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To succeed in the modern commercial world, business leaders need to transform their thinking and recognize that constant change is necessary to stay ahead. Top innovative companies recognize the power of disruptive innovation, the game changing ideas which can revolutionize a market or an industry.

Luke Williams, author of the international bestseller Disrupt: Think the Unthinkable to Spark Transformation in Your Business, is respected around the world as being at the forefront of thinking on innovation leadership. He can demonstrate the ways in which organizations can revolutionize their strategies to deliver effective innovation.

Luke is Executive Director of Innovation and Entrepreneurship and Professor of Marketing at New York University's Stern School of Business. He is also a Fellow at one of the most globally significant innovation companies, Frog Design.

Much in demand as both a collaborator and speaker, Luke has worked with companies in helping them to develop new products and services as well as helping them to address systemic failings and to put new innovative procedures in place. His views on disruptive innovation, entrepreneurship and the fast moving changes we see in our culture have been featured in BusinessWeek, Fast Company, The Atlantic and The Wall Street Journal.

Full Profile

Professor of Innovation at NYU Stern School of Business, and Executive Director, Berkley Entrepreneurship Center at New York University; Fellow, Global Innovation at Frog Design; and International Bestselling Author, Disrupt: Think the Unthinkable to Spark Transformation in Your Business

At some time, someone somewhere is going to disrupt your entire industry. Shouldn’t it be you? Luke Williams, author and globally recognized authority on disruptive innovation, reveals a way of thinking that has the power to transform your business and stay ahead of the game.

To compete today, business leaders need a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions to stay ahead of the game. The author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business (FT Press, 2011) and one of the world’s most respected voices on innovation leadership, Luke Williams shows organizations exactly how to generate those strategies and deliver those solutions. Williams is Executive Director of Innovation and Entrepreneurship and Professor of Marketing at NYU’s Stern School of Business, and a Fellow at Frog Design—one of the world’s most influential innovation companies.

He works internationally with organizations on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. Williams is a sought-after commentator on disruptive innovation, entrepreneurship, and cultural change and his views have been featured in Bloomberg BusinessWeek, Fast Company, The Atlantic and The Wall Street Journal.


Luke Williams Speaker Videos Back to top

Ideas are the Recipes


Luke addresses the problems of companies who don't deal with their ideas properly; many “great ideas" are never fully explored or developed; all too often they turn out to be incremental improvements upon a current product or service. Luke demonstrates how disruptive innovation is needed for companies really to achieve their full potential.

Disruptive Innovation for Brands


Think the unthinkable to spark transformation in your business



Speeches / Speaking Engagements Back to top


Luke Williams guides his audience through the dominant danger facing even the most successful companies; if all you do is incrementally improve your products or services your options will get narrower and narrower until your customers leave for an innovative alternative. He demonstrates that the only companies which thrive are those prepared to take bold steps continuously.

To bolster such innovation, Luke explains how it must be led from the top and how innovative products and services cannot be expected from any company which does not have innovative structures and leadership.

Luke will show you how to adapt to changing markets and the rapid technological and cultural paradigms shifts of our age. After hearing Luke's ideas, not only will you have a sense of the challenges facing your business but you will be enthused and excited about the new ways he has shown you how to approach them.

Disrupt: Sparking Business Transformation with Innovation
Successful companies operating in mature industries that embrace incremental change find themselves on a path that gets narrower and narrower. Eventually, they reach the end of the path, and by then, their customers have forsaken them for a new offering that nobody saw coming. In cases where companies do take disruptive risks, it’s often because they’re backed into a corner and there’s no other choice. But companies that try to differentiate themselves by focusing on incremental innovation instead of game-changing, disruptive innovation will differentiate themselves right out of business. They simply cannot afford to wait until they get backed into a corner. Companies need to be consistently making bold moves, even at the very peak of their success. This is exactly the sort of thing that new start-ups and small-scale enterprises are best at. But, it’s an approach to business that can be learned and applied just as effectively by large organizations and industry incumbents—in fact, by anyone who’s willing to challenge the status quo wherever they are.

Disruptive Thinking: Fostering a Culture of Game-changing Leadership
To compete today in a fast-changing world, businesses need a steady stream of disruptive strategies and unexpected solutions to stay ahead of the game—solutions that revive stagnant markets or completely reinvent the competitive dynamics of an industry. Disruptive Thinking is about fostering a culture of innovation leadership that provides the framework and motivation to generate those strategies and execute those solutions. It is an essential skill for any business leader, from a small start-up to a global corporation, with the desire to transform organizational processes and behaviors, and ask, “Why hadn’t we ever thought about our business and culture this way before?”

Innovation for Growth: How to Spot Markets Ripe for Disruption
Globalization, accessibility to an overwhelming array of products and information, and technological innovation are rapidly changing the marketplace in significant ways. As a result, consumers are changing the way they buy, and businesses need to change the way they compete. The Internet and the infrastructure of massive connection have already reinvented many industries, but we’ve barely scratched the surface. We’re still surrounded by countless products, services, and business models that are built on the logic of the past. Many of the decisions that define these businesses were made years ago, in a different age, and a different context. Winning organizations in the next decade will be those that discard these old business decisions and remake the market landscape by implementing ideas that are not easily conceived of or replicated by a competitor.

