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Peter Guber Profile

Peter Guber brings his experience in communication, entrepreneurship and leadership to his keynote addresses, experience gained as founder and CEO of Mandalay entertainment. This visionary multimedia venture placed Guber at the pinnacle of the entertainment and communication industry. He has been producer or executive producer of films including Rain Man, Batman, The Color Purple, Midnight Express, Gorillas in the Mist, The Witches of Eastwick, Missing and Flashdance; his films have earned over $3 billion and over fifty Academy Award nominations.

Previous successes for Guber came as Chairman and CEO of Sony pictures, President of Colombia Pictures, Chairman and CEO of PolyGram and co-owner and co-chairman of Casablanca Record & Filmworks. He led Sony to a leading box office market share of 17% domestically and during his tenure the company achieved the highest four-year level of Academy Award nominations ever for a single company.

A firm believer in the power of storytelling, Guber has co-written a bestselling novel, Shootout.He has set out his vision of the place of the storyteller in a Harvard Business Review cover article entitled “The Four Truths of the Storyteller.” In addition to op–ed pieces in the New York Times and San Francisco Chronicle he has published a business book, Tell To Win – Connect, Persuade, and Triumph with the Hidden Power of Story which extols the power of storytelling as a driver of shared goals and success.

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    Founder and CEO of Mandalay Entertainment, the visionary multimedia venture spanning movies, TV, sports, and new media, Peter Guber is among the most successful executives and entrepreneurs in the entertainment and communications industries. Films he personally produced or executive produced, including Rain Man, Batman, The Color Purple, Midnight Express, Gorillas in the Mist, The Witches of Eastwick, Missing and Flashdance, have resonated with audiences all over the world, earning over three billion dollars worldwide and garnering more than fifty Academy Award nominations.

    Guber led Sony Pictures as Chairman & CEO, Columbia Pictures as President, Polygram as Chairman & CEO and Casablanca Record & Filmworks as Co-Owner and Co-Chairman. While at Sony, the company achieved an industry-best domestic box office market share of 17%, and led all competitors with the highest four-year total of Academy Award nominations ever for a single company.

    A noted author, Guber co-wrote the best seller, Shootout, published by Penguin Putnam, which was released in hardcover and paperback. In December 2007, Guber wrote the cover article for the Harvard Business Review titled, “The Four Truths of the Storyteller.” He also authored op-ed pieces for the New York Times and the San Francisco Chronicle. Guber′s third book is due out in early 2011. The core message of his forthcoming business book, Tell To Win – Connect, Persuade, and Triumph with the Hidden Power of Story, is that a purposeful story, well told, can move people to shared goals and greater success.

Peter Guber Speaking Videos

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Peter Guber's Speech Descriptions

Peter Guber brings his experience of exemplary success in business to keynote speeches that truly do come from an expert. Guber encourages business leaders to embrace uncertainty and overcome FEAR, “False Evidence Appearing Real.”

As an innovator in one of the world’s most creative industries, Guber shows that truly successful companies are those that encourage creative talent and innovative thinking throughout their organization. He will not only inspire you to drive innovation within your company but will give you the tools with which to do it.

Guber has worked at the pinnacle of the entertainment industry, and his work as a film producer has shown him the power of stories. Too many businesses feel that stories are fantasy and that only data is real; Guber knows that a well told story is the only way to make an emotional connection with an audience to make information memorable, resonant and actionable. A master storyteller himself, Guber will show you how to use the power of story to enhance every facet of your organization.

LEADING AND SUCCEEDING IN UNCERTAIN TIMES
Flying in the Red Zone - Gaining And Sustaining Competitive Advantage In Volatile Times

The rapid changes reshaping business today requires leaders who stay ahead of the curve, embrace uncertainty, overcome FEAR (which Peter Guber defines as “False Evidence Appearing Real”), and take informed risks by “flying in the red zone” where failure lurks, but a greater opportunity horizon lies.

