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Dr. Lance Secretan is widely acknowledged as one of the most insightful and provocative leadership teachers of our time. He is the former CEO of a Fortune 100 company, university professor, award-winning columnist and author of 15 books about inspiration and leadership. His teachings and writings on conscious leadership, are courageous, radical and ingenious and have been hailed as among the most original, authentic and effective contributions to leadership thinking currently available.

Individuals, entire organizations, cities and states have experienced remarkable transformations through his unique mentoring, coaching, wisdom and approach. He has helped 6 companies to be named to Fortune’s Best Companies to Work For in Americalist, and 8 others are also his clients, and 30 Secretan Center clients are on Fortune’s Most Admired Companies list. He is ranked 17th in the world by Leadership Gurus, among the top 100 Most Influential Thinkers on Leadership in the World by Leadership Excellence and Speakers in America ranks him among the Top Five Leadership speakers.

Lance is an expert skier, kayaker and mountain biker, and he and his wife Tricia divide their time between homes in Ontario and Colorado.


Lance Secretan Speaker Videos Back to top

Lance Secretan - Demo Video


One: The Art and Practice of Conscious Leadership


Inspiration Versus Motivation


Working on Strengths



Speeches / Speaking Engagements Back to top


    The Spark, the Flame, and the Torch:
    Inspire Self. Inspire Others. Inspire the World.

    What makes some people so unique that they become a beacon for the rest of us? How do they achieve breakthroughs and unique accomplishments that others merely hope for? How do they inspire us to do things we would not otherwise be able to do on our own? In other words, what makes a great leader, and how do they inspire us and change the world?

    In this keynote, Dr. Lance Secretan takes us on an invigorating, radical and inspiring journey in which he asks a question: “Given all the investments we have made with leadership experts, consultants, books and workshops, why is our contemporary leadership paradigm so broken—in politics, business, academia, healthcare, law, religion and elsewhere?” He’ll share an entirely fresh approach that breaks away from the pack—a reset—that has been successfully proven by corporations, cities, states and provinces and countries.

    Secretan challenges current thinking about mission, vision and values statements, leadership theory, brand management theory, motivation techniques, psychometric profiling, performance management systems and coaching—to name a few, and then describes, based on his own experience and success, how alternatives to these ideas—called Higher Ground Leadership®—have been successfully implemented by some of the greatest organizations in the world.

    Secretan’s presentation will reveal the results of 35 years of research, teaching and working with great leaders globally. This is a message that unlocks the answers to challenging questions and defines a leadership path that will forever change your thinking—and change your life.

    He shows us how everyone can be an inspiring leader, create inspiring organizations and change the world. He presents these ideas in his trademark style, enriched by dazzling multimedia, fascinating stories and metaphors, and a unique engagement with his audience. Secretan distills complex and original ideas into simple, easy-to-implement concepts, processes, and exercises that explain how to inspire a team, organization, or country—or your family and friends.

    ONE Dream™: The Journey to Corporate Transformation
    The role of the leader is to inspire by identifying, realizing, and sustaining a dream.

    Over the last 50 years of business theorizing and academic and professional development, we have succeeded in expanding our capacity to quantify, measure, and analyze, but we have stifled our capacity to dream. It has become conventional thinking that dreaming is too “out there” for a business environment. As a result, we shy away from talking about dreams in organizations. Instead, we have created “mission, vision, and values” statements. But the currency of mission, vision, and values statements has been devalued, their indiscriminate use and homogeneity rendering them feeble, uninspiring, and indistinguishable from everyone else’s. Great organizations have a dream—it is the heartbeat of their greatness.

    ONE: The Art and Practice of Conscious Leadership
    Six thousand years ago we were one—we shared the same stories and myths, mysteries and magic. The classical Greek philosophers began the process of separate thinking. The great Renaissance thinkers picked up the pace and the genius of our modern scientific and technical era has unraveled this precious human asset. If we continue to separate ourselves—liberal/conservative, parent/child, Muslim/Christian, labor/management, black/white, young/old, rich/poor—we will wither as a society, perhaps as a species.

