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Lon Safko is the creator of the “First Computer to Save a Human Life,” as well as 17 other inventions, which are currently housed in the Smithsonian in Washington, D.C., along with 30,000 of his papers. Lon has created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, and designed the archetypes for the Apple Newton and Microsoft’s Bob Operating Systems.

Lon has founded eight successful companies, including Paper Models, Inc., which uses downloadable three-dimensional models in business advertising, promotions and education. He has authored five innovative books, which have shown corporations how to train managers to think creatively, detailed secrets of launching a successful online business, offered advice to new home owners on reducing building costs and related amazing stories about the serendipity of life.

Lon Safko has been recognized with such prestigious awards as The Westinghouse "Entrepreneur of the Year," Arizona Innovation Network’s "Innovator of the Year," and The Arizona Software Association’s "Entrepreneur of the Year." He has been twice nominated for Ernst & Young/Inc. Magazine "Entrepreneur of the Year" and The Public Relations Society of America’s Edward Bernays Mark of Excellence Award. He has also been nominated as a Fellow of the nation’s Computer History Museum. He has been featured in Entrepreneur Magazine, PC Novice and Popular Science, and he was recently selected by the Smithsonian to represent “The American Inventor” at their annual conference

Full Profile

Lon Safko is a bestselling author, speaker, trainer, consultant, and is the creator oft he “First Computer To Save A Human Life” as coined by Steve Jobs, Apple, Inc. That computer, along with 18 other inventions and more than 30,000 of Lon‘s papers, are in the Smithsonian Institution in Washington, D.C. This alone is a testimony to Lon’s creativity.

Lon is the host of the world’s first PBS Television Special “Social Media&You… Communicating In A Digital World”.

Lon has gone on to create numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft’s Bob Operating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups!

Lon has founded over 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing “V-E-Tailing” for busi­ness, promotions, and education for, which Lon holds three Unit­ed States Patents.

Lon has been recognized for his creativity with such prestigious awards as; The Westinghouse Entrepreneur of the Year, Arizona Innovation Network’s Innovator of the Year, The Arizona Soft­ware Association’s Entrepreneur of the Year, twice nominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America’s, Edward Bernays, Mark of Excellence Award, and nominated as a Fellow to the nation‘s Computer History Museum. Lon has also been featured in Entrepreneur Magazine, PC Novice, INC. Magazine, CFO, Pop­ular Science Magazines and the New York Times just to name a few. Lon was even selected by the Smithsonian Institution to rep­resent “The American Inventor” at their annual conference, and is now part of the Guinness World Records!

Lon is an author of remarkable breadth, writing nine innovative bestselling books, which have helped guide corporations in mas­tering social media marketing, integrating traditional, digital, and social media marketing. Lon trains executives to think creatively, uncovering the secrets of increasing customers, sales and reve­nue.

Lon’s bestselling book published by John Wiley & Sons “The Social Media Bible,” unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and LinkedIn, for business. This book is transforming corporate, government, and non-profit marketing strategies and how they use these new media to reach their desired audienc­es with powerful messages and efficiency.

His book hit #1 on Amazon in both Business & Marketing categories, is in it’s Third Edition and five languages. Lon is also a profes­sional blogger for Fast Company, appointed the first Ambassador to SCORE, and is an USAToday CEO Advi­sor.

Lon’s newest bestseller, The Fusion Marketing Bible, pub­lished by McGraw Hill will truly change the way we do marketing and sales by looking at marketing in a com­pletely different way; 3D! Along with Lon’s other inventions, The Safko Wheel Marketing Toolkit, concept will leverage your existing marketing to make it significantly more effec­tive, while adding to your company’s bottom line without any additional expense!

Lon privately coaches companies on harnessing innova­tive thinking and social media strategies to create higher productivity and profits. Lon’s presentations are personal­ized to help corporate, government, higher ed, and non­profit executives improve their operations and perfor­mance by capturing their innovative potential. As Lon says, “When you see your world with a different perspective, you see new way to do everything…

Lon Safko ON Speaking Back to top


I update my presentations with the latest industry information. Then, I customize my presentations to match the client’s expectations and needs.

SPEAKING.COM: What do you want people to learn from your presentations?

SAFKO: I want everyone to understand the tools. If they understand what they are and why they work, they will use them.

I want them to walk away knowing that they can be successful using social media if they use it correctly.

Lastly, I want to teach the correct way to use the tools; customized, effective, integrated, and using innovation.

SPEAKING.COM: What kind of special prep work do you do prior to an event? How do you prepare for your speaking engagements?

SAFKO: Quite a bit. If it’s for a company, I research the company. I read their press releases to see what’s been going on with them. I interview a representative to identify takeaways. I look at their website, LinkedIn profiles, Twitter feeds, Facebook posts.

I even run a report on them to see what the industry and customers are saying about them. I update my presentations with the latest industry information. Then, I customize my presentations to match the client’s expectations and needs.

SPEAKING.COM: Have you had any particularly memorable speaking engagements and/or unusual situations arise while on the road?

SAFKO: Speaking in 100 cities a year makes you quick on your feet. I was presenting to 100 people in Jacksonville, FL, when suddenly, the electric grid in half of the city went out— including our lights. The emergency lights never came on (in a ballroom without windows). It was so dark, you could not see your hand in front of your face. I remembered before I spoke, I identified where all of the emergency exits were. The closest one was behind my projection screen.

After I asked everyone to remain seated, I slowly made my way to the door and opened it, flooding the ballroom with light as I calmly got everyone outside and into the parking lot. The show must go on!

I asked the crowd if anyone had a corporate training facility. One woman raised her hand and said, yes, it holds 300 people. I offered to refund her ticket and buy her lunch if could we use it. She said SURE!

30 minutes later, we resumed our one day conference in that training room and never missed a beat.

Anyone who communicates needs to understand how to communicate digitally.

SPEAKING.COM: What types of audiences would most benefit from your message?

SAFKO: Anyone who communicates needs to understand how to communicate digitally. Anyone in sales, marketing, and public relations has to understand how we all are expected to communicate today. The CEO, CFO, CMO, CIO, or any “C” suite person has to understand how to communicate using today’s tools.

SPEAKING.COM: Which of your keynote speaking topics are your favorites and why?

SAFKO: That is a tough call. My Digital Communication keynote opens everyone’s eyes, and I can see that from the stage. They really do leave knowing that they can do this. My program on Fusion Marketing makes them see how they can exponentially increase the effectiveness of their marketing without spending a dime more. This is every CEO and VP’s marketing dream.

My Innovation keynote teaches people to be more creative. It’s so much fun to watch people light up when they see how easy it is to be more creative.

SPEAKING.COM: What inspired you to start doing speaking engagements?

SAFKO: It was when I was creating technology for the disabled. I was the inventor and CEO, so I was asked to speak around the world on the latest technology to help the disabled. The cool thing was, I created it!

So, while I was helping people understand that there was hope and what was available for the disabled, it was a sales pitch in a way. Since I love helping people, it was a way for me to help a lot of people, quickly. I could help 2,000 people, personally, in less than an hour. For me, that was pretty cool, and still is!

