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Christian Rangen is an entrepreneur, business school lecturer, author, strategy and innovation consultant and a lifetime adventurer who loves kitesurfing deserted Brazilian beaches, trekking across rain forests and snowboarding steep mountains. Christian holds an MBA from Copenhagen Business School, and he has taught extensively on strategy, innovation, leadership and change at BI – Norwegian Business School.

Along with Elisabeth Ovstebo, Christian founded Engage // Innovate and Engage // Innovate Ventures. Together, Elisabeth and Christian run the global open source R&D project, Strategy Tools for the Next Generation, which is designed to develop a series of new visual strategy and innovation tools.

Currently, Christian develops and runs executive education programs, such as: “Strategic Innovation in the Global Oil and Gas Industry” and “Social Media and Digital Business Models.” He has also developed numerous innovation management programs.

Full Profile

Christian Rangen is a keynote speaker, workshop facilitator, strategy & innovation consultant, author, entrepreneur and business school lecturer – and a lifetime adventurer.

He speaks and consults to companies around the world on strategy, innovation, business model innovation, leadership and change.

Christian is known for his passionate and engaging style, his highly interactive presentation format and deep client and industry insight.

Christian always combines new theories, industry changes, client research, visual strategy tools and a well-spring of relevant examples in his talks. He makes a point of using highly up-to-date case studies and examples. Recent case studies include Tesla Motors, Apple, Spotify, Amazon, Google, SpaceX and the emerging private space industry.

More than just talking, Christian’s use of hands-on, breakout sessions is a strong call to action for most audiences. He frequently makes use of physical, visual strategy and innovation tools, to help create engagement, understanding and action in his client talks.

His keynote talks hit home with audiences at large conferences down to the board room. His frequent use of breakout sessions and hands-on tools, engage and captivate groups from 2 to 500 people. His multi-day workshops can facilitate anywhere from 3 to 250 participants.

His speaking engagements range from global innovation events like the World Innovation
Convention and Front End of Innovation, to large corporations like Siemens and Statoil, and start-ups and start-up movements like Startup Weekend. He also chairs conferences and events, on topics of innovation, marketing and doing business in Brazil.

Along with his Partner, Elisabeth Ovstebo, he founded Engage // Innovate and Engage //
Innovate Ventures. Together, they run the global open-source, R&D project, Strategy Tools for the Next Generation, to develop a series of new visual strategy & Innovation tools.

At BI – Norwegian Business School he has taught extensively on strategy, innovation, leadership and change. Today, most of his time is spent developing and running Executive Education programs. Most recently he developed the Executive Short Programs, ‘’Strategic Innovation in the Global Oil & Gas Industry” and ‘’Social Media and Digital Business Models”. Outside the business school, he has designed numerous innovation management programs.

Christian’s talks and workshops have taken him to countries like Italy, Germany, China, The US, England, France, Finland, Spain, Denmark, The Netherlands, Norway and Brazil.

When he’s not working, Christian enjoys kitesurfing deserted Brazilian beaches, trekking
across rainforests, snowboarding steep mountains and helping his two children, Alexander and Isabella, love life.

Christian holds an MBA from Copenhagen Business School.

Christian splits his time between Norway and Brazil, but travels frequently worldwide.


Christian Rangen Speaker Videos Back to top

Christian Rangen - Learning to work differently with strategy


At this opening talk of his seminar, “Learning to Work Differently with Strategy,” Christian discusses what he sees as the biggest problem with current business strategies. “Most companies that work with strategy happen to be trapped by assumptions, history, legacy and what they believe to be industry norms, and they take those limits as given,” he says.

He uses the example of the automobile industry about six or seven years ago. He says that most experts in the industry thought that battery-powered car technology was at least 10 to 15 years away. “Then, of course, Tesla comes along and this thing starts driving around, and all of a sudden they break some of the assumptions to what is possible,” he says.

Christian Rangen - Tesla Motors & Three Levels of Business Models


Christian Rangen - Brilliant collaboration



Speeches / Speaking Engagements Back to top


Christian speaks to and consults with companies around the world on topics such as: strategy, innovation, business model innovation, leadership and change. He has presented at global events like the World Innovation Convention and Front End of Innovation, to large corporations like Siemens and Statoil, and at start-up movements like Startup Weekend. He is known for his passionate and engaging style, highly interactive presentation format and deep client and industry insight.