    Conscious Leadership inspires self and others to reframe what we see by making the connections between all the parts—countries as kin, corporations as communities, employees as whole humans, religions as partners rather than competitors. In this knowing we gain a greater understanding of how all our actions touch and connect with everything else.

    Dr. Lance Secretan shares the practice of Conscious Leadership through the transformative CASTLE® principles for you to experience:

      1. How to regain personal Courage
      2. How to live and lead Authentically
      3. The importance of Serving
      4. The power of Truthfulness
      5. Why we must live in Love
      6. How to radically improve our Effectiveness.

    !nspire! What Great Leaders Do
    The need to inspire has never been greater than it is today, when many people feel afraid, cynical, and resigned. Inspiring people in the 1990s was an entirely different proposition; people were lighter, more optimistic, filled with a sense of abundance. Yet people yearn to be inspired more than ever; the need for inspiration has never been greater, especially at work—but where can you find it? The best that most companies can do is try to motivate their people with traditional leadership models. In !nspire! What Great Leaders Do, Dr. Lance Secretan offers an inspiring alternative, a tested way to learn how to inspire from within one’s self and use this self-knowledge to inspire others. It starts with the individual and it does transform organizations. This transformational process is Higher Ground Leadership®.

    Inspire! What Great Leaders Do teaches business leaders how to inspire superior performance by speaking to the inner lives and deeper needs of employees and anyone with whom you have a business relationship, and by aligning their desires with your organization’s cause—rather than seducing them with carrots that speak only to their outer lives and superficial selves. Secretan’s goals are lofty, but the approach is practical. Inspire! is full of proven methods for connecting with the soul, the real self. It provides valuable guidance for awakening the passion of others and a host of stories that illustrate how inspiring leaders have transformed their business environment from places of fear and resignation to powerhouses of effective performance.

    Reclaiming Higher Ground®
    Based on Lance Secretan’s worldwide bestseller, Reclaiming Higher Ground: Creating Organizations that Inspire the Soul, this presentation inspires a new way to think about leadership and work. The vast majority of people are deeply dissatisfied with their work lives and this affects the bottom line. Lance Secretan describes how leaders can serve the needs of their employees and how this improves performance.

    Loyal, productive, creative employees inspire profits. Employees are eager to bring more than their bodies to work, and because work and the company represent such a huge commitment in a person’s life, they don’t want to bring stress and unhappiness home. There is a lot of productive common ground here—Higher Ground, Secretan calls it, when organizations answer this eagerness and desire with Higher Ground Leadership®.

    He lays out a detailed and pragmatic process for organizational transformation that goes much deeper than compensation to address the hearts and minds of individuals, and their vision and goals for their organization. He talks about the inner life, trust, courage, values and community as indispensable to the health of a business. And he sets the record straight about competition, profit, teams and structure in ways that inspire leaders and employees alike.

    Here are some examples:

    • New models for organizational culture and values
    • Guidelines for more effective communications, written and verbal
    • Methods for realigning relationships with associates, customers and suppliers
    • Ways to replace the negative energy of fear, competition and hostility with compassion, excellence and service
    • Ways to deepen a leader’s ability to romance outstanding performances from colleagues and loyalty from customers and suppliers
    • Innovative approaches to decision making, employee equity, learning and creativity, workplace design, and a host of other leadership issues

    This is a collection of breakthrough ideas, delivered in Lance Secretan’s legendary storytelling style with one of the best multimedia presentations you will see anywhere.

