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Tell him your 3 top sales challenges and he will give you 50 Guerrilla tactics that you can use to counter them right now

An award-winning keynote speaker and best-selling author, Orvel Ray addresses sales meetings, dealer meetings, trade shows, association conventions and small-business groups. His specialty is unconventional sales and marketing tactics that build business. His programs draw standing ovations and rave reviews from audiences worldwide.

A Certified Speaking Professional, the highest earned certification recognized worldwide by the speaking industry.

Voted one of the world’s Top 5 Sales and Marketing Speakers for a record five years straight.

Honored as Speaker of the Year in 2001 by Meeting Professionals International, San Diego.

From a standing-ovation keynote to an intensive, multi-day workshop, he will arm your people with hundreds of simple, low-cost or no-cost sales and marketing tips, tactics and tricks that return big profits.

Guerrilla programs are funny, inspiring, informative and devastatingly effective, because each is carefully customized to fit your business, your schedule, and your budget.

He holds the highest earned certification conferred by the speaking industry: Certified Speaking Professional. Fewer than 500 professional speakers worldwide have earned this distinction.

A 30+ year veteran of the platform, Orvel Ray has led more than a thousand large-audience seminars, custom training events and on-site workshops including “Guerrilla Selling,” “Guerrilla Marketing,” “Guerrilla Trade Show Selling,” “Guerrilla TeleSelling,” “Guerrilla Negotiating,” “Guerrilla Retailing,” “Customer Service Excellence,” “Guerrilla Presentation Skills” and “Managing Multiple Demands.”

He taught Management Development Programs for the University of Colorado and the University of Denver, and created innovative business courses for Harbridge House, the University of Toledo, the Spring Institute for International Studies, and Australia’s Canberra College of Advanced Education. He even pioneered workshops on capitalism for the Tyumen School of Management in the Russian Republic. He has been a guest lecturer for the Norman Newman Center for Entrepreneurship at Dalhousie University.

In 1986 he became one of CareerTrack’s top touring speakers, leading full-day sales and management seminars all over the US and Europe.

His first book, Guerrilla Selling, published in 1991, became a best-selling classic, and made his name as an innovator in sales and marketing. As Senior Partner in The Guerrilla Group, his team built a multi-million dollar training company and conducted hundreds of public and private seminars for clients all over the US, Europe, Africa and Australia.

Together with co-authors Mark S A Smith and Jay Conrad Levinson, they expanded the Guerrilla Marketing franchise to include Guerrilla Trade Show Selling, Guerrilla TeleSelling, Guerrilla Negotiating, and Guerrilla Retailing, and numerous audio and video programs distributed worldwide.

Soon he was in demand as a keynote speaker for conferences and conventions.

In more than 30 years on the platform, Orvel Ray has worked in a wide range of industries, including: Travel, Hotel, Computer, Software, Electronics, Telecommunications, Real-Estate, Photography, Textiles, Manufacturing, Airline, Health Care, Retail, Technology, Military, and

Insurance.

Clients hire him because of his deep insight into a broad range of industries. His client list has grown to include many industry leaders including IBM, United Airlines, Marriott Hotels, and Microsoft. He has been a featured speaker at the prestigious Inc. Small Business Forums, and has appeared as a topical expert on CNN.

His work has been quoted in INC., The Wall Street Journal, Fast Company, and dozens of trade journals in a dozen languages.

He will inspire and motivate any audience, but more importantly, he will arm them with unconventional weapons and tactics that they can use right now to win in today’s hyper-competitive environment.

Among his accomplishments are:

    • Founding member of the National Speakers Association, Colorado Chapter in 1984. Served as Chapter President in 1986.
    • Co-authored Guerrilla Selling—Unconventional Weapons and Tactics for Increasing Your Sales, with Jay Conrad Levinson, published by John Wiley & Sons in 1992. Recognized by INC. Magazine as one of the “10 Most Important Business Books of the Decade in 2000.
    • Earned the Certified Speaking Professional credential (CSP) in 1997, the highest level of certification recognized globally by the professional speaking industry.
    • Recognized as “Speaker of the Year” in 2001 by Meeting Professionals International.
    • Co-author of five more books in the legendary Guerrilla Marketing series.
    • His work has been quoted in INC., The Wall Street Journal, Fast Company, and dozens of industry magazines and trade journals in a dozen languages
    • He is a contributing author to How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now! by Elsom Eldridge Jr. and Mark L. Eldridge, and The Six-Figure Speaker: Formula for a Six-Figure Income As a Professional Speaker by Cathleen Fillmore.
    • Created numerous audio and video programs distributed worldwide by Nightingale-Conant, Fred Pryor, CareerTrack, The American Management Association, Amazon.com and Blackstone Audio Books.
    • Voted one of the world’s Top 5 Sales and Marketing Speakers in an international Internet poll in 2010, 2011, 2012, 2013 and 2014. The ONLY speaker to receive this award 5 times.

