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Already well known as a stand-up comedian, Greg Behrendt has become even more recognized as a writer and consultant for the still popular Sex in the City (in syndication). He helped to coin the famous phrase, “He's just not that into you," and took that as the title of his book (cowritten with his wife, Amiira Ruotola-Behrendt), which he followed up with It's Called a Break-Up Because it's Broken.

Greg's wry and wise insights into the world of romantic relationships established He's Just Not That Into You as an enormous worldwide bestseller, reaching #1 on The New York Times, Wall Street Journal and USA Today bestseller lists. Oprah Winfrey was so taken with the simple but powerful message of the book that she dedicated not one but two shows solely to Greg and his work. Other TV appearances included NBC's Today Show, 20/20 and Larry King Live, amongst many others. The book was also made into the smash hit film of the same title, featuring Jennifer Aniston, Drew Barrymore, Scarlett Johansson and Ben Affleck.

Prior to his publishing success, Greg was a massively successful stand-up comedian (named by Variety as one of “10 Comics to Watch") which he still regards as his main calling. He has appeared on HBO's Mantastic, Comedy Central Presents and Uncool (Comedy Central), as well as making numerous appearances on late-night television, including The Tonight Show with Jay Leno, The Late Show with David Letterman and Late Night with Conan O'Brien.

Greg performs and records with his band, The Reigning Monarchs, and has released several DVDs, including That Guy from That Thing and Greg Behrendt is Uncool.He has also hosted his own show for Sony Pictures Television, dispensing relationship advice with his characteristic insights and good humor.

Full Profile

Greg Behrendt’s Key Accomplishments Include
A well known stand-up comedian, Greg Behrendt quickly turned his keen eye on relationships and the mysteries of manhood into a gig as writer and consultant for Sex in the City. Greg Behrendt helped coin the phrase, “He’s just not that into you,” and turned that into a bestseller, titled, appropriately, He’s Just Not That Into You, co-authored with Liz Tuccillo. Behrendt followed that up with It’s Called a Break-Up Because It’s Broken, co-authored with his wife, Amiira Ruotula-Behrendt.

He’s Just Not That Into You established Greg Behrendt as a voice of reason and inspiration for all of us negotiating—and sometimes drowning in—the treacherous waters of romantic relationships. The book became the publishing phenomenon of the year after its release and shot to the #1 slot on the bestseller lists worldwide, including The New York Times, The Wall Street Journal and USA Today. Oprah Winfrey devoted two shows to Greg Behrendt and the book’s simple, but powerful message. Greg Behrendt also made numerous television appearances including NBC’s Today Show, 20/20 and Larry King Live. The book soon became a top grossing film and featured a stellar cast including Jennifer Aniston, Drew Barrymore, Scarlett Johansson and Ben Affleck.

Greg Behrendt is a standup comic first and foremost. His comedy resume features HBO’s Mantastic, Comedy Central Presents and Uncool, seen exclusively on Comedy Central, as well as many appearances on late night shows like The Tonight Show with Jay Leno, The Late Show with David Letterman and Late Night with Conan O’Brien. He was also named by Variety as one of the “10 Comics to Watch.”

Greg Behrendt’s comedy DVD’s include That Guy from That Thing and Greg Behrendt Is Uncool, which bring his deepest, darkest fears of becoming a no-longer-relevant Gen-Xer to the surface, deconstruct the notion of “cool” and offer in its place a new definition for adulthood. Alternating between befuddlement and anger, Greg Behrendt brings his everyman point of view to the ridiculousness of life and his takes on love, sex, relationships, snack crackers and elephants.

More About Greg Behrendt
Greg Behrendt hosted the self-titled The Greg Behrendt Show for Sony Pictures Television which featured Behrendt’s signature humor and advice when it comes to all kinds of relationships—including those with family, friends, romantic partners and relationships in the workplace.