People have been learning from others for thousands of years by telling stories around the campfire and passing down knowledge. I do the same thing, only without the campfire.

SPEAKING.COM: How much do case studies, personal stories and/or humor factor into your keynote speech content?

SAFKO: Both count for a lot. You present a concept and then you back it up with a story. Sometimes I use Fortune 500 examples, sometimes I just use a personal story. People have been learning from others for thousands of years by telling stories around the campfire and passing down knowledge. I do the same thing, only without the campfire.

SPEAKING.COM: What are some of the successes you've helped clients make?

SAFKO: See the light. Understand what the tools are, the correct way to use them, and what they can do! I see clients come to me with a problem that they can’t solve and with a little coaching, and a little direction, they solve their problem. The best part is, they will be able to solve future problems as well.

Solving problems often lead to a better run company, less conflicts, more effective operation, and greater return on the marketing, which always leads to greater revenue!


Lon Safko Speaker Videos Back to top

Lon Safko Speaks On Social Media And The Importance Of Twitter


In this video, Lon discusses his “Safko Wheel” of fusion marketing, which he says is “a system for performing amazing marketing where one form of marketing actually enhances all of the others.” He explains that the Safko wheel is designed to “increase your ability to reach your customers… you have a responsibility to connect with those customers, build trust and convert that trusted relationship into revenue.”

He explains that the first step to using the Safko Wheel is to “work with the traditional.” He describes the traditional as things like business cards, door hangers, presentations, coupons, print ads, TV, radio and tradeshows. “You start with this because not only you, your team, your company, your clients can better understand the progression, because you’re starting with something that everyone understands.” He continues by explaining how the Safko Wheel’s 20 cards work, and how to use them to achieve fusion marketing success.


Speeches / Speaking Engagements Back to top


Lon Safko’s speaking presentations have wowed audiences in 100 cities nationwide with his innovation, creativity and advice on how to become a successful entrepreneur in the global digital age. One executive of First American Title Insurance said that Lon’s presentation was “the best seminar I’ve been to in 25 years.” Teledyne called Lon’s presentations “informative and entertaining, packed with useful information,” and the U.S. Postal Service called them “inspiring and motivational.” Lon’s programs draw on his extensive experience as an inventor and entrepreneur to cover topics like digital communications, innovation fusion marketing.

FUSION — A Totally New Concept, Fusing Traditional Media, Social Media, Digital Media. Into TraDigital Media!
If you are still calling yourself a "Social Media Expert" then you’re announcing to the world that you have been left behind. If you’re an expert in Facebook and Twitter, then you’re trying to build a house restricted to using only two tools. Social media is an amazing marketing tool set that’s been for the past 5+ years, take it from me, I wrote the book on it! If you’re still stuck looking at social media as a stand alone technology, then you’ve been left behind. Fusion Media Marketing is the next step that brings our 6,000 years of traditional marketing, the exciting digital marketing tools of the Internet, and social media and fully integrates them into one seamless tool set that will accomplish every goal you set!

Fusion Media Marketing isn’t just about integration; it’s about a totally new concept of "Interconnecting" all of your traditional and digital tools. Fusion Media Marketing is about looking at all of your tools, campaigns, and conversion strategies first in two-dimensions, then taking your entire marketing strategies into the world of three dimensions. This allows you to look at everything you do in marketing in a completely different way... In Three-D!

Learn more about Fusion Media Marketing from Lon Safko, the author of the best selling book; The Social Media Bible, which hit #1 on Amazon.

SOCIAL MEDIA, THE BIG PICTURE

The effects of Social Media are touching everyone. Social Media is changing the way you communicate with your employees, customers, prospects, and with the groups and communities that are being built by others who are like-minded. Social Media has already changed the way we do business in our community, nationally and internationally. It has already affected organizations around the globe and has affected you and yours.

Lon can help you understand what people are already saying about you and your organization, because knowing when and how to respond is critical. Lon will show you how to develop an open dialog between you and your internal and external customers. Make no mistake about Social Media; it’s here whether you resist it or not. The faster you embrace this brave new world the faster you will benefit.

ACHIEVING EXECUTIVE SUPPORT TOP 20 EXCUSES FOR NOT DOING SOCIAL MEDIA

Do your executives tweet? Chances are if they do, your company is actively involved in developing a cutting edge social CRM strategy. Like any emerging technology based innovation, integration and adoption can only move forward with active executive support. However, achieving executive support for your organization’s foray into social CRM is not always as simple as getting a board of directors to micro-blog. With the ever increasing variety of social networks and technologies available to consumers — and tools which can effectively enable organizations to communicate and measure what’s being said — it’s imperative that executives remain at the forefront of the social CRM evolution:

    • How to evaluate whether your executives fully understand social CRM.
    • First steps to effectively educating executives on the benefits of social CRM.
    • Strategies to manage executive objections and resistance towards social CRM adoption.

Q&A — ANSWERS TO EVERY DIGITAL MARKETING QUESTION YOU’VE EVER HAD

Everyone has questions about the latest P.R., Customer Service, and Sales marketing craze. "how long should a vide be?" "What about privacy?", "How do I control the message?", "What if someone says something bad?", "Where do I find the resources?", "Should I even be doing social media marketing?", "How much should I spend on social media?".

"Hit Lon With Your Best Questions! — Come Prepared!" In this is a fascinating "face-to-face" with the country’s leading expert on digital media marketing. With this presentation everyone walks away with every question they ever had about social media and digital marketing answered for the maximum take-aways possible!

INNOVATIVE THINKING – THE ACTUAL PROCESS!
This presentation explores the process of Innovation and the spontaneous creation of Innovative ideas. I will share personal experiences that confirm the old adage that inspiration is truly only 10% of the process while perspiration remains the 90% hurdle most entrepreneurs fail to conquer. I discuss my copyrighted method of Innovation, the “5-W‘s of Innovation” method that provides the tools to think more Innovatively every time to consistently solve your toughest problems, whether they’re systemic, intrinsic, extrinsic, product development, sales, new markets, e-commerce, of staff related.

This presentation isn’t just for engineering & development. Doesn’t your company deserve a more Innovative Thinking Marketing Department, a more Innovative Sales Department, and even a more Innovative “C” Suite? Innovation starts at the top, in the “C” Suite and permeates an entire organization.

It’s Innovation that gives you new products, new ways to sell existing products, new markets to see into, and ultimately that competitive edge, and adds to your bottom line.

Learn from someone who has actually done it!

Lon Safko is a proven Innovative Thinker with 18 of his inventions in the Smithsonian Institution’s permanent collection along with more than 30,000 corporate documents in the Lemelson Center For Innovation in Washington, D.C. Lon also has 14 of his inventions in the collection of the Computer History Museum in Mountainview, California. His inventions include everything from the first CAD (Computer Aided Design), to V-E-Tailing (Virtual Electronic Retailing), to Three-Dimensional Internet Advertising (3DGTA), to the “First Computer To Save A Human Life”!

