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Working at the cutting edge of science and environmental and energy policy across the globe for the past 30 years, Amory B. Lovins is widely recognized as one of the most important scientists and thinkers of his age. An Oxford don at the extraordinarily young age of 21, he has gone on to receive nine honorary doctorates and hold positions at some of the most prestigious academic institutions in the world.

Working as a team with his wife Hunter Lovins, Mr. Lovins has been honored with prizes including the Right Livelihood Award (often called the “alternative Nobel Prize") and TIME magazine's Heroes for the Planet Award. He has also received the Nissan Prize for the invention of superefficient ultralight hybrid cars, a program that has had more than $10 billion committed to it. Amongst many other awards he has received the Benjamin Franklin Medal from the UK Royal Society of Arts and honorary membership of the American Institute of Architects.

Together, the Lovinses co-founded the Rocky Mountain Institute, an independent non-profit, applied research center of which he is now Chairman and Chief Scientist. The Institute itself is a giant laboratory, with buildings designed by Mr. Lovins accomplishing astonishing energy savings, which led to him helping redesign more than $30 billion worth of facilities for many companies and government agencies.

Mr. Lovins has given expert testimony to governmental agencies across the world and briefed 19 heads of state. His publications include 29 books, several hundred papers and poetry, landscape photography and music. He has served on many high-level US government committees and is a Fellow of the American Association for the Advancement of Science.

Addressing virtually every major company which has an interest in energy use, Mr. Lovins' clients have included Accenture, BP, Coca-Cola, GM, Hewlett-Packard, Lockheed Martin, Mitsubishi, Texas Instruments, Westinghouse, Xerox, the Australian, Canadian, Dutch, German, and Italian governments, 13 states, Congress, and the U.S. Energy and Defense Departments.

Full Profile

    Amory B. Lovins, a 59-year-old American consultant physicist, 1993 MacArthur Fellow, and 1997 Heinz Awardee, has been active in energy, resource, environmental, and security policy in more than 50 countries for 30 years, including 14 years based in England. After two years at Harvard, he transferred to Oxford and two years later became a don at 21, receiving in consequence an Oxford MA and, later, nine honorary doctorates. He has been Regents’ Lecturer at the U. of California both in Energy and Resources and in Economics; Grauer Lecturer at UBC; Luce Visiting Professor at Dartmouth; Distinguished Visiting Professor at U. Colo.; Oikos Visiting Professor at the Business School, U. of St. Gallen; an engineering visiting professor at Peking U.; and MAP/Ming Professor at Stanford U.

    During1979–2002, Mr. Lovins worked as a team with Hunter Lovins, his wife 1979–99—a lawyer, sociologist, political scientist, and forester. They shared a 1982 Mitchell Prize, a 1983 Right Livelihood Award, often called the “alternative Nobel Prize,” the 1999 Lindbergh Award, and Time’s 2000 Heroes for the Planet Award. In 1989 he won the Onassis Foundation’s first DELPHI Prize, one of the world’s top environmental awards, for their “essential contribution towards finding alterntive solutions to energy problems.” That contribution included the “end-use / least-cost” redefinition of the energy problem (in Foreign Affairs in 1976)—asking what quantity, quality, scale, and source of energy will do each task in the cheapest way. This economically based approach first permitted successful foresight in the competitive energy-service marketplace. In 1993 he received the Nissan Prize for inventing superefficient ultralight- hybrid cars (www.hypercar.com), to which ~$10 billion has been committed, and in 1999, partly for that work, the World Technology Award (Environment). He also received the 2000 Happold Medal of the [UK] Construction Industry Council, the 2005 Benjamin Franklin Medal of the [UK] Royal Society of Arts, and in 2007, honorary membership of the American Institute of Architects.

    In 1982, the Lovinses cofounded Rocky Mountain Institute, an independent, entrepreneurial, nonprofit applied research center. He is now its Chairman and Chief Scientist. The ~60 staff foster the efficient and restorative use of natural and human capital to make the world secure, just, prosperous, and life-sustaining. RMI’s ~$8-million annual revenue is mainly earned by programmatic enterprise such as private-sector consultancy; the rest comes from grants and gifts. He cofounded, led, spun off, and in 1999 sold (to the Financial Times group) E SOURCE, the premier source of information on advanced electric efficiency (www.esource.com).

    Mr. Lovins led the energy design for RMI’s headquarters, whose ~99% savings in space- and waterheating energy (to –44°C or –47°F) and ~90% in home electricity paid back in ten months with 1983 technology. An $18-million utility experiment he cofounded and –steered in the 1990s, PG&E’s “ACT2,” validated his claim that very large energy savings could cost less than small or no savings, e.g. in houses comfortable with no air conditioner at up to +46oC (+115°F) yet costing less to build. He founded and chairs RMI’s fourth spinoff, the engineering firm Fiberforge, Inc. (www.fiberforge.com), and is RMI’s lead practitioner—lately helping redesign $30 billion worth of facilities in 29 sectors—in implementing for major firms the tenets of Natural Capitalism (www.natcap.org), which shared the 2001 Shingo Prize (Research), the “Nobel Prize for Manufacturing.” In 2004, he led a Pentagon-cosponsored synthesis of how to eliminate U.S. oil use, led by business for profit (www.oilendgame.com).

