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One of the country’s foremost leadership experts, Phillip Van Hooser has helped over 900 organizations build leadership bench strength, performance, and productivity. Driven by his belief that “Leadership is not a position but the ability to offer service and a willingness to take action,” Phil’s material is unique in that it’s hands-on and based on his experience across a variety of platforms.

After working 10 years as a Fortune 500 HR Manager and earning what he calls a “master’s degree in ‘What the Worst Leaders Do in Poorly Managed Companies,’ Phil chose to take his rural American values and work ethic to corporate America. He founded Van Hooser Associates, Inc. Since 1988, his company has consistently experienced double-digit growth while sharing leadership truths with companies who care and are willing to listen.

Phil is the Founder, Partner, and Leadership Training Expert of Leaders Ought To Know®, a comprehensive leadership development program using online and on-site training to maximize leadership performance. In addition to being a CSP, he is the former president of the National Speakers Association.

Full Profile

Honest. Trustworthy. Genuine.

These are just a few words that describe Phil Van Hooser.

Phil grew up in a rural farming community in Western Kentucky. His dad was a construction painter who never shied away from the tough jobs because they were challenging and offered better pay. He often kept his family traveling in search of better work, and Phil’s mom took it all in stride. She liked to see their frequent moves as a big adventure and used each new journey as an opportunity to foster Phil’s curiosity. They raised their son to value hard work, perseverance, and to understand that what you do reflects on your family and your community. You have a responsibility that is much greater than yourself.

After college, Phil brought this work ethic to corporate America. In his early years as an HR professional, he was struck by something he learned while watching a video on the Quality Management Movement. The message was simple but significant: “No matter how good your tools or processes are, they are only as good as the person leading the process.” It was then that Phil decided he wanted to be a leader, not simply a manager.

Real World—Real Work—Real Leader
After 10 years in corporate HR and earning what he calls a “master’s degree in ‘What the Worst Leaders Do in Poorly Managed Companies,’” Phil was at a turning point. It was time to take the leadership truths he had learned and share them with companies who cared and were willing to listen. Van Hooser Associates, Inc. was born.

Phil has built an extremely successful career developing and marketing customized leadership keynotes, management training plans, books and videos on leadership. He has taught his proven leadership skills at companies of all sizes throughout the U.S. and around the globe. More than 900 companies have trusted Phil to help their organizations achieve new levels of success.

Most recently, Phil has been the mastermind behind a comprehensive leadership development program called “Leaders Ought to Know.” This leadership development plan incorporates in-depth leadership content, systematic delivery, consistent reinforcement and ongoing engagement and interaction to achieve each client’s leadership development goals.

Phil Van Hooser is a regular guy with real work experience and real leadership solutions.


Phillip Van Hooser Speaker Videos Back to top

Phillip Van Hooser: Leadership Speaker | Leadership Training Expert


Premier leadership expert, Phillip Van Hooser, redefines the terms “leader” and “leadership” with very specific guidelines. He clarifies that leaders do not “manage people”; they lead people.

Furthermore, he claims, your job title has nothing to do with whether or not you are a leader. Being a leader is about the actions you take, rather than a label on your business card. “No body cares about the position title that you hold,” he states before making an annotation. “Let me back up; that’s not totally true. There are two people who care about the position title you hold – you and your mama.”

Phillip Van Hooser: Keynote Speech


Being a Professional | Never Compromise Integrity | Phil Van Hooser CSP | Keynote Speake



Speeches / Speaking Engagements Back to top


Phil Van Hooser promises trust, inspiration, and results, with every speaking event. He uses his knowledge and practical experience to help organizations large and small improve communication skills between employees and superiors; manage conflict, confrontation, and change; and create a culture of continuous leadership growth. Using clean humor and stories from real life, he will establish an immediate connection with attendees while giving them practical steps to improve their performance and productivity.

Ground Rules for Leaders
Most managers are promoted to a leadership role because they are smart, hard working or technically proficient. Does that mean they are equipped to lead? Too many organizations assume so. However, management and leadership require very different strategies and skill sets.