Orvel Ray lives with his wife Denise in the mountains near Boulder, Colorado.


Orvel Ray Wilson Speaker Videos Back to top

Orvel Ray Wilson: Demo Video


Orvel Ray Wilson: Guerrilla Retailing at KLIA


Orvel Ray Wilson: Selling at Higher Prices - "You are NOT Paranoid"



Speeches / Speaking Engagements Back to top


    UPSELL! How to Build Value and Sell at Higher Prices
    If you cut your price by 10%, you have to DOUBLE your unit sales JUST to break even. Learn how to sell at prices HIGHER than your competition, what to say when the buyer asks you to cut your price, and 29 reasons why customers will gladly pay MORE.

    Winning Characteristics of a Sales Guerrilla
    Convenient, Excitement, and Commitment are among the 10 traits that set guerrillas apart. Develop these and blow the competition away. Our most popular keynote.

    Guerrilla Marketing
    How can a small business combat the corporate superpowers? Fight back with this guerrilla arsenal of 100 marketing weapons, and 50 will cost you nothing. Half-day or one-day seminar. Based on the best-selling book. Orvel Ray is a Certified Guerrilla Marketing Coach.

    Guerrilla Selling
    Unconventional weapons and tactics to NaB & CaPTuRe new business. Guerrillas rely on two secret weapons: information and surprise. Full-day to multi-day custom seminars, adapted to client’s specific product and industry. Also available in multi-day boot-camp format.

    Guerrilla Negotiating
    The quality of your negotiating affects every aspect of your life. We don’t just negotiate with customers and vendors, but with everyone we meet. Just because they’re nice people doesn’t mean that they have your best interests at heart. How to create a fair advantage in an unfair world.

    Guerrilla Retailing
    Everything you need to know to run a successful retail store, from finding the right location, hiring and training top-notch sales staff, merchandising, lighting and security, and hundreds of low-cost marketing tactics to attract customers and drive sales through the roof. Our newest program.

    Guerrilla TeleSelling
    Salespeople have to cover more accounts and more territory every day. This program shows them how to create a “telepresence” using phone, fax, e-mail, internet, and more.

    Guerrilla Trade Show Selling
    More than 80% of the money spent by exhibitors at trade shows is wasted. Learn the most common trade show mistakes, how to plan for success, how to get the most leads, insure that every lead is top quality, and close more sales when you get home.



Orvel Ray Wilson Speaker Testimonials Back to top

    "Orvel was great - a big hit! We were especially pleased with his thoroughness with which he researched our industry, our competition, and our product line."
    Z Corporation
    (Event booked by Speakers Platform)

    “After selling advertising space in newspapers and magazines for over 22 years, I thought I tried most everything. Your seminar proved that I have much more to learn.”
    Sheldon J. Spector, The Publication Company, Lakewood, CO.

    “Basic seminar material was the best so far presented to me by a sales & marketing seminar professional. Well Done!”
    A. Rendall, Aimco Labour Lease, San Francisco

    “I’m very impressed with your rapid comprehension of our industry (and company) culture, nuance, etc. Great grasp of our assets [and] problems.”
    Dan Smith, Alert Centre, Denver, CO.

    “Orvel Ray is refreshing, entertaining, gets his point across in a humorous way making it easy to remember. Excellent presentation!”
    Maria Alvarez, Quality/Risk Mgmt, Medical Center Clinic, Pensacola, FL

    “Orvel Wilson is an excellent trainer, extraordinarily bright with a wit that keeps boredom away. I can put my new knowledge into effect IMMEDIATELY!”
    Sharon A. Salvador, Asst. to President & V.P., Top Flite Express

    “Orvel did a wonderful job in his presentation. He incorporated a fine mix of comedy and valuable information to create a very helpful seminar.”
    Marie Carole, Applications Programmer, Rotelcom Data, Rochester, N.Y.

    “It was excellent! Talent, knowledge, humor and skill in relating to an audiace, [Orvel Ray] is truely an example of the master motivational speaker.”
    Diane Bristow, Manager, Tri County MHMR Services, Houston

    "The feedback that we received from the approximate 100 employees was quite overwhelming! Your speech was motivating, encouraging, and was exactly what we were expecting - possibly exceeding our expectations!