Lon take you through the process of identifying why we can’t be creative because of conditioning, perceptual, emotional, cultural, stereotyping, and environmental barriers. Lon also discusses how to isolate a problem by breaking it down into it simplest components where it can easily solved. He also discusses the important to chaos tolerance, and helps his audience understand why change is a good thing to being more creative. And, Lon also discussed left brain / right brain thinking and how to maximize the two.

Lon gives real world examples on how to be a more Innovative Thinker by taking the audience step-by-step through the inspiration and eventual patenting of his most recent ideas. Lon will also discuss his Twenty Truths of Innovation and what it takes to be an entrepreneur and Innovator.

So whether you are in sales, marketing, public relations, communication, sales, the “C” Suite, entrepreneur or intrapreneur you need learn from someone who has done it and how to become and profit from Innovative Thinking!

SOCIAL MEDIA, THE IMPACT ON YOUR BOTTOM LINE
Whether you call it Social Media, Web 2.0, Building Community, User Generated Content, the Intelligence of the Masses, it‘s all about the same thing, combining and utilizing old and new Internet technologies to communicate better. This is a gross oversimplification of the immense power of Social Media. Its affect is already being felt by individuals and how they communicate with each other, corporations and how they communicate with their employees and customers, and how groups or communities are being built around communication with others with similar interests.

This is only part of the importance of Social Media. The real importance is that Social Media is going to change the way we do business in our neighborhood, our communality, nationally, and internationally. Social media has already affected businesses around the globe, and with most new technologies, the affect can be beneficial and it can be disastrous to you and your business.

What is being written about you, your product, and your company as you are reading this? How would you respond to misnomers and misunderstandings to these masses? What affect would not responding have on your bottom line? Would you like that opportunity to respond and open a dialog between you and your customers?

Make no mistake about Social Media, it‘s coming whether you resist it or not and those who embrace this brave new world the fastest will benefit the most. Those who choose to ignore this phenomenon will be left in its wake. Social Media has already begun to affect us in ways we could never imagine. It will have as much impact on our personal and professional lives as the Internet itself. Social Media is about two-way communication between your friends, you colleagues, your customers, and often your enemies!

    What is Social Media?
    Social media is the combination of user-generated content with “new media” distribution technologies. It can range from information about your products and services to opinions about your political views. Social Media takes many forms including text, images, video and audio. Popular Social Media mediums include message boards, blogs, vlogs, podcast, and wikis. Social Media is about how all of these existing free technologies link and work together to create one world-wide communication system for your company!

    Why Social Media Marketing?
    Social Media Marketing works! It’s changing traditional public relations, sales, and marketing strategies. Implementing a social media marketing strategy campaign will increase your audience reach and significantly reduce your marketing and public relations campaign expenses. Companies are starting to set aside portions if not all their marketing dollars to invest in this type of non-traditional marketing tactic due to the overwhelming success of this strategy. Some of the benefits of Social Media marketing include:

    • Viral marketing – Viral P.R.,
    • Free marketing and publicity,
    • Linkability (Reputable External Links),
    • Search engine optimization and marketing,
    • Rapid community building,
    • Really Simple Syndication (RSS) of information,
    • Instantaneous results,
    • Influence media before their stories break,
    • Significantly reduce public relations and marketing cost,
    • Rapid response and communication with your customers,
    • Interact with customers and respond to issues and concerns quickly on your own and other network communities.

Stop Communicating To Your Customers and… Start Communicating WITH Your Customers!

BUILDING INNOVATIVE TEAMS – INNOVATION LEADS TO PROFIT
This presentation is about being a team player, thinking like a unit and meeting expectations with others and through others.

Participants will master crucial leadership and organizational work teams are an aspect of total quality management and a functional requirement for organizational success. Participants will learn how to make team work and how to “play” on the teams currently in place. Getting people together to work on a common task for a specified length of time should be easy. Getting consensus on what should be done to meet a project deadline within cost and design specification should be little problem. Making sure that everyone has a great place to work with a strong sense of cooperation should be no hassle for an organization… But is it?

Quality business goals slip and ideas of total quality management looms like an albatross around the neck of everyone if there is battle over turf and territory or destructive conflict. No one wants poor quality or conflict and certainly no one want to have excess cost or waste of time, but getting everyone to work together is often a challenge and takes a great deal of skill and expertise. This seminar brings those benefits to managers. The skill and techniques necessary to have effective work teams are brought to you in a way that can be applied to your everyday challenges.

    Benefits of this Presentation:
    You’ll learn strategies and techniques that will enable you to:

    • Make giant leaps in team performance by identifying and overcoming team obstacles and problems.
    • Capitalize on team strengths and shore up challenges.
    • Build and maintain productive, energized work teams.
    • Keep everyone on the team up to speed and focused on what is important.
    • Learn how to work through team conflict and disagreement.

      Competencies Learned:

    • Leadership
    • Team building
    • Decision making
    • Motivation

      Presentation Objectives:

      The Audience will be able to:

    • Understand the team process and team dynamics, and synthesize their efforts into the work of others.
    • Build team communication skills.
    • Apply effective strategies with the uncooperative team member.
    • Create equal status among team members that is a mandate for organizational work teams.
    • Develop a personal action plan for maintain effective work teams.

      Work Teams…Who’s in Charge Here?
      This begins with empowerment and the realities of moving decisions, policies and procedures lower in the organizational chart.

    • Building “Team Player” Thinking
    • Organizational work teams succeed because of a deliberate style of leadership that promotes team thinking.
    • Team Meetings
    • I explore quality meetings, how to make them work, and how to keep a team motivated through every team meeting.
    • Fusing Individual Talent into Your Team Structure
    • Every potential team member carries experiences, both positive and negative, into team meetings and work projects.
    • Problem Solving – Decision Making in a Team Setting
    • Conflict and difficulty are common occurrences of organizational work teams.
    • Designing Your Work Teams
Every participant should not only gain an increased awareness of organizational work teams, they should also be able to do something with that knowledge when they return to their job.

SEARCH ENGINE INNOVATIVE MARKETING
This is an intensive presentation will guide to through understanding & using search engine optimization and pay-per-click techniques to maximize your web presence and position your web site on top of every search engine list… and in front of more potential customers than you ever believed possible… with proven, plain, English strategies.

10 Benefits:

    1. Maximize your site for different search engines.
    2. Understand the difference between organic & paid searches & what it means to you.
    3. Select the right keywords and page links to get your pages seen.
    4. Use organic and paid searches together to you smart your competition.
    5. Get ranked higher on search engines.
    6. Identify the costs involved in SEM and how much you should really be spending.
    7. Set up proper site architecture that won‘t sabotage your on-line marketing efforts.
    8. Determine if affiliate marketing will work for you.
    9. Answer the age-old question: In-house or use a constant?
    10. Measure and monitor results.

SUCCESS STRATEGIES FOR INNOVATIVE E-MAIL MARKETING
This is an intensive presentation on interactive marketing, features Best-Practice Tactics and results-building web techniques. use interactive marketing methods to build your business and grow your profits.

