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For over 27 years, leadership expert Dr. Kevin Freiberg has helped companies around the world break the barriers of business as usual and make valuable contributions to their industry and their customers’ quality of life. Kevin draws on his decades of research profiling some of the most innovative organizations and the leadership behind them to show your group how you too can be industry disrupters rather than disrupted.

A New York best-selling author, Kevin’s research has reached an international audience of millions. One of his earliest books (coauthored with his wife, Jackie) NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success details the challenges and steps Southwest Airlines took to revolutionize the airline industry when its major competitors were all going in the other direction. Similarly NANOVATION, follows the underdog tale of how India’s Tata Motors invented the world’s most affordable as well as one of the most energy efficient cars ever seen, the Tata Nano. Kevin’s most recent collaboration with Jackie, Do Something Now, teaches dreamers to be doers who act on their ideas and make a difference instead of just experiencing life as a bystander.

Deemed one of the “Top 30 Best Minds on Leadership” by Leadership Excellence magazine, Kevin is also on a short list of experts that Fortune 1000 company executives turn to for driving creativity and motivation in their employees. His unrivaled knowledge on corporate culture and customer loyalty, combined with his energizing delivery style, propels organizations to push for forward thinking and cultivate the ability to shift change to their advantage.

Full Profile

    Dr. Kevin Freiberg is the president of San Diego Consulting Group, Inc., a professional speaking and consulting firm dedicated to equipping leaders for a world of change. For over 25 years, Kevin has been profiling revolutionary business leaders in some of the world’s most innovative companies. He has successfully turned those profiles into roadmaps that help clients create their own revolutionary strategies for growth.

    Kevin is the co-author of his latest book NANOVATION: How a Little Car Can Teach the World to Think Big. In his international best seller, NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, Dr. Freiberg uncovered the strategies that created the greatest success story in the history of commercial aviation.

    In NANOVATION, he takes you behind the scenes and shows you how, in the face of seemingly insurmountable odds, the people of Tata Motors created one of the greatest innovations in the auto industry since the Model-T. The Nano, dubbed The People’s Car, is not only a 1 Lakh ($2500 USD) phenomenon that has taken the world by storm; it is a road map for sustained growth and long-term business success.

    Kevin and his wife, Jackie, are also the authors of BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual! and GUTS! Companies that Blow the Doors Off Business-As-Usual.

    Kevin helps business leaders better understand the impact of their choices, attitudes and behaviors on employee engagement, corporate culture, innovation, customer devotion and organizational performance. He has challenged corporate leaders all over the world to question the unquestionable, jettison the “incumbent” mentality, look beyond customer imagination for the next big thing and build companies that are hungry for change.

    Kevin was recently named one of the “Top 30 Best Minds on Leadership” by Leadership Excellence Magazine, Kevin is among the most influential voices on the speaking circuit today.

    Kevin has appeared on CNBC, CBS Sunday Morning and the CBS Morning News for his views on the critical links between leadership, corporate culture, innovation and exceptional customer loyalty. He has also appeared on the television series Lessons in Excellence for CNBC India. His articles and interviews have been published in the Wall Street Journal, Business Week, Washington Post, Investor’s Business Daily, India’s Economic Times, India’s Business Standard, India’s Financial Times, and Capital Business & Finance Magazine of Dubai.

    Before becoming a full-time speaker and consultant, Kevin taught for eight years at the University of San Diego and San Diego State University, where he met his wife, Jackie. He received his bachelors’ in English literature and masters’ degree in speech communication from San Diego State; he earned his doctorate in leadership at the University of San Diego.


Kevin Freiberg Speaker Videos Back to top

Demo Video


Kevin Freiberg reveals that truly influential leaders don’t complain when the unexpected upsets their plans; rather they use problems and limitations to spur creativity. Sharing the story of how Tata Motor’s affordable ecologically friendly Nanocar has turned the auto industry upside down and saved lives in the process, Kevin urges people to be the leader that shows everyone else that the impossible can be realized.

“What if you opened the floodgates on value-based reimbursement?” he asks, pushing the audience to stop waiting for the perfect market conditions or changing regulations and simply take action. “We’re going to get out in front of it now and we’re going to be the ones to open the floodgates,” Kevin says, “Because somebody had the guts to question the unquestionable.”


Speeches / Speaking Engagements Back to top


Concrete examples, amazing energy, and entertaining anecdotes are just a few of the reasons clients all around the world should invite Kevin to make a difference in their groups’ lives. For decades now Kevin has helped executives and companies in over 60 different industries became recognized leaders in their marketplace through his highly sought original research and proven techniques for building innovative work cultures that drive companies to challenge the status quo and write the new rules for their industry.

    Innovation: Innovate or Perish!

    WHAT IF someone in your space came up with a product or service that radically outperformed yours and cost half as much? Someone is going to start a revolution that amazes your customers and disrupts your industry. And, they will define the rules by which everyone else must play the game. Why can’t it be you?

    It can be you. Find out what happens in companies where people aren’t afraid to question the unquestionable, leaders encourage risk by rewarding intelligent failure, unlikely partnerships lead to ingenuity, and designers look beyond customer imagination for what’s next.

    Dr. Freiberg demystifies innovation through real-life examples and powerful case studies; he will show your audience how the most innovative companies in the world continually load their pipelines with great ideas. He will demonstrate how limitations can be springboards to creativity and more elegant solutions.


    Leadership: Leading a Culture of Innovation

    WHAT IF everyone in your organization had the courage to innovate? What if people refused to be held hostage by history and demonstrated an active bias against the status quo? What if a critical mass of people in your business had an unflinching desire to risk more, fail faster and transform new ideas into powerful, elegant solutions?

    In this presentation Dr. Freiberg will layout 6-8 leadership preconditions that enable innovation to flourish in all its forms. All great innovators from Apple to Amazon, Tata, John Deere, Tandus, Southwest and others share these cultural characteristics.

    Find out how to make innovation a way of life, a deeply embedded part of your cultural DNA and join the likes of some of the most creative companies in the world.

    Kevin does his homework to customize the content for each event. He gets to know the issues that are most helpful and relevant to each audience/industry and designs each speech with that in mind.



Kevin Freiberg Speaker Testimonials Back to top

    "Thanks so much for making such a significant contribution to our new Experienced Hire Orientation Workshop. We certainly appreciated and valued how you simply became a part of our team. Your Keynote presentation was a critical piece and was right on target to the message and feeling we wanted the participants to depart on. Your presentation was informative as well as sincere and meaningful. We had clear expectations for this specific section of the workshop and you exceeded them!!"

    John G. Blumberg
    Firmwide Recruiting, Arthur Andersen & Co., SC

    "Thanks again for another outstanding presentation. I have worked with many speakers and cannot think of one that I have enjoyed listening to more. You were certainly the right choice for our closing keynote speaker.

    Kevin, your command of the audience and ability to convey an important message is exceptional. That added with your professionalism explains why you received 10+ on our evaluations."

    Betty L. Okicich
    Manager, Travel & Convention Services, Associated Grocers, Inc.




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    "Thanks so much for making such a significant contribution to our new Experienced Hire Orientation Workshop. We certainly appreciated and valued how you simply became a part of our team. Your Keynote presentation was a critical piece and was right on target to the message and feeling we wanted the participants to depart on. Your presentation was informative as well as sincere and meaningful. We had clear expectations for this specific section of the workshop and you exceeded them!!"

    John G. Blumberg
    Firmwide Recruiting, Arthur Andersen & Co., SC

    "Thanks again for another outstanding presentation. I have worked with many speakers and cannot think of one that I have enjoyed listening to more. You were certainly the right choice for our closing keynote speaker.

    Kevin, your command of the audience and ability to convey an important message is exceptional. That added with your professionalism explains why you received 10+ on our evaluations."

    Betty L. Okicich
    Manager, Travel & Convention Services, Associated Grocers, Inc.


    Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold
    Do you have the eyes, the ears, and the hands to be a Nanovator? You′re about to find out.

    In India, entire families- too poor to afford a car- crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motor′s venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tata′s imagination.

    The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since Model-T.

    Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions?

    What′s your Nanovative idea? It′s time to get moving!

    Warning! Don′t read this book unless you are ready to challenge management dogma, taken-for-granted assumptions, and outdated systems by asking "what if?" and "why not?" to some of your industry′s toughest questions.

    But, if you′re ready to revolutionize the products you make, the processes you use, and the companies you build, pull up a seat at the drafting table with the creators of the Nano, the most important car to roll off the assembly line in decades. Discover the thinking that bred their ingenuity and the leadership that encouraged them to overcome adversity, to take risks despite their fear of failure, and to innovate beyond their customer′s wildest expectations.
    Order Here




    BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual!

    You are DESIGNED to choose and DEFINED by your choices.
    In front of you are seven choices waiting to be made. Whether you are the leader or those being lead, these choices will determine the quality of your life and the significance of your contribution to the world in which you work.

    In BOOM the Freiberg′s have distilled 20 years of collective wisdom into 7 essential choices that cause culture, service, success, and business to BOOM

    Choice #1: Be a Player
    Choice #2: Be Accountable
    Choice #3: Choose Service Over Self-Interest
    Choice #4: Focus Forward
    Choice #5: Play to Your Genius
    Choice #6: Get It Done
    Choice #7: Risk More - Gain More

    These 7 choices are your wake-up call to freedom, and it′s your invitation to create a community of like-minded people who - together - will create organizations that can blow the doors off business as usual and cure the Dead People Working™ syndrome

    Order Here

    Nuts!: Southwest Airlines′ Crazy Recipe for Business and Personal Success

    Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher′s airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.

    Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?

    With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

    Order Here


    Guts!: Companies That Blow the Doors off Business-as-Usual

    Kevin and Jackie Freiberg′s previous book, Nuts!: Southwest Airline′s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In Guts!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.

    Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them:

    • James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets
    • Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times
    • James Goodnight of SAS, a world leader in intelligence software

    Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn′t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as "human resources," but as individuals with unique gifts and talents. And make everyone in the company responsible for the company′s brand and culture.

    An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, Guts! proves that it is possible to have fun, live your values, and still make money.

    Order Here


    Innovation: Innovate or Perish!

    WHAT IF someone in your space came up with a product or service that radically outperformed yours and cost half as much? Someone is going to start a revolution that amazes your customers and disrupts your industry. And, they will define the rules by which everyone else must play the game. Why can’t it be you?

    It can be you. Find out what happens in companies where people aren’t afraid to question the unquestionable, leaders encourage risk by rewarding intelligent failure, unlikely partnerships lead to ingenuity, and designers look beyond customer imagination for what’s next.

    Dr. Freiberg demystifies innovation through real-life examples and powerful case studies; he will show your audience how the most innovative companies in the world continually load their pipelines with great ideas. He will demonstrate how limitations can be springboards to creativity and more elegant solutions.


    Leadership: Leading a Culture of Innovation

    WHAT IF everyone in your organization had the courage to innovate? What if people refused to be held hostage by history and demonstrated an active bias against the status quo? What if a critical mass of people in your business had an unflinching desire to risk more, fail faster and transform new ideas into powerful, elegant solutions?

    In this presentation Dr. Freiberg will layout 6-8 leadership preconditions that enable innovation to flourish in all its forms. All great innovators from Apple to Amazon, Tata, John Deere, Tandus, Southwest and others share these cultural characteristics.

    Find out how to make innovation a way of life, a deeply embedded part of your cultural DNA and join the likes of some of the most creative companies in the world.

    Kevin does his homework to customize the content for each event. He gets to know the issues that are most helpful and relevant to each audience/industry and designs each speech with that in mind.



Demo Video


Kevin Freiberg reveals that truly influential leaders don’t complain when the unexpected upsets their plans; rather they use problems and limitations to spur creativity. Sharing the story of how Tata Motor’s affordable ecologically friendly Nanocar has turned the auto industry upside down and saved lives in the process, Kevin urges people to be the leader that shows everyone else that the impossible can be realized.

“What if you opened the floodgates on value-based reimbursement?” he asks, pushing the audience to stop waiting for the perfect market conditions or changing regulations and simply take action. “We’re going to get out in front of it now and we’re going to be the ones to open the floodgates,” Kevin says, “Because somebody had the guts to question the unquestionable.”