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Voted by business leaders as one of the top 5 Leadership Speakers in the U.S., Dr. Jackie Freiberg has dedicated almost three decades to helping big executives, entrepreneurs, and managers gain a competitive edge by nurturing better work environments.

With an academic background in communication and leadership, Jackie’s extraordinary track record goes back to a powerful relationship with airline industry revolutionary, Southwest Airlines. As one of their earliest advisors, Jackie and her husband Kevin guided Southwest executives in their quest to make a difference in the world by making air travel more accessible and pleasant at a time when all its competitors were going in the other direction. The experience led to the Freibergs’ international bestselling book, NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success.

Her work with Southwest, India’s Tata Motors, and a long list of other legacy-crafting companies, are the basis for her in-demand leadership programs that challenge individuals to pursue their dreams rather than ask permission as they take action to make “work” meaningful again. Jackie has been named one of the “Top 30 Best Minds on Leadership” by Leadership Excellence magazine. Her articles and papers frequently appear in media outlets around the world.

Full Profile

For over 20 years, Jackie has been on a mission to expose the unconventional, business-best practices of globally admired leaders.
As a bestselling author and leadership expert, Jackie has dedicated her career to helping executives and managers practice the art of leadership and build great companies, where the Best places and the Best people do their Best work to make the world Better.

Jackie is the co-author of her latest book NANOVATION: How a Little Car Can Teach the World to Think Big. Jackie and her husband Kevin are also authors of their international best seller NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual! and GUTS! Companies that Blow the Doors Off Business-As-Usual.

Jackie has become a connoisseur of cool companies, places where people want to work and choose to stay. Jackie is on a mission to cure the Dead People Working™ syndrome, a global epidemic sweeping through so many companies today. Her goal is to create a movement of leaders who choose to defy mediocrity, take charge of their success at work and make a difference in their own little corner of the world.

Leaders around the globe cast over 13,000 votes, and Jackie was voted a “Top 5 Leadership Speaker”. She is also recognized as one of the “Top 30 Best Minds on Leadership” by Leadership Excellence Magazine, and is one of the most sought-after female business speakers in the nation.
Her articles and interviews have been published in the Wall Street Journal, Business Week, Investor’s Business Daily, Dubai’s CapitalME, India’s Management Next, India’s Business Standard, India’s Economic Times and India’s Financial Times.

Jackie earned a doctorate in Leadership from the University of San Diego, a master’s degree in Communication from San Diego State University and a bachelor’s degree in Communication from the University of New Hampshire.
Jackie held the contract for 25 years as a public speaking coach to the United States Marine Corps Recruiting Office. She has trained more than 1500 Marine Recruiters a year on the Fundamentals of Delivering a Winning Presentation. Semper Fi!

Jackie served as a member of Southwest Airlines’ Culture Committee. She was one of only two non-employee members invited to serve on this highly influential leadership committee.

Jackie served as an executive consultant for the Center for Creative Leadership, providing feedback to executives participating in the five-day Leadership Development Program.

Jackie was the Manager of Corporate and Professional Programs at the University of San Diego’s Executive Conference Center before joining Freibergs.com in 1993. During her tenure at USD, Jackie co-founded the Family Business Institute, founded the Certificate in International Business Program and was the Director of the Institute for Quality & Productivity.
Jackie currently teaches leadership, public speaking and communications courses as an adjunct professor at USD.

Jackie was an HR specialist for NCR Corporation. She was in charge of college recruiting, all employment issues, new hire on-boarding and all internal employee communication programs and publications.


Jackie Freiberg Speaker Videos Back to top

Speech Excerpt


Jackie Freiberg sheds light on the hardest part of growing and improving, on both an organizational and individual level: “being comfortable with being uncomfortable.” Relating her conversation with a prominent healthcare system executive, she explains how modern technology has made this an unavoidable part of the path to maximizing our job performance.

The executive told her that each week he reads the six-plus pages of Facebook, Twitter, and other social media comments on his organization and then if necessary, takes on the challenge of relaying sometimes “uncomfortable” feedback to the doctors and other employees mentioned in the comments so that they can use it as a learning tool. “Our health system will improve if everybody in all pockets of this system will be comfortable being uncomfortable,” Jackie quotes the executive.

Jackie Freiberg: Speaking


Speech Excerpt


Keynote Speech


Keynote Speech



Speeches / Speaking Engagements Back to top


Jackie shows companies how they can create optimum work environments to encourage people to do their best work. Drawing from 27 years of proven techniques, she molds individuals into leaders that employees will want to follow, equipping them with tactics to cultivate innovation, embrace change, and raise people’s sense of accountability and responsibility in the workplace.