    Mr. Lovins’s clients have included Accenture, Allstate, AMD, Anglo American, Anheuser-Busch, Bank of America, Baxter, Borg-Warner, BP, Bulmer, Carrier, Chevron, CIBA-Geigy, CLSA, Coca-Cola, ConocoPhillips, Corning, Dow, Equitable, GM, Hewlett-Packard, Interface, Invensys, Lockheed Martin, Mitsubishi, Monsanto, Motorola, Norsk Hydro, Prudential, Rio Tinto, Royal Ahold, Royal Dutch/Shell, Shearson Lehman Amex, STMicroelectronics, Sun Oil, Texas Instruments, UBS, Wal-Mart, Westinghouse, Xerox, major real-estate developers, and over 100 utilities. Public-sector clients have included OECD, UN, Resources for the Future, the Australian, Canadian, Dutch, German, and Italian governments, 13 states, Congress, and the U.S. Energy and Defense Departments.

    Mr. Lovins has briefed 19 heads of state, given expert testimony in eight countries and 20+ states, and published 29 books and several hundred papers, as well as poetry, landscape photography, music (he was a pianist and composer), and an electronics patent. In 1980–81 he served on the U.S. Department of Energy’s senior advisory board, and in 1999–2001 and 2006–07, on a Defense Science Board task force on military energy strategy. In 1984 he was elected a Fellow of the American Association for the Advancement of Science “for his book Soft Energy Paths and many other noteworthy contributions to energy policy,” in 1988, of the World Academy of Arts and Sciences, and in 2001, of the World Business Academy. Dr. Alvin Weinberg, ex-Director of Oak Ridge National Laboratory, called him “surely the most articulate writer on energy in the whole world today”; Newsweek, “one of the Western world’s most influential energy thinkers.” Dr. John Ahearne, then Vice President of Resources for the Future, remarked that “Amory Lovins has done more to assemble and advance understanding of [energy] efficiency opportunities than any other single person.” The Wall Street Journal’s Centennial Issue named him among 39 people in the world most likely to change the course of business in the 1990s; Car, the 22nd most powerful person in the global car industry.

    An occasional advisor to the National Association of Regulatory Utility Commissioners, World Business Council for Sustainable Development, and Kleiner Perkins Caufield & Byers, Mr. Lovins has addressed scores of fora sponsored by such groups as The Engineering Foundation, Association of Energy Engineers, ASHRAE, Society of Automotive Engineers, Royal Academy of Engineering, National Academy of Sciences, International Association for Energy Economics, Montreux Energy Forum, Institution of Electrical Engineers, Accenture, Merrill Lynch, Allen & Co., News Corp., Fortune, Forbes, Urban Land Institute, Industrial Development Research Council, American Institute of Architects, Edison Electric Institute, Electric Power Research Institute, CRIEPI, Center for Strategic & International Studies, Hoover and Brookings Institutions, Chatham House, Council on Foreign Relations, Pacific Council, Commonwealth Club, Keidanren, Conference Board, World Economic Forum, Tällberg Conference, TED, FiRE, World Bank, Global Business Network, Highlands Forum, Naval Postgraduate School, Naval War College, NDU, Bundeswehr, Aspen Design Conference, Royal Society, and Royal Society of Arts.


Amory Lovins Speaker Videos Back to top

Demo Video


“Today's energy system isn't just inefficient, it's also aging, dirty, disconnected and insecure," explains Amory B. Lovins, setting out a vision for a future where, counter-intuitively, a new energy system can be cheaper and increase profits for businesses. He believes, “We can eliminate our addiction to oil and coal by 2050 and use a third less natural gas."


Speeches / Speaking Engagements Back to top


Amory B. Lovins has over 30 years’ experience working at the highest levels of energy science and economics, and he brings his expert analytical powers to bear on a series of talks which are compulsory listening for anyone interested in the future of energy.

Mr. Lovins addresses the issue of what will happen in the oil “endgame" as the world seeks alternative energy. He has a roadmap (independent, peer-reviewed and co-funded by the Pentagon) for a solution that is profitable and driven by business rather than ideology.