Guber credits much of his tremendous business success in volatile times to heeding these navigational stakes in not one, but five different industries – from blockbuster, critically acclaimed and award-winning movies like Rain Man, Batman, Gorillas in the Mist and The Kids Are All Right, to owning among the most successful professional minor league baseball teams and stadiums (and now, as owner and co-executive chairman of the NBA franchise, The Golden State Warriors, is in the process of transforming this team under extremely uncertain conditions), to finding, investing in and growing cutting edge new media companies (such as Geek Chic Daily, Mandalay Digital Group and Demand Media), to locating, developing and selling highly profitable real estate ventures, to holding a professorship at UCLA for more than four decades where his highly popular courses consistently sell out.

Be engaged by a creative entrepreneur with the demonstrated success to speak from first person experience on surviving and thriving in uncertain times.

DIVINING AND DESIGNING THE CULTURE OF INNOVATION
Inciting Creativity as an Organizational Imperative for Exponential Growth and Business Success

How do the most successful companies and leaders generate ideas, unleash the creative talent of their people, move innovative thinking throughout their organization overcoming resistance, and have an accelerated time to market that leaves competitors in the dust?

Peter Guber draws from his four decades of successes in the creative industry of Entertainment, innovating on all sides of the food chain, from working with creatives, to corporate, to partners, vendors, and audiences; in addition to leading or investing in cutting edge early stage companies like Demand Media (where he’s on the Board of Directors) and Geek Chic Daily; as well as reinventing sports teams and stadiums in NBA basketball, baseball and hockey to share first person stories based on his demonstrated successes to provide the tools to change your Monday.

Be motivated by a masterful story teller who will ignite and incite the culture of innovation and the tools to execute on it in your organization.

Tell To Win - Connect, Persuade, and Triumph with the Hidden Power of Story
More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.

Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.

In his presentation, Tell To Win, Guber shows how to move beyond soulless Power Point slides, fact, and figures to create purposeful stories that can serve as powerful calls to action. After listening his speech, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.

TELLING PURPOSEFUL STORIES FOR BUSINESS SUCCESS

The ability to tell a purposeful story well is a highly powerful and vastly underutilized professional business tool. It is indeed the secret sauce that can propel your success – whether you are an executive, entrepreneur, sales manager, marketing & communications expert, artist, consultant, inventor, or HR professional.

Unfortunately, by the time most people have entered business, stories, as professional tools, have been dismissed as too soft or suspect and have been replaced by soulless bullets and forgettable data. Yet, only stories and their telling can create the emotional experiences that make the important information embedded within the story memorable, resonant and actionable.

In this entertaining, enlightening and informative presentation, “StoryMan” Peter Guber shares his methodology of how to employ the power of the oral story to:

  • Sell more products/services
  • Lead more persuasively
  • Manage more effectively
  • Inspire greater creativity
  • Foster deeper collaboration
  • Rebrand your product or company
  • Communicate change
  • Generate viral advocacy for your vision or mission
  • Overcome resistance

    Takeaways: Learn where to find stories; what type of story works best for you; how to get your audiences’ attention and intention; the most successful story goals; when to drop your “script,” the power of turning “me” into “we,” the secret of relinquishing control of your story and much more…

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    Books by Peter Guber:

    Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
    Today everyone – whether they know it or not – is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.

    Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.

    Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.

    In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques:

    • Capture your audience’s attention first, fast and foremost
    • Motivate your listeners by demonstrating authenticity
    • Build your tell around “what’s in it for them”
    • Change passive listeners into active participants
    • Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong

    To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.

    After listening to this extraordinary mix of voices, you’ll know how to craft, deliver — and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.

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    Shoot Out
    Hollywood calls it the “shoot out”… the point during the making of a movie when star-fits and power struggles turn into standoffs, walk-outs, and clashing egos. How a film ever gets made is a wonder. Leave it to two industry icons to unreel the true story…

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