[x]

CLIENT LOGIN: ADD SPEAKER TO FOLIO

Please enter your username and password below to add this speaker to your folio.


Tabs
Communication strategist and language expert, Michael Maslansky teaches companies how to effectively connect with customers in a society where skepticism is at an all-time high. As the CEO of Maslansky + Partners, his emotionally savvy coaching has helped numerous Fortune 500s, industry associations, and other organizations find their footing in times of crisis as well as strategically position their brands during brighter days.

Named one of “25 Marketing Influencers Who Will Help You Dominate 2016” by Inc., Michael’s extensive list of clients includes world class organizations like Starbucks, Bank of America and Microsoft. A regular consultant for a variety of programs on both CNN and FOX, he often shares his insights of the public’s reactions to corporate and political moves and events. His firm’s polling methodologies and in-depth focus groups have frequently been cited in The New York Times, The Washington Post, The New Yorker, 60 Minutes, Nightline and PBS’s Frontline, among others.

Michael's book The Language of Trust: Selling Ideas in a World of Skeptics outlines ways you can build trust with consumers and harness the power of communication to navigate other industry challenges.

Full Profile

    Expert on Communications and Language Strategies

    As CEO of Maslansky & Partners, Michael advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on language strategy and messaging issues. Clients that have sought Michael’s counsel include FedEx, Morgan Stanley, Procter & Gamble, UBS and The Walt Disney Company. He has also worked with a wide range of industry associations including the Financial Services Roundtable, Pharmaceutical Research and Manufacturer’s Association, the Personal Care Products Council, the Direct Marketing Association, and the New Orleans tourism industry.

    How CEOs, companies, and entire industries communicate – whether during crises, in advertising and public relations campaigns, or with investors, Congress or the American people – often means the difference between success and failure. Clients from PepsiCo to eBay to Microsoft to Starbucks turn to Michael to understand the public mood, challenge conventional wisdom and transform not just what they say to key audiences – but how they say it.

    Michael shares with clients his in-depth understanding of hot-button issues in banking and financial services, healthcare and pharmaceuticals, corporate social responsibility and non-profits, technology and consumer products, and litigation and politics. Over the years, he has helped Fortune 500 companies position and differentiate their brands and products during good times, and protect their reputations during crisis.

    Michael’s book, The Language of Trust: Selling Ideas in a World of Skeptics was published on May 4, 2010. The book reviews the communication challenges that companies and industries face today and offers proven tools for building trust and credibility with consumers, regulators and the general public.

    Michael’s strategic analysis builds on insights from his unique combination of expertise: battle-tested communications experience combined with a deep understanding of public opinion. He has conducted hundreds of research projects in over 20 countries using his firm’s trademarked polling and focus group methodology, lauded by The New York Times, The Washington Post, The New Yorker, 60 Minutes, Nightline and PBS’s Frontline, among others. Michael is one of corporate America’s leading communications and research strategists.

    Prior to coming to ml + p, Michael founded MarketResearch.com, a leading market intelligence company where he served as president and remains on the Board. Previously, he led a distinguished career as a corporate attorney with Wachtell, Lipton, Rosen & Katz.


Michael Maslansky Speaker Videos Back to top

Demo Video


Communication expert Michael Maslansky examines why the public has less trust than ever for corporations and institutions. We live in a society where not even hard facts can persuade 9 out of 10 people to change the way they feel about an organization, he cites.

According to Michael, most companies have not actually done something that would warrant such a loss of trust. However, the few high profile scandals that occur each year sour people’s perception of entire industries. Speaking to a corporate audience, he explains, “The sins of the bad guys who over-promised and under-delivered, who have cost us the benefit of the doubt, has rubbed off on all of us. And so you’ve lost the benefit of the doubt.”

Speech Excerpt


Fox and Friends, Post-Election Analysis



Speeches / Speaking Engagements Back to top


“It’s not what you say - it’s what they hear.”

Michael builds on this philosophy to help organizations understand the current mood of their target groups. The communication strategist takes you out of your shoes to show you what your message and communication looks, sounds, and feels like from a consumer perspective. An experienced focus group leader, Michael often literally brings customers into the session for a live interactive focus group that will make you see your message and communication strategy in a new light.