In his lecture on Natural Capitalism, Mr. Lovins sets out his vision of a future where business and environmental interests become more closely linked than ever before. He demonstrates how businesses are currently wasting the earth's resources and how they can stop doing this while actually improving customer service and increasing profits.
    Winning the Oil Endgame
    Offers a cohesive strategy for ending oil dependence, starting with the United States but applicable worldwide. There are many analyses of the oil problem. This synthesis is the first roadmap of the oil solution-one led by business for profit, not dictated by government for reasons of ideology. This roadmap is independent, peer-reviewed, written for business and military leaders, and co-funded by the Pentagon. It combines innovative technologies and new business models with uncommon public policies: market-oriented without taxes, innovation-driven without mandates, not dependent on major (if any) national legislation, and designed to support, not distort, business logic.

    Small is Profitable
    Finding that properly considering the economic benefits of "distributed" (decentralized) electrical resources typically raises their value by a large factor, often approximately tenfold, by improving system planning, utility construction and operation (especially of the grid), and service quality, and by avoiding societal costs, changing how distributed resources are marketed and used, it reveals policy and business opportunities to make these huge benefits explicit in the marketplace.

    Natural Capitalism
    The world is on the verge of a new industrial revolution-one that promises to transform our fundamental notions about commerce and its role in shaping our future. Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which businesses can better satisfy their customers′ needs, increase profits, and help solve environmental problems all at the same time.

    Natural capital refers to the natural resources and ecosystem services that make possible all economic activity, indeed all life. These services are of immense economic value; some are literally priceless, since they have no known substitutes. Yet current business practices typically fail to take into account the value of these assets-which is rising with their scarcity. As a result, natural capital is being degraded and liquidated by the wasteful use of such resources as energy, materials, water, fiber, and topsoil.





* Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    Natural Capitalism: Creating the Next Industrial Revolution
    In this groundbreaking blueprint for a new economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution-one that promises to transform our fundamental notions about commerce and its role in shaping our future. Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which businesses can better satisfy their customers′ needs, increase profits, and help solve environmental problems all at the same time.

    Natural capital refers to the natural resources and ecosystem services that make possible all economic activity, indeed all life. These services are of immense economic value; some are literally priceless, since they have no known substitutes. Yet current business practices typically fail to take into account the value of these assets-which is rising with their scarcity. As a result, natural capital is being degraded and liquidated by the wasteful use of such resources as energy, materials, water, fiber, and topsoil.

    The first of natural capitalism′s four interlinked principles, therefore, is radically increased resource productivity. Implementing just this first principle can significantly improve a firm′s bottom line, and can also help finance the other three. They are: redesigning industry on biological models with closed loops and zero waste; shifting from the sale of goods (for example, light bulbs) to the provision of services (illumination); and reinvesting in the natural capital that is the basis of future prosperity.

    Citing hundreds of compelling stories from a wide array of sectors, Natural Capitalism shows how these four changes will enable businesses to act as if natural capital were being properly valued, without waiting for consensus on what that value should be. Even today, when natural capital is hardly accounted for on corporate balance sheets, these four principles are so profitable that firms adopting them can gain striking competitive advantage-as early adopters are already doing. These innovators are also discovering that by downsizing their unproductive tons, gallons, and kilowatt-hours they can keep more people, who will foster the innovation that drives future improvement.
    Order Here



    Winning the Oil Endgame
    Offers a cohesive strategy for ending oil dependence, starting with the United States but applicable worldwide. There are many analyses of the oil problem. This synthesis is the first roadmap of the oil solution-one led by business for profit, not dictated by government for reasons of ideology. This roadmap is independent, peer-reviewed, written for business and military leaders, and co-funded by the Pentagon. It combines innovative technologies and new business models with uncommon public policies: market-oriented without taxes, innovation-driven without mandates, not dependent on major (if any) national legislation, and designed to support, not distort, business logic.

    Small is Profitable
    Finding that properly considering the economic benefits of "distributed" (decentralized) electrical resources typically raises their value by a large factor, often approximately tenfold, by improving system planning, utility construction and operation (especially of the grid), and service quality, and by avoiding societal costs, changing how distributed resources are marketed and used, it reveals policy and business opportunities to make these huge benefits explicit in the marketplace.

    Natural Capitalism
    The world is on the verge of a new industrial revolution-one that promises to transform our fundamental notions about commerce and its role in shaping our future. Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which businesses can better satisfy their customers′ needs, increase profits, and help solve environmental problems all at the same time.

    Natural capital refers to the natural resources and ecosystem services that make possible all economic activity, indeed all life. These services are of immense economic value; some are literally priceless, since they have no known substitutes. Yet current business practices typically fail to take into account the value of these assets-which is rising with their scarcity. As a result, natural capital is being degraded and liquidated by the wasteful use of such resources as energy, materials, water, fiber, and topsoil.



Demo Video


“Today's energy system isn't just inefficient, it's also aging, dirty, disconnected and insecure," explains Amory B. Lovins, setting out a vision for a future where, counter-intuitively, a new energy system can be cheaper and increase profits for businesses. He believes, “We can eliminate our addiction to oil and coal by 2050 and use a third less natural gas."