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    Succession, leadership, talent management, diversity, social media – name a hot topic in business today and you better bet generational gaps are getting in the way. Are you looking for a savvy and insightful spin on the most pressing themes plaguing managers today? Generational expert David Stillman brings the ideas, the energy, the multi-media, the entertainment value, and the business solutions that make him one of the most sought-after speakers today.

    With clients that range from AARP and Deloitte to G.E. and MTV, David is frequently called upon by CEOs to share his powerful insights. Diane Sawyer from ABC News said of him, “David will help you see the world through the eyes of another generation.”

    David is one of The Generations People who make up BridgeWorks′ multigenerational team of experts, speakers and corporate entertainers. Individually and together they deliver highly customized, high energy keynotes and workshops that entertain and enlighten audiences and leave them with plenty of practical, actionable solutions.

    David is co-author of the best-selling book When Generations Collide and the recently-released The M-Factor: How the Millennial Generation Is Rocking the Workplace (HarperBusiness 2010). His firm routinely conducts large-scale surveys as well as focus groups and one-on-one interviews to discover firsthand the ways in which the generations are shaking up today′s business world. David has appeared on CNN, CNBC, and the Today show, as well as in Timemagazine, Washington Post, and New York Times.


David Stillman Speaker Videos Back to top

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Speeches / Speaking Engagements Back to top


    Rocking the Workplace: Managing and Leading Four Generations
    If you think you′ve heard the generations topic before, guess again. The team that brought you the best-selling book, When Generations Collide, uses cutting-edge research, multimedia, stats and case studies to highlight what it′s going to take to attract and retain the best and brightest talent of every age.

    Find out...

    • What makes the generations so different?and so perplexing?
    • How will demographic shifts drastically change the ways we recruit, retain and manage in the next decade?
    • How do you engage one generation without alienating another?
    • What can leaders do now to plan for succession and win the war for talent?

    The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work
    Eighty million Millennials are flooding into the workplace and clashing with the generations already there. Learn the seven surprising trends that shaped this influential generation and the best tips and techniques for managing them. Based on the best-selling The M-Factor (HarperBusiness 2010).

    Learn...

    • How you can win the war for young talent and become the place Millennials want to work
    • The keys for bridging communication gaps between texters, tweeters, and traditional communicators
    • How to handle entitlement?
    • What it takes to engage Millennials without alienating the other generations.

    Selling and Marketing to the Generations
    Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn′t about inventing a new selling system - it′s about adding a generational lens to your already successful approach.

    Learn...

    • What should sales people do to customize their message to each generation they sell to?
    • What should managers know to coach all the generations on their sales team?
    • How can marketers target campaigns to one generation without turning off another?
    • How can you put a generational lens on your company′s selling system to make it even more impactful?

    Just for Associations: Engaging Four Generations of Members
    Generation gaps are making it nearly impossible to meet the needs of every generation of members. This program reveals how to connect with each cohort and create loyalty with every generation. You can′t afford not to see the association world through a generational lens.

    Topics include...

    • How do you convince the generations to get involved with your association and stay committed?
    • How can you connect with loyal traditional members while getting the young ones in the door?
    • How can you engage four very diverse generations of staff?


David Stillman Speaker Testimonials Back to top

    American Express Financial Advisors
    "Your presentation provided terrific insights into the issues involved in managing a multi-generational workforce. And you did it in a way that made people sit up and take notice. Your presentation provided valuable tools to help our leaders achieve growth objectives."
    -David R. Hubers, Chairman

    Bank Marketing Association
    "Your presentation received extremely high ratings and outstanding written comments. Respondents gave you a near perfect rating in overall satisfaction, and the audience unanimously agreed that it was one of the best sessions in a long time."
    -Robyn K. LeBuff, Vice President

    Ceridian Corporation
    (1) "You are truly opening people′s eyes to a new form of diversity… Your ability to educate us on the generations, how they are different, and the best way to manage these differences will definitely give us a competitive advantage as we do our best to be an employer of choice."
    -Norma J. Anderson, Vice President

    (2) "I appreciate the time you spent preparing for this sales meeting. It was evident that you understood what we do, and you were able to weave our Ceridian goals and objectives into a very entertaining and motivating presentation to our Sales team."
    -Dianna Sheppard, Senior Vice President, Sales and Service