This leadership keynote presents the leadership strategies and tools new leaders, mid level managers and executives need to build cohesive leadership relationships—strategies to earn them respect, build staying power and excel at ever increasing levels of leadership responsibility. Leaders will also be able to recognize the negative habits and counterproductive behaviors that often lead to their downfall.

Leadership Strategies Every Leader Ought to Know

When practiced consistently, these leadership strategies help leaders know:

    • How to motivate—not manipulate—to get results
    • How to communicate with honesty, integrity and confidentiality
    • How to earn the respect of those you lead
    • How to manage fear and control emotions
    • How to take responsibility and be accountable

Grooming managers to be respected, integrity-based, accountable leaders means your organization will be in capable hands—ready to handle the next opportunity or obstacle that comes along!

Equip your leaders to successfully perform at every level of responsibility.

We Need to Talk
A person’s ability to communicate directly impacts professional relationships and organizational results. Customers are won or lost—employees are encouraged or demotivated—goals are achieved or missed—all by the ability to communicate. For the any employee, at any level, who needs to know how to improve communication skills, We Need to Talk presents six strategies that immediately improve the results of their communications efforts.

Learning How to Improve Communication Skills Helps Your People:

    • Increase productivity through effectively run meetings
    • Improve employee morale and job satisfaction through improved listening skills
    • Reduce conflict and improve team relations by building trust and respect
    • Repair damaged relationships by reining in "brutal honesty"
    • Rebuild the believability quotient when truthfulness hasn’t always been practiced
    • Deliver difficult or sensitive messages with tact
    • Get results by guaranteeing the message intended was interpreted correctly

Help your people dramatically improve communication skills and results now.

Professionalism Is a Choice
Is the "Good Enough" Mentality Costing You Money, Market Share and Reputation?

Each day, employees, managers, executives and leaders at all levels—regardless the industry—make choices that speak volumes about their professionalism. Choices and actions that either say, "I am a professional" or "I think I am good enough to get by." The unprofessional "good enough" mentality is a costly one for organizations and individuals when:

    • Quality and productivity falter or fall below acceptable standards
    • Safe operating procedures are skimmed over inviting accidents and down time
    • Lawsuits and fines result from regulations and lawful practices that are discounted
    • Opportunities are missed because of an apathetic sense of urgency
    • Reputation and standing in the market place are diminished by unethical decisions

As Albus Dumbledore says, "It is our choices that show us what we truly are, far more than our abilities." So make the choice to be a professional.

In this keynote presentation, organizations and individuals will learn:

    • The value of guarding their reputation like the family jewels
    • How to solve problems rather than assign blame
    • Why integrity cannot be compromised—ever
    • How to reverse the negative habits of whining and whispering
    • The personal and professional costs of immoral or unethical choices
    • That perfection is impossible—but excellence and continuous improvement are essential

Set your organization ahead of the competition—save your organization the high cost of unprofessional choices—choose now to improve the professionalism skills of your team.

Set Your Team Apart—Maximize Their Professionalism Skills Now

Smart Decision Making for Leaders
Leaders don’t generally intend to make poor decisions. Leaders struggle with smart decision making for one primary reason. They never learned a solid process for making sound decisions. Smart decision making helps leaders reduce costs arising from poor decisions that lead to missed deadlines, bottlenecks to productivity, compliance issues, grievances, lawsuits, lost time accidents and much more.

This fast-paced presentation introduces a repeatable method that shows managers how to make better decisions.

Learn How to Make Better Decisions

    • Learn the key risk elements impacting decision making
    • Get tips for avoiding emotional decisions
    • Understand factors affecting how and when leaders should make decisions plus
    • Start using the checklist of tools and rules for making better decisions

Equipping managers so they can make better decisions means they’ll be more confident and competent—better equipped to reduce costs, save time and money for your organization!

Teach your leaders how smart decision making works.

How to be a Customer Service Professional
This keynote on how to be a customer service professional presents six proven approaches that build profitable, loyal customer relationships. From listening to customers, to making the ordinary exchange extraordinary, to making the last few moments of every customer interaction count, this customer service presentation shows you the secret tools of exceptional customer service professionals. When these strategies are applied, managers, sales and front line staff can increase customer retention rates, make current customers their best sales tool, generate more sales and create a stellar customer service reputation.

