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    Chris Zook, a partner at Bain & Company, leads the firm′s Global Strategy Practice. During his more than 20 years at Bain, Mr. Zook′s work has focused on companies searching for new sources of profitable growth, in a wide range of industries.

    In 2001 he published his best-selling business book, Profit from the Core, (Harvard Business School Press), which found that nine out of 10 companies that had sustained profitable growth for a decade had focused on their core businesses, rather than following a siren′s song toward diversification. The book offers an approach to assessing and making the most of core business opportunities. Mr. Zook′s sequel, Beyond the Core, (Harvard Business School Press, 2004), examines how companies that have fully exploited their core businesses can systematically and successfully expand beyond into related, or “adjacent” areas.

    Unstoppable (Harvard Business School Press, 2007) completes the series and examines what to do when your growth formula of the past begins to approach its limits, demanding that your company change its strategic focus and redefine its core. In 2010, Harvard Business School press published an updated version of the book, Profit From the Core: A Return to Growth in Turbulent Times.

    All three books are based on a growth study begun in 1990 at Bain & Company that involves thousands of companies worldwide. The study′s findings have been expanded each year; adopted and applied, in hundreds of successful companies in all types of industries.

    Mr. Zook also writes extensively in the business press, is a frequent speaker at business forums, such as the World Economic Forum at Davos, and appears regularly on television and radio. He received a B.A. from Williams College, an M. Phil. in Economics from Exeter College, Oxford University, and holds Master′s and Ph.D. degrees from Harvard University.


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    Chris Zook, a partner at Bain & Company, leads the firm′s Global Strategy Practice. During his more than 20 years at Bain, Mr. Zook′s work has focused on companies searching for new sources of profitable growth, in a wide range of industries. Mr. Zook also writes extensively in the business press, is a frequent speaker at business forums, such as the World Economic Forum at Davos, and appears regularly on television and radio.

    Suggested topics:

    • Beyond the Core: Expand Your Market without Abandoning Your Roots
    • Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
    • Profit From the Core: A Return to Growth in Turbulent Times




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    Profit from the Core: A Return to Growth in Turbulent Times
    When Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their way back to profitable growth after the bursting of the Internet bubble. The 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences.

    In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn—and that a strong core will be the foundation for successful expansion as the economy recovers.

    Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the current downturn, the book outlines what today’s executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully.

    Zook and Allen explain how companies can:

    • Develop a strong, well-defined core and use it to establish a leadership position
    • Follow the golden rule of strategy: discourage competitors from investing in your core
    • Assess whether your core is operating at its full potential
    • Uncover hidden assets in your core that provide the seeds for new growth
    • Find a repeatable formula to apply core business strengths in adjacent markets

    Building on powerful and proven ideas to meet today’s formidable business challenges, Profit from the Core is the back-to-basics strategy field guide no manager should be without.
    Order Here




    Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
    Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today.

    Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow′s growth.

    Building on the author′s previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable.
    Order Here





    Chris Zook, a partner at Bain & Company, leads the firm′s Global Strategy Practice. During his more than 20 years at Bain, Mr. Zook′s work has focused on companies searching for new sources of profitable growth, in a wide range of industries. Mr. Zook also writes extensively in the business press, is a frequent speaker at business forums, such as the World Economic Forum at Davos, and appears regularly on television and radio.

    Suggested topics:

    • Beyond the Core: Expand Your Market without Abandoning Your Roots
    • Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
    • Profit From the Core: A Return to Growth in Turbulent Times


Interview - Q&A


Keynote Speech


Keynote Speech