Nirmalya Kumar: Profile

Professor Nirmalya Kumar is one of the world’s leading thinkers on strategy and marketing, who has taught at Harvard Business School, IMD (Switzerland), London Business School and Northwestern University (Kellogg School of Management).

As an author, Nirmalya has written five books, four of which have been published by Harvard Business Press: Marketing as Strategy (2004), Private Label Strategy (2007), Value Merchants (2007), and India’s Global Powerhouses (2009).

Dr. Kumar is an outlier among marketing professors, having accomplished the rare feat of publishing six articles each in both the Journal of Marketing Research (the premier journal for marketing academics) and the Harvard Business Review (the premier journal for business practitioners). These, and other articles, have attracted more than 4,500 and 1,500 citations on Google Scholar and Social Science Citation Index respectively.

As a consultant, coach, and conference speaker, Nirmalya has worked with more than 50 Fortune 500 companies in 60 different countries. He has served on several boards of directors, including two billion dollar plus companies and companies included in India’s stock indices.

Professor Kumar received his B.Com. from Calcutta University (graduating first in a class of 5,251 students), his MBA from the University of Illinois at Chicago (scoring a perfect 5.0 grade point average), and his PhD in marketing from Kellogg Graduate School of Management (winning the Marketing Science Institute's Alden G. Clayton Award for his PhD dissertation).

All of the above has led to more than 300 press appearances, five European case (ECCH) adoption awards, as well as several teaching, research, and lifetime achievement honors.

In his personal life, Nirmalya is a passionate supporter of the arts. He is the custodian of the largest private collection of paintings by Jamini Roy (1887-1972; the father of Indian modern art) and Rabindranath Tagore (1861-1941; the first Asian to win a Nobel Prize).

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