Understand the importance of being “White Listed,” Segmenting, the 1.54 Second & 5 Second Rules Of Marketing, achieve 10x the open rate of Direct Mail, and how if affects tour bottom line!

10 Benefits:

    1. Learn How to Grow Your own e-Mail House file.
    2. Learn About Retention E-mail and Customer Monetization.
    3. Discover How To Create Revenue Opportuties.
    4. Should You Send In-House or Use a Supplier?
    5. How To Find the Right Supplier.
    6. What Factors Should You Consider When Evaluating an E-mail Solution.
    7. Learn About Tracking and Segmentation.
    8. Discover Advanced E-mail Techniques for Personalization and Segmentation.
    9. Learn The ROI on Optimization and Timing.
    10. Discover the Value of Integrated Multi-Channel Marketing.

CREATIVE MARKETING
Big, New Ideas Don‘t Come From Thinking The Same Old Way… They Come From Letting Your Creativity Run Wild!

10 Benefits:

1. Steal killer strategies from the biggest marketing success stories on the planet.
2. Jolt your right brain into action – and jump-start the flow of creative ideas you can implement right away.
3. Get in on a dozen “down-and-dirty” creative tricks the pros swear by – for phenomenal results!
4. Combine fun with functionality for a guaranteed boost in your online marketing success.
5. Be the Marketing Idea Hamster. You know, the one who always has an idea generator running.
6. Get in touch with your “inner marketing child” to regain that playful mindset that removes mental barriers – and leads to inspiration.
7. Discover imaginative new ways to target your audience and get them to buy, buy, buy.
8. Blast through “creative block” with an arsenal of “creative blockbusters.”
9. Leave with your cranium crammed full of innovative marketing ideas you can’t wait to put into action.
10. Spend the day picking the brain of a very creative type – and have more fun at a conference than humans should be allowed!



Lon Safko Speaker Testimonials Back to top

    Piedmont Natural Gas
    It was indeed a pleasure to meet Lon Safko. His presentation was outstanding and everyone loved him. Again, he did an outstanding job and we were very fortunate to have had the opportunity to book him for this event! Thanks so much!
    Sara

    TeledyneApple Logo No Bkgnd
    Anaheim, CA
    Very entertaining and informative – a lot of material covered and very well presented.
    Brad

    Alcoa
    Pittsburg, PA
    Exciting and well presented!
    Lisa

    Raytheon Professional Services
    Southfield, MI
    Lon Safko was enthusiastic, knowledgeable and interesting. Great Conference Thanks!
    Richard

    Malibu Shirts
    Anaheim, CA
    Superior quality information presented in a manner that gets you excited to get back to work and implement what you’ve learned.
    Sarah

    San Diego International Airport
    San Diego, CA
    Lon Safko is a gold mine of information and inspiration. His ability to pack a lifetime of experience into an innovative day of learning is truly a gift. His unique professional style power-packs a wealth of fresh cutting-edge knowledge, savvy human, and insightful interpersonal skills that delivers 1,000%!!!
    Heather

    NACCO Materials Hdlg Group
    Raleigh, NC
    Most valuable conference I’ve ever attended! Well worth the I440 beltline traffic!Fidelity Logo
    Shannon

    Orlando Sentinel
    Orlando, FL
    Lon Safko is engaging, informative, an expert in his field, organized and an effective speaker.
    Frank

    Taylor Woodrow
    Austin, TX
    I’m excited about my upcoming email campaign now that I have new ideas!
    Leslie

    Raytheon Professional Services
    Southfield, MI
    Very informative and interesting.
    Kristine

    US Postal Service
    National U Logo
    Grand Rapids, MI
    The Lon Safko was very inspiring and motivational.
    Cheryl

    Michigan State University
    East Lansing, MI
    Conference was very, very helpful and informative. Lon was very good!
    Amy

    Goodyear Rubber Products
    Tampa, FL
    I learned a lot!
    Eric

    Goodrich
    Jacksonville, FL
    I was able to learn about several tools that my company can utilize to improve our search engine ranking to obtain quality leads.
    Rachel

    Samuels Jewelers
    Austin, TX
    Great value in this conference Lon broke it down clearly and easy to understand, plus an incredible amount of information was given. Seminar greatly exceeded my expectations.
    Raquel

    VSPInnovative Thinking IT5 Logo
    Rancho Cordova, CA
    Excellent. Entertaining. Practical. Would highly recommend it!
    Jeff

    Mackie Ins. Brokerage
    Fresno, CA
    Serious advertising and marketing intell that must be experienced by entrepreneurs and corporate managers and consultants for knock down information
    Teresa

    MPI
    Kansas City, MO
    This class was brilliant! Lon is very knowledgeable and experienced. You are lucky to have him. Best and most valuable class I have ever been to.
    Erik

    Curtis Trailers
    Portland, OR
    Lon had some great real life examples of what he’s explaining. The training reinforced much of my prior research and also gave me some new ideas and perspectives.
    Marietta

    Curtis Trailers
    Seattle, WA
    I felt that Lon was one of the best conference speakers I have ever heard. He was very knowledgeable about the material and provided great examples, which made the two days very interesting and informative.
    PatWIU Logo

    Fine Motels Corporation
    Boston, MA
    Exceeded my expectations!
    Steve

    College of the Mainland
    Texas City, TX
    Opened a new frontier of thought!
    Josephine

    GBRA
    San Antonio, TX
    Very useful and informative. Eye opening.
    Sharon

    FMU Opinions
    Anaheim, CA
    Lon was a captivating and entertaining speaker. This conference was full of information that I can actually use!
    Judy

    Smithsonian LogoBaumann Auto Group
    Fremont, CA
    Fabulous! Lon was superb! Very intelligent. I learned a lot. Thanks!
    Adrienne

    Potestivo and Associates
    Detroit, MI
    Lon inspired my creativity. The materials are very comprehensive and easy to read quickly. I hope to be able to refer to them regularly to keep my creative ideas coming.
    Kittrell

    Entertainment Publications, Inc.
    Southfield, IN
    Lon is simply awesome! His technical knowledge is superb and his speaking style holds the audiences captivated! He’s by far the best speaker I’ve heard in many many seminars! He comes across as more of an educator than just a salesman. Thoroughly enjoyable!
    Liz

    Davis Dental Lab
    Grand Rapids, MI
    The entire day went by in what seemed like only a couple of hours and after a week vacation, the course motivated me back into business.
    Stephanie

    Grid7Alfa VA Mutual Insurance
    Richmond, VA
    Beyond my expectations for the conference.
    Susan

    Capital Buick Pontiac GMC
    Richmond, VA
    That is exactly what our business needed to keep up with today’s market!
    Corbin

    Vamal Inc.
    Richmond, VA
    Very motivational and helpful!
    Joanie

    NCDOT
    Raleigh, NC
    Very dynamic. Well-presented and interesting.
    Vernadine

    Henry Wurst Inc.SRP Logo
    Raleigh, NC
    Loved it! Very useful. Gave strategic ways to immediately impact the bottom line. Like “free” advertising tips.
    Tom

