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Neil Rackham is known throughout the world as a best-selling author, speaker and award-winning trainer on sales and marketing issues. He first drew international attention when he lead the largest ever research study of successful selling and sales effectiveness in the 1970s. He published the results in two best-selling books, Major Account Sales Strategy and SPIN Selling, which is McGraw Hill’s best-selling business book of all time.

Neil’s other books include Managing Major Sales and Getting Partnering Right: How Market Leaders are Creating Long-Term Competitive Advantage and Rethinking the Sales Force, which is now required reading in many business schools. He has also authored over 50 influential articles on marketing, selling and channel strategy. He is widely recognized as a highly original and creative sales trainer, and he has received the Instructional Systems Association lifetime award for Innovation in Training and Instruction.

Neil has been Chairman and CEO of three international research and consulting firms. He has worked closely with leading sales forces like IBM, Xerox, AT&T and Citicorp. He has also worked extensively with senior partners in professional services organizations like McKinsey & Company, where he served as a member of the Sales and Channel Management Group.

Full Profile

    Neil Rackham is known throughout the world as a speaker, writer and seminal thinker on sales and marketing issues. Three of his books have been on the New York Times best seller list and his works have been translated into over 50 languages. He has been Chairman and CEO of three international research and consulting firms.

    Rackham first gained international recognition in the 1970s when he led the largest ever research study of successful selling and sales effectiveness. This massive project, supported by major multinationals including Xerox and IBM, involved a team of 30 researchers who studied 35,000 sales calls in over 20 countries. The research took 12 years at a cost, in today’s dollars, of $30 million. From the results of these studies he published the groundbreaking classic SPIN® Selling (McGraw-Hill, 1988) and Major Account Sales Strategy (McGraw-Hill, 1989). His books regularly rank among business best sellers, and SPIN® Selling is McGraw Hill’s best selling business book ever. He is author of over 50 influential articles on marketing, selling and channel strategy.

    Rackham is also widely recognized as a highly original and creative trainer and communicator. His work in sales training won him the Instructional Systems Association lifetime award for Innovation in Training and Instruction.

    Neil Rackham has worked closely with many leading sales forces such as IBM, Xerox, AT&T and Citicorp. He has also worked extensively with senior partners in some of the world’s most successful professional services organizations including McKinsey & Company, where he was for many years a member of the Sales and Channel Management Group.

    He’s a sought after conference speaker who receives top reviews from participants for his capacity to take complex issues and make them accessible and interesting. He uses a combination of humor, passion and group interaction to stimulate and challenge his audiences.

    Neil has been an advisor on sales performance to several of the Fortune 100 largest companies in the United States. His other books include Managing Major Sales and Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage. More than half the Fortune 500 train their salespeople using sales models derived from his research.

    His book Rethinking The Sales Force has received wide acclaim from critics, academics and salespeople. It is required reading at many leading business schools.


Neil Rackham Speaker Videos Back to top

Neil Rackham Interview


In this speech, Neil explains why his book, SPIN Selling, says that entrepreneurs are traditionally “bad at selling.” He says that entrepreneurs have “a deep enthusiasm for what they do,” and that “the best selling isn’t all about your products and what you can offer,” but that it’s “about your customers and what they need.” He goes on to say that research shows “that in a sales call, the more time a customer talks, the higher the probability that the call will succeed,” and that entrepreneurs tend to “want to tell the customer the story.”

Neil goes on to explain that entrepreneurs listen “very selectively.” He says that “highly effective sales people talk about solutions… very late in the sales process,” but that “entrepreneurs are impatient people, and often they’ll jump in too quickly and start talking about answers.” The problem, Neil says, is that “customers have to start with what they need.”

Neil Rackham Speech Excerpt


Neil Rackham Speech Excerpt



Speeches / Speaking Engagements Back to top


Neil is a sought after conference speaker who consistently receives top reviews from participants. He is known for his ability to make complex issues accessible and interesting. Using a combination of humor, passion and group interaction, Neil stimulates and challenges his audiences, equipping them to succeed in today’s ever-changing and increasingly complicated marketplace.

Neil’s programs help sales professionals understand the current marketplace and what it takes to not only survive, but thrive. His audiences learn practical, actionable ideas to create a sustainable competitive advantage for their organization, and they leave with enthusiasm for the future of their business.

In a keynote, half-day or full-day session with Neil Rackham, attendees can expect a dynamic, interactive, high-content program based on years of objective research by the "world′s greatest sales voyeur." Based on years of intense research around the globe while working alongside some of the world′s best sales forces, Neil will energize and equip your sales professionals to succeed in today′s ever-changing and increasingly complicated marketplace.