    Deluxe Corporation
    "From my initial interaction with your company right up through our post conference follow up, I have been impressed by the professionalism of your staff and your organization′s desire to work with us to ensure a successful program. To be honest with you, I′ve never experienced a relationship with a service provider that has been as positive and I want you to know how refreshing this experience has been."
    -Laurel Ley, Manager, Sales Development and Training

    Financial Women International
    "The generational topic is important to all companies and all businesses, and we cannot imagine there is anyone more qualified to deliver the message. On our post-conference evaluations, you received the highest ratings of any of the nine presenters, and you had stiff competition with Sen. Bob Dole also on the agenda."
    -Vicki M. McIntyre, District President

    PricewaterhouseCoopers
    "Many of the several hundred attendees commented that this was one of the best programs they′ve attended because of the unique topic and dynamic way you present."
    -James B. Hare, Partner

    Construction:

    Ponderosa Homes
    "I have had numerous phone calls since the program complimenting your presentation skills and program content. It seems that everyone is interested in how to better market to the generations!"
    -Cynthia L. Beattie, Director, Sales and Marketing

    Education:

    CUPA-HR
    "You gave our participants very valuable information about dealing with generational issues at our respective colleges and universities. Your presentation was imaginative and entertaining as well as educational-we couldn′t have asked for more."
    -Yohna Chambers Cone, Southern Region Chair

    Edina Public Schools
    "Your stimulating and thought provoking remarks really hit home as we begin to see one another in a different light. I am excited for this school year to begin knowing we are now better equipped to build bridges among the generations."
    -Kenneth A. Dragseth, Ph.D., Superintendent of Schools

    Food:

    General Mills, Inc.
    (1) "I want to thank you for the excellent presentation… It was informative, thought provoking, and entertaining. I have received many compliments on how well you tailored your comments to our workplace-evidence of the planning you did to customize it to General Mills′ issues."
    -Valla Roth, Consumer Insights Director

    (2) "I have gotten numerous messages commenting on how great your presentation was … people truly feel it will help them manage their teams more effectively and be more effective team players."
    -Peter J. Capell, President, Snack Unlimited

    Produce Marketing Association
    "Your closing session provided a fun, upbeat end to the conference, while giving the audience solid information they could use right away. All three sessions rated good to excellent, but yours actually rated the highest overall."
    -Kathleen M. Edwards, CAE, Director of Education

    Health Care - Products/Services:

    HealthPartners, Inc.
    "The speech generated much good discussion and clearly resonated with our senior management. Your insights into the generations′ values and attitudes will help us as we continue to develop our employee culture, benefits and policies. Thank you for sharing your observations, your research and your time."
    -George C. Halvorson, President and Chief Executive Officer

    Henry Schein, Inc.
    "Your program for our national sales meeting was so entertaining and thought provoking, I found myself disappointed when the session ended. It provided great benefits to our team members, and we appreciate how you took the time to personalize it by learning so much about our organization and interests."
    -Stanley M. Bergman, Chairman and Chief Executive Officer

    Sullivan Schein Dental
    "I received voicemails about how much the information you presented make people stop and think about how they may address future contacts with their teams. I have also been in some corporate meetings where the speakers have referred to some of your comments… all in all, it was a real home run."
    -Lynn McHugh, V.P. Sales

    Hospitality:

    Society of Incentive & Travel Executives
    "Your presentation proved thought provoking, informative and was well received. We truly appreciate the effort that went into preparing and delivering your message and applaud the results."
    -Monica Alvarez, Managing Director, Operations

    Legal / Law:

    National Association of College and University Attorneys
    "Our members especially appreciated your knowledge of NACUA and our work. I think they expect speakers outside of our profession to show little understanding of the work of higher education lawyers … There is nothing quite like customizing a presentation. Thanks for a job really well done. I′d recommend you to others in a minute.
    -Kathleen Curry Santora, Chief Executive Officer

    Manufacturing:

    Weyerhaeuser Containerboard Packaging
    "Your comments were very appropriate given the issues we are facing as a business. You gave managers not only something to think about, but also to take away from the meeting to use in their work climate. You sense of humor coupled with the seriousness of the message made it particularly effective."
    -Susan Mersereau, Vice President, Organizational Effectiveness

    Liberty Diversified Industries
    "Your presentation on Generation X not only caught the interest of our managers, but gave them valuable insights, as they address the talents and needs of this group now moving into the work force. The strategies you outlined for us provided one more tool to use in identifying our goals and achieving them."
    -Michael B. Fiterman, President and Chief Executive Officer