Leadership is a Choice: How to Create a Stand-Out Leadership Brand

Leaders shape culture, which in turn, shapes performance and determines the ultimate financial condition of your business. Leadership is a choice, not a position. If we got rid of your title would people still follow you?

In this keynote Dr. Freiberg unpacks the character strengths of great leaders and shows you how these strengths play out in some of the world’s most revolutionary companies. Her objective is to help you dramatically accelerate the development of leaders at every level within your company.

Dr. Freiberg wants to help you grow leaders who can engage and inspire others; leaders who have the GUTS to move your organization in bold new directions.

Accelerate Innovation: Notice, Lead, Disrupt

    1. NOTICE the problem; open our eyes to the opportunities before us.
    2. LEAD others to notice, lift off the blinders; expose others to what you see.
    3. DISRUPT the status quo; collaborate to find new and innovative solutions, change the things that don’t seem right.

Dr. Freiberg will equip people with the tools they need to accelerate INNOVATION, and layout the preconditions leaders must create to make innovation a way of life—a deeply embedded part of their cultural DNA. Learn what the best leaders do to inspire ingenuity and unleash imagination—to create a place that is perpetually loaded with fresh ideas.

Trends, The $20 Trillion Economy: Who is SHE, and How to Market & Serve HER.

Dr. Jackie Freiberg calls all business leaders to discover what is at the intersection of some very powerful “NEED to KNOW” global trends. In this keynote Dr. Freiberg unveils a huge market opportunity that is under-represented, misunderstood and often times ignored.

Businesses are leaving millions of dollars on the table because they do not take HER seriously and they do not fully understand what SHE wants and needs. Dr. Freiberg will help you and your team better understand the strength of HER purchasing power; the industries that are failing HER miserably; and what some truly innovative businesses are doing to better serve HER.

Do not ignore HER, SHE is a force to know, understand and represent wisely. HER power is multi-generational! SHE is a BOOMER, an X & a Y with unique wants and needs.

Businesses and leaders that lift off the blinders and carefully mine these global trends to better serve the SheEconomy will likely gain three very loyal and extremely profitable consumer demographics for years to come.

Learn:

  • Global trends worth trillions, revealed and exposed;
  • How to look beyond the trends to find the untapped opportunity;
  • Who serves HER well and who is failing miserably;
  • How to lead, notice and disrupt to create SheEconomy service innovations;
  • Examples of businesses that have gained HER brand loyalty and how;
  • A clear understanding of how AND why Boomer-SHE, X-SHE, and Y-SHE make purchasing decisions.

Engagement & Culture: Creating a BEST, BEST, BEST, BETTER Workplace

Does your company have a reputation for being the BEST PLACE, where the BEST PEOPLE, can do their BEST WORK, to make the World BETTER?

Jackie will advise leaders on what it takes to create a place where impassioned people come to work fully awake, fully engaged and committed to driving growth.

Dr. Freiberg will unpack the success stories of companies like Southwest Airlines’ crazy, yet very purposeful recipe for creating one of the most productive workforces in the world with 40 years of profitability. The greatest success story in the history of commercial aviation boasts a culture where 46,000+ people are fully committed and inspired to achieve extremely high productivity, service, safety and financial objectives. She will show you exciting, behind-the-scenes looks into many other U.S. & globally recognized brands that will help you create a blueprint for engagement and success in your business.



Jackie Freiberg Speaker Testimonials Back to top

"Jackie gave us purposeful direction both as individuals and teams. Her key point, about re-recruiting your best people, was put into practice immediately. The following morning when people got up to speak about their commitment—many mentioned that the previous night other team members took the time to re-recruit them—then they shared how they were going to be committed to their teams. . ."

"I would highly recommend Jackie because she listens to you and tailors her message and empowers people. She has a clear understanding of how to tap into a team′s energy and dynamics and their messaging and communication. She is a speaker who makes a ton of difference!"
Bank of America
Consumer Small Business Banking Technology Operations Group
Ian Cato
Business Support Executive

"Jackie’s message was exactly what the Prime Group leaders needed to hear. All the feedback was extremely positive. They will probably invite Jackie back to speak to the entire company because they realized how great her message communicates for both executive and frontline employees."

