDS Telecom
    Time Warner
    Total Gas Corporation
    Toyota
    Trustmark Financial Services
    Union Bank Investment
    United Motor Coach Assoc.
    University of Houston
    U.S. Chamber of Commerce
    U.S. Endoscopy
    USF & G
    Valpak Direct Marketing
    Van Kampen Funds
    Waddell & Reed
    Walt Disney Corporation
    Wells Fargo
    Xerox Canada, Egypt, Mexico
    & USA
    Zions Investment Services
    ZYMED Laboratories




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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Rob Jolles needs 14 vote(s) to make it into the Top 25 speakers on Speaking.com!


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    ABN & AMRO
    Aetna Insurance Company
    A.G. Edwards
    AIM Funds
    American Express
    American General Securities
    American Polygraph Assoc.
    American University
    AmeriStar Investments
    Arvest, Inc.
    AT & T
    B.B.& T. Investment Services
    Baan Corporation
    Baltimore County Police
    Bank of America
    Bank of Oklahoma
    Bank South Investment Service
    Bankmark
    BankOne
    Barnett Bank
    Black & Decker
    Brenton Brokerage Services
    British Aerospace
    Brownell Travel
    Brookhaven Laboratories
    Cabela’s
    California Federal Bank
    CCB Investor Services
    Chemical Investment Services
    Chubb Securities
    CIMB Bank Malaysia
    Citicorp
    Columbia Management Group
    Comet Industries
    Compass Banks
    Dean Witter
    DOOR Training & Consulting
    Edentec
    Edison Plastics Company
    Edward Jones
    Elan Investments
    Enterprise
    Equitable
    Essex Corporation
    Fidelity Investments
    Financial Network Investment
    First Chicago Bank
    First Citizens Investor Services
    First Union Bank
    Foundation Source
    FMC Corporation
    General Electric
    Genosys Biotechnologies, Inc.
    Genworth Financial
    George Mason University
    George Washington University
    Glenfed Brokerage Service
    Goldman Sachs
    Granite Rock
    Gruntle
    Guaranty Bank
    Harvard University
    H.D. Vest Financial Services
    Hibernia
    Huntington Investment Co
    Hy-Vee Corporation
    IKON Office Solutions, Inc.
    InterContinental Hotels Group
    Investment Centers of America
    Janus Funds
    Jobson Marketing
    KCH Services, Inc.
    Kinkos Copy Centers
    Kirkpatrick / Pettis
    L-3 Communications
    Lederle Laboratories
    Legg Mason
    Liberty Funds
    Lincoln Property Co.
    MACRO Consulting Group
    Mallinckrodt, Inc.
    Mark Twain Brokerage
    Marcus Evans
    Marketing One Securities, Inc.
    Marymount University
    Mercantile Bank
    Merrill Lynch
    Michigan Bell
    Michigan State Police
    Microsoft
    Montgomery County Bar
    Morgan Stanley
    Motorola
    Murphey Favre Inc.
    Mutual Service Corporation
    NASA
    NASDAQ
    Nations Bank
    Nations Funds
    Natus Medical
    Network Software Associates
    Nortel Network
    Northrop Grumman
    Norwest
    Novametrix Medical
    Park City Group
    Paul Revere Insurance Group
    Puritan Bennett
    Quick & Reilly
    Ralston Purina
    Raymond James
    RiverSource Investments
    Roney & Co.
    San Diego Business Journal
    Sanwa Bank
    Smith Barney
    SouthTrust Securities, Inc.
    Spaulding & Slye, Real Estate
    State Street Global Advisors
    Sun America Securities, Inc.
    Sun Financial Group
    Sun Trust Bank
    Synovus Securities, Inc.
    TDS Telecom
    Time Warner
    Total Gas Corporation
    Toyota
    Trustmark Financial Services
    Union Bank Investment
    United Motor Coach Assoc.
    University of Houston
    U.S. Chamber of Commerce
    U.S. Endoscopy
    USF & G
    Valpak Direct Marketing
    Van Kampen Funds
    Waddell & Reed
    Walt Disney Corporation
    Wells Fargo
    Xerox Canada, Egypt, Mexico
    & USA
    Zions Investment Services
    ZYMED Laboratories


    Customer Centered Selling: Sales Techniques for a New World Economy
    Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. The secret, Robert Jolles reveals, is reversing the conventional selling practice of searching for customer needs. To truly create urgency, you must focus instead on the customer′s problems and decision-making process.