    Values-centered Leadership®
    The key to leadership lies in timeless values that help us to be of service to others. Think of your organization as though it were a bicycle with the back wheel providing the power and the front wheel providing the direction. From the back wheel, we derive the life skill Values that are the source of personal and organizational power. These Primary Values help us kick-start personal growth and change corporate culture:

    • Mastery: Undertaking whatever you do to the highest standards of which you are capable.
    • Chemistry: Relating so well with others that they actively seek to associate themselves with you.
    • Delivery: Identifying the needs of others and meeting them with respect and a passion for being of service.

    To become proficient in Mastery, Chemistry and Delivery, we must adopt three Accelerators that drive these Primary Values:

    • Learning: Seeking and practicing knowledge and wisdom.
    • Empathizing: Considering the thoughts, feelings and perspectives of others.
    • Listening: Hearing and understanding the communications of others.

    Powered by these Values and their Accelerators, our organizations then seek new Direction through Shifts from old values to new ones:

    • From me to you
    • From things to people
    • Kaizen—continual improvement
    • From weakness to strength
    • From hostility, competition and fear to love

    Values-centered Leadership® is one of the most powerful coaching models in the world, and a leadership model used by thousands of organizations worldwide.

    The New Story of Leadership
    An established trend is gathering momentum: the hunger to experience spirit in the workplace is gaining the force of a movement. The old story of leadership will no longer satisfy this hunger. Followers—employees—are leaving their leaders behind as more and more of them come to work with a new set of expectations.

    Fortunately, some leaders—like Lance Secretan—are answering this hunger with a New Story of Leadership that connects employee fulfillment to the bottom-line in concrete ways. In this presentation, Lance proves that the trend is, in fact, mounting, why it matters, and how you can become a New Story Leader.

    Here are the harbingers of the New Story of Leadership in business:

    • Leadership. Many of us are yearning for an alternative to business-as-war and leaders-as-warriors. We yearn for spirit in the workplace and for servant-leaders—people who lead with their hearts as well as their heads and wills.
    • Values. Business has more opportunity to influence the future than any other institution in the world. New Story Leaders choose to make business an instrument for positive change.
    • The End of Competition. The root meaning of ‘compete’ is to strive together—exactly the opposite of its usual meaning. The New Story Leader respects our interdependence—our oneness—and sees how it opens opportunities for growth, both within the organization and out in the marketplace.
    • The Cause. People want to work for a Cause that inspires the soul. A Cause acts as a magnet for passion. It articulates the higher purpose of an organization, it describes how we serve.
    • The New Customer. The New Story Leader devotes even greater attention to meeting the needs of employees as they do for customers. This goes beyond the usual incentive and reward systems —to practices that awaken passion and satisfy the soul. The result is a dramatic improvement in profitability. Integration. The New Story Leader creates an environment in which “work” and “life” are not just “balanced,” but blended into an integrated, seamless whole.
    • The Calling. People are looking for more than a paycheck. They seek joy, meaning and fulfillment from their work. A Calling results in work that engages, nourishes and expresses our souls. The leader’s mission is to enable each follower to find, grow and excel in her or his Calling.
    • Soulspace. We ask people to contribute to the highest standards of which they are capable while putting them in the dreariest, most uncreative environments in their lives. Imagine the extraordinary work that could flow from sacred workspaces designed to inspire the soul.
    • Technology. The Internet, as an example—can be a medium for the web of human consciousness, described by Pierre Teilhard de Chardin as the noosphere. New Story Leaders will reinvent their organizations within this context.
    • Learning. The most important ‘fringe benefit’ is no longer healthcare or a pension; it is the right to learn. Learning inoculates against irrelevance and positively feeds the soul.
    • Inspiration. The role of the New Story Leader is to inspire others. This ability grows organically from one’s own inspiration.


Lance Secretan Speaker Testimonials Back to top

    "You′re one hell of a speaker! Our hearts, minds and bottom lines are deeply indebted to you".
    Margot Franssen, President, The Body Shop International Ltd.