Greg Behrendt, with his wife and co-author Amiira Ruotola-Behrendt, released a follow-up relationship book. Offering straight talk, tough love, and hilarious (yet useful) tips on how to survive and get over break-ups. The book, titled It’s Called a Break-Up Because It’s Broken, immediately jumped to the top of the book charts including The Wall Street Journal, Amazon.com, Barnes & Noble.com, and The New York Times. The couple also has a third book titled, It’s Just a Date!

Greg Behrendt also performs and records with his band, The Reigning Monarchs.

Greg Behrendt currently lives in CA with his wife/writing and producing partner, Amiira and their daughters.


Greg Behrendt Speaker Videos Back to top

Comedy Routine


Greg talks about his enormously successful book, She's Just Not That Into You. He explains its genesis: “When people asked me how I wrote it, I say well I'm a guy, I know how guys think and that's what I put in the book. What I don't tell them is that I'm also just about every girl in that book as well. I have been on the bad side of a relationship, I have put all my eggs in a basket that wasn't there and then my eggs smashed on the floor, I have been the person who has loved somebody who has told them I'm not interested and stayed with it for a while."

Taking the audience through his romantic disasters, Greg recalls, “I'm like, I'm giving you something, I complete you, I'm one half of you, we complete each other, please give it back to me. And she kept saying, I don't know that I can–no you can give it back to me, was the vibe I put into the relationship… and when you have that kind of disparity in a relationship, the other person starts to drift a bit from your freakiness."

Hilariously recalling how he went completely over the top, he says, “I was very much a fan at the time of drama, and I thought that's how they do it in the movies, they stand on the lawn with a boom box and they declare their love… if I make a gesture like that… which is neat, but in reality if a guy does that in the real world, he gets arrested… so I figured the only thing I can do to get her back is to break up with her. It's the last cry of a desperate person, and I go to her and I say Jeanine, it's over, and she says okay, and then I said take me back, so now she has moved to New York."

Greg Behrendt: The SideOneDummy Storytellers Show


Greg Behrendt: Interview - You and Me This Morning


Greg Behrendt: She's Just Not That Into Me - The Moth Presents



Speeches / Speaking Engagements Back to top


Greg Behrendt co-presents with his wife Amiira Ruotola-Behrendt (his co-author of the bestsellers He's Just Not That Into You and It's Called A Breakup Because It's Broken). They examine the problems for those trying to find love in the modern age and the massive changes which technology has brought to the dating scene. Interweaving their practical and uplifting advice with Greg's stand-up comedy, they always end their presentation by interacting with their audience in a Q&A session.

So You Think You Want To Be In Love
Greg Behrendt, the co-author of The New York Times best selling book, He's Just Not That into You, partners with his wife, Amiira Ruotola-Behrendt, who co-authored with Greg the follow up book, It's Called a Break-Up Because It's Broken. In their presentation, the Behrendts discuss the confusion of trying to find love in the new Millennium and how technology has changed the romantic playing field. They offer the audience unique insights into modern relationships based on the winning principals that have been embraced by women worldwide. More than just a keynote, the Behrendts also weave their uplifting advice with Greg's stand up comedy and finish each lecture with a rousing Q&A session.





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It's Just a F***ing Date: Some Sort of Book About Dating
A fun and funny guide to dating from THE NEW YORK TIMES bestselling authors of IT'S CALLED A BREAKUP BECAUSE IT'S BROKEN and HE'S JUST NOT THAT INTO YOU.

Why does dating have to be so hard?

It doesn’t! Stop trying to out-game the system and relax. IT'S JUST A F***ING DATE presents the tools, not the rules, for bringing back the art of the date. The ordeals of 21st century dating, from online dating and hooking up to pulling the plug when it isn’t working, will soon be easy to navigate. With tips to define what is and isn’t a date, how to get asked out, and setting your own dating standards, dating won’t seem old-fashioned, it will be fun.

Bestselling authors Greg Behrendt and Amiira Ruotola return to the minefield of modern relationships with this revised and updated edition.