    Jolles provides a systematic, repeatable, predictable approach that teaches you to anticipate and influence behavior as the customer moves through an eight-stage "decision cycle" and ultimately discovers his or her needs. The book includes a series of case studies, activities, and exercises that enable you to better understand the principles being taught, so you can immediately apply them to your own unique scenarios.

    This book is a "must read" for all sales professionals, sales managers, and managers in need of a disciplined approach to persuading others.
    Order Here




    How to Run Seminars and Workshops: Presentation Skills for Consultants, Trainers and Teachers
    Thoroughly revised edition of the bestselling skill-building consultant guide. A revision of its successful predecessor -- which has sold over 23,000 copies since it was first published in 1993 -- How to Run Seminars & Workshops has been completely revised throughout to provide the most up-to-date material currently available in the field. An entirely new chapter examines the state-of-the-art technology available to presenters, especially LCD projectors, laptops with PowerPoint, electronic white boards, documents cameras, 8mm players, and the idea-behind-distance learning.

    Written by a tireless consultant and self-promoter, How to Run Seminars & Workshops is an essential resource for the ever-expanding consultant market.
    Order Here




    Mental Agility: The Path to Persuasion: Train the Mind to Think, ACT and Influence People... Faster
    A sure-fire system for learning to think fast on your feet—the key to selling your message, influencing others, and captivating your audience.
    Order Here





    How to Change Minds
    Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist. Why? Because people fundamentally fear change, and Rob Jolles knows this scenario all too well. Drawing on decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale, or improve a relationship, Jolles’s wise –illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories–will he you to ensure that changing someone’s mind is never an act of coercion but rather one of compassion.

    The Art of Urgency
    Today′s salespeople are being methodically trained to adopt an order taking mentality in business and the repercussions are staggering. In this motivational and spirited conversation, a repeatable, predictable solution is offered. Participants are forced to focus away from the products or ideas they are selling and look instead at the way people make decisions and how to influence those behaviors. When participants are shown the disconnect between how people buy and how they are traditionally taught to sell, teaching how to increase a sense of urgency and decrease fear of change become apparent.

    The Many Myths of Selling
    There is simply no other occupation that carries the number of myths that surround the profession of selling. From the way we open to the way we close, so much of what we do is shrouded in mystery. In this presentation, Rob Jolles will not only expose many of these misunderstandings, he will teach critical lessons to keep these myths from affecting sales performance.

    The Unique Art of Selling to Groups
    Seminar selling is becoming more and more popular within the selling community. The potential sales results can be staggering. However, if these seminars are not conducted properly, sales results, time and future opportunities are wasted. The session begins with a unique look at the art of working with adult audiences. Each participant leaves with a copy of Rob Jolles′ book which covers the critical portions of the seminar, How To Run Seminars And Workshops.

    MENTAL AGILITY: Communicating Quickly
    There is one consistent trait that can be found in every successful salesperson: the ability to think quickly on your feet. In the MENTAL AGILITY program trainees are taught that thinking quickly can, in fact, be a learned behavior. Much like learning to play an instrument, with repetition, the outcome soon becomes effortless.

    Sales Secrets from the Cinema
    Can we truly learn about selling from the movies we have all watched and enjoyed for so long? You bet! From the chilling scenes within Glen Gary, Glen Ross to the light hearted Tinmen, this presentation packs a punch. Woven throughout the presentation are cinematic scenes that leave a lasting impression examining numerous movies and clips. The blending of carefully selected cinematic moments with the honest messages that they provide allow participants to be thoroughly entertained while informed and motivated.

    No More Order Taking!
    Today’s salespeople are being methodically trained to adopt an “order taking” mentality in business and the repercussions are staggering. In this motivational and spirited conversation, Rob Jolles not only demonstrates proof that this problem exists, he also provides a repeatable, predictable approach to correct it. If you are looking for a keynote with a message that will address the business realities of today in an informative, entertaining, and most important impactful manner, you’ll want to teach your company, “No More Order Taking!”



Rob Jolles: Speaking Demo Video


Rob Jolles examines sales from a fresh point of view, stating that often a sale person’s mission is to empathetically guide a customer who fears change along a new path. Rather than coerce, a skilled sales person knows just the right questions to ask in order to connect with their client.

He points out that in personal life, we often do not hesitate to have “tough” conversations with loved ones concerning their problems, because in the long run, we realize that our intervention may save them a great deal of trouble. What then is stopping us from treating clients the same way? “We don’t have these conversations with our clients, because it could be mean,” Rob comments. “But it’s not mean. It’s merciful.”

Keynote Speech