Learn How to be a Customer Service Professional

When the Secrets of Customer Service Professionals are applied to their own enterprises, managers and front line staff will learn:

    • How to woo customers so they come back again
    • How to wow customers so they tell their friends
    • How to win customers’ long-term business by exceeding their expectations
    • How to build customer loyalty by applying the six secrets to their own enterprises.

Do your people really know how to be a customer service professional?



Phillip Van Hooser Speaker Testimonials Back to top

    • BlueCross BlueShield
    • Dade Behring
    • Independent Connecticut Petroleum Marketers
    • KemperSports Management
    • KeyBank
    • KPMG
    • Lifetouch National School Studios
    • Lockheed Martin
    • Osram Sylvania
    • P & G Pharmaceuticals
    • Ralcorp
    • Subway
    • Verizon
    • Wells Fargo
    • Amelia Island Plantation
    • American Economic Development Council
    • Arthur Andersen, LLP
    • Association of Dermatology Administration Managers
    • BellSouth
    • Broward County Sheriff′s Office
    • City of Phoenix, AZ
    • Glaxo Wellcome
    • KPMG Peat Marwick, LLP
    • Lockheed Martin
    • Credit Union Executives Society
    • National Grocers Association
    • Oklahoma State School Boards Association
    • SC Johnson Wax
    • Southeastern Gas Association
    • Sprint Yellow Pages
    • State Farm Insurance Companies
    • Texas Petroleum Marketers & Convenience Stores Association
    • U.S. Postal Service
    • United Van Lines

      ...and more than 475 other clients across the U.S. and beyond!

    What Clients Are Saying about Phil

    Avesta Sheffield Pipe Company

    "Our employees have benefited tremendously from the training. The messages you gave in each session were down to earth and could be applied immediately. It was almost as if you had studied our facility before your sessions because we could identify with your analogies and examples. The things you spoke about happen on an everyday basis. It was very nice to be able to walk directly from your training to the plant floor and apply your techniques." David L. Bates, Manager, Human Resources

    Bostik Findley

    "It requires a special talent to take a complex concept like leadership and distill it down to a few simple ideas or phrases that people can ′take home′ with them. You obviously have this talent! Your forthright style, with just the right amount of humor was also well appreciated by the managers...you sent us off on a positive note with good things to think about and take back to the job."
    John W. Seferian, Vice President & General Manager

    Ponte Vedra Inn & Club

    " . . . thank you for the outstanding presentation on ′Leadership′. . . your message impacted our group immensely . . . outstanding . . excellent! . . . a perfectly suited theme for our needs . . . a five star speaker . . . to mention but a few . . . thank you for your deep interest in our organization′s needs prior to and during the presentation. You are truly a professional!" Jacqueline A. Wilson, CTC, Training Director

    State Farm Insurance Companies

    "I was particularly impressed with the way you knew your audience. Your analogies and examples were those that we understood and are interested in. Your message was thought-provoking, timely and made good ′common sense.′"
    Cindy A. Doyle, Agency Field Executive

    Core Construction

    "...you took a critical management topic and made a direct connection with our group...from your insights and illustrations, it was apparent you did your homework...our group was treated to an excellent presentation that was tailored to our needs and interests."

    KeyCorp, Client Services Group

    "Your points...will provide my managers with guidance and tools to use, not only over the next few months, but also over their entire careers."

    Western Association of Industrial Distributors

    "...we want the attendees to take back ideas to their companies to improve performance. Phil, you exceeded our expectations -you made our board of directors look good..."

    Computer Services, Inc.

    "Phillip′s ability to delivery a message with his stories left my customers entertained and inspired! His talk at our annual Customer Conference of over 500 bankers received the highest ratings of any professional speaker we have had over the last eight years."

    Sun Valley Masonry

    "Phil′s presentation is nothing less than sensational! What brings us back to Phil time and time again is his ability to break down ′leadership′ into personal and manageable goals. What I have learned most from Phil is how to ′manage′ my personal attributes in order to provide better ′leadership′ for others.