    It was Nydic′s first annual meeting in which we included all divisions of the company. As you might expect, based upon the number of attendees, there was a considerable amount of collective experience at the meeting with regards to the number of "Keynotes" at previous meetings. Your presentation, by far, received hightest accolades from the attendees. Your presentation skills were exceptional, but the way that you incorporated the research of our company and industry was unbelievable."
    Rocky Vig, Nydic Open MRI of America

      ADT Security Services
      AT&T
      Aircast
      American Electronics Association
      American Express Travel
      American Heart Association
      American Lung Association
      American Management Association
      American Society of Travel Agents
      Amkor Electronics
      Apple Computer
      Ariens Power Equipment
      Association of Medical Transcriptionists
      Association of Telemessaging Services, Intl.
      Australian National Laboratories
      Bank of America
      Bankers Insurance Group
      Bell Mobility, Canada
      Best Western Hotels
      Bristol Hotels
      Canadian Armed Forces NATO, Germany
      Canadian Retail Hardware Association
      Canberra College of Advanced Education
      Carlson Wagonlit Travel
      Cellular One
      Century 21
      Cessna Aircraft Company
      Choice Hotels International
      Claris Corporation
      Colorado Lottery
      Community Bankers Association of Illinois
      Crosley Group
      Dole Citrus
      Edinborough Public Works, United Kingdom
      Farmers Insurance Group
      Fujitsu Electronics of North America
      First Command Financial
      Harley-Davidson
      IBM
      Ingram Micro
      Institute of Sales & Mktg. Management, UK
      Intelligent Electronics
      Interim Services
      International Cast Polymer Association
      Learning Annex
      Marriott Hotels
      Meeting Professionals International
      Merisel Canada
      Merisk Shipping
      Microsoft
      Moore Business Forms
      National Association of Technical Services
      National Business Travel Association
      National Guild of Professional Paperhangers
      National Jewish Hospital
      National Recreation & Parks Association
      Omni Hotels
      Pan Pacific Hotels & Resorts
      Pegasus Gold
      Pharmacy Corporation of America
      Pioneer KeyLink
      Raytheon Aircraft
      Safeway Stores, Ltd., United Kingdom
      Siemens Hearing Instruments
      Southern Nurserymen’s Association
      Southwest Airlines
      Standard Register
      Steigenberger Hotels, Germany
      Sundance Helicopters
      SuperClubs
      TNT Skypak
      The Guardian Life Insurance Company
      Tyumen School of Management, USSR
      Union Carbide
      United Airlines Latin America
      University of Colorado, Boulder
      University of Denver
      University of Toledo
      US Air Force 9th Services Squadron
      US Army Weapons Testing Center
      US Department of the Interior, Forest Service
      US Environmental Protection Agency
      US Navy Data Automation Command
      US Postal Service
      US West Communications
      Val-Pak




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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Orvel Ray Wilson needs 18 vote(s) to make it into the Top 25 speakers on Speaking.com!


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    "Orvel was great - a big hit! We were especially pleased with his thoroughness with which he researched our industry, our competition, and our product line."
    Z Corporation
    (Event booked by Speakers Platform)

    “After selling advertising space in newspapers and magazines for over 22 years, I thought I tried most everything. Your seminar proved that I have much more to learn.”
    Sheldon J. Spector, The Publication Company, Lakewood, CO.

    “Basic seminar material was the best so far presented to me by a sales & marketing seminar professional. Well Done!”
    A. Rendall, Aimco Labour Lease, San Francisco

    “I’m very impressed with your rapid comprehension of our industry (and company) culture, nuance, etc. Great grasp of our assets [and] problems.”
    Dan Smith, Alert Centre, Denver, CO.

    “Orvel Ray is refreshing, entertaining, gets his point across in a humorous way making it easy to remember. Excellent presentation!”
    Maria Alvarez, Quality/Risk Mgmt, Medical Center Clinic, Pensacola, FL

    “Orvel Wilson is an excellent trainer, extraordinarily bright with a wit that keeps boredom away. I can put my new knowledge into effect IMMEDIATELY!”
    Sharon A. Salvador, Asst. to President & V.P., Top Flite Express

    “Orvel did a wonderful job in his presentation. He incorporated a fine mix of comedy and valuable information to create a very helpful seminar.”
    Marie Carole, Applications Programmer, Rotelcom Data, Rochester, N.Y.

    “It was excellent! Talent, knowledge, humor and skill in relating to an audiace, [Orvel Ray] is truely an example of the master motivational speaker.”
    Diane Bristow, Manager, Tri County MHMR Services, Houston

    "The feedback that we received from the approximate 100 employees was quite overwhelming! Your speech was motivating, encouraging, and was exactly what we were expecting - possibly exceeding our expectations!