Christian’s hands-on breakout sessions, visual strategy and innovation tools inspire engagement, understanding and action in his audiences. His programs combine new theories, industry changes, client research, visual strategy tools and relevant examples with up-to-date case studies and examples. Recent case studies include Tesla Motors, Apple, Spotify, Amazon, Google, SpaceX and the emerging private space industry.

Three Levels of Business Models: the secret to Tesla Motors’ wild success

Companies around the world are starting to master business model innovation. Few have done it as masterfully as Tesla Motors. Using the Three Levels of Business Models, Christian Rangen of Engage // Innovate, explains how. He goes behind the scenes to reveal the amazing dynamics and business model mechanics driving the success of Tesla Motors today. Three Levels of Business Models is a visual strategy & innovation tool any company can use to increase their level of business model innovation.

Learning to Work Differently with Strategy

‘’Strategy is stuck’’, says Professor Rita McGrath. For most firms, strategy is a stale, repetitive process, not a creative, ambitious, innovative strategy design. In the face of globalization and ever-more rapid pace of change, leading companies are learning to work differently with strategy. Christian Rangen will show you how to think differently around strategy, how to visualize strategy and how to use new strategy & innovation tools.

Strategy Tools for the Next Generation: Your Innovation Toolkit

We need new, visual strategy & innovation tools. The tools most companies are using were built for a very different age of stability and slow change. Companies like Tesla Motors, Amazon, Apple, Samsung and Facebook cannot be explained using old strategy tools. What we need are a series of new strategy & innovation tools. Developed through four years of action research, Strategy Tools for the Next Generation is the toolkit for next generation leaders and entrepreneurs. This talk or workshop will give you a brand new innovation toolkit and teach you how to put it to use – today.

Making Disruptive Innovation Work for You

Disruptions are becoming the new normal. Groceries, banking, education, oil & gas, dating and gaming are just some of the industries being hit by the forces of disruptive innovation. Historically, established firms got swept aside by disruptions. Today, companies are learning to handle disruptive innovation. But real innovators make disruptive innovation work for them. They choose to become the disruptors, changing the rules and dynamics of their industry. Using a combination of up-to-date case studies, news clippings, research and new strategy tools, Christian Rangen will show you and you company how disruptive innovation can work for you.

Digital business models

Digitization and globalization are the two biggest waves hitting companies around the world. Combined, they offer unprecedented opportunity and market space. Yet, developing profitable, digital business models is proving challenging to many. Building on years on research, Christian Rangen will show a series of examples on digital business models and how established firms struggled to understand and adapt to them. Netflix vs. Blockbuster, Newspaper vs. Online news, Amazon.com vs. the book retailers, Napster, Apple and Spotify vs. the Music industry and Tesla Motors vs. the car industry are just some of the relevant examples. More importantly, he will show you how your company can get started on developing digital business models.



Christian Rangen Speaker Testimonials Back to top

“I love it!”
Manager, Kuwait Petroleum Corporation

“Very inspirational, motivates «out of the box» thinking for innovation and strategy”
Christian W. Berg, CEO, Viking Supply Ships, Denmark

‘’Impact…….inspires big thinking and action…..connects practice and theory”
Innovation Manager, Statoil, organizer of TEDx, organizer of Startup Weekend

“Christian is an enthusiastic and inspiring speaker and facilitator. He makes you feel confident to be creative even if you think you’re not. The workshop is a safe haven to try, play and discover your creativity and learn from the other participants.”
Roel R. Steenberg, Innovation Manager, Rabobank, Netherlands

“Christian is a very inspiring and energizing speaker and facilitator, motivating the attendants to dream bigger and implement innovative and ambitious strategies. I can highly recommend Christian Rangen as strategy workshop facilitator.”
CFO, shipping industry

‘’Christian has a unique way of getting the best out of people. He provokes, engages and inspires like no one I have ever met!’’
Program Manager, Executive Education, BI – Norwegian Business School




* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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“I love it!”
Manager, Kuwait Petroleum Corporation