    "Lance Secretan is a dynamic and innovative leadership expert and his fresh ideas and rigorous challenges excited and inspired our attendees. They will use his concepts in shaping future strategies. I only wish we had been able to spend more time with him at our Leadership Institute."
    Susan Sarfati, President and CEO, The Center for Association Leadership

    "How much I enjoyed your presentation - it was the hit of our conference. On a scale of zero to ten, you were an eleven."
    Barbara Tallbot, Vice President Marketing, Four Seasons Hotels and Resorts

    "We have never had so much positive response on a keynote speaker. Congratulations!"
    Debbie Cole-Gauer, Executive Director, The Life Insurance Institute of Canada

    "Lance presents his material in a most unique and dynamic way that lends itself to getting people′s attention who may not have otherwise been interested, and specifically, as a result, tapping the potential of all involved. The lessons he shared, are and will continue to be, part of the reason Medtronic and each of us at Medtronic are successful in what we do."
    Vern Dale-Johnson, Director of Planning and Business Development, Medtronic of Canada Limited

    "Secretan is prepared, professional and awesome."
    Doug Ackhurst, Vice President, Telemedia

    "If I were to label Lance′s contribution to our success, I would label it superlative. He has a skill at making people stretch themselves. I am grateful that he exceeded my expectations and transformed us. He is a man with a mission and a message, that people need to hear."
    Ross A. Morton, FLMI, formerly Reinsurance Vice President, Manulife Financial




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    "You′re one hell of a speaker! Our hearts, minds and bottom lines are deeply indebted to you".
    Margot Franssen, President, The Body Shop International Ltd.

    "Lance Secretan is a dynamic and innovative leadership expert and his fresh ideas and rigorous challenges excited and inspired our attendees. They will use his concepts in shaping future strategies. I only wish we had been able to spend more time with him at our Leadership Institute."
    Susan Sarfati, President and CEO, The Center for Association Leadership

    "How much I enjoyed your presentation - it was the hit of our conference. On a scale of zero to ten, you were an eleven."
    Barbara Tallbot, Vice President Marketing, Four Seasons Hotels and Resorts

    "We have never had so much positive response on a keynote speaker. Congratulations!"
    Debbie Cole-Gauer, Executive Director, The Life Insurance Institute of Canada

    "Lance presents his material in a most unique and dynamic way that lends itself to getting people′s attention who may not have otherwise been interested, and specifically, as a result, tapping the potential of all involved. The lessons he shared, are and will continue to be, part of the reason Medtronic and each of us at Medtronic are successful in what we do."
    Vern Dale-Johnson, Director of Planning and Business Development, Medtronic of Canada Limited

    "Secretan is prepared, professional and awesome."
    Doug Ackhurst, Vice President, Telemedia

    "If I were to label Lance′s contribution to our success, I would label it superlative. He has a skill at making people stretch themselves. I am grateful that he exceeded my expectations and transformed us. He is a man with a mission and a message, that people need to hear."
    Ross A. Morton, FLMI, formerly Reinsurance Vice President, Manulife Financial


    One: The Art and Practice of Conscious Leadership
    In ONE: The Art and Practice of Conscious Leadership,Lance Secretan brilliantly reframes leadership theory with a new vision for the 21st century—a vision of reconnecting each of us with our deepest human needs. He shows us how we have become detached from our innate sense of oneness and instead, have embraced theillusion of “separateness thinking.” Secretan reveals how this illusion has created profound misunderstandings about leadership and how we can, once again, become conscious leaders—through the practice of oneness.

    The conscious leader practices the CASTLE Principles—CASTLE is an acronym for six attributes: Courage,Authenticity, Service, Truthfulness, Love, and Effectiveness. Like all fundamental, life-changing concepts, theseare simple ideas—well known to us all, yet easier to talk about than to live. The successful application of theCASTLE Principles has led to exceptional personal growth and organizational performance for thousands internationally. ONE combines many practical exercises and reflections to help refresh our ideas about leadership and life with stories of remarkable people and organizations from around the world that are living this new thinking. This is an empowering book for everyone who serves, leads, and guides others.