    KEYNOTE:
    The Language of Trust

    Michael Maslansky helps communicators understand the challenges of effectively communicating their message to skeptical audiences. Based on a decade’s worth of research studying real-world examples of how people interpret and respond to messages, Michael presents a series of approaches that helps use language to rebuild trust with any audience.

    Live Research Experience:
    Bridging Perception Gaps

    Want to show your attendees what their customers really think? Want to make your event truly interactive? In this extremely powerful presentation, we conduct a live, Instant Response dial session, with 25 research participants, which provides a unique and dynamic view into the minds of your most important target audiences.

    Other Topics:

    • Using The Language of Trust in a World of Skeptics
    • The Language of Leadership
    • The Language of Change
    • The Language of Technology
    • The Language of Financial Services
    • The Language of Energy
    • The Language of Healthcare




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

Share

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google Plus

Top25 Speaker Voting

Michael Maslansky needs 14 vote(s) to make it into the Top 25 speakers on Speaking.com!


Speaker Booking Tip

“Tip: find a speaker in your local area to save on travel costs. Most speakers will also reduce their keynote fee for local events. ”

For Event Planners



Keynote Speaker Booking Toolkit.
Booking a Celebrity Speaker.
How to Find and Book the Right Speaker.
Google+ Event Planning Forum.
Tips for International Clients Booking U.S. Based Speakers.


Similar Speakers

  • Geraldine Laybourne One of the most influential women in the entertainment industry, Geraldine Laybourne is the founder of Oxygen Media, former manager of Nickelodeon, and has served…
  • Elizabeth Holmes Tech visionary and genius Elizabeth Holmes is changing the medical landscape through her biotech company Theranos and its revolutionary laboratory testing methods. The world’s youngest…
  • Isabel Aguilera Leading international businesswoman Isabel Aguilera is one of the very few females to make it onto Fortune magazine's “Top 50 Most Influential Executives in the…

SPEAKING.com Testimonials

American Express

Our event was what I would call 'over the top'... The survey results were at 92% very favorable. The speakers formed such a good relationship with myself and others at the conference. I am confident we will bring them back to do more. I will definitely contact you when we are in need of additional services. You have been the best!

American Express



About SPEAKING.com

Established in 1994, we are exclusive agents for some of the world's leading experts, celebrities and professional speakers.

We offer event planners a fully staffed speaker logistics planning team, plus a personal SPEAKING.com Account Executive – a knowledgeable and trustworthy partner. We guarantee your satisfaction with your speaker and a smooth booking process.

Contact us today to book your favorite speaker.



    The Language of Trust: Selling Ideas in a World of Skeptics
    What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust.

    Still struggling through the financial crisis that began in 2008, consumers aren′t buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them.

    Topics include:

    • The mechanics and mindset of communicating with trust and credibility
    • Choosing the right words: being positive, using plain English, being plausible, and personalizing a message
    • Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers′ interests before the company′s
    • Case studies from personal finance, consumer products, public utilities, and other areas

    Order Here





    KEYNOTE:
    The Language of Trust

    Michael Maslansky helps communicators understand the challenges of effectively communicating their message to skeptical audiences. Based on a decade’s worth of research studying real-world examples of how people interpret and respond to messages, Michael presents a series of approaches that helps use language to rebuild trust with any audience.

    Live Research Experience:
    Bridging Perception Gaps

    Want to show your attendees what their customers really think? Want to make your event truly interactive? In this extremely powerful presentation, we conduct a live, Instant Response dial session, with 25 research participants, which provides a unique and dynamic view into the minds of your most important target audiences.

    Other Topics:

    • Using The Language of Trust in a World of Skeptics
    • The Language of Leadership
    • The Language of Change
    • The Language of Technology
    • The Language of Financial Services
    • The Language of Energy
    • The Language of Healthcare


Demo Video


Communication expert Michael Maslansky examines why the public has less trust than ever for corporations and institutions. We live in a society where not even hard facts can persuade 9 out of 10 people to change the way they feel about an organization, he cites.

According to Michael, most companies have not actually done something that would warrant such a loss of trust. However, the few high profile scandals that occur each year sour people’s perception of entire industries. Speaking to a corporate audience, he explains, “The sins of the bad guys who over-promised and under-delivered, who have cost us the benefit of the doubt, has rubbed off on all of us. And so you’ve lost the benefit of the doubt.”

Speech Excerpt


Fox and Friends, Post-Election Analysis