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Futurist and trend spotter Anders Sorman-Nilsson changes the way companies do business, helping them “win the digital minds and analogue hearts of tomorrow’s customers.” He and his company Thinque focus on the importance of applying technology while still answering the innate human need for tangible experiences and face-to-face interaction.

Inspired by his love hate relationship for digitalization, Anders founded his company based on his original concept of going “digilogue” by combining the best of the digital world with the best of the analogue world.

In addition to preparing organizations on four different continents for a major paradigm shift in global thinking, he has shared his insights and ideas through TED Talks, two critically acclaimed books, and his Thinque tank blog.

Full Profile

Anders Sorman-Nilsson (LLB MBA) is the founder of Thinque – a strategy think tank that helps executives and leaders convert these disruptive questions into proactive, future strategies.

As an Australian-Swedish futurist and innovation strategist he has helped executives and leaders on 4 continents map, prepare for, and strategise for foreseeable and unpredictable futures. Since founding Thinque in 2005, he has worked with and spoken to clients like Apple, Johnson & Johnson, Cisco, Eli Lilly, SAP, IBM, Xerox, ABN Amro Bank, Commonwealth Bank, McCann Erickson and BAE Systems, across diverse cultural and geographic contexts.

Anders is an active member of TEDGlobal (Oxford 2009 / Edinburgh 2011), has keynoted at TEDx, guest lectured at Sydney University and University of Technology Sydney Business School, and Anders is on the prestigious 2013 Million Dollar Roundtable roster. He is a member of the University of Sydney Global Executive MBA cohort, and has completed executive education at the Indian Institute of Management Bangalore.

His latest book Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow’s Customer – is hot off the press, and is featuring in top end business media like BRW, The Financial Review, Sky News Business, Qantas Magazine and ABC National Radio.


Anders Sorman-Nilsson Speaker Videos Back to top

Digilogue: the convergence of digital and analogue


“The digitization of everything or digital disruption doesn’t just mean that we need to go truly digital, but in fact that we need to combine the best of the digital world with the best of the analogue world and truly go digilogue.”

In an age where we are so focused on technology’s revolutionary impact on our world, Anders Sorman-Nilsson reminds us of the irreplaceable power of the human face pointing out that the best customer service experiences involve personal contact. Anders distinguishes between complete digitization and the incorporation of digitization in a corporeal world.

3 Megatrends: Futurist Anders Sörman-Nilsson Keynotes on Waves of Change


Futuristic Perspective on Consumer Tech for Tomorrow's Customers from Anders Sörman-Nilsson



Speeches / Speaking Engagements Back to top


Millennial expert Anders Sorman-Nilsson thoroughly entertains while providing thought-provoking advice on managing generational change. His informative, high-energy, and quirky style has resonated with audiences across all sectors from media and communications to fashion and transport to government.

Anders works carefully with event coordinators to incorporate their requests and recommendations, adapting his presentation to the unique demographic of the audience.

Change doesn't care whether you like it or not - it doesn't need your permission.

We upgrade, exchange and replace our software because we know that old technology, rusty circuitry and limited bandwidth won't suffice in the future. Yet why are we so reluctant to apply the same upgrades to our thinking? The current rapid pace of change in every industry, means that we need to be constantly upgrading our personal, organisational and leadership software.

The only way to make these upgrades is to understand how oncoming trends are likely to affect your organization, so you can act swiftly when the next tidal wave of information hits your shores. How would your company be different if your staff were inspired about change, rather than paralysed by it? Or if your leaders could raise performance to meet the oncoming generations, do more with less, and innovate their way into the future? Or better still, if you knew which trends were impacting your industry today and how to position your thinking favourably for the future?

Anders Sorman-Nilsson is a reformed lawyer, and the founder and creative director of the Sydney and Stockholm based research company - Thinque. His unique global perspectives have been helping leaders, teams, and business owners in the USA, Europe, Asia and Australia make sense of and harness disruptive trends in innovations, generations and communications. His misfit insights have recently been manifested in his book Thinque Funky: Upgrade Your Thinking and amplified by endorsements via AFR Boss Magazine, Wired (UK), and Monocle.

Advising clients like Apple, MTV, Johnson & Johnson, Eli Lilly, SAP, McCann Erickson, CPA Australia, UTS Business School and Macquarie Bank on 'next practice', Anders' future thinking provides GPS directions for businesses, teams and leaders seeking to navigate a constantly shifting business landscape, and successfully enter a new decade of thinking.





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Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue -- the 'translational sweet-spot, the convergence of the digital and the analogue.' A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.

Change doesn't care whether you like it or not - it doesn't need your permission.

We upgrade, exchange and replace our software because we know that old technology, rusty circuitry and limited bandwidth won't suffice in the future. Yet why are we so reluctant to apply the same upgrades to our thinking? The current rapid pace of change in every industry, means that we need to be constantly upgrading our personal, organisational and leadership software.

The only way to make these upgrades is to understand how oncoming trends are likely to affect your organization, so you can act swiftly when the next tidal wave of information hits your shores. How would your company be different if your staff were inspired about change, rather than paralysed by it? Or if your leaders could raise performance to meet the oncoming generations, do more with less, and innovate their way into the future? Or better still, if you knew which trends were impacting your industry today and how to position your thinking favourably for the future?

Anders Sorman-Nilsson is a reformed lawyer, and the founder and creative director of the Sydney and Stockholm based research company - Thinque. His unique global perspectives have been helping leaders, teams, and business owners in the USA, Europe, Asia and Australia make sense of and harness disruptive trends in innovations, generations and communications. His misfit insights have recently been manifested in his book Thinque Funky: Upgrade Your Thinking and amplified by endorsements via AFR Boss Magazine, Wired (UK), and Monocle.

Advising clients like Apple, MTV, Johnson & Johnson, Eli Lilly, SAP, McCann Erickson, CPA Australia, UTS Business School and Macquarie Bank on 'next practice', Anders' future thinking provides GPS directions for businesses, teams and leaders seeking to navigate a constantly shifting business landscape, and successfully enter a new decade of thinking.


Digilogue: the convergence of digital and analogue


“The digitization of everything or digital disruption doesn’t just mean that we need to go truly digital, but in fact that we need to combine the best of the digital world with the best of the analogue world and truly go digilogue.”

In an age where we are so focused on technology’s revolutionary impact on our world, Anders Sorman-Nilsson reminds us of the irreplaceable power of the human face pointing out that the best customer service experiences involve personal contact. Anders distinguishes between complete digitization and the incorporation of digitization in a corporeal world.

3 Megatrends: Futurist Anders Sörman-Nilsson Keynotes on Waves of Change


Futuristic Perspective on Consumer Tech for Tomorrow's Customers from Anders Sörman-Nilsson