“Very inspirational, motivates «out of the box» thinking for innovation and strategy”
Christian W. Berg, CEO, Viking Supply Ships, Denmark

‘’Impact…….inspires big thinking and action…..connects practice and theory”
Innovation Manager, Statoil, organizer of TEDx, organizer of Startup Weekend

“Christian is an enthusiastic and inspiring speaker and facilitator. He makes you feel confident to be creative even if you think you’re not. The workshop is a safe haven to try, play and discover your creativity and learn from the other participants.”
Roel R. Steenberg, Innovation Manager, Rabobank, Netherlands

“Christian is a very inspiring and energizing speaker and facilitator, motivating the attendants to dream bigger and implement innovative and ambitious strategies. I can highly recommend Christian Rangen as strategy workshop facilitator.”
CFO, shipping industry

‘’Christian has a unique way of getting the best out of people. He provokes, engages and inspires like no one I have ever met!’’
Program Manager, Executive Education, BI – Norwegian Business School


Three Levels of Business Models: the secret to Tesla Motors’ wild success

Companies around the world are starting to master business model innovation. Few have done it as masterfully as Tesla Motors. Using the Three Levels of Business Models, Christian Rangen of Engage // Innovate, explains how. He goes behind the scenes to reveal the amazing dynamics and business model mechanics driving the success of Tesla Motors today. Three Levels of Business Models is a visual strategy & innovation tool any company can use to increase their level of business model innovation.

Learning to Work Differently with Strategy

‘’Strategy is stuck’’, says Professor Rita McGrath. For most firms, strategy is a stale, repetitive process, not a creative, ambitious, innovative strategy design. In the face of globalization and ever-more rapid pace of change, leading companies are learning to work differently with strategy. Christian Rangen will show you how to think differently around strategy, how to visualize strategy and how to use new strategy & innovation tools.

Strategy Tools for the Next Generation: Your Innovation Toolkit

We need new, visual strategy & innovation tools. The tools most companies are using were built for a very different age of stability and slow change. Companies like Tesla Motors, Amazon, Apple, Samsung and Facebook cannot be explained using old strategy tools. What we need are a series of new strategy & innovation tools. Developed through four years of action research, Strategy Tools for the Next Generation is the toolkit for next generation leaders and entrepreneurs. This talk or workshop will give you a brand new innovation toolkit and teach you how to put it to use – today.

Making Disruptive Innovation Work for You

Disruptions are becoming the new normal. Groceries, banking, education, oil & gas, dating and gaming are just some of the industries being hit by the forces of disruptive innovation. Historically, established firms got swept aside by disruptions. Today, companies are learning to handle disruptive innovation. But real innovators make disruptive innovation work for them. They choose to become the disruptors, changing the rules and dynamics of their industry. Using a combination of up-to-date case studies, news clippings, research and new strategy tools, Christian Rangen will show you and you company how disruptive innovation can work for you.

Digital business models

Digitization and globalization are the two biggest waves hitting companies around the world. Combined, they offer unprecedented opportunity and market space. Yet, developing profitable, digital business models is proving challenging to many. Building on years on research, Christian Rangen will show a series of examples on digital business models and how established firms struggled to understand and adapt to them. Netflix vs. Blockbuster, Newspaper vs. Online news, Amazon.com vs. the book retailers, Napster, Apple and Spotify vs. the Music industry and Tesla Motors vs. the car industry are just some of the relevant examples. More importantly, he will show you how your company can get started on developing digital business models.


Christian Rangen - Learning to work differently with strategy


At this opening talk of his seminar, “Learning to Work Differently with Strategy,” Christian discusses what he sees as the biggest problem with current business strategies. “Most companies that work with strategy happen to be trapped by assumptions, history, legacy and what they believe to be industry norms, and they take those limits as given,” he says.

He uses the example of the automobile industry about six or seven years ago. He says that most experts in the industry thought that battery-powered car technology was at least 10 to 15 years away. “Then, of course, Tesla comes along and this thing starts driving around, and all of a sudden they break some of the assumptions to what is possible,” he says.

Christian Rangen - Tesla Motors & Three Levels of Business Models


Christian Rangen - Brilliant collaboration