    ONE is essential reading for those who yearn for innovative ideas about leading and living consciously in ways that will inspire and transform people, organizations, and the world.

    Order Here

    Inspire! What Great Leaders Do (Hardcover)
    What do the best leaders do to achieve greatness in the modern workplace that is muddled by fear, pressure for productivity, overwork? Inspire! offers business leaders a clear vision of what a positive, productive, inspiring organization looks like in these challenging and chaotic times, and how to get there.

    The key to extraordinary long-term performance lies in a transformational commitment to inspiring people rather than motivating them. Lance Secretan′s Higher Ground Leadership concepts have been widely used to increase profits and quality, slash staff turnover, and achieve record organizational and personal performance. Inspire! describes Lance′s breakthrough thinking, often in the words of the pace-setting leaders who are implementing them and building legacies. Countless examples, stories, and case studies demonstrate the magic of these brilliant ideas.

    Six essential values form the foundation of positive, productive, and profitable organizations and a meaningful and fulfilling life-courage to begin the transformation; authenticity that lets people contribute all of themselves and excel; service that fosters a spirit of cooperation; truth-telling that builds trust and loyalty; love for others that leads to inspired results; and effectiveness, the attainment of results. Inspire! shows leaders in any organization how to foster these essential values that lead to personal and organizational greatness.

    Order Here


    The Spark, the Flame, and the Torch:
    Inspire Self. Inspire Others. Inspire the World.

    What makes some people so unique that they become a beacon for the rest of us? How do they achieve breakthroughs and unique accomplishments that others merely hope for? How do they inspire us to do things we would not otherwise be able to do on our own? In other words, what makes a great leader, and how do they inspire us and change the world?

    In this keynote, Dr. Lance Secretan takes us on an invigorating, radical and inspiring journey in which he asks a question: “Given all the investments we have made with leadership experts, consultants, books and workshops, why is our contemporary leadership paradigm so broken—in politics, business, academia, healthcare, law, religion and elsewhere?” He’ll share an entirely fresh approach that breaks away from the pack—a reset—that has been successfully proven by corporations, cities, states and provinces and countries.

    Secretan challenges current thinking about mission, vision and values statements, leadership theory, brand management theory, motivation techniques, psychometric profiling, performance management systems and coaching—to name a few, and then describes, based on his own experience and success, how alternatives to these ideas—called Higher Ground Leadership®—have been successfully implemented by some of the greatest organizations in the world.

    Secretan’s presentation will reveal the results of 35 years of research, teaching and working with great leaders globally. This is a message that unlocks the answers to challenging questions and defines a leadership path that will forever change your thinking—and change your life.

    He shows us how everyone can be an inspiring leader, create inspiring organizations and change the world. He presents these ideas in his trademark style, enriched by dazzling multimedia, fascinating stories and metaphors, and a unique engagement with his audience. Secretan distills complex and original ideas into simple, easy-to-implement concepts, processes, and exercises that explain how to inspire a team, organization, or country—or your family and friends.

    ONE Dream™: The Journey to Corporate Transformation
    The role of the leader is to inspire by identifying, realizing, and sustaining a dream.

    Over the last 50 years of business theorizing and academic and professional development, we have succeeded in expanding our capacity to quantify, measure, and analyze, but we have stifled our capacity to dream. It has become conventional thinking that dreaming is too “out there” for a business environment. As a result, we shy away from talking about dreams in organizations. Instead, we have created “mission, vision, and values” statements. But the currency of mission, vision, and values statements has been devalued, their indiscriminate use and homogeneity rendering them feeble, uninspiring, and indistinguishable from everyone else’s. Great organizations have a dream—it is the heartbeat of their greatness.

    ONE: The Art and Practice of Conscious Leadership
    Six thousand years ago we were one—we shared the same stories and myths, mysteries and magic. The classical Greek philosophers began the process of separate thinking. The great Renaissance thinkers picked up the pace and the genius of our modern scientific and technical era has unraveled this precious human asset. If we continue to separate ourselves—liberal/conservative, parent/child, Muslim/Christian, labor/management, black/white, young/old, rich/poor—we will wither as a society, perhaps as a species.

    Conscious Leadership inspires self and others to reframe what we see by making the connections between all the parts—countries as kin, corporations as communities, employees as whole humans, religions as partners rather than competitors. In this knowing we gain a greater understanding of how all our actions touch and connect with everything else.

    Dr. Lance Secretan shares the practice of Conscious Leadership through the transformative CASTLE® principles for you to experience:

      1. How to regain personal Courage
      2. How to live and lead Authentically
      3. The importance of Serving
      4. The power of Truthfulness
      5. Why we must live in Love
      6. How to radically improve our Effectiveness.

    !nspire! What Great Leaders Do
    The need to inspire has never been greater than it is today, when many people feel afraid, cynical, and resigned. Inspiring people in the 1990s was an entirely different proposition; people were lighter, more optimistic, filled with a sense of abundance. Yet people yearn to be inspired more than ever; the need for inspiration has never been greater, especially at work—but where can you find it? The best that most companies can do is try to motivate their people with traditional leadership models. In !nspire! What Great Leaders Do, Dr. Lance Secretan offers an inspiring alternative, a tested way to learn how to inspire from within one’s self and use this self-knowledge to inspire others. It starts with the individual and it does transform organizations. This transformational process is Higher Ground Leadership®.

    Inspire! What Great Leaders Do teaches business leaders how to inspire superior performance by speaking to the inner lives and deeper needs of employees and anyone with whom you have a business relationship, and by aligning their desires with your organization’s cause—rather than seducing them with carrots that speak only to their outer lives and superficial selves. Secretan’s goals are lofty, but the approach is practical. Inspire! is full of proven methods for connecting with the soul, the real self. It provides valuable guidance for awakening the passion of others and a host of stories that illustrate how inspiring leaders have transformed their business environment from places of fear and resignation to powerhouses of effective performance.

    Reclaiming Higher Ground®
    Based on Lance Secretan’s worldwide bestseller, Reclaiming Higher Ground: Creating Organizations that Inspire the Soul, this presentation inspires a new way to think about leadership and work. The vast majority of people are deeply dissatisfied with their work lives and this affects the bottom line. Lance Secretan describes how leaders can serve the needs of their employees and how this improves performance.

    Loyal, productive, creative employees inspire profits. Employees are eager to bring more than their bodies to work, and because work and the company represent such a huge commitment in a person’s life, they don’t want to bring stress and unhappiness home. There is a lot of productive common ground here—Higher Ground, Secretan calls it, when organizations answer this eagerness and desire with Higher Ground Leadership®.

    He lays out a detailed and pragmatic process for organizational transformation that goes much deeper than compensation to address the hearts and minds of individuals, and their vision and goals for their organization. He talks about the inner life, trust, courage, values and community as indispensable to the health of a business. And he sets the record straight about competition, profit, teams and structure in ways that inspire leaders and employees alike.

    Here are some examples:

    • New models for organizational culture and values
    • Guidelines for more effective communications, written and verbal
    • Methods for realigning relationships with associates, customers and suppliers
    • Ways to replace the negative energy of fear, competition and hostility with compassion, excellence and service
    • Ways to deepen a leader’s ability to romance outstanding performances from colleagues and loyalty from customers and suppliers
    • Innovative approaches to decision making, employee equity, learning and creativity, workplace design, and a host of other leadership issues

    This is a collection of breakthrough ideas, delivered in Lance Secretan’s legendary storytelling style with one of the best multimedia presentations you will see anywhere.

    Values-centered Leadership®
    The key to leadership lies in timeless values that help us to be of service to others. Think of your organization as though it were a bicycle with the back wheel providing the power and the front wheel providing the direction. From the back wheel, we derive the life skill Values that are the source of personal and organizational power. These Primary Values help us kick-start personal growth and change corporate culture:

    • Mastery: Undertaking whatever you do to the highest standards of which you are capable.
    • Chemistry: Relating so well with others that they actively seek to associate themselves with you.
    • Delivery: Identifying the needs of others and meeting them with respect and a passion for being of service.

    To become proficient in Mastery, Chemistry and Delivery, we must adopt three Accelerators that drive these Primary Values:

    • Learning: Seeking and practicing knowledge and wisdom.
    • Empathizing: Considering the thoughts, feelings and perspectives of others.
    • Listening: Hearing and understanding the communications of others.

    Powered by these Values and their Accelerators, our organizations then seek new Direction through Shifts from old values to new ones:

    • From me to you
    • From things to people
    • Kaizen—continual improvement
    • From weakness to strength
    • From hostility, competition and fear to love

    Values-centered Leadership® is one of the most powerful coaching models in the world, and a leadership model used by thousands of organizations worldwide.

    The New Story of Leadership
    An established trend is gathering momentum: the hunger to experience spirit in the workplace is gaining the force of a movement. The old story of leadership will no longer satisfy this hunger. Followers—employees—are leaving their leaders behind as more and more of them come to work with a new set of expectations.

    Fortunately, some leaders—like Lance Secretan—are answering this hunger with a New Story of Leadership that connects employee fulfillment to the bottom-line in concrete ways. In this presentation, Lance proves that the trend is, in fact, mounting, why it matters, and how you can become a New Story Leader.

    Here are the harbingers of the New Story of Leadership in business:

    • Leadership. Many of us are yearning for an alternative to business-as-war and leaders-as-warriors. We yearn for spirit in the workplace and for servant-leaders—people who lead with their hearts as well as their heads and wills.
    • Values. Business has more opportunity to influence the future than any other institution in the world. New Story Leaders choose to make business an instrument for positive change.
    • The End of Competition. The root meaning of ‘compete’ is to strive together—exactly the opposite of its usual meaning. The New Story Leader respects our interdependence—our oneness—and sees how it opens opportunities for growth, both within the organization and out in the marketplace.
    • The Cause. People want to work for a Cause that inspires the soul. A Cause acts as a magnet for passion. It articulates the higher purpose of an organization, it describes how we serve.
    • The New Customer. The New Story Leader devotes even greater attention to meeting the needs of employees as they do for customers. This goes beyond the usual incentive and reward systems —to practices that awaken passion and satisfy the soul. The result is a dramatic improvement in profitability. Integration. The New Story Leader creates an environment in which “work” and “life” are not just “balanced,” but blended into an integrated, seamless whole.
    • The Calling. People are looking for more than a paycheck. They seek joy, meaning and fulfillment from their work. A Calling results in work that engages, nourishes and expresses our souls. The leader’s mission is to enable each follower to find, grow and excel in her or his Calling.
    • Soulspace. We ask people to contribute to the highest standards of which they are capable while putting them in the dreariest, most uncreative environments in their lives. Imagine the extraordinary work that could flow from sacred workspaces designed to inspire the soul.
    • Technology. The Internet, as an example—can be a medium for the web of human consciousness, described by Pierre Teilhard de Chardin as the noosphere. New Story Leaders will reinvent their organizations within this context.
    • Learning. The most important ‘fringe benefit’ is no longer healthcare or a pension; it is the right to learn. Learning inoculates against irrelevance and positively feeds the soul.
    • Inspiration. The role of the New Story Leader is to inspire others. This ability grows organically from one’s own inspiration.


Lance Secretan - Demo Video


One: The Art and Practice of Conscious Leadership


Inspiration Versus Motivation


Working on Strengths