    It was Nydic′s first annual meeting in which we included all divisions of the company. As you might expect, based upon the number of attendees, there was a considerable amount of collective experience at the meeting with regards to the number of "Keynotes" at previous meetings. Your presentation, by far, received hightest accolades from the attendees. Your presentation skills were exceptional, but the way that you incorporated the research of our company and industry was unbelievable."
    Rocky Vig, Nydic Open MRI of America

      ADT Security Services
      AT&T
      Aircast
      American Electronics Association
      American Express Travel
      American Heart Association
      American Lung Association
      American Management Association
      American Society of Travel Agents
      Amkor Electronics
      Apple Computer
      Ariens Power Equipment
      Association of Medical Transcriptionists
      Association of Telemessaging Services, Intl.
      Australian National Laboratories
      Bank of America
      Bankers Insurance Group
      Bell Mobility, Canada
      Best Western Hotels
      Bristol Hotels
      Canadian Armed Forces NATO, Germany
      Canadian Retail Hardware Association
      Canberra College of Advanced Education
      Carlson Wagonlit Travel
      Cellular One
      Century 21
      Cessna Aircraft Company
      Choice Hotels International
      Claris Corporation
      Colorado Lottery
      Community Bankers Association of Illinois
      Crosley Group
      Dole Citrus
      Edinborough Public Works, United Kingdom
      Farmers Insurance Group
      Fujitsu Electronics of North America
      First Command Financial
      Harley-Davidson
      IBM
      Ingram Micro
      Institute of Sales & Mktg. Management, UK
      Intelligent Electronics
      Interim Services
      International Cast Polymer Association
      Learning Annex
      Marriott Hotels
      Meeting Professionals International
      Merisel Canada
      Merisk Shipping
      Microsoft
      Moore Business Forms
      National Association of Technical Services
      National Business Travel Association
      National Guild of Professional Paperhangers
      National Jewish Hospital
      National Recreation & Parks Association
      Omni Hotels
      Pan Pacific Hotels & Resorts
      Pegasus Gold
      Pharmacy Corporation of America
      Pioneer KeyLink
      Raytheon Aircraft
      Safeway Stores, Ltd., United Kingdom
      Siemens Hearing Instruments
      Southern Nurserymen’s Association
      Southwest Airlines
      Standard Register
      Steigenberger Hotels, Germany
      Sundance Helicopters
      SuperClubs
      TNT Skypak
      The Guardian Life Insurance Company
      Tyumen School of Management, USSR
      Union Carbide
      United Airlines Latin America
      University of Colorado, Boulder
      University of Denver
      University of Toledo
      US Air Force 9th Services Squadron
      US Army Weapons Testing Center
      US Department of the Interior, Forest Service
      US Environmental Protection Agency
      US Navy Data Automation Command
      US Postal Service
      US West Communications
      Val-Pak


    UPSELL! How to Build Value and Sell at Higher Prices
    If you cut your price by 10%, you have to DOUBLE your unit sales JUST to break even. Learn how to sell at prices HIGHER than your competition, what to say when the buyer asks you to cut your price, and 29 reasons why customers will gladly pay MORE.

    Winning Characteristics of a Sales Guerrilla
    Convenient, Excitement, and Commitment are among the 10 traits that set guerrillas apart. Develop these and blow the competition away. Our most popular keynote.

    Guerrilla Marketing
    How can a small business combat the corporate superpowers? Fight back with this guerrilla arsenal of 100 marketing weapons, and 50 will cost you nothing. Half-day or one-day seminar. Based on the best-selling book. Orvel Ray is a Certified Guerrilla Marketing Coach.

    Guerrilla Selling
    Unconventional weapons and tactics to NaB & CaPTuRe new business. Guerrillas rely on two secret weapons: information and surprise. Full-day to multi-day custom seminars, adapted to client’s specific product and industry. Also available in multi-day boot-camp format.

    Guerrilla Negotiating
    The quality of your negotiating affects every aspect of your life. We don’t just negotiate with customers and vendors, but with everyone we meet. Just because they’re nice people doesn’t mean that they have your best interests at heart. How to create a fair advantage in an unfair world.

    Guerrilla Retailing
    Everything you need to know to run a successful retail store, from finding the right location, hiring and training top-notch sales staff, merchandising, lighting and security, and hundreds of low-cost marketing tactics to attract customers and drive sales through the roof. Our newest program.

    Guerrilla TeleSelling
    Salespeople have to cover more accounts and more territory every day. This program shows them how to create a “telepresence” using phone, fax, e-mail, internet, and more.

    Guerrilla Trade Show Selling
    More than 80% of the money spent by exhibitors at trade shows is wasted. Learn the most common trade show mistakes, how to plan for success, how to get the most leads, insure that every lead is top quality, and close more sales when you get home.



Orvel Ray Wilson: Demo Video


Orvel Ray Wilson: Guerrilla Retailing at KLIA


Orvel Ray Wilson: Selling at Higher Prices - "You are NOT Paranoid"



Guerrilla Marketing for Professional Speakers

By Orvel Ray Wilson

It’s Better to be Different than to be Better Based in Edinburgh, Flow Languages provides translation and interpretation services all over Europe. While working together over SKYPE on his Guerrilla Marketing Calendar for 2014, the owner, James Canter, shared his plan to send Valentines Day Cards to all of their clients. James had designed an ... more

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