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    Professor David B. Yoffie is the Max and Doris Starr Professor of International Business Administration and Senior Associate Dean, Chair, Executive Education at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his Bachelor′s degree summa cum laude and Phi Beta Kappa from Brandeis University and his Master′s and Ph.D. degrees from Stanford, where he was a lecturer for two years, and spent two years as a Visiting Scholar in 1995-6 and 2002-3.

    Professor Yoffie served as chairman of the HBS Strategy department from 1997-2002, chairman of the Advanced Management Program from 1999-2002, and now chairs Harvard′s Young Presidents′ Organization program. He currently teaches competitive and corporate strategy in the Advanced Management Program.

    Professor Yoffie′s research and consulting have focused on competitive strategy, technology, and international competition.

    Outside of HBS, Professor Yoffie′s activities include being on the Board of Directors of Intel Corporation, the National Bureau of Economic Research, MindTree Ltd., Enterprise Mobile Inc., and RingTales L.L.C. When appointed to Intel′s board in 1989, he was the youngest outside director of America′s largest 150 industrial corporations.

    Over the last decade, Professor Yoffie served as lead independent director of Intel, and on the boards of numerous companies, including Charles Schwab, Spotfire, and E Ink.

    Professor Yoffie has also lectured and consulted in more than 30 countries around the world. In addition, from 1997-1999 he was a member of the U.S. Department of Justice′s commission on international anti-trust.

    Professor Yoffie′s writings on business strategy and technology have been widely published. He is the author or editor of eight books, including Judo Strategy (Harvard Business School Press, 2001), co-authored with Mary Kwak. Judo Strategy has been translated into nine languages and explores strategic techniques for turning your competitors′ strengths to your advantage.

    His other books include Competing in the Age of Digital Convergence (Harvard Business School Press, 1997), and Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft (Free Press, 1998, co-authored with MIT Professor Michael Cusumano). Named by Business Week and Amazon.com as one of the top 10 business books of 1998, Competing on Internet Time became a highly publicized part of the Microsoft-Department of Justice anti-trust trial.

    Professor Yoffie has written extensively for the New York Times, Wall Street Journal, and the Harvard Business Review, as well as numerous scholarly and managerial articles on international trade, firm strategy, and global competition in high technology industries. Professor Yoffie has published more than 100 case studies on business strategy and international management issues, which have sold more than 1,500,000 copies.


David B. Yoffie Speaker Videos Back to top

Full Keynote Speech



Speeches / Speaking Engagements Back to top


    Suggested keynote topics:

    Competition

    • Anti-Competitive Practices
    • Competitive Advantage
    • Competitive Strategy
    • Goods and Services
    • Market Shares
    • Monopoly and Oligopoly

    General Management

    • Business Policy
    • Corporate Governance
    • Corporate Strategy

    Strategy

    • Business Planning
    • Competitive Advantage
    • Competitive Strategy
    • Corporate Strategy
    • Growth Strategy
    • Strategy Planning

    Technology

    • E-Business
    • E-Commerce

    Entrepreneurial Management

    • Business Models
    • Emerging Market Strategies
    • Entrepreneurial Strategy
    • Entrepreneurial Technology


David B. Yoffie Speaker Testimonials Back to top

    Reviews for David B. Yoffie′s Judo Strategy:

    "…a lively, detailed analysis of how small companies can compete against larger ones."
    Steve Hamm,
    "Martial Arts in the Corner Office," Business Week, 17 September 2001

    "a good read, with lots of salient business lessons for small and large companies alike seeking to ‘gain a grip’ in this shaky economy."
    Jennifer Reingold,
    "Flip Your Competition," Fast Company, July 2001

    "Since the beginning of time, entrepreneurs have been told to find a niche and fill it. This book advises entrepreneurs who follow that strategy about how to deal with big-company competitors they may meet along the way."
    Paul B. Brown,
    "A New Leaf," Inc., August 2001

    "…a crash course in how to maximize impact while minimizing effort."
    Steven MacLaughlin,
    The Foundry, September 2001

    "Even if you’ve sworn never to read another business book that translates ideas from some other discipline, take a look at this one."
    "Executive Reading," American Way, August 2001

    "So who’s used the judo strategy successfully? …Dell …Palm …[a]nd, of course, Microsoft …"
    Robert Weisman,
    "Business Battles of the New Economy Call for Added Kick," The Boston Globe, 27 August 2001




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    Reviews for David B. Yoffie′s Judo Strategy:

    "…a lively, detailed analysis of how small companies can compete against larger ones."
    Steve Hamm,
    "Martial Arts in the Corner Office," Business Week, 17 September 2001

    "a good read, with lots of salient business lessons for small and large companies alike seeking to ‘gain a grip’ in this shaky economy."
    Jennifer Reingold,
    "Flip Your Competition," Fast Company, July 2001

    "Since the beginning of time, entrepreneurs have been told to find a niche and fill it. This book advises entrepreneurs who follow that strategy about how to deal with big-company competitors they may meet along the way."
    Paul B. Brown,
    "A New Leaf," Inc., August 2001

    "…a crash course in how to maximize impact while minimizing effort."
    Steven MacLaughlin,
    The Foundry, September 2001

    "Even if you’ve sworn never to read another business book that translates ideas from some other discipline, take a look at this one."
    "Executive Reading," American Way, August 2001

    "So who’s used the judo strategy successfully? …Dell …Palm …[a]nd, of course, Microsoft …"
    Robert Weisman,
    "Business Battles of the New Economy Call for Added Kick," The Boston Globe, 27 August 2001


    Judo Strategy: Turning Your Competitors′ Strength to Your Advantage
    Just as judo students learn to use their Goliath opponent′s superior size to their own advantage, entrepreneurial Davids can learn to topple towering rivals. Yoffie and Kwak′s empowering advice helps managers create an environment where size doesn′t really matter.
    Order Here


    Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft
    Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world′s largest software producer.

    With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets.
    Order Here



    Suggested keynote topics:

    Competition

    • Anti-Competitive Practices
    • Competitive Advantage
    • Competitive Strategy
    • Goods and Services
    • Market Shares
    • Monopoly and Oligopoly

    General Management

    • Business Policy
    • Corporate Governance
    • Corporate Strategy

    Strategy

    • Business Planning
    • Competitive Advantage
    • Competitive Strategy
    • Corporate Strategy
    • Growth Strategy
    • Strategy Planning

    Technology

    • E-Business
    • E-Commerce

    Entrepreneurial Management

    • Business Models
    • Emerging Market Strategies
    • Entrepreneurial Strategy
    • Entrepreneurial Technology


Full Keynote Speech