    Alliance Hospitality
    Raleigh, NC
    Lon Safko is an amazingly informative speaker – and he makes it fun too!
    Tom

    Services Marketing
    Goldshores, NC
    Absolute Perfection!
    Adrial

    Sinclair Institute
    Chapel Hill, NC
    It was refreshing and helped me to look at my business from a new and simple perspective.
    Danielle

    Shell World
    Raleigh, NC
    Fantastic – wealth of information – very approachable
    CharleneNancy Glass Logo

    L & E Research
    Raleigh, NC
    Lon Safko was amazing. The knowledge and personal experience he brings to the seminar is above and beyond what I expected. It was usable and priceless.
    Cordelia

    Hinrichs Flanagan Financial
    Charlotte, NC
    Absolutely Superb!
    Juan

    Capital Conversions
    Charlotte, NC
    Dynamic!
    Paula

    American Red Cross Southwestern Pennsylvania
    Pittsburg, PA
    Very Informative and Inspirational!
    Marc

    Edgar Snyder & Associates
    Pittsburg, PA
    Lon is a charismatic and engaging presenter who knows his stuff. He shares a wealth of knowledge and experience.
    Julie

    Villa Maria Community Center
    Pittsburg, PA
    One of the best two day conference I have ever attended.Robert Scoble - Scoble-ize
    Robyn

    First American Title Insurance
    Cleveland, OH
    This was the best conference I’ve attended in 25 years. Great material – presentation was understandable and professional.
    Tiffany

    Arrow Distributing
    Beachwood, OH
    Lon is a great speaker with a wonderful personality who is eager to share his knowledge.
    Jennifer

    Sandusky Distributing
    Beachwood, OH
    It was an amazing two days! I wish I would have learned it sooner.
    Ernest

    Sandusky Distrbuting
    Beachwood, OH
    Excellent. Superior to most conference of this type I have participated in.
    AndrewSociety Of American Archivists

    Tiffin Metal Products
    Beachwood, OH
    Lon was great!
    Helen

    Torque Transmission
    Beachwood, OH
    Lon was the best speaker I have had in a conference! Informative and creative. Used resources to back up information.
    Doug

    American Freight Companies
    Clearwater, FL
    Great and knowledgeable speaker.
    Wil

    Coast to Coast International
    Tampa, FL
    Best two day conference I’ve ever attended. Never felt lost or bored!
    Anne

    Impulse Point
    Tampa, FLInformIt Logo
    Excellent, Innovative, Organized and Vibrant.
    Jane

    ASB
    Orlando, FL
    Lon Safko is fantastic! Great Content, great depth of experience and great value.
    Ernie

    Nest Family Entertainment
    Austin, TX
    Lon did an excellent job of mixing theory with life experiences — kept our interest the entire seminar.
    Byron

    Best Class Rings
    Salt Lake City, UT
    A great eye opener and motivator.
    Keri

    First American Exchange
    Salt Lake City, UT
    Lon was so informative and the information I learned is going to help our company so much. I can’t wait to get started!
    Tom

    Synergy Company
    Salt Lake City, UT
    Lon is a terrific speaker who brought us passion, superior knowledge, respect and excitement.
    Joel




Exclusive Interview with Lon Safko

Networking will find your funding, next CFO, next big customer and reporter for “free ink”.
In this interview, Lon discusses:
    • The difference between an ‘entrepreneur’ and an ‘intrapreneur.'
    • The importance of changing one’s perspective.
    • Some of the ways to become a more innovative thinker.
    • The “Twenty Truths of Innovation”, and how they contribute to being an innovative entrepreneur.

* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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Top25 Speaker Voting

Lon Safko needs 21 vote(s) to make it into the Top 25 speakers on Speaking.com!


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    Piedmont Natural Gas
    It was indeed a pleasure to meet Lon Safko. His presentation was outstanding and everyone loved him. Again, he did an outstanding job and we were very fortunate to have had the opportunity to book him for this event! Thanks so much!
    Sara

    TeledyneApple Logo No Bkgnd
    Anaheim, CA
    Very entertaining and informative – a lot of material covered and very well presented.
    Brad

    Alcoa
    Pittsburg, PA
    Exciting and well presented!
    Lisa

    Raytheon Professional Services
    Southfield, MI
    Lon Safko was enthusiastic, knowledgeable and interesting. Great Conference Thanks!
    Richard

    Malibu Shirts
    Anaheim, CA
    Superior quality information presented in a manner that gets you excited to get back to work and implement what you’ve learned.
    Sarah

    San Diego International Airport
    San Diego, CA
    Lon Safko is a gold mine of information and inspiration. His ability to pack a lifetime of experience into an innovative day of learning is truly a gift. His unique professional style power-packs a wealth of fresh cutting-edge knowledge, savvy human, and insightful interpersonal skills that delivers 1,000%!!!
    Heather

    NACCO Materials Hdlg Group
    Raleigh, NC
    Most valuable conference I’ve ever attended! Well worth the I440 beltline traffic!Fidelity Logo
    Shannon

    Orlando Sentinel
    Orlando, FL
    Lon Safko is engaging, informative, an expert in his field, organized and an effective speaker.
    Frank

    Taylor Woodrow
    Austin, TX
    I’m excited about my upcoming email campaign now that I have new ideas!
    Leslie

    Raytheon Professional Services
    Southfield, MI
    Very informative and interesting.
    Kristine

    US Postal Service
    National U Logo
    Grand Rapids, MI
    The Lon Safko was very inspiring and motivational.
    Cheryl

    Michigan State University
    East Lansing, MI
    Conference was very, very helpful and informative. Lon was very good!
    Amy

    Goodyear Rubber Products
    Tampa, FL
    I learned a lot!
    Eric

    Goodrich
    Jacksonville, FL
    I was able to learn about several tools that my company can utilize to improve our search engine ranking to obtain quality leads.
    Rachel

    Samuels Jewelers
    Austin, TX
    Great value in this conference Lon broke it down clearly and easy to understand, plus an incredible amount of information was given. Seminar greatly exceeded my expectations.
    Raquel

    VSPInnovative Thinking IT5 Logo
    Rancho Cordova, CA
    Excellent. Entertaining. Practical. Would highly recommend it!
    Jeff

    Mackie Ins. Brokerage
    Fresno, CA
    Serious advertising and marketing intell that must be experienced by entrepreneurs and corporate managers and consultants for knock down information
    Teresa

    MPI
    Kansas City, MO
    This class was brilliant! Lon is very knowledgeable and experienced. You are lucky to have him. Best and most valuable class I have ever been to.
    Erik

    Curtis Trailers
    Portland, OR
    Lon had some great real life examples of what he’s explaining. The training reinforced much of my prior research and also gave me some new ideas and perspectives.
    Marietta

    Curtis Trailers
    Seattle, WA
    I felt that Lon was one of the best conference speakers I have ever heard. He was very knowledgeable about the material and provided great examples, which made the two days very interesting and informative.
    PatWIU Logo

    Fine Motels Corporation
    Boston, MA
    Exceeded my expectations!
    Steve

    College of the Mainland
    Texas City, TX
    Opened a new frontier of thought!
    Josephine