"The leaders have already started implementing many of the ideas that Jackie shared. We are all utilizing the valuable resources on Hiring and Retention in the Cool Tools section at Freibergs.com and have been sending the links to other colleagues."
Poole and Associates
Yvette Poole
President

"Jackie was so passionate and her message was not at all like a canned presentation. She spoke so warmly and directly to everyone and people were glued to her every word. It was wonderful and inspiring! I′m now reading and loving GUTS!"
USA Federal Credit Union
Neva Buckhanon
Regional Business Development Manager

Partial Clients:
American Airlines.
Pacific Southwest Airlines/USAir.
Southwest Airlines Co.
Desert Construction - Las Vegas.
Kaufman and Broad.
The Koll Company.
Arizona State University.
Austin Independent School District.
California School Boards Association.
American Express Small Business Services.
First Union Corp.
Merrill Lynch.
U.S. Department of the Interior.
U.S. Department of Labor.
U.S. Department of Energy.
The Alliance for Healthcare Strategy and Marketing.
American Society for Healthcare Food Service Association.
California Ambulatory Surgery Association.
Honda.
Maxwell Laboratories.
Motorola.
Foundation for Enterprise Development.
The Girl Scouts, San Diego-Imperial Council.
Harvard Institute of International Development.
GTE Service Corporation.
Pacific Bell, Business Communications Services.
PrimeCo Personal Communications.




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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"Jackie gave us purposeful direction both as individuals and teams. Her key point, about re-recruiting your best people, was put into practice immediately. The following morning when people got up to speak about their commitment—many mentioned that the previous night other team members took the time to re-recruit them—then they shared how they were going to be committed to their teams. . ."

"I would highly recommend Jackie because she listens to you and tailors her message and empowers people. She has a clear understanding of how to tap into a team′s energy and dynamics and their messaging and communication. She is a speaker who makes a ton of difference!"
Bank of America
Consumer Small Business Banking Technology Operations Group
Ian Cato
Business Support Executive

"Jackie’s message was exactly what the Prime Group leaders needed to hear. All the feedback was extremely positive. They will probably invite Jackie back to speak to the entire company because they realized how great her message communicates for both executive and frontline employees."

"The leaders have already started implementing many of the ideas that Jackie shared. We are all utilizing the valuable resources on Hiring and Retention in the Cool Tools section at Freibergs.com and have been sending the links to other colleagues."
Poole and Associates
Yvette Poole
President

"Jackie was so passionate and her message was not at all like a canned presentation. She spoke so warmly and directly to everyone and people were glued to her every word. It was wonderful and inspiring! I′m now reading and loving GUTS!"
USA Federal Credit Union
Neva Buckhanon
Regional Business Development Manager

Partial Clients:
American Airlines.
Pacific Southwest Airlines/USAir.
Southwest Airlines Co.
Desert Construction - Las Vegas.
Kaufman and Broad.
The Koll Company.
Arizona State University.
Austin Independent School District.
California School Boards Association.
American Express Small Business Services.
First Union Corp.
Merrill Lynch.
U.S. Department of the Interior.
U.S. Department of Labor.
U.S. Department of Energy.
The Alliance for Healthcare Strategy and Marketing.
American Society for Healthcare Food Service Association.
California Ambulatory Surgery Association.
Honda.
Maxwell Laboratories.
Motorola.
Foundation for Enterprise Development.
The Girl Scouts, San Diego-Imperial Council.
Harvard Institute of International Development.
GTE Service Corporation.
Pacific Bell, Business Communications Services.
PrimeCo Personal Communications.


Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold
Do you have the eyes, the ears, and the hands to be a Nanovator? You′re about to find out.

In India, entire families- too poor to afford a car- crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motor′s venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tata′s imagination.

The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since Model-T.

Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions?

What′s your Nanovative idea? It′s time to get moving!

Warning! Don′t read this book unless you are ready to challenge management dogma, taken-for-granted assumptions, and outdated systems by asking "what if?" and "why not?" to some of your industry′s toughest questions.

But, if you′re ready to revolutionize the products you make, the processes you use, and the companies you build, pull up a seat at the drafting table with the creators of the Nano, the most important car to roll off the assembly line in decades. Discover the thinking that bred their ingenuity and the leadership that encouraged them to overcome adversity, to take risks despite their fear of failure, and to innovate beyond their customer′s wildest expectations.
Order Here




BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual!

You are DESIGNED to choose and DEFINED by your choices.
In front of you are seven choices waiting to be made. Whether you are the leader or those being lead, these choices will determine the quality of your life and the significance of your contribution to the world in which you work.

In BOOM the Freiberg′s have distilled 20 years of collective wisdom into 7 essential choices that cause culture, service, success, and business to BOOM

Choice #1: Be a Player
Choice #2: Be Accountable
Choice #3: Choose Service Over Self-Interest
Choice #4: Focus Forward
Choice #5: Play to Your Genius
Choice #6: Get It Done
Choice #7: Risk More - Gain More

These 7 choices are your wake-up call to freedom, and it′s your invitation to create a community of like-minded people who - together - will create organizations that can blow the doors off business as usual and cure the Dead People Working™ syndrome

Order Here

Nuts!: Southwest Airlines′ Crazy Recipe for Business and Personal Success

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher′s airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.

Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?

With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

Order Here

    Guts!: Companies That Blow the Doors off Business-as-Usual

    Kevin and Jackie Freiberg′s previous book, Nuts!: Southwest Airline′s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In Guts!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.

    Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them:

    • James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets
    • Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times
    • James Goodnight of SAS, a world leader in intelligence software

    Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn′t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as "human resources," but as individuals with unique gifts and talents. And make everyone in the company responsible for the company′s brand and culture.

    An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, Guts! proves that it is possible to have fun, live your values, and still make money.

    Order Here


Leadership is a Choice: How to Create a Stand-Out Leadership Brand

Leaders shape culture, which in turn, shapes performance and determines the ultimate financial condition of your business. Leadership is a choice, not a position. If we got rid of your title would people still follow you?

In this keynote Dr. Freiberg unpacks the character strengths of great leaders and shows you how these strengths play out in some of the world’s most revolutionary companies. Her objective is to help you dramatically accelerate the development of leaders at every level within your company.

Dr. Freiberg wants to help you grow leaders who can engage and inspire others; leaders who have the GUTS to move your organization in bold new directions.

Accelerate Innovation: Notice, Lead, Disrupt

    1. NOTICE the problem; open our eyes to the opportunities before us.
    2. LEAD others to notice, lift off the blinders; expose others to what you see.
    3. DISRUPT the status quo; collaborate to find new and innovative solutions, change the things that don’t seem right.

Dr. Freiberg will equip people with the tools they need to accelerate INNOVATION, and layout the preconditions leaders must create to make innovation a way of life—a deeply embedded part of their cultural DNA. Learn what the best leaders do to inspire ingenuity and unleash imagination—to create a place that is perpetually loaded with fresh ideas.

Trends, The $20 Trillion Economy: Who is SHE, and How to Market & Serve HER.

Dr. Jackie Freiberg calls all business leaders to discover what is at the intersection of some very powerful “NEED to KNOW” global trends. In this keynote Dr. Freiberg unveils a huge market opportunity that is under-represented, misunderstood and often times ignored.

Businesses are leaving millions of dollars on the table because they do not take HER seriously and they do not fully understand what SHE wants and needs. Dr. Freiberg will help you and your team better understand the strength of HER purchasing power; the industries that are failing HER miserably; and what some truly innovative businesses are doing to better serve HER.

Do not ignore HER, SHE is a force to know, understand and represent wisely. HER power is multi-generational! SHE is a BOOMER, an X & a Y with unique wants and needs.

Businesses and leaders that lift off the blinders and carefully mine these global trends to better serve the SheEconomy will likely gain three very loyal and extremely profitable consumer demographics for years to come.

Learn:

  • Global trends worth trillions, revealed and exposed;
  • How to look beyond the trends to find the untapped opportunity;
  • Who serves HER well and who is failing miserably;
  • How to lead, notice and disrupt to create SheEconomy service innovations;
  • Examples of businesses that have gained HER brand loyalty and how;
  • A clear understanding of how AND why Boomer-SHE, X-SHE, and Y-SHE make purchasing decisions.

Engagement & Culture: Creating a BEST, BEST, BEST, BETTER Workplace

Does your company have a reputation for being the BEST PLACE, where the BEST PEOPLE, can do their BEST WORK, to make the World BETTER?

Jackie will advise leaders on what it takes to create a place where impassioned people come to work fully awake, fully engaged and committed to driving growth.

Dr. Freiberg will unpack the success stories of companies like Southwest Airlines’ crazy, yet very purposeful recipe for creating one of the most productive workforces in the world with 40 years of profitability. The greatest success story in the history of commercial aviation boasts a culture where 46,000+ people are fully committed and inspired to achieve extremely high productivity, service, safety and financial objectives. She will show you exciting, behind-the-scenes looks into many other U.S. & globally recognized brands that will help you create a blueprint for engagement and success in your business.


Speech Excerpt


Jackie Freiberg sheds light on the hardest part of growing and improving, on both an organizational and individual level: “being comfortable with being uncomfortable.” Relating her conversation with a prominent healthcare system executive, she explains how modern technology has made this an unavoidable part of the path to maximizing our job performance.

The executive told her that each week he reads the six-plus pages of Facebook, Twitter, and other social media comments on his organization and then if necessary, takes on the challenge of relaying sometimes “uncomfortable” feedback to the doctors and other employees mentioned in the comments so that they can use it as a learning tool. “Our health system will improve if everybody in all pockets of this system will be comfortable being uncomfortable,” Jackie quotes the executive.

Jackie Freiberg: Speaking


Speech Excerpt


Keynote Speech


Keynote Speech