    Canadian KFC Franchisees Association

    "Without doubt, you were the most interesting and motivating guest speaker we have ever had."

    P&G Pharmaceuticals

    "Wow, what a day! …this was an inspiring program that far exceeded their expectations."




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    • BlueCross BlueShield
    • Dade Behring
    • Independent Connecticut Petroleum Marketers
    • KemperSports Management
    • KeyBank
    • KPMG
    • Lifetouch National School Studios
    • Lockheed Martin
    • Osram Sylvania
    • P & G Pharmaceuticals
    • Ralcorp
    • Subway
    • Verizon
    • Wells Fargo
    • Amelia Island Plantation
    • American Economic Development Council
    • Arthur Andersen, LLP
    • Association of Dermatology Administration Managers
    • BellSouth
    • Broward County Sheriff′s Office
    • City of Phoenix, AZ
    • Glaxo Wellcome
    • KPMG Peat Marwick, LLP
    • Lockheed Martin
    • Credit Union Executives Society
    • National Grocers Association
    • Oklahoma State School Boards Association
    • SC Johnson Wax
    • Southeastern Gas Association
    • Sprint Yellow Pages
    • State Farm Insurance Companies
    • Texas Petroleum Marketers & Convenience Stores Association
    • U.S. Postal Service
    • United Van Lines

      ...and more than 475 other clients across the U.S. and beyond!

    What Clients Are Saying about Phil

    Avesta Sheffield Pipe Company

    "Our employees have benefited tremendously from the training. The messages you gave in each session were down to earth and could be applied immediately. It was almost as if you had studied our facility before your sessions because we could identify with your analogies and examples. The things you spoke about happen on an everyday basis. It was very nice to be able to walk directly from your training to the plant floor and apply your techniques." David L. Bates, Manager, Human Resources

    Bostik Findley

    "It requires a special talent to take a complex concept like leadership and distill it down to a few simple ideas or phrases that people can ′take home′ with them. You obviously have this talent! Your forthright style, with just the right amount of humor was also well appreciated by the managers...you sent us off on a positive note with good things to think about and take back to the job."
    John W. Seferian, Vice President & General Manager

    Ponte Vedra Inn & Club

    " . . . thank you for the outstanding presentation on ′Leadership′. . . your message impacted our group immensely . . . outstanding . . excellent! . . . a perfectly suited theme for our needs . . . a five star speaker . . . to mention but a few . . . thank you for your deep interest in our organization′s needs prior to and during the presentation. You are truly a professional!" Jacqueline A. Wilson, CTC, Training Director

    State Farm Insurance Companies

    "I was particularly impressed with the way you knew your audience. Your analogies and examples were those that we understood and are interested in. Your message was thought-provoking, timely and made good ′common sense.′"
    Cindy A. Doyle, Agency Field Executive

    Core Construction

    "...you took a critical management topic and made a direct connection with our group...from your insights and illustrations, it was apparent you did your homework...our group was treated to an excellent presentation that was tailored to our needs and interests."

    KeyCorp, Client Services Group

    "Your points...will provide my managers with guidance and tools to use, not only over the next few months, but also over their entire careers."

    Western Association of Industrial Distributors

    "...we want the attendees to take back ideas to their companies to improve performance. Phil, you exceeded our expectations -you made our board of directors look good..."

    Computer Services, Inc.

    "Phillip′s ability to delivery a message with his stories left my customers entertained and inspired! His talk at our annual Customer Conference of over 500 bankers received the highest ratings of any professional speaker we have had over the last eight years."

    Sun Valley Masonry

    "Phil′s presentation is nothing less than sensational! What brings us back to Phil time and time again is his ability to break down ′leadership′ into personal and manageable goals. What I have learned most from Phil is how to ′manage′ my personal attributes in order to provide better ′leadership′ for others.

    Canadian KFC Franchisees Association

    "Without doubt, you were the most interesting and motivating guest speaker we have ever had."