“The book is jam-packed with straight-talking tips on how to bag your man, and quite frankly, we can’t put it down.”
    THE SUN


He's Just Not That Into You
The No-Excuses Truth to Understanding Guys

It’s a classic single-woman scenario: you really like this guy, but he’s giving mixed messages. You make excuses, decide he’s confused, afraid of commitment. Behrendt, a former executive story editor for Sex and the City—and a formerly single (now happily married) guy who knows all the excuses—provides a simple answer: he’s just not that into you. Stop kidding yourself, let go and look for someone else who will be.

After all, as Behrendt sensibly puts it, "if a (sane) guy really likes you, there ain’t nothing that’s going to get in his way." If you’re not convinced yet, by all means read this smart, funny and surprisingly upbeat little book, full of q’s and a’s covering every excuse woman has ever made to avoid admitting to herself that a man just wasn’t that smitten with her.


It's Called a Breakup Because It's Broken
The Smart Girl's Break-Up Buddy

If He's Just Not That into You told a woman how to spot a man who's not really interested in a relationship with her—and how to deal with it proactively—this follow-up is for those, male and female, who've been blindsided by a breakup after thinking Everything Is Fine. Speaking less this time from a guy's perspective and more as someone who has been dumped and survived, Behrendt tackles the often inevitable symptoms of a broken attachment: the obsessive thinking (and calling and e-mailing), the crying, the debilitating depression (and its effects on one's job performance), the crazy acting-out, the food and spending issues, the friend burnout.

This time, Behrendt is aided by his wife, who offers her own breakup stories, with the two together serving as a constant reminder that one can love again. The book is padded with not-so-funny vignettes, and anecdotal letters from readers are answered in a rather wearying Dear Abby style. There's little new or insightful, but Behrendt's frankness—never too harsh—is as winning as ever, and the title is catchy. Everything is more or less in place for this burgeoning franchise.


So You Think You Want To Be In Love
Greg Behrendt, the co-author of The New York Times best selling book, He's Just Not That into You, partners with his wife, Amiira Ruotola-Behrendt, who co-authored with Greg the follow up book, It's Called a Break-Up Because It's Broken. In their presentation, the Behrendts discuss the confusion of trying to find love in the new Millennium and how technology has changed the romantic playing field. They offer the audience unique insights into modern relationships based on the winning principals that have been embraced by women worldwide. More than just a keynote, the Behrendts also weave their uplifting advice with Greg's stand up comedy and finish each lecture with a rousing Q&A session.



Comedy Routine


Greg talks about his enormously successful book, She's Just Not That Into You. He explains its genesis: “When people asked me how I wrote it, I say well I'm a guy, I know how guys think and that's what I put in the book. What I don't tell them is that I'm also just about every girl in that book as well. I have been on the bad side of a relationship, I have put all my eggs in a basket that wasn't there and then my eggs smashed on the floor, I have been the person who has loved somebody who has told them I'm not interested and stayed with it for a while."

Taking the audience through his romantic disasters, Greg recalls, “I'm like, I'm giving you something, I complete you, I'm one half of you, we complete each other, please give it back to me. And she kept saying, I don't know that I can–no you can give it back to me, was the vibe I put into the relationship… and when you have that kind of disparity in a relationship, the other person starts to drift a bit from your freakiness."

Hilariously recalling how he went completely over the top, he says, “I was very much a fan at the time of drama, and I thought that's how they do it in the movies, they stand on the lawn with a boom box and they declare their love… if I make a gesture like that… which is neat, but in reality if a guy does that in the real world, he gets arrested… so I figured the only thing I can do to get her back is to break up with her. It's the last cry of a desperate person, and I go to her and I say Jeanine, it's over, and she says okay, and then I said take me back, so now she has moved to New York."

Greg Behrendt: The SideOneDummy Storytellers Show


Greg Behrendt: Interview - You and Me This Morning


Greg Behrendt: She's Just Not That Into Me - The Moth Presents