    Media:

    Media Central [Yellow Pages]
    "Your Consumer Trends and Demographics session gave a highly valuable perspective and insight into present and future business drivers and indicators. Thank you for your critical part in bringing the Yellow Pages industry an event of such relevance and quality!"
    -John McManus, Editorial Director

    Public Service:

    Greater Minneapolis Chamber of Commerce
    "This was the most energizing, thoughtful and well-received event we′ve hosted in the five-year history of the program series. Your insights about the generations-the way they work and relate in the world today-can be universally understood."
    -David Jennings, President

    San Francisco Chamber of Commerce
    "Participants … commented that you gave them new and very useful information about the generations, including their values and how to approach them most effectively in the sales process. Not only do you deliver a top-caliber program rich in content, but you are also extremely professional…."
    -Kelley R. Shields, Manager, Business Development Programs

    Retail:

    Dayton Hudson/Marshall Field′s
    "Lynne Lancaster and David Stillman…helped us to understand a segment of the our market that we have not been focused on….they made us aware of the potential business Generation X represents. The needs, desires and aspirations of Gen Xers…need to be addressed. Without our attention to [this population] we could loose them to other retailers."
    -Joel Kaplan, Director of Trend Merchandising

    Ethan Allen
    "I would recommend BridgeWorks′ speakers to any audience, as their special gift is their ability to capture the attention of a varied demographic group and get each participant to believe they can make the changes necessary to make the different generations buy from them! They…encourage others to embrace their information to reach their professional and personal goals-approachability with customers, assertiveness, confidence, and increased sales."
    -Mary S. Tobin, Independent Training Consultant

    Hallmark
    "The feedback on your session was excellent. We were very pleased by the reaction we got from retailers as to the content of the program, and several commented that they now have a better understanding of their employees."
    -Donald H. Fletcher, President

    Service:

    Lifetouch
    "The response from our managers regarding your presentation has been overwhelming. It has been more than six weeks since our meeting and almost every day someone makes reference to the generational differences within our workplace and how we all understand each other and our employees better with this perspective."
    -Jan Haeg, Director of Training and Development

    Travel / Tourism:

    National Tour Association
    "I was particularly impressed with the amount of background research you did on various NTA member companies in order to tailor the presentation to the packaged travel industry. Any organization looking for a dynamic team of professional speakers on understanding the values and behaviors that make each generation unique would be pleased to work with BridgeWorks."
    -Molly Yandell, Assistant Director of Education

    Oshkosh Convention & Visitors Bureau
    I was at the Wisconsin Governor′s Conference on Tourism and your presentation was excellent!! You have a wonderful way of addressing an audience that spans the generations.
    -Mary Weishapple, Group Service Coordinator,

    Utilities:

    National Rural Electric Cooperative Association
    "Your presentation at our Human Resources Conference…generated dialogue in and out of our office that has put generations and their differences at the forefront of all our conferences. The importance of recognizing-and communicating through-the varying generational groups was presented very effectively with humor, visual examples and personal reflections we could all relate to."
    -Erik Dahlseid, Program Manager

    Business/Management
    American Management Association
    American Society for Training and Development
    American Society of Association Executives
    Council of Growing Companies
    Meeting Professionals International
    Society of Consumer Affairs Professionals

    Business Services
    American Rental Association
    Ceridian Corporation
    Deluxe Check
    Lifetouch, Inc.

    Civic/Government
    American Library Association
    California State Association of Counties
    League of California Cities
    New Jersey Chamber of Commerce

    Communications/Media
    Newspaper Association of America
    Public Relations Society of America

    Construction
    Home Builders′ Association
    Construction Industry Manufacturers

    Defense
    Lockheed Martin Aeronautics
    Tinker AFB

    Education
    College and University Professionals Association
    National Association of College and University Attorneys
    National Association of Educational Buyers
    National Education Association
    Pennsylvania Association of Colleges & Universities
    Robert Morris College
    Rose State College
    St. Louis Community College
    Southwestern College
    University of Michigan
    University of Minnesota

    Financial
    American Bankers Association
    American Express Financial Advisors
    Charles Schwab
    Consumer Bankers Association
    Financial Women International
    Fortis Financial Group
    PricewaterhouseCoopers
    ReliaStar Financial
    Southern Employee Benefits Conference
    Washington Mutual
    Wells Fargo Bank