    P&G Pharmaceuticals

    "Wow, what a day! …this was an inspiring program that far exceeded their expectations."


Leaders Ought to Know

Leaders Ought To Know: 11 Ground Rules for Common Sense Leadership
There are just some things every leader ought to know—like how to earn an employee’s respect, how to be truthful, how to make good decisions, how to motivate others—how to be taken seriously as a leader. Leaders Ought to Know is a must-read for leaders feeling the pressure to perform.

Vetted for real world practicality, the book shows leaders how to motivate—not manipulate—to get results; maintain honesty; communicate hard truths without damaging relationships; earn the respect of those they lead; manage fear and control emotions. Certain to be one of your top books on personal leadership development, Leaders Ought To Know will get all leaders—new leaders, mid-level or executive managers—familiar with the ground rules of leadership. Kick start your leadership development plan with one of the most commonsense books on leadership development!


We Need to Talk: Building Trust When Communicating Gets Critical
Will your business relationships suffer or be saved by your ability to communicate? Like it or not, our professional relationships are impacted positively or negatively by the ability to communicate. Customers are won or lost. Employees are encouraged or de-motivated. Our network is expanded or extinguished all by how well we communicate.

We Need to Talk reveals key strategies to help you build trust, win respect and sidestep common minefields when communicating gets critical. Discover how you can:

    • Establish empathy and trust when communicating with subordinates, co-workers, superiors or customers
    • Rebuild the believability quotient when truthfulness has not always been practiced
    • Rein in brutal honestly and the damage it causes
    • Build rapport by actively listening; earn respect while delivering difficult or sensitive messages
    • Build integrity while eliminating communication barriers like the grapevine
    • And get results by guaranteeing the message was interpreted correctly

Through a masterful use of stories and illustrations, Phillip Van Hooser shares six unique, power strategies for communicating when relationships and results are riding on your abilities.


Willie's Way: 6 Secrets for Wooing, Wowing & Winning Customers and Their Loyalty
Willie's Way was inspired by an actual service encounter author and keynote speaker, Phillip Van Hooser had with a South Carolina taxicab driver, William "Willie" Watson. Most people can't imagine a cabdriver as a role model for customer service. But Willie is different! And audiences everywhere will be a different too once they learn the secrets Willie employed.

In both the book and his keynote presentation, Phillip Van Hooser presents the real-world customer service wisdom Willie, and other "Willie's Way" service providers have used to provide exceptional service experiences even under challenging circumstances. If your clients are looking to build their brand, develop top performing service professionals and increase their competitive advantage, Phillip Van Hooser provides fresh ideas and insights with Willie's Way.


Ground Rules for Leaders
Most managers are promoted to a leadership role because they are smart, hard working or technically proficient. Does that mean they are equipped to lead? Too many organizations assume so. However, management and leadership require very different strategies and skill sets.

This leadership keynote presents the leadership strategies and tools new leaders, mid level managers and executives need to build cohesive leadership relationships—strategies to earn them respect, build staying power and excel at ever increasing levels of leadership responsibility. Leaders will also be able to recognize the negative habits and counterproductive behaviors that often lead to their downfall.

Leadership Strategies Every Leader Ought to Know

When practiced consistently, these leadership strategies help leaders know:

    • How to motivate—not manipulate—to get results
    • How to communicate with honesty, integrity and confidentiality
    • How to earn the respect of those you lead
    • How to manage fear and control emotions
    • How to take responsibility and be accountable

Grooming managers to be respected, integrity-based, accountable leaders means your organization will be in capable hands—ready to handle the next opportunity or obstacle that comes along!

Equip your leaders to successfully perform at every level of responsibility.

We Need to Talk
A person’s ability to communicate directly impacts professional relationships and organizational results. Customers are won or lost—employees are encouraged or demotivated—goals are achieved or missed—all by the ability to communicate. For the any employee, at any level, who needs to know how to improve communication skills, We Need to Talk presents six strategies that immediately improve the results of their communications efforts.