    GBRA
    San Antonio, TX
    Very useful and informative. Eye opening.
    Sharon

    FMU Opinions
    Anaheim, CA
    Lon was a captivating and entertaining speaker. This conference was full of information that I can actually use!
    Judy

    Smithsonian LogoBaumann Auto Group
    Fremont, CA
    Fabulous! Lon was superb! Very intelligent. I learned a lot. Thanks!
    Adrienne

    Potestivo and Associates
    Detroit, MI
    Lon inspired my creativity. The materials are very comprehensive and easy to read quickly. I hope to be able to refer to them regularly to keep my creative ideas coming.
    Kittrell

    Entertainment Publications, Inc.
    Southfield, IN
    Lon is simply awesome! His technical knowledge is superb and his speaking style holds the audiences captivated! He’s by far the best speaker I’ve heard in many many seminars! He comes across as more of an educator than just a salesman. Thoroughly enjoyable!
    Liz

    Davis Dental Lab
    Grand Rapids, MI
    The entire day went by in what seemed like only a couple of hours and after a week vacation, the course motivated me back into business.
    Stephanie

    Grid7Alfa VA Mutual Insurance
    Richmond, VA
    Beyond my expectations for the conference.
    Susan

    Capital Buick Pontiac GMC
    Richmond, VA
    That is exactly what our business needed to keep up with today’s market!
    Corbin

    Vamal Inc.
    Richmond, VA
    Very motivational and helpful!
    Joanie

    NCDOT
    Raleigh, NC
    Very dynamic. Well-presented and interesting.
    Vernadine

    Henry Wurst Inc.SRP Logo
    Raleigh, NC
    Loved it! Very useful. Gave strategic ways to immediately impact the bottom line. Like “free” advertising tips.
    Tom

    Alliance Hospitality
    Raleigh, NC
    Lon Safko is an amazingly informative speaker – and he makes it fun too!
    Tom

    Services Marketing
    Goldshores, NC
    Absolute Perfection!
    Adrial

    Sinclair Institute
    Chapel Hill, NC
    It was refreshing and helped me to look at my business from a new and simple perspective.
    Danielle

    Shell World
    Raleigh, NC
    Fantastic – wealth of information – very approachable
    CharleneNancy Glass Logo

    L & E Research
    Raleigh, NC
    Lon Safko was amazing. The knowledge and personal experience he brings to the seminar is above and beyond what I expected. It was usable and priceless.
    Cordelia

    Hinrichs Flanagan Financial
    Charlotte, NC
    Absolutely Superb!
    Juan

    Capital Conversions
    Charlotte, NC
    Dynamic!
    Paula

    American Red Cross Southwestern Pennsylvania
    Pittsburg, PA
    Very Informative and Inspirational!
    Marc

    Edgar Snyder & Associates
    Pittsburg, PA
    Lon is a charismatic and engaging presenter who knows his stuff. He shares a wealth of knowledge and experience.
    Julie

    Villa Maria Community Center
    Pittsburg, PA
    One of the best two day conference I have ever attended.Robert Scoble - Scoble-ize
    Robyn

    First American Title Insurance
    Cleveland, OH
    This was the best conference I’ve attended in 25 years. Great material – presentation was understandable and professional.
    Tiffany

    Arrow Distributing
    Beachwood, OH
    Lon is a great speaker with a wonderful personality who is eager to share his knowledge.
    Jennifer

    Sandusky Distributing
    Beachwood, OH
    It was an amazing two days! I wish I would have learned it sooner.
    Ernest

    Sandusky Distrbuting
    Beachwood, OH
    Excellent. Superior to most conference of this type I have participated in.
    AndrewSociety Of American Archivists

    Tiffin Metal Products
    Beachwood, OH
    Lon was great!
    Helen

    Torque Transmission
    Beachwood, OH
    Lon was the best speaker I have had in a conference! Informative and creative. Used resources to back up information.
    Doug

    American Freight Companies
    Clearwater, FL
    Great and knowledgeable speaker.
    Wil

    Coast to Coast International
    Tampa, FL
    Best two day conference I’ve ever attended. Never felt lost or bored!
    Anne

    Impulse Point
    Tampa, FLInformIt Logo
    Excellent, Innovative, Organized and Vibrant.
    Jane

    ASB
    Orlando, FL
    Lon Safko is fantastic! Great Content, great depth of experience and great value.
    Ernie

    Nest Family Entertainment
    Austin, TX
    Lon did an excellent job of mixing theory with life experiences — kept our interest the entire seminar.
    Byron

    Best Class Rings
    Salt Lake City, UT
    A great eye opener and motivator.
    Keri

    First American Exchange
    Salt Lake City, UT
    Lon was so informative and the information I learned is going to help our company so much. I can’t wait to get started!
    Tom

    Synergy Company
    Salt Lake City, UT
    Lon is a terrific speaker who brought us passion, superior knowledge, respect and excitement.
    Joel


Fusion Marketing Bible

The Fusion Marketing Bible — It’s What’s Next!
Traditional Marketing + Digital Marketing + Social Media Marketing = Fusion Marketing

If you are still calling yourself a "Social Media Expert" then you’re announcing to the world that you have been left behind. If you’re an expert in Facebook and Twitter, then you’re trying to build a house restricted to using only two tools. Social media is an amazing marketing tool set that’s been for the past 5+ years, take it from me, I wrote the book on it! If you’re still stuck looking at social media as a stand alone technology, then you’ve been left behind.

The Fusion Marketing Bible is the next step that brings our 6,000 years of traditional marketing, the exciting digital marketing tools of the Internet, and social media and fully integrates them into one seamless tool set that will accomplish every goal you set!

The Fusion Marketing Bible isn’t just about integration; it’s about a totally new concept of "Interconnecting" all of your traditional and digital tools. The Fusion Marketing Bible is about looking at all of your tools, campaigns, and conversion strategies first in two-dimensions, then taking your entire marketing strategies into the world of three-dimensions. This allows you to look at everything you do in marketing in a completely different way... Three-D!

Learn more about The Fusion Marketing Bible from the Fusion Profit, Lon Safko, the author of the internationally best selling book; The Social Media Bible, which hit #1 on Amazon.


The Social Media Bible: Tactics, Tools, and Strategies for Business Success
The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you′ll learn how to:

  • Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
  • Determine which social media tactics you should be using with your customers and employees

  • Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem

  • Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy

  • Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects

  • Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of thetools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you′re a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.


FUSION — A Totally New Concept, Fusing Traditional Media, Social Media, Digital Media. Into TraDigital Media!
If you are still calling yourself a "Social Media Expert" then you’re announcing to the world that you have been left behind. If you’re an expert in Facebook and Twitter, then you’re trying to build a house restricted to using only two tools. Social media is an amazing marketing tool set that’s been for the past 5+ years, take it from me, I wrote the book on it! If you’re still stuck looking at social media as a stand alone technology, then you’ve been left behind. Fusion Media Marketing is the next step that brings our 6,000 years of traditional marketing, the exciting digital marketing tools of the Internet, and social media and fully integrates them into one seamless tool set that will accomplish every goal you set!