    Food Industry
    Buffalo Wild Wings
    Floral Marketing Association
    Food Distributors International
    General Mills
    Land O′ Lakes, Inc.
    Produce Marketing Association

    Healthcare, Medical, Dental
    3M Dental
    Abbott Laboratories
    Adventist Health
    American Association of Blood Banks
    American Association of Homes and Services for the Aging
    American Dental Trade Association
    Amerinet Central
    Clinical Laboratory Management Association Foundation
    California Association of Healthcare Admissions Management
    Eli Lilly and Company
    Healthcare Human Resources Management Association of California
    HealthPartners
    Henry Schein, Inc.
    Johnson & Johnson
    Patterson Dental Supply, Inc.
    Sutter Gould Health Foundation
    Sutter Health

    Legal/Law
    Dorsey & Whitney Law Firm
    Gray Plant Mooty
    Leonard, Street and Deinard
    Lowenstein Sandler PC
    Maslon Edelman Borman & Brand
    Meritas Law Firms Worldwide
    National Association of College and University Attorneys
    National Association for Law Placement
    Pepper Hamilton
    Tucker Alan

    Manufacturing
    3M Corporation
    Fibre Box Association
    Lockheed Martin Aeronautics
    Northrop Grumman Ship Systems, Inc.
    Weyerhaeuser

    Retail
    Best Buy
    Ethan Allen
    Hallmark
    Marshall Field′s
    Salon Association
    Wilsons Leather

    Sales and Marketing
    American Marketing Association
    Association of Sales & Marketing Companies
    Bank Marketing Association
    Liberty Database Marketing Services
    Photo Marketing Association International

    Travel and Leisure
    Carlson Companies
    Travelodge
    Society of Incentive & Travel Executives
    National Tour Association

    Utilities
    National Rural Electric Cooperative Association
    Minnesota Rural Electric Association
    Alabama Electric Co-operative
    Wisconsin Federation of Cooperatives




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    American Express Financial Advisors
    "Your presentation provided terrific insights into the issues involved in managing a multi-generational workforce. And you did it in a way that made people sit up and take notice. Your presentation provided valuable tools to help our leaders achieve growth objectives."
    -David R. Hubers, Chairman

    Bank Marketing Association
    "Your presentation received extremely high ratings and outstanding written comments. Respondents gave you a near perfect rating in overall satisfaction, and the audience unanimously agreed that it was one of the best sessions in a long time."
    -Robyn K. LeBuff, Vice President

    Ceridian Corporation
    (1) "You are truly opening people′s eyes to a new form of diversity… Your ability to educate us on the generations, how they are different, and the best way to manage these differences will definitely give us a competitive advantage as we do our best to be an employer of choice."
    -Norma J. Anderson, Vice President

    (2) "I appreciate the time you spent preparing for this sales meeting. It was evident that you understood what we do, and you were able to weave our Ceridian goals and objectives into a very entertaining and motivating presentation to our Sales team."
    -Dianna Sheppard, Senior Vice President, Sales and Service

    Deluxe Corporation
    "From my initial interaction with your company right up through our post conference follow up, I have been impressed by the professionalism of your staff and your organization′s desire to work with us to ensure a successful program. To be honest with you, I′ve never experienced a relationship with a service provider that has been as positive and I want you to know how refreshing this experience has been."
    -Laurel Ley, Manager, Sales Development and Training

    Financial Women International
    "The generational topic is important to all companies and all businesses, and we cannot imagine there is anyone more qualified to deliver the message. On our post-conference evaluations, you received the highest ratings of any of the nine presenters, and you had stiff competition with Sen. Bob Dole also on the agenda."
    -Vicki M. McIntyre, District President

    PricewaterhouseCoopers
    "Many of the several hundred attendees commented that this was one of the best programs they′ve attended because of the unique topic and dynamic way you present."
    -James B. Hare, Partner

    Construction:

    Ponderosa Homes
    "I have had numerous phone calls since the program complimenting your presentation skills and program content. It seems that everyone is interested in how to better market to the generations!"
    -Cynthia L. Beattie, Director, Sales and Marketing

    Education:

    CUPA-HR
    "You gave our participants very valuable information about dealing with generational issues at our respective colleges and universities. Your presentation was imaginative and entertaining as well as educational-we couldn′t have asked for more."
    -Yohna Chambers Cone, Southern Region Chair

    Edina Public Schools
    "Your stimulating and thought provoking remarks really hit home as we begin to see one another in a different light. I am excited for this school year to begin knowing we are now better equipped to build bridges among the generations."
    -Kenneth A. Dragseth, Ph.D., Superintendent of Schools

    Food:

    General Mills, Inc.
    (1) "I want to thank you for the excellent presentation… It was informative, thought provoking, and entertaining. I have received many compliments on how well you tailored your comments to our workplace-evidence of the planning you did to customize it to General Mills′ issues."
    -Valla Roth, Consumer Insights Director

    (2) "I have gotten numerous messages commenting on how great your presentation was … people truly feel it will help them manage their teams more effectively and be more effective team players."
    -Peter J. Capell, President, Snack Unlimited

    Produce Marketing Association
    "Your closing session provided a fun, upbeat end to the conference, while giving the audience solid information they could use right away. All three sessions rated good to excellent, but yours actually rated the highest overall."
    -Kathleen M. Edwards, CAE, Director of Education

    Health Care - Products/Services:

    HealthPartners, Inc.
    "The speech generated much good discussion and clearly resonated with our senior management. Your insights into the generations′ values and attitudes will help us as we continue to develop our employee culture, benefits and policies. Thank you for sharing your observations, your research and your time."
    -George C. Halvorson, President and Chief Executive Officer

    Henry Schein, Inc.
    "Your program for our national sales meeting was so entertaining and thought provoking, I found myself disappointed when the session ended. It provided great benefits to our team members, and we appreciate how you took the time to personalize it by learning so much about our organization and interests."
    -Stanley M. Bergman, Chairman and Chief Executive Officer

    Sullivan Schein Dental
    "I received voicemails about how much the information you presented make people stop and think about how they may address future contacts with their teams. I have also been in some corporate meetings where the speakers have referred to some of your comments… all in all, it was a real home run."
    -Lynn McHugh, V.P. Sales

    Hospitality:

    Society of Incentive & Travel Executives
    "Your presentation proved thought provoking, informative and was well received. We truly appreciate the effort that went into preparing and delivering your message and applaud the results."
    -Monica Alvarez, Managing Director, Operations

    Legal / Law:

    National Association of College and University Attorneys
    "Our members especially appreciated your knowledge of NACUA and our work. I think they expect speakers outside of our profession to show little understanding of the work of higher education lawyers … There is nothing quite like customizing a presentation. Thanks for a job really well done. I′d recommend you to others in a minute.
    -Kathleen Curry Santora, Chief Executive Officer

    Manufacturing:

    Weyerhaeuser Containerboard Packaging
    "Your comments were very appropriate given the issues we are facing as a business. You gave managers not only something to think about, but also to take away from the meeting to use in their work climate. You sense of humor coupled with the seriousness of the message made it particularly effective."
    -Susan Mersereau, Vice President, Organizational Effectiveness

    Liberty Diversified Industries
    "Your presentation on Generation X not only caught the interest of our managers, but gave them valuable insights, as they address the talents and needs of this group now moving into the work force. The strategies you outlined for us provided one more tool to use in identifying our goals and achieving them."
    -Michael B. Fiterman, President and Chief Executive Officer

    Media:

    Media Central [Yellow Pages]
    "Your Consumer Trends and Demographics session gave a highly valuable perspective and insight into present and future business drivers and indicators. Thank you for your critical part in bringing the Yellow Pages industry an event of such relevance and quality!"
    -John McManus, Editorial Director

    Public Service:

    Greater Minneapolis Chamber of Commerce
    "This was the most energizing, thoughtful and well-received event we′ve hosted in the five-year history of the program series. Your insights about the generations-the way they work and relate in the world today-can be universally understood."
    -David Jennings, President

    San Francisco Chamber of Commerce
    "Participants … commented that you gave them new and very useful information about the generations, including their values and how to approach them most effectively in the sales process. Not only do you deliver a top-caliber program rich in content, but you are also extremely professional…."
    -Kelley R. Shields, Manager, Business Development Programs

    Retail:

    Dayton Hudson/Marshall Field′s
    "Lynne Lancaster and David Stillman…helped us to understand a segment of the our market that we have not been focused on….they made us aware of the potential business Generation X represents. The needs, desires and aspirations of Gen Xers…need to be addressed. Without our attention to [this population] we could loose them to other retailers."
    -Joel Kaplan, Director of Trend Merchandising

    Ethan Allen
    "I would recommend BridgeWorks′ speakers to any audience, as their special gift is their ability to capture the attention of a varied demographic group and get each participant to believe they can make the changes necessary to make the different generations buy from them! They…encourage others to embrace their information to reach their professional and personal goals-approachability with customers, assertiveness, confidence, and increased sales."
    -Mary S. Tobin, Independent Training Consultant

    Hallmark
    "The feedback on your session was excellent. We were very pleased by the reaction we got from retailers as to the content of the program, and several commented that they now have a better understanding of their employees."
    -Donald H. Fletcher, President

    Service:

    Lifetouch
    "The response from our managers regarding your presentation has been overwhelming. It has been more than six weeks since our meeting and almost every day someone makes reference to the generational differences within our workplace and how we all understand each other and our employees better with this perspective."
    -Jan Haeg, Director of Training and Development

    Travel / Tourism:

    National Tour Association
    "I was particularly impressed with the amount of background research you did on various NTA member companies in order to tailor the presentation to the packaged travel industry. Any organization looking for a dynamic team of professional speakers on understanding the values and behaviors that make each generation unique would be pleased to work with BridgeWorks."
    -Molly Yandell, Assistant Director of Education

    Oshkosh Convention & Visitors Bureau
    I was at the Wisconsin Governor′s Conference on Tourism and your presentation was excellent!! You have a wonderful way of addressing an audience that spans the generations.
    -Mary Weishapple, Group Service Coordinator,

    Utilities:

    National Rural Electric Cooperative Association
    "Your presentation at our Human Resources Conference…generated dialogue in and out of our office that has put generations and their differences at the forefront of all our conferences. The importance of recognizing-and communicating through-the varying generational groups was presented very effectively with humor, visual examples and personal reflections we could all relate to."
    -Erik Dahlseid, Program Manager

    Business/Management
    American Management Association
    American Society for Training and Development
    American Society of Association Executives
    Council of Growing Companies
    Meeting Professionals International
    Society of Consumer Affairs Professionals

    Business Services
    American Rental Association
    Ceridian Corporation
    Deluxe Check
    Lifetouch, Inc.

    Civic/Government
    American Library Association
    California State Association of Counties
    League of California Cities
    New Jersey Chamber of Commerce

    Communications/Media
    Newspaper Association of America
    Public Relations Society of America

    Construction
    Home Builders′ Association
    Construction Industry Manufacturers

    Defense
    Lockheed Martin Aeronautics
    Tinker AFB

    Education
    College and University Professionals Association
    National Association of College and University Attorneys
    National Association of Educational Buyers
    National Education Association
    Pennsylvania Association of Colleges & Universities
    Robert Morris College
    Rose State College
    St. Louis Community College
    Southwestern College
    University of Michigan
    University of Minnesota

    Financial
    American Bankers Association
    American Express Financial Advisors
    Charles Schwab
    Consumer Bankers Association
    Financial Women International
    Fortis Financial Group
    PricewaterhouseCoopers
    ReliaStar Financial
    Southern Employee Benefits Conference
    Washington Mutual
    Wells Fargo Bank

    Food Industry
    Buffalo Wild Wings
    Floral Marketing Association
    Food Distributors International
    General Mills
    Land O′ Lakes, Inc.
    Produce Marketing Association

    Healthcare, Medical, Dental
    3M Dental
    Abbott Laboratories
    Adventist Health
    American Association of Blood Banks
    American Association of Homes and Services for the Aging
    American Dental Trade Association
    Amerinet Central
    Clinical Laboratory Management Association Foundation
    California Association of Healthcare Admissions Management
    Eli Lilly and Company
    Healthcare Human Resources Management Association of California
    HealthPartners
    Henry Schein, Inc.
    Johnson & Johnson
    Patterson Dental Supply, Inc.
    Sutter Gould Health Foundation
    Sutter Health

    Legal/Law
    Dorsey & Whitney Law Firm
    Gray Plant Mooty
    Leonard, Street and Deinard
    Lowenstein Sandler PC
    Maslon Edelman Borman & Brand
    Meritas Law Firms Worldwide
    National Association of College and University Attorneys
    National Association for Law Placement
    Pepper Hamilton
    Tucker Alan