The Disruptive Age: Thriving in an Era of Constant Change
As much as we might desire it, the future we face will not be predictable. We are living in a fast-changing and uncertain time––a disruptive age. And we are entering this new global order with a way of seeing and thinking better suited for a world now several centuries behind us. A world that could be explained in simpler terms, when you could expect and carefully plan for gradual shifts in the status quo. But the scale of the challenges we face and the accelerating speed of innovation demands a new approach to innovation leadership––a new way of opening minds to uncomfortable solutions. A way of forcing improbable insights and fostering counterintuitive ideas. To thrive in this new era, organizations and institutions, executives and entrepreneurs need to rethink the habits that have made them successful in the past, and challenge the conventional wisdom and industry models that have defined their world.


Luke Williams Speaker Testimonials Back to top

"Luke Williams’ presentation was extremely well received. His Wednesday night keynote was engaging, informative and provocative. People also very much appreciated that he stayed with us Thursday morning for the panel discussion – it really sent a message that he was interested in helping us with our conference objectives. I appreciated that Luke did seem to customize his presentation and his approach to the panel discussion to focus on the work we intended to pursue at the conference."
- Pennsylvania Association of Intermediate Units

"Luke Williams rocked it. Great energy, engaging, stimulating lots of audience questions, held the audience in palm of his hand. You're representing a great speaker."
- Consumer Healthcare Products Association




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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"Luke Williams’ presentation was extremely well received. His Wednesday night keynote was engaging, informative and provocative. People also very much appreciated that he stayed with us Thursday morning for the panel discussion – it really sent a message that he was interested in helping us with our conference objectives. I appreciated that Luke did seem to customize his presentation and his approach to the panel discussion to focus on the work we intended to pursue at the conference."
- Pennsylvania Association of Intermediate Units

"Luke Williams rocked it. Great energy, engaging, stimulating lots of audience questions, held the audience in palm of his hand. You're representing a great speaker."
- Consumer Healthcare Products Association


Luke-Williams---Disrupt-Your-Thinking Disrupt Your Thinking
In a business world of nonstop change, there's only one way to win the game: transform it entirely. This requires a revolution in thinking—a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.

Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market. Using many examples and a case study, you'll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy.
Disrupt: Sparking Business Transformation with Innovation
Successful companies operating in mature industries that embrace incremental change find themselves on a path that gets narrower and narrower. Eventually, they reach the end of the path, and by then, their customers have forsaken them for a new offering that nobody saw coming. In cases where companies do take disruptive risks, it’s often because they’re backed into a corner and there’s no other choice. But companies that try to differentiate themselves by focusing on incremental innovation instead of game-changing, disruptive innovation will differentiate themselves right out of business. They simply cannot afford to wait until they get backed into a corner. Companies need to be consistently making bold moves, even at the very peak of their success. This is exactly the sort of thing that new start-ups and small-scale enterprises are best at. But, it’s an approach to business that can be learned and applied just as effectively by large organizations and industry incumbents—in fact, by anyone who’s willing to challenge the status quo wherever they are.

Disruptive Thinking: Fostering a Culture of Game-changing Leadership
To compete today in a fast-changing world, businesses need a steady stream of disruptive strategies and unexpected solutions to stay ahead of the game—solutions that revive stagnant markets or completely reinvent the competitive dynamics of an industry. Disruptive Thinking is about fostering a culture of innovation leadership that provides the framework and motivation to generate those strategies and execute those solutions. It is an essential skill for any business leader, from a small start-up to a global corporation, with the desire to transform organizational processes and behaviors, and ask, “Why hadn’t we ever thought about our business and culture this way before?”

Innovation for Growth: How to Spot Markets Ripe for Disruption
Globalization, accessibility to an overwhelming array of products and information, and technological innovation are rapidly changing the marketplace in significant ways. As a result, consumers are changing the way they buy, and businesses need to change the way they compete. The Internet and the infrastructure of massive connection have already reinvented many industries, but we’ve barely scratched the surface. We’re still surrounded by countless products, services, and business models that are built on the logic of the past. Many of the decisions that define these businesses were made years ago, in a different age, and a different context. Winning organizations in the next decade will be those that discard these old business decisions and remake the market landscape by implementing ideas that are not easily conceived of or replicated by a competitor.

The Disruptive Age: Thriving in an Era of Constant Change
As much as we might desire it, the future we face will not be predictable. We are living in a fast-changing and uncertain time––a disruptive age. And we are entering this new global order with a way of seeing and thinking better suited for a world now several centuries behind us. A world that could be explained in simpler terms, when you could expect and carefully plan for gradual shifts in the status quo. But the scale of the challenges we face and the accelerating speed of innovation demands a new approach to innovation leadership––a new way of opening minds to uncomfortable solutions. A way of forcing improbable insights and fostering counterintuitive ideas. To thrive in this new era, organizations and institutions, executives and entrepreneurs need to rethink the habits that have made them successful in the past, and challenge the conventional wisdom and industry models that have defined their world.

Ideas are the Recipes


Luke addresses the problems of companies who don't deal with their ideas properly; many “great ideas" are never fully explored or developed; all too often they turn out to be incremental improvements upon a current product or service. Luke demonstrates how disruptive innovation is needed for companies really to achieve their full potential.

Disruptive Innovation for Brands


Think the unthinkable to spark transformation in your business