Fusion Media Marketing isn’t just about integration; it’s about a totally new concept of "Interconnecting" all of your traditional and digital tools. Fusion Media Marketing is about looking at all of your tools, campaigns, and conversion strategies first in two-dimensions, then taking your entire marketing strategies into the world of three dimensions. This allows you to look at everything you do in marketing in a completely different way... In Three-D!

Learn more about Fusion Media Marketing from Lon Safko, the author of the best selling book; The Social Media Bible, which hit #1 on Amazon.

SOCIAL MEDIA, THE BIG PICTURE

The effects of Social Media are touching everyone. Social Media is changing the way you communicate with your employees, customers, prospects, and with the groups and communities that are being built by others who are like-minded. Social Media has already changed the way we do business in our community, nationally and internationally. It has already affected organizations around the globe and has affected you and yours.

Lon can help you understand what people are already saying about you and your organization, because knowing when and how to respond is critical. Lon will show you how to develop an open dialog between you and your internal and external customers. Make no mistake about Social Media; it’s here whether you resist it or not. The faster you embrace this brave new world the faster you will benefit.

ACHIEVING EXECUTIVE SUPPORT TOP 20 EXCUSES FOR NOT DOING SOCIAL MEDIA

Do your executives tweet? Chances are if they do, your company is actively involved in developing a cutting edge social CRM strategy. Like any emerging technology based innovation, integration and adoption can only move forward with active executive support. However, achieving executive support for your organization’s foray into social CRM is not always as simple as getting a board of directors to micro-blog. With the ever increasing variety of social networks and technologies available to consumers — and tools which can effectively enable organizations to communicate and measure what’s being said — it’s imperative that executives remain at the forefront of the social CRM evolution:

    • How to evaluate whether your executives fully understand social CRM.
    • First steps to effectively educating executives on the benefits of social CRM.
    • Strategies to manage executive objections and resistance towards social CRM adoption.

Q&A — ANSWERS TO EVERY DIGITAL MARKETING QUESTION YOU’VE EVER HAD

Everyone has questions about the latest P.R., Customer Service, and Sales marketing craze. "how long should a vide be?" "What about privacy?", "How do I control the message?", "What if someone says something bad?", "Where do I find the resources?", "Should I even be doing social media marketing?", "How much should I spend on social media?".

"Hit Lon With Your Best Questions! — Come Prepared!" In this is a fascinating "face-to-face" with the country’s leading expert on digital media marketing. With this presentation everyone walks away with every question they ever had about social media and digital marketing answered for the maximum take-aways possible!

INNOVATIVE THINKING – THE ACTUAL PROCESS!
This presentation explores the process of Innovation and the spontaneous creation of Innovative ideas. I will share personal experiences that confirm the old adage that inspiration is truly only 10% of the process while perspiration remains the 90% hurdle most entrepreneurs fail to conquer. I discuss my copyrighted method of Innovation, the “5-W‘s of Innovation” method that provides the tools to think more Innovatively every time to consistently solve your toughest problems, whether they’re systemic, intrinsic, extrinsic, product development, sales, new markets, e-commerce, of staff related.

This presentation isn’t just for engineering & development. Doesn’t your company deserve a more Innovative Thinking Marketing Department, a more Innovative Sales Department, and even a more Innovative “C” Suite? Innovation starts at the top, in the “C” Suite and permeates an entire organization.

It’s Innovation that gives you new products, new ways to sell existing products, new markets to see into, and ultimately that competitive edge, and adds to your bottom line.

Learn from someone who has actually done it!

Lon Safko is a proven Innovative Thinker with 18 of his inventions in the Smithsonian Institution’s permanent collection along with more than 30,000 corporate documents in the Lemelson Center For Innovation in Washington, D.C. Lon also has 14 of his inventions in the collection of the Computer History Museum in Mountainview, California. His inventions include everything from the first CAD (Computer Aided Design), to V-E-Tailing (Virtual Electronic Retailing), to Three-Dimensional Internet Advertising (3DGTA), to the “First Computer To Save A Human Life”!

Lon take you through the process of identifying why we can’t be creative because of conditioning, perceptual, emotional, cultural, stereotyping, and environmental barriers. Lon also discusses how to isolate a problem by breaking it down into it simplest components where it can easily solved. He also discusses the important to chaos tolerance, and helps his audience understand why change is a good thing to being more creative. And, Lon also discussed left brain / right brain thinking and how to maximize the two.

Lon gives real world examples on how to be a more Innovative Thinker by taking the audience step-by-step through the inspiration and eventual patenting of his most recent ideas. Lon will also discuss his Twenty Truths of Innovation and what it takes to be an entrepreneur and Innovator.

So whether you are in sales, marketing, public relations, communication, sales, the “C” Suite, entrepreneur or intrapreneur you need learn from someone who has done it and how to become and profit from Innovative Thinking!

SOCIAL MEDIA, THE IMPACT ON YOUR BOTTOM LINE
Whether you call it Social Media, Web 2.0, Building Community, User Generated Content, the Intelligence of the Masses, it‘s all about the same thing, combining and utilizing old and new Internet technologies to communicate better. This is a gross oversimplification of the immense power of Social Media. Its affect is already being felt by individuals and how they communicate with each other, corporations and how they communicate with their employees and customers, and how groups or communities are being built around communication with others with similar interests.

This is only part of the importance of Social Media. The real importance is that Social Media is going to change the way we do business in our neighborhood, our communality, nationally, and internationally. Social media has already affected businesses around the globe, and with most new technologies, the affect can be beneficial and it can be disastrous to you and your business.

What is being written about you, your product, and your company as you are reading this? How would you respond to misnomers and misunderstandings to these masses? What affect would not responding have on your bottom line? Would you like that opportunity to respond and open a dialog between you and your customers?

Make no mistake about Social Media, it‘s coming whether you resist it or not and those who embrace this brave new world the fastest will benefit the most. Those who choose to ignore this phenomenon will be left in its wake. Social Media has already begun to affect us in ways we could never imagine. It will have as much impact on our personal and professional lives as the Internet itself. Social Media is about two-way communication between your friends, you colleagues, your customers, and often your enemies!

    What is Social Media?
    Social media is the combination of user-generated content with “new media” distribution technologies. It can range from information about your products and services to opinions about your political views. Social Media takes many forms including text, images, video and audio. Popular Social Media mediums include message boards, blogs, vlogs, podcast, and wikis. Social Media is about how all of these existing free technologies link and work together to create one world-wide communication system for your company!

    Why Social Media Marketing?
    Social Media Marketing works! It’s changing traditional public relations, sales, and marketing strategies. Implementing a social media marketing strategy campaign will increase your audience reach and significantly reduce your marketing and public relations campaign expenses. Companies are starting to set aside portions if not all their marketing dollars to invest in this type of non-traditional marketing tactic due to the overwhelming success of this strategy. Some of the benefits of Social Media marketing include:

    • Viral marketing – Viral P.R.,
    • Free marketing and publicity,
    • Linkability (Reputable External Links),
    • Search engine optimization and marketing,
    • Rapid community building,
    • Really Simple Syndication (RSS) of information,
    • Instantaneous results,
    • Influence media before their stories break,
    • Significantly reduce public relations and marketing cost,
    • Rapid response and communication with your customers,
    • Interact with customers and respond to issues and concerns quickly on your own and other network communities.