    Manufacturing
    3M Corporation
    Fibre Box Association
    Lockheed Martin Aeronautics
    Northrop Grumman Ship Systems, Inc.
    Weyerhaeuser

    Retail
    Best Buy
    Ethan Allen
    Hallmark
    Marshall Field′s
    Salon Association
    Wilsons Leather

    Sales and Marketing
    American Marketing Association
    Association of Sales & Marketing Companies
    Bank Marketing Association
    Liberty Database Marketing Services
    Photo Marketing Association International

    Travel and Leisure
    Carlson Companies
    Travelodge
    Society of Incentive & Travel Executives
    National Tour Association

    Utilities
    National Rural Electric Cooperative Association
    Minnesota Rural Electric Association
    Alabama Electric Co-operative
    Wisconsin Federation of Cooperatives


    The M-Factor: Why the Millennial Generation is Rocking the Workplace
    The definitive guide to turning the Millennials′ great expectations into even greater results.

    The Millennial generation (those born between 1982 and 2000) has rapidly entered the workforce in greater numbers, but its introduction to the workplace has been anything but seamless. In fact, many companies already report attention-grabbing stories about:

    • the mother who called HR to complain when her Millennial daughter got a mediocre performance review;
    • the new hire who dialed the CEO directly to tell him what the company could be doing better;
    • the young employee who revealed a confidential new product on her Facebook page before it was made public.

    Clashes like these are happening in workplaces around the world, and they leave leaders and coworkers scratching their heads and wondering, "What do these Millennials want? Why are they so different? How do we get the good ones in the door? How do we keep them there without alienating the other generations?" Going forward, a company′s success will depend upon knowing the answers to these questions, because they are the keys to motivating this new generation and to taking advantage of the amazing potential it possesses.

    In The M-Factor, Baby Boomer Lynne Lancaster and Generation Xer David Stillman draw on cutting-edge case studies, findings from large-scale surveys, and hundreds of interviews to identify the seven trends essential for understanding and managing the Millennials: the role of the parents, entitlement, the search for meaning, great expectations, the need for speed, social networking, and collaboration.

    Observant, humorous, and savvy, this book—the ultimate guide to Millennials in the workplace—offers valuable insights and practical, take-action tips and solutions that Traditionalists, Boomers, Gen Xers, and even Millennials can use to bridge generational gaps, be more productive, and achieve organizational success like never before.
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    Rocking the Workplace: Managing and Leading Four Generations
    If you think you′ve heard the generations topic before, guess again. The team that brought you the best-selling book, When Generations Collide, uses cutting-edge research, multimedia, stats and case studies to highlight what it′s going to take to attract and retain the best and brightest talent of every age.

    Find out...

    • What makes the generations so different?and so perplexing?
    • How will demographic shifts drastically change the ways we recruit, retain and manage in the next decade?
    • How do you engage one generation without alienating another?
    • What can leaders do now to plan for succession and win the war for talent?

    The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work
    Eighty million Millennials are flooding into the workplace and clashing with the generations already there. Learn the seven surprising trends that shaped this influential generation and the best tips and techniques for managing them. Based on the best-selling The M-Factor (HarperBusiness 2010).

    Learn...

    • How you can win the war for young talent and become the place Millennials want to work
    • The keys for bridging communication gaps between texters, tweeters, and traditional communicators
    • How to handle entitlement?
    • What it takes to engage Millennials without alienating the other generations.

    Selling and Marketing to the Generations
    Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn′t about inventing a new selling system - it′s about adding a generational lens to your already successful approach.

    Learn...

    • What should sales people do to customize their message to each generation they sell to?
    • What should managers know to coach all the generations on their sales team?
    • How can marketers target campaigns to one generation without turning off another?
    • How can you put a generational lens on your company′s selling system to make it even more impactful?

    Just for Associations: Engaging Four Generations of Members
    Generation gaps are making it nearly impossible to meet the needs of every generation of members. This program reveals how to connect with each cohort and create loyalty with every generation. You can′t afford not to see the association world through a generational lens.

    Topics include...

    • How do you convince the generations to get involved with your association and stay committed?
    • How can you connect with loyal traditional members while getting the young ones in the door?
    • How can you engage four very diverse generations of staff?


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