Learning How to Improve Communication Skills Helps Your People:

    • Increase productivity through effectively run meetings
    • Improve employee morale and job satisfaction through improved listening skills
    • Reduce conflict and improve team relations by building trust and respect
    • Repair damaged relationships by reining in "brutal honesty"
    • Rebuild the believability quotient when truthfulness hasn’t always been practiced
    • Deliver difficult or sensitive messages with tact
    • Get results by guaranteeing the message intended was interpreted correctly

Help your people dramatically improve communication skills and results now.

Professionalism Is a Choice
Is the "Good Enough" Mentality Costing You Money, Market Share and Reputation?

Each day, employees, managers, executives and leaders at all levels—regardless the industry—make choices that speak volumes about their professionalism. Choices and actions that either say, "I am a professional" or "I think I am good enough to get by." The unprofessional "good enough" mentality is a costly one for organizations and individuals when:

    • Quality and productivity falter or fall below acceptable standards
    • Safe operating procedures are skimmed over inviting accidents and down time
    • Lawsuits and fines result from regulations and lawful practices that are discounted
    • Opportunities are missed because of an apathetic sense of urgency
    • Reputation and standing in the market place are diminished by unethical decisions

As Albus Dumbledore says, "It is our choices that show us what we truly are, far more than our abilities." So make the choice to be a professional.

In this keynote presentation, organizations and individuals will learn:

    • The value of guarding their reputation like the family jewels
    • How to solve problems rather than assign blame
    • Why integrity cannot be compromised—ever
    • How to reverse the negative habits of whining and whispering
    • The personal and professional costs of immoral or unethical choices
    • That perfection is impossible—but excellence and continuous improvement are essential

Set your organization ahead of the competition—save your organization the high cost of unprofessional choices—choose now to improve the professionalism skills of your team.

Set Your Team Apart—Maximize Their Professionalism Skills Now

Smart Decision Making for Leaders
Leaders don’t generally intend to make poor decisions. Leaders struggle with smart decision making for one primary reason. They never learned a solid process for making sound decisions. Smart decision making helps leaders reduce costs arising from poor decisions that lead to missed deadlines, bottlenecks to productivity, compliance issues, grievances, lawsuits, lost time accidents and much more.

This fast-paced presentation introduces a repeatable method that shows managers how to make better decisions.

Learn How to Make Better Decisions

    • Learn the key risk elements impacting decision making
    • Get tips for avoiding emotional decisions
    • Understand factors affecting how and when leaders should make decisions plus
    • Start using the checklist of tools and rules for making better decisions

Equipping managers so they can make better decisions means they’ll be more confident and competent—better equipped to reduce costs, save time and money for your organization!

Teach your leaders how smart decision making works.

How to be a Customer Service Professional
This keynote on how to be a customer service professional presents six proven approaches that build profitable, loyal customer relationships. From listening to customers, to making the ordinary exchange extraordinary, to making the last few moments of every customer interaction count, this customer service presentation shows you the secret tools of exceptional customer service professionals. When these strategies are applied, managers, sales and front line staff can increase customer retention rates, make current customers their best sales tool, generate more sales and create a stellar customer service reputation.

Learn How to be a Customer Service Professional

When the Secrets of Customer Service Professionals are applied to their own enterprises, managers and front line staff will learn:

    • How to woo customers so they come back again
    • How to wow customers so they tell their friends
    • How to win customers’ long-term business by exceeding their expectations
    • How to build customer loyalty by applying the six secrets to their own enterprises.

Do your people really know how to be a customer service professional?



Phillip Van Hooser: Leadership Speaker | Leadership Training Expert


Premier leadership expert, Phillip Van Hooser, redefines the terms “leader” and “leadership” with very specific guidelines. He clarifies that leaders do not “manage people”; they lead people.

Furthermore, he claims, your job title has nothing to do with whether or not you are a leader. Being a leader is about the actions you take, rather than a label on your business card. “No body cares about the position title that you hold,” he states before making an annotation. “Let me back up; that’s not totally true. There are two people who care about the position title you hold – you and your mama.”

Phillip Van Hooser: Keynote Speech


Being a Professional | Never Compromise Integrity | Phil Van Hooser CSP | Keynote Speake