Stop Communicating To Your Customers and… Start Communicating WITH Your Customers!

BUILDING INNOVATIVE TEAMS – INNOVATION LEADS TO PROFIT
This presentation is about being a team player, thinking like a unit and meeting expectations with others and through others.

Participants will master crucial leadership and organizational work teams are an aspect of total quality management and a functional requirement for organizational success. Participants will learn how to make team work and how to “play” on the teams currently in place. Getting people together to work on a common task for a specified length of time should be easy. Getting consensus on what should be done to meet a project deadline within cost and design specification should be little problem. Making sure that everyone has a great place to work with a strong sense of cooperation should be no hassle for an organization… But is it?

Quality business goals slip and ideas of total quality management looms like an albatross around the neck of everyone if there is battle over turf and territory or destructive conflict. No one wants poor quality or conflict and certainly no one want to have excess cost or waste of time, but getting everyone to work together is often a challenge and takes a great deal of skill and expertise. This seminar brings those benefits to managers. The skill and techniques necessary to have effective work teams are brought to you in a way that can be applied to your everyday challenges.

    Benefits of this Presentation:
    You’ll learn strategies and techniques that will enable you to:

    • Make giant leaps in team performance by identifying and overcoming team obstacles and problems.
    • Capitalize on team strengths and shore up challenges.
    • Build and maintain productive, energized work teams.
    • Keep everyone on the team up to speed and focused on what is important.
    • Learn how to work through team conflict and disagreement.

      Competencies Learned:

    • Leadership
    • Team building
    • Decision making
    • Motivation

      Presentation Objectives:

      The Audience will be able to:

    • Understand the team process and team dynamics, and synthesize their efforts into the work of others.
    • Build team communication skills.
    • Apply effective strategies with the uncooperative team member.
    • Create equal status among team members that is a mandate for organizational work teams.
    • Develop a personal action plan for maintain effective work teams.

      Work Teams…Who’s in Charge Here?
      This begins with empowerment and the realities of moving decisions, policies and procedures lower in the organizational chart.

    • Building “Team Player” Thinking
    • Organizational work teams succeed because of a deliberate style of leadership that promotes team thinking.
    • Team Meetings
    • I explore quality meetings, how to make them work, and how to keep a team motivated through every team meeting.
    • Fusing Individual Talent into Your Team Structure
    • Every potential team member carries experiences, both positive and negative, into team meetings and work projects.
    • Problem Solving – Decision Making in a Team Setting
    • Conflict and difficulty are common occurrences of organizational work teams.
    • Designing Your Work Teams
Every participant should not only gain an increased awareness of organizational work teams, they should also be able to do something with that knowledge when they return to their job.

SEARCH ENGINE INNOVATIVE MARKETING
This is an intensive presentation will guide to through understanding & using search engine optimization and pay-per-click techniques to maximize your web presence and position your web site on top of every search engine list… and in front of more potential customers than you ever believed possible… with proven, plain, English strategies.

10 Benefits:

    1. Maximize your site for different search engines.
    2. Understand the difference between organic & paid searches & what it means to you.
    3. Select the right keywords and page links to get your pages seen.
    4. Use organic and paid searches together to you smart your competition.
    5. Get ranked higher on search engines.
    6. Identify the costs involved in SEM and how much you should really be spending.
    7. Set up proper site architecture that won‘t sabotage your on-line marketing efforts.
    8. Determine if affiliate marketing will work for you.
    9. Answer the age-old question: In-house or use a constant?
    10. Measure and monitor results.

SUCCESS STRATEGIES FOR INNOVATIVE E-MAIL MARKETING
This is an intensive presentation on interactive marketing, features Best-Practice Tactics and results-building web techniques. use interactive marketing methods to build your business and grow your profits.

Understand the importance of being “White Listed,” Segmenting, the 1.54 Second & 5 Second Rules Of Marketing, achieve 10x the open rate of Direct Mail, and how if affects tour bottom line!

10 Benefits:

    1. Learn How to Grow Your own e-Mail House file.
    2. Learn About Retention E-mail and Customer Monetization.
    3. Discover How To Create Revenue Opportuties.
    4. Should You Send In-House or Use a Supplier?
    5. How To Find the Right Supplier.
    6. What Factors Should You Consider When Evaluating an E-mail Solution.
    7. Learn About Tracking and Segmentation.
    8. Discover Advanced E-mail Techniques for Personalization and Segmentation.
    9. Learn The ROI on Optimization and Timing.
    10. Discover the Value of Integrated Multi-Channel Marketing.

CREATIVE MARKETING
Big, New Ideas Don‘t Come From Thinking The Same Old Way… They Come From Letting Your Creativity Run Wild!

10 Benefits:

1. Steal killer strategies from the biggest marketing success stories on the planet.
2. Jolt your right brain into action – and jump-start the flow of creative ideas you can implement right away.
3. Get in on a dozen “down-and-dirty” creative tricks the pros swear by – for phenomenal results!
4. Combine fun with functionality for a guaranteed boost in your online marketing success.
5. Be the Marketing Idea Hamster. You know, the one who always has an idea generator running.
6. Get in touch with your “inner marketing child” to regain that playful mindset that removes mental barriers – and leads to inspiration.
7. Discover imaginative new ways to target your audience and get them to buy, buy, buy.
8. Blast through “creative block” with an arsenal of “creative blockbusters.”
9. Leave with your cranium crammed full of innovative marketing ideas you can’t wait to put into action.
10. Spend the day picking the brain of a very creative type – and have more fun at a conference than humans should be allowed!


Lon Safko Speaks On Social Media And The Importance Of Twitter


In this video, Lon discusses his “Safko Wheel” of fusion marketing, which he says is “a system for performing amazing marketing where one form of marketing actually enhances all of the others.” He explains that the Safko wheel is designed to “increase your ability to reach your customers… you have a responsibility to connect with those customers, build trust and convert that trusted relationship into revenue.”

He explains that the first step to using the Safko Wheel is to “work with the traditional.” He describes the traditional as things like business cards, door hangers, presentations, coupons, print ads, TV, radio and tradeshows. “You start with this because not only you, your team, your company, your clients can better understand the progression, because you’re starting with something that everyone understands.” He continues by explaining how the Safko Wheel’s 20 cards work, and how to use them to achieve fusion marketing success.


Innovative Thinking, Entreprenuership & Social Media with Lon Safko

By Lon Safko

Lon Sakfo is an author of remarkable breadth, having written five innovative books. His books have shown corporations how to train managers to think creatively, detailed the secrets of launching a successful on-line business, offered advice to new home owners on reducing building costs, and related stories about the serendipity of life. His book The ... more

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