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A founding member of the Conscious Capitalism movement, Raj Sisodia is in high demand for his popular keynote speeches that reflect his status as one of the “50 Leading Market Thinkers” of the Chartered Institute of Marketing.

Trained as an electrical engineer and then taking an MBA in Marketing in his native India, Raj came to America to take a Ph.D. in Marketing and Business Policy from Columbia University. Now an American citizen, he is FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College.

Co-founder and co-chairman of Conscious Capitalism Inc, Raj's expertise has been sought by blue-chip companies including AT&T, Nokia, LG, DPDHL, POSCO, Siemens, Sprint, MCI, Volvo, IBM, Ernst & Young, Walmart, McDonalds and Southern California Edison, and he sits on the Board of Directors of Mastek Ltd.

As well as publishing over 100 academic articles, featuring in prestigious journals such as The Wall Street Journal, The New York Times, Fortune, Financial Times, The Washington Post and The Boston Globe, among many others, Raj is also the author of seven books. Conscious Capitalism: Liberating the Heroic Spirit of Business, co-written with John P. Mackey, co-founder and co-CEO of Whole Foods Market, reached #2 on the Wall Street Journal business bestseller list.

Bentley University selected Raj for the honor of the Award for Excellence in Scholarship and also the Innovation in Teaching Award. Good Business International named him one of the “Ten Outstanding Trailblazers,” and Trust Across America nominated him one of the “Top 100 Thought Leaders in Trustworthy Business Behavior.”

Full Profile

Raj was born in India in 1958 and is married with three children. He was educated as an electrical engineer from the Birla Institute of Technology and Science (BITS, Pilani). He pursued an MBA in Marketing from the Jamnalal Bajaj Institute of Management Studies in Mumbai after which he earned a Ph.D. in Marketing and Business Policy from Columbia University. Until 1998, he was Director of Executive Programs and Associate Professor of Marketing at George Mason University in Fairfax, Virginia. From 1985 to 1988, he was Assistant Professor of Marketing at Boston University. He is an American citizen residing in Lexington, Massachusetts.

A founding member of the Conscious Capitalism movement, Raj Sisodia is FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. He is also co-founder and co-Chairman of Conscious Capitalism Inc.

Author
Raj has published seven books and over 100 academic articles. His work has been featured in The Wall Street Journal, The New York Times, Fortune, Financial Times, The Washington Post, The Boston Globe, CNBC, etc.

His book Conscious Capitalism: Liberating the Heroic Spirit of Business (with John P. Mackey, co-founder and co-CEO of Whole Foods Market) was published by Harvard Business Review Press, and rose to #2 on The Wall Street Journal Business Bestseller list. Earlier books include Firms of Endearment: How World Class Companies Profit from Passion and Purpose (named one of the best business books by Amazon.com) and The Rule of Three: How Competition Shapes Markets (a finalist for the Best Marketing Book Award from the American Marketing Association). Other books include The 4A’s of Marketing: Creating Value for Customers, Companies and Society, Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets, and Does Marketing Need Reform?.

Conscious Capitalist and Academic
Raj was cited as one of the “50 Leading Marketing Thinkers” and named to the “Guru Gallery” by the Chartered Institute of Marketing.

Bentley University honored him with the Award for Excellence in Scholarship, and the Innovation in Teaching Award. He was named one of the “Ten Outstanding Trailblazers” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America.

Speaker
A frequent and popular keynote speaker, Raj has made nearly 500 presentations at leading universities, corporations, non-profits and other organizations around the world.

Consultant
Raj has consulted with and taught executive programs for numerous companies, including AT&T, Nokia, LG, DPDHL, POSCO, Siemens, Sprint, MCI, Volvo, IBM, Ernst & Young, Walmart, McDonalds and Southern California Edison. He is on the Board of Trustees of Conscious Capitalism Inc., and on the Board of Directors of Mastek Ltd.


Rajendra Sisodia Speaker Videos Back to top

Dr. Rajendra Sisodia TED Talk


“We start with the business premise that value is good, if you don't create value then you don't survive,” explains Raj Sisodia in his explanation of how capitalism may be re-imagined with higher consciousness. “Business is by definition ethical as it is based on voluntary exchange.”

Dr. Raj Sisodia on "Building Fully Human Organizations"


Dr. Rajendra Sisodia Speech



Speeches / Speaking Engagements Back to top


Raj Sisodia can focus his expertise on many areas of business, particularly high-performance marketing, providing his audience with new rules to bring marketing in line with customer needs.

As a founding member of Conscious Capitalism, Raj is uniquely placed to explain the ways in which your company can become a “Firm of Endearment,” surviving and thriving in competitive markets while adhering to an ethical and social mandate.

Topics Include:

    • Marketing: The New Realities
    • High Performance Marketing
    • The 4A’s of Marketing: A New Tool for Aligning Marketing Actions With Customer Needs
    • Tectonic Shift: The Realignment of Nations
    • Becoming a “Firm of Endearment”: The Pursuit of Profit with Passion and Purpose
    • The Rule of Three: Surviving and Thriving in Competitive Markets
    • Our Competitive Marketplace: Becoming the Customer’s Choice




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
Today’s best companies get it. From Costco to Commerce Bank, Wegmans to Whole Foods: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage.

These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment.

You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint.

We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value—not just profits.

Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA, Commerce Bank and Costco, Wegmans and Whole Foods: how they earn the powerful loyalty and affection that enables truly breathtaking performance.

This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

    • Why today’s most humane companies are blowing away the S&P 500 averages
    • Increasing “share of heart”: delivering the emotional, experiential, and social value your stakeholders are demanding
    • 30 powerful case studies including CarMax, Timberland, Jordan’s Furniture, Trader Joe’s, Wegmans, and Toyota

Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets
While the world is still coming to grips with the implications of globalization, Tectonic Shift investigates what the globe's economic and geopolitical future looks like and discovers the unfolding of an unprecedented realignment of forces. Based on extensive study and analysis, the authors of this compelling book argue that regionalization will replace the much celebrated globalization, characterized by extensive North-South integration between developed and developing nations. Authors Jagdish N. Sheth and Rajendra S. Sisodia describe how the world is evolving into three huge economic and political unions, which will take shape by 2020, and predict that:

    • The EU will expand both eastward as well as to the south, right up to Southern Africa
    • The Asian block, initially led by Japan and then by China, will encompass a united Korea, ASEAN, Australia, and New Zealand and create a vast free trade area by approximately 2015.
    • The US and Latin American nations will revive the Free Trade Area of the Americas (FTAA), and will be joined by the UK.
    • South Asia will have its own free trade area, which will eventually ally with the FTAA

Sheth and Sisodia argue that these evolving, strategic partnerships will involve free trade, monetary union, cross-border infrastructure investments, regional development agencies, and conflict resolution mechanisms. They also discuss the key steps that each region will have to take to be successful, and how it can overcome obstacles to change. Handled properly, the authors further argue, this evolution will result in faster and broader economic development coupled with diminished conflict among nations.


Topics Include:

    • Marketing: The New Realities
    • High Performance Marketing
    • The 4A’s of Marketing: A New Tool for Aligning Marketing Actions With Customer Needs
    • Tectonic Shift: The Realignment of Nations
    • Becoming a “Firm of Endearment”: The Pursuit of Profit with Passion and Purpose
    • The Rule of Three: Surviving and Thriving in Competitive Markets
    • Our Competitive Marketplace: Becoming the Customer’s Choice


Dr. Rajendra Sisodia TED Talk


“We start with the business premise that value is good, if you don't create value then you don't survive,” explains Raj Sisodia in his explanation of how capitalism may be re-imagined with higher consciousness. “Business is by definition ethical as it is based on voluntary exchange.”

Dr. Raj Sisodia on "Building Fully Human Organizations"


Dr. Rajendra Sisodia Speech