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Many speakers claim to have worldwide experience, but Joseph Baladi really does know branding and business communication across the world, having worked from Melbourne to Mexico City, from New York to Tokyo and Singapore. He has taken direct responsibility for shaping or repositioning some of the most prestigious brands in Asia, including, among many others, Millennium Hotels (Hong Leong Group), Crocodile International, Eu Yan Sang, National Health Care Group, Macau Grand Prix, HDL International and SINCERE Watch.

Former CEO of Carlyle Brand Consultants, Joe has also been a senior vice president at DMB&B and McCann-Eriksson Worldwide; in both of these posts he was responsible for blue-chip regional and global brands, including Procter & Gamble, MARS, Labatt Beer and Coca-Cola.

Joe is now CEO of BrandAsian. Much sought after as a speaker on the conference circuit and an analyst on TV, he also assists the CEOs of some of the largest companies in Asia with business and branding advice. His articles on business are published in magazines and newspapers all across Asia.

Recipient of the prestigious Ron Frank Fellowship for the Executive MBA program at Singapore Management University (graduated with honors, named in the Dean's list), Joe's latest book is The Brutal Truth About Asian Branding.

Full Profile

Joseph Baladi has extensive experience in business communications across multiple geographies: from Melbourne to Mexico City; from New York to Tokyo and for the past 10 years, in Singapore covering all of Asia. He is the former CEO of Carlyle Brand Consultants, and has been directly responsible for shaping or repositioning major SME and MNC brands: Millennium Hotels (Hong Leong Group); Crocodile International; Eu Yan Sang; National Health Care Group; Macau Grand Prix, HTL International, SINCERE Watch and many others.

Prior to moving to Asia, Joe held senior regional and global brand responsibilities as a Senior Vice President at DMB&B and McCann-Erickson Worldwide: Procter & Gamble, MARS, Labatt beers and Coca Cola.

As the CEO of BrandAsian Joe divides his time providing one-on-one business and branding advice & counsel to CEOs of some of Asia’s largest companies. He is also a frequent speaker on the conference circuit, a regular guest on business television programs, and regularly contributes thought leadership articles to business magazines and newspapers across the region.

Joe’s newest book – The Brutal Truth About Asian Branding – was released worldwide in January 2011. He is the recipient of the prestigious Ron Frank Fellowship to read the Executive MBA program at Singapore Management University (SMU). He graduated with Honors and was named in the Dean’s List.


Joseph Baladi Speaker Videos Back to top

Joseph Baladi Branding Speech


Employing his expertise from many years of business planning in Asia, Joseph Ballade explains the importance of brand in Asia; something that he posits is every bit as important as globalization and the influence of China. He tells his audience, “The Asian market is awash with very, very good brands, but it fails to demonstrate truly excellent brands, or great brands."

Illustrating his point by showing that Samsung is the only Asian brand in the global top hundred, Joe explains the reasons for this: “You've got myopic CEO leadership, you've got people in the company who are not willing to challenge the CEO, you've got third-party suppliers who are listening and providing whatever these companies want in the first place, you've got government agencies that are doling out money to encourage this system to happen, and in the end it's all being communicated or miscommunicated through bad advertising."

Speech to University Class




Joseph Baladi Speaker Testimonials Back to top

    "Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladi’s text is timely; it is thoughtful and thought-provoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline."
    Chris D. Beaumont, Professor, Tokyo University, Global Centre of Excellence Director, North Asia, Results International

    "The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution."
    Michael Newman, Author, 22 Irrefutable Laws of Advertising




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    "Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladi’s text is timely; it is thoughtful and thought-provoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline."
    Chris D. Beaumont, Professor, Tokyo University, Global Centre of Excellence Director, North Asia, Results International

    "The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution."
    Michael Newman, Author, 22 Irrefutable Laws of Advertising


    The Brutal Truth About Asian Branding
    This book provides a clear and compelling blueprint for Asian decision makers who are intent on creating great brands that will define the lives not only of Asian consumers, but consumers the world over. The Brutal Truth About Asian Branding aims to do three things: provide a reality check by showing the present state of branding in Asia for what it is; educate key decision makers about the role and importance of strong brands; and provide the means for brand owners to implement sound practices and strategies.
    Order Here




Joseph Baladi Branding Speech


Employing his expertise from many years of business planning in Asia, Joseph Ballade explains the importance of brand in Asia; something that he posits is every bit as important as globalization and the influence of China. He tells his audience, “The Asian market is awash with very, very good brands, but it fails to demonstrate truly excellent brands, or great brands."

Illustrating his point by showing that Samsung is the only Asian brand in the global top hundred, Joe explains the reasons for this: “You've got myopic CEO leadership, you've got people in the company who are not willing to challenge the CEO, you've got third-party suppliers who are listening and providing whatever these companies want in the first place, you've got government agencies that are doling out money to encourage this system to happen, and in the end it's all being communicated or miscommunicated through bad advertising."

Speech to University Class