The following presentations can be customized for maximum relevance to your organization′s unique situation:

  • NEW!! Ending the War Between Sales and Marketing
    (as featured in the July-August 2006 issue of Harvard Business Review)
  • MOST POPULAR!! Rethinking the Sales Force: Selling for the Future
  • The Origins of SPIN® Selling
  • Partnering and Building Enterprise Sales Relationships
  • Selling Professional Services
  • New Thinking for Sales Managers
  • World Class Sales Forces

After one of these programs, audience members will leave with a greater understanding of the current marketplace and what they and their sales force must do to not only thrive, but survive, in it. Individuals will leave with practical, actionable ideas to create sustainable competitive advantage for their company/companies. They will leave enthusiastic about the future for their business.

Looking for a residual return on investment from your next speaker? Neil Rackham delivers.



Neil Rackham Speaker Testimonials Back to top

    "An outstanding presentation. Full of substance. He made us think, gave us lots of take home value and did it an entertaining and involving way."
    Becky Maybry, Viasys

    "Our top people are an impatient and demanding group. At the end of a long day they were not an easy audience. Neil took a very complex subject and held our folks on the edge of their seats with his insights, world class expertise and engaging manner. They were unwilling to let him go."
    Beth Koltz, Hewlett-Packard

    "As always he was a major hit. He′s a living legend in the sales field because of his research and his deep understanding of selling. He wrote the book, so our participants came expecting to hear a well known expert . But they left with much more. He made his topic sparkle. He never talked down to the audience, or dodged complex issues. He brought clarity to complexity and his participative and informal style changed the way people felt. An "A plus" for take-home value."
    Verne Harnish, Gazelles, Inc

    “Neil did a terrific job of aligning the ‘Art and the Science’ of both the selling organization but more importantly allowing us to question the concept of true partnerships and some of the discipline required both personally and organizationally to achieve them. In addition to the insight gained by the selling organization, Neil helped us look at our entire strategic approach to the market.”
    Jeff Connor, ARAMARK




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    "An outstanding presentation. Full of substance. He made us think, gave us lots of take home value and did it an entertaining and involving way."
    Becky Maybry, Viasys

    "Our top people are an impatient and demanding group. At the end of a long day they were not an easy audience. Neil took a very complex subject and held our folks on the edge of their seats with his insights, world class expertise and engaging manner. They were unwilling to let him go."
    Beth Koltz, Hewlett-Packard

    "As always he was a major hit. He′s a living legend in the sales field because of his research and his deep understanding of selling. He wrote the book, so our participants came expecting to hear a well known expert . But they left with much more. He made his topic sparkle. He never talked down to the audience, or dodged complex issues. He brought clarity to complexity and his participative and informal style changed the way people felt. An "A plus" for take-home value."
    Verne Harnish, Gazelles, Inc

    “Neil did a terrific job of aligning the ‘Art and the Science’ of both the selling organization but more importantly allowing us to question the concept of true partnerships and some of the discipline required both personally and organizationally to achieve them. In addition to the insight gained by the selling organization, Neil helped us look at our entire strategic approach to the market.”
    Jeff Connor, ARAMARK


    Rethinking the Sales Force written Neil Rackham

    In today′s markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer′s dominant power in today′s economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today′s sophisticated customers.

    Order Here



In a keynote, half-day or full-day session with Neil Rackham, attendees can expect a dynamic, interactive, high-content program based on years of objective research by the "world′s greatest sales voyeur." Based on years of intense research around the globe while working alongside some of the world′s best sales forces, Neil will energize and equip your sales professionals to succeed in today′s ever-changing and increasingly complicated marketplace.

The following presentations can be customized for maximum relevance to your organization′s unique situation:

  • NEW!! Ending the War Between Sales and Marketing
    (as featured in the July-August 2006 issue of Harvard Business Review)
  • MOST POPULAR!! Rethinking the Sales Force: Selling for the Future
  • The Origins of SPIN® Selling
  • Partnering and Building Enterprise Sales Relationships
  • Selling Professional Services
  • New Thinking for Sales Managers
  • World Class Sales Forces

After one of these programs, audience members will leave with a greater understanding of the current marketplace and what they and their sales force must do to not only thrive, but survive, in it. Individuals will leave with practical, actionable ideas to create sustainable competitive advantage for their company/companies. They will leave enthusiastic about the future for their business.

Looking for a residual return on investment from your next speaker? Neil Rackham delivers.


Neil Rackham Interview


In this speech, Neil explains why his book, SPIN Selling, says that entrepreneurs are traditionally “bad at selling.” He says that entrepreneurs have “a deep enthusiasm for what they do,” and that “the best selling isn’t all about your products and what you can offer,” but that it’s “about your customers and what they need.” He goes on to say that research shows “that in a sales call, the more time a customer talks, the higher the probability that the call will succeed,” and that entrepreneurs tend to “want to tell the customer the story.”

Neil goes on to explain that entrepreneurs listen “very selectively.” He says that “highly effective sales people talk about solutions… very late in the sales process,” but that “entrepreneurs are impatient people, and often they’ll jump in too quickly and start talking about answers.” The problem, Neil says, is that “customers have to start with what they need.”

Neil Rackham Speech Excerpt


Neil